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International Students: Reasons Why You Should Consider Studying in GA
By
Chenelle GoyenAssistant Director of Admissions at UGAInternational Admissions and Residency
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
• My Story• Why I considered studying in the South and
more specifically in GA
Location, Location, Location:International Student Overview in USAAbout
Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
Location, Location, Location:International Student Overview in USAAbout
Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
Location, Location, Location
Why is this important?• What is the international student used to
• (Urban China or rural farm town in South Africa)• What are they looking for in location or geography
(snow, tornados, beach, mountains, Alaska or Florida?)• Why should internationals look at GA?
• The 2014 estimated population for GA was 10,097,343• In terms of race and ethnicity, the state was 59.7%
White (55.9% Non-Hispanic White Alone), 30.5% Black or African American, 0.3% American Indian and Alaska Native, 3.2% Asian, 0.1% Native Hawaiian and Other Pacific Islander, 4.0% from Some Other Race, and 2.1% from Two or More Races. Hispanics and Latinos of any race made up 8.8% of the population.
• Georgia is bordered on the south by Florida, on the east by the Atlantic Ocean and South Carolina, on the west by Alabama, and on the north by Tennessee and North Carolina. (We have a coastline/ beach!)
• The northern part of the state is in the Blue Ridge Mountains, part of the Appalachian Mountains system
• The highest point in Georgia is at 4,784 feet (1,458 m) above sea level; the lowest point is the Atlantic Ocean. Georgia is the largest state east of the Mississippi River in land area
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
Location, Location, Location
Why is Atlanta important to sell to international students?
• Atlanta is a growing cultural and economic center and home to 5,522,942 people and the ninth largest metropolitan area in the United States
• Atlanta is the primary transportation hub of the Southeastern United States, via highway, railroad, and air, with Hartsfield–Jackson Atlanta International Airport being the world's busiest airport since 1998
• Atlanta is considered an "alpha-" or "world city", ranking 45th among world cities and 8th in the nation with a gross domestic product of $270 billion.
• Atlanta's economy is considered diverse with dominant sectors including logistics, professional and business services, media operations, and information technology
• International students will ask about:• Great weather in the state of Georgia (humid subtropical
climate)• Are there tornado’s, hurricanes and earthquakes, snow?
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
Location, Location, LocationInternational students will ask:
• Is the cost of living is low?• Are there employment opportunities after receiving my
degree?
• There are 15 Fortune 500 companies and 26 Fortune 1000 companies with headquarters in Georgia, including such names as Home Depot, UPS, Coca-Cola, Delta Air Lines, Aflac, Southern Company, and SunTrust Banks. Hartsfield-Jackson Atlanta International Airport
• Georgia has over 1,700 internationally headquartered facilities representing 43 countries, employing more than 112,000 Georgians with an estimated capital investment of $23 billion
• Over 75% of the Fortune 1000 companies have a presence in the Atlanta area, and the region hosts offices of about 1,250 multinational corporations.
• As of 2006 Atlanta Metropolitan Area ranks as the 10th largest cybercity (high-tech center) in the US, with 126,700 high-tech jobs.
• Two out of four USG research universities are ranked among the top 25 research universities in the nation.
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results
Where do you start?
• Take a look at your current website• Developed an international student applicant newsletter
and Brochure, and PowerPoints• Get cross campus buy in• Implemented the International Enrollment Management
Plan• Research the quality and quantity of international
student on campus currently• Researched specific international recruitment territories• International student yield research• Re-evaluated the TOEFL and IELTS test and
requirements• Low hanging fruit – boarding schools in GA• International Student Ambassador program
• 4 ISA’s started Spring 2015• Travel to international countries in consortium • Use Alumni and Athletic Department as recruitment
tools• Travel to domestic conferences
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting internatio
nal students
Results
UGA’s IEM Plan2014
Domestic Conferences attended in 2014• OACAC Conference Education USA Forum in Washington
DC• Summer Institute College Fair at Georgetown in
Washington DC• High Schools that visited UGA with International
students in 2014International Student Recruitment Abroad for 2014 1. Scandinavia 2014 2. Turkey 20143. London UK - 2014• At the Fulbright fair Chenelle had a total of 4 alumni
assist at her table for the two day fair.• The fair had over 4000 attendees• Traveling in consortium with GA Tech, and Columbus
State.
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting internatio
nal students
Results
UGA’s IEM Plan
2014International Student Recruitment Abroad for 2014 Brussels Belgium - 2014• Brussels College Night • Presented at College Saint Hubert• Use Alumni at fairs
2015Domestic Conferences to be attended in 2015• OACAC Conference in Summer 2015 in Oregon
will attended by Chenelle Goyen• Education USA Forum in Washington DC –
Chenelle Goyen will attend this conference
International Student Recruitment Abroad for 2015• College Day Scandinavia 2015 • London UK – September 2015• Brussels Belgium – September 2015
About Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting internatio
nal students
Results
Results of IEM planAbout
Chenelle Goyen
Location: The
South East, and Georgia
Where do you start recruiting
international students
Results