1

International Strategy & Multinational Corporation

Course Presentation2014-2015

2

Who?

Salvatore Sciascia ssciascia@liuc.it Lectures and case discussion

Fabio Papa fpapa@liuc.it Tutoring and evaluation

3

What?Topics

Strategy Organization Entry Strategy &

Alliances Culture Ethics HRM

Book International Business:

Competing in the Global Marketplace (by Charles W. L. Hill; publ. by McGrawHill)

4

What?

Book An italian version of the book

is available!! However, the chapter on

Human Resources Management (HRM) has not been translated

5

When and Where?

Friday morning/afternoon (usually) The classroom is flexible: please, check the LIUC

schedule

Virtual room for course materials in MyLIUC

6

7

How? Lectures + Case discussions The 3 cases to be discussed are included in a

document uploaded among the coursematerials. Bring it with you in classP&G Black and DeckerDiebold

Written Group Work + Presentation "Tell me, and I will forget.

Show me, and I may remember.Involve me, and I will understand."Confucius, 450 b.C.

Detailed ProgramDAY TIME CONTENTS

Hill’s Chapters

1 3-oct 10-13Course presentation + Analyzing the global competitive and social environment 1

2 10-oct 9-13 The strategy of multinational corporations – part I 13

314-oct

(Tuesday) 14-18The strategy of multinational corporations – part II + Procter & Gamble 13

4 17-oct 9-13The strategy-structure coherence in multinational corporations + Black & Decker 14

5 24-oct 9-13 Entry strategies + Diebold 15

6 31-oct 14-17 Hands on projects (with F.Papa)

7 7-nov 14-17 Hands on projects (with F.Papa)

8 14-nov 9-13Managing cultural diversity in multinational corporations + Ethics in multinational corporations 4, 5

9 21-nov 14-17 Hands on projects (with F.Papa)

10 28-nov 9-13 The strategy-HRM coherence in multinational corporations 19

11 05-dec 9-13 Groupworks presentations and discussion

12 12-dec 9-13 Groupworks presentations and discussion

13 19-dec 9-10 Written Exam (with F.Papa)

9

ExaminationWritten Exam on Hill’s book chapters (65%)*

YES: Written Group Work to be delivered and presented (35%)

Attendees?

NO: Written Exam on Lasserre’s book chapters

(35%)*

1 shot: dec 5

* you can take it on December 19 or in any othersubsequent session duringthe academic year

10

Attending the course We will check your presence in class (you need to be

present at more than 5 sessions - out of the first 10 sessions – to be considered an attendee)

Learning by attending the course is more effective thanlearning through the pages of the book – for severalreasons

If you decide to follow the course notes are crucial: if you skip a lecture, ask notes to your

collegues flexibility on course schedule is requested you can’t forget that your written group work has 2 precise

deadlines the teachers will not intervene into the dynamics of the group –

develop an integration capability is part of the learningexperience

11

Non attendees

7 Chapters from Hill (65%) 5 Chapters from Lasserre «Global

Strategic Management» (35%) Global Strategic Alliances Global M&A Global Operations Global Innovation Global Trends

12

Group Work

Choose a company in order to analyze and evaluate international strategic choices

Large firmsFast growing firmsWell known firms

13

Last years…

Adidas, Bridgestone, Harley-Davidson, Lego, Disney, L’Oreal, LVMH,Red Bull, Campari, Illy, Whirlpool, Samsung, Canon, Burberry, Kering, Yamamay, H&M, Luxottica,Buzzi, Italcementi, Aermec, GM,Johnson & Johnson, Nestlè, Starbucks, Ikea, Trip Advisor, BlackBerry

You cannot choose these companies…

14

Group Work Define a group of 5-6 students (mix

backgrounds!) Teams’ composition and subject of analysis (case

or topic) are to be notified to in class (before Oct14)

The title of the group project is defined on a FIFO (FCFS) policy

A hard work, but… “If you want to walk fast, walk alone; if you want to walk far, walk with others” (African saying)

15

Group Work

The output should be structured in 7 sections1. A brief overview of the company2. Results3. Competitive Situation4. Strategic Choices5. Organizational Choices6. Other specific issues (ethics/culture/entry

strategies etc.) IF they influenced results7. Conclusions

16

Group Work Look for information on internet and in the library

(electronic first! Data Bases of articles available!) The expected output is a .ppt file (20-30 slides) to be

presented in 20 minutes; you are free to choose the group members that will present the work

You are invited to use the space under the slides

Files and papers are expected to be delivered on December 5in order to be consideredattendees

17

Group Work

Deliver the document in two forms: paper + .ppt file

Only on December 5 you will discover whichgroup will present on the same day or later. The date of presentation does not influence ourevaluation (you deliver file and paper on the same day)

Only for attendees, there will be a question on one of the presented companies (to be chosenamong 2 – you cannot answer on yourcompany)

18

Language

Lectures will be given in English The group work must be written and

presented in English The written exam is in English, meaning

that questions will be in English and answers must be given in English (unlessyou are an Italian student attending a degree delivered in Italian)