AN INTERNATIONAL SHOWCASEFOR YOUR HOME

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SIESTA KEY

HOW DO INTERNATIONAL BUYERS FIND A PROPERTY ON THE GULF COAST?

n They have been to the area on holiday. It takes a strong local brand and high-traffic locations to capture the

attention of international visitors. No one does it better than Michael Saunders & Company.

n They know someone else who bought here. With years of unprecedented sales-volume market share, we have

garnered the largest group of satisfied buyers and sellers on Florida’s Gulf Coast — past customers who gladly refer the services of our agents to buyers seeking properties like yours.

n They Google it! With 9 out of 10 searches starting online, it is imperative for your home

to be found easily. We have it covered.

n They rely on a broker from their native country for a referral. Real estate is about relationships. International buyers will consult their

local real estate expert, who will refer their client to a trusted partner. We have spent nearly four decades nurturing international brokerage relationships exactly for this reason.

REACHING THE RIGHT AUDIENCEFlorida’s Gulf Coast is a unique destination that attracts buyers from around the world in search of the lifestyle and homes we represent. That is why Michael Saunders & Company engages a layered approach to reach them. We have long studied the international buyer and how they approach securing a property in our region, resulting in a strategy that combines global broker affiliations, strategic online partnerships, and a variety of tactics involving traditional advertising and innovative technology tools.

HOME PRICES FOR INTERNATIONAL BUYERS

The median price for homes purchased by an international buyer in Florida was $297,300 — up 35% from 2012. Seventeen percent of foreign buyers paid more than $500,000 for a home — up 7% from 2010.

OF HOMES IN FLORIDA ARE PURCHASED BY INTERNATIONAL BUYERS.*

12%

*Source: Profile of International Home Buyers in Florida, Florida Association of Realtors®, September 2015.

*Down from 19% in 2012

PersonalContacts35%

Other 7%

Walk-in 6%

Traditional Marketing 1%

Online Marketing 18%

Business ContactOutside U.S. 6%

Business ContactWithin U.S. 1%

PreviousClients26%

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BOCA GRANDE

OUR TRUSTED AFFILIATIONS

Christie’s International Real Estatewww.christiesrealestate.comDrawing upon their success as one of the world’s oldest art auction houses —and having a name synonymous with quality and integrity — Christie’s hand-selects independent brokers for their wholly owned real estate affiliate network. 135 affiliated brokers – 1,200 offices – 32,000 sales associates – 45 countries

Leading Real Estate Companies of the Worldwww.leadingre.comSelling more homes than any other national real estate organization or franchise, the brokers that make up this network excel because of their ability to make referrals to one another with ease and frequency. Leading Real Estate Companies of the World brokers are ranked number one in more top US markets than any franchise and represent properties in all price ranges. 550 affiliate brokers – 4,000 offices – 128,000 sales associates – 55 countries

Luxury Portfolio Internationalwww.luxuryportfolio.comThe unified collection of the world’s most experienced, respected and well-known independent experts in luxury real estate. This powerful network participates in more transactions than any other national franchise or global real estate organization. 200 luxury affiliates – 55 countries

Mayfair International Realtywww.mayfairinternationalrealty.comWith a home base in the heart of London, Mayfair’s extensive network of real estate agents provides broad coverage throughout the United Kingdom. The value of this network is their outstanding editorial coverage in the UK and international media, often providing us generous and high profile publicity in magazines and newsprint.

Who’s Who in Luxury Real Estatewww.luxuryrealestate.comAffiliates are by invitation only into this compendium of the finest residential real estate firms from around the world. Spanning more than 70 countries, each member is selected for marketing distinctive and luxury properties. 130,000 sales professionals – 70 countries

UNEQUALED WORLDWIDE COVERAGEMichael Saunders began building a powerful, meaningful international presence long before being “global” was expected. Many real estate companies can talk about being global, and yet at Michael Saunders & Company we truly live it. Our partnerships with the world’s leading referral networks is why international buyers discover properties in Southwest Florida more often through Michael Saunders & Company than any other local independent, franchise or chain. The international relationships we nurture every day connect our agents to sales associates worldwide and their clients, in turn creating a robust referral base, world-class marketing and outstanding service.

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THE LAKE CLUB

ONE PROPERTY. THOUSANDS OF WEB ADDRESSES.When selling your home, a strong presence on popular websites across the world, in addition to engaging digital marketing on a local level, is essential. Through our global affiliations, we have the resources to market your property to the highest possible number of potential buyers across six continents. When your home is posted to MichaelSaunders.com, it is immediately promoted on our international partners’ best-in-class websites. In turn, this exposes your property to hundreds of affiliate brokers from New England to New Zealand. Our digital marketing strategies leverage the power of social media and international partner websites to ensure maximum exposure with a compelling, elegant online experience.

TOP WEB VISITS BY COUNTRY TO MICHAELSAUNDERS.COM

Canada

UK

Germany

France

Sweden

Switzerland

Netherlands

Spain

Italy

Russia

Brazil

SEARCH ENGINES

REAL ESTATE WEBSITES

SOCIAL MEDIA

NEWS SOURCES

LUXURY PUBLICATIONS

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LONGBOAT KEY

TOP 5 FOREIGN BUYERS IN SARASOTA, BRADENTON & VENICE

Canada – 48%

UK – 11%

China – 14%

Italy – 3%

Czech Republic – 3%

TACTICAL APPROACHES

n Buyers may join an active online community through SaundersBEST email, the Michael Saunders Blog, a specialized YouTube channel, and company pages on Facebook, Instagram and Twitter to stay informed about our area and the real estate market.

n Targeting real estate intenders through the internet ensures our properties and market stay top of mind. Our advertising can be found throughout the web, targeted to visitors who have shown an interest in real estate, the area, or our website.

n Our properties can be found in a variety of high-quality, custom published magazines including our own SaundersBEST magazine as well as publications from Mayfair International Realty, Christie’s International Real Estate, and Luxury Portfolio International.

n Luxury buyers from around the globe will find your property on ChristiesRealEstate.com or LuxuryPortfolio.com where they will encounter useful currency calculators and translation tools to help in their search.

n We are consistently a featured luxury affiliate in the global print advertising campaign through Christie’s International Real Estate and Luxury Portfolio International in publications like the Wall Street Journal, LUXE Magazine, Unique Homes, Luxe Interiors & Design, Country Life, Financial Times, and Robb Report.

n Our properties are on display at annual global events like Art Miami with Christie’s International Real Estate; the Global Symposium with Luxury Portfolio International; and the Hurlingham Property Show with Mayfair International Realty.

n Our luxury brand is enhanced and extended via key promotions at the Christie’s Auction Houses, through the art auction client marketing and database and by unique contests like the HGTV Ultimate House Hunt presented by LeadingRE and Luxury Portfolio.

TRUSTED EXPERTS. TARGETED EXPOSURE.Highly sought-after as indispensable real estate guides for international customers, Michael Saunders & Company agents provide expert insight, invaluable connections and a true passion for connecting buyers with Southwest Florida lifestyles in every price range. Our targeted advertising programs reach over 60 million consumers annually and deliver millions of visitors to MichaelSaunders.com from 200 countries. It comes down to this: We are reaching the right people. People who want to own a piece of Florida paradise.

Market reports, neighborhood content, virtual tours and stunning photography on MichaelSaunders.com help international buyers explore Florida’s Gulf Coast and choose an area by lifestyle, not just property type.

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DOWNTOWN SARASOTA

SOTHEBY’S

BERKSHIRE HATHAWAY

RE/MAX

INDEPENDENT

KELLER WILLIAMS

COLDWELL BANKER

MORE U.S. HOME SALES VOLUME THAN ANY OTHER NATIONAL REAL ESTATE BRANDVolume shown in billions of dollars

THE BEST OF THE BESTSelecting representation when selling a property on Florida’s Gulf Coast is critical to your positive experience and success in attracting a possible international buyer. The unmatched market-leading expertise, connections, access to insight-driven technology and global reach of affiliations ensure you have the best of the best and the confidence that comes from working with a leader in real estate.

We are proud to be an independent, locally-owned broker with the outstanding global reach to attract buyers from around the world. Our affiliations connect thousands of home buyers and sellers moving from market-to-market annually, more than any other real estate organization. Quite simply, no other network can match our ability to link people with property.

$245

$175

$170

$112

$83

$79

$53

2016 Statistics. Actual member statistics for LeadingRE and estimates for other networking using average sales unties per agent and average sales price for firms each respective network from published sources.

LEADING REAL ESTATE COMPANIES OF THE WORLD®

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MICHAELSAUNDERS.COM | 888.552.5228 | 100 S. WASHINGTON BLVD. | SARASOTA, FLORIDA 34236

VENICE

OFFERING UNRIVALLED ACCESS TO THE MOST QUALIFIED BUYERS FROM

AROUND THE WORLD.

SARASOTA BRADENTON

LOCALLY KNOWN. GLOBALLY CONNECTED.