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International Retailing. Core unit for : BA (Hons) Retail Marketing Option open for : BA (Hons) Marketing Management BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants) Tutors: Dr. Elke Pioch (unit leader) a.n.other. - PowerPoint PPT Presentation
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International Retailing
Core unit for: BA (Hons) Retail MarketingOption open for: BA (Hons) Marketing Management
BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants)
Tutors: Dr. Elke Pioch (unit leader)a.n.other
Why International Retailing? Growing
international economic force
One of the largest companies in the world is an international retailer
Large employers
5 Themes1 - Different retail
markets
5 Themes
2 - Theories of international (retail) expansion
reluctant
cautious
ambitious
(Treadgold, 1990/91)
global
border hopping
Retailer
5 Themes3 - Factors affecting
international retail expansion; success and failure Motives Culture Human resource
management
5 Themes
4 – Entry, exit and marketing strategies
5 Themes
5 - International supply chain management(including sourcing and store operations)
Delivery Lectures / guest speaker Case study Makro UK (incl. HO and store
visit) Tutorials (fortnightly)
Applying concepts and theories to international retail companies
Case studies Library session dedicated to searching
databases relevant to international retailing
Hands-on sessions: Gathering material relating to international retailers How to do a podcast How to write a report
Assessment 100% course work Portfolio of an
international retailer: Tracing, analysing, critically discussing their international activities from November 2011-March 2012 and developing strategies for further expansion or divestment from foreign markets
Attendance is compulsory, will be monitored and is part of the final mark
Formative (= no marks): Poster exhibition in December (pairs)
Summative (= with marks)Podcast (pairs)Report (individual)
Expectations Regular attendance Regular reading Participation in tutorial
discussions Prepare and deliver poster and
podcast in time; hand in report on time; deliver all according to specification