Embed Size (px)
DESCRIPTION
A document outlining how you can become a part of a global Reggae Event
Citation preview
July 1, 2011+2012 Brand Jamaica Soundtrack
Reggae is… The soundtrack for BrandJamaica.
Reggae is the music the world hears
when they think of Jamaica
in any area of achievement
Track and Field Bob Sledding Boxing Football
Reggae: the BrandJamaica Soundtrack Sports
Reggae: the BrandJamaica Soundtrack Visual Arts | Cuisine
Film Jerk Coffee Rum PaHy
Rastafari Marcus Garvey Jaipur Knee Jamaican Red Pole Cow
Reggae: the BrandJamaica Soundtrack Science + Philosophy
DesNnaNon Tourism Beauty Queens
Reggae: the BrandJamaica Soundtrack Beauty
What is Reggae Day?
24 hour Global Media FesNval anchored in Jamaica celebraNng the best of
Jamaica’s music and crea3vity
Jamaica’s global influence
What is Reggae Day?
ACTIVITIES INCLUDE:
24 HOUR GLOBAL MEDIA FESTIVAL VIRTUAL REGGAE PARTY | YOU TUBE EVENT
JAMAICAN EVENTS LIVE CONCERT FESTIVAL | UNIVERSITY FORUM | REGGAE TREE PLANTING
OVERSEAS EVENTS UK LIFESTYLE EVENT + PHOTOGRAPHY EXHIBIT
EVENT LICENSES CARIBBEAN | EUROPE | AFRICA | ASIA | NORTH AMERICA | LATIN AMERICA | AUSTRALIA
What is Reggae Day?
It is the first ever calendar event to be officially proclaimed and dedicated to REGGAE MUSIC
July 1 date was established in 1994 and proclaimed in 2000 by Jamaica's Governor General Sir Howard Cooke
What is Reggae Day?
Interna3onal Reggae Day is 17 years old this year
What is Reggae Day?
IRD has been celebrated interna3onally,
with live concert events in countries such as
New Zealand Kenya USA
This year’s live event will be the 11th ProducNon
What is Reggae Day?
IRD has had the support of many of Jamaica's top ar3stes and performers who promote the brand during their interna3onal tours and do media interviews including:
Toots & the Maytals live in France
Luciano live in Italy
Sly & Robbie | Kymani Marley internaNonal media interviews
The IRD Brand…
Has an interna3onally celebrated date:
July 1
The IRD Brand…
Is an Interna3onally recognized calendar media event
Has had Interna3onal Media par3cipa3on including BBC, VH1, Billboard Magazine
IRD 1994-‐2010… Timeline
IRD 1994-‐2010… Past Sponsors
Interna3onal Reggae Community
AFRICA
ASIA
AUSTRALASIA & PACIFIC
CARIBBEAN
CENTRAL AMERICA
EUROPE & RUSSIA
MIDDLE EAST
NORTH AMERICA
SOUTH AMERICA
REGGAE Demographics
Top Reggae Markets Brazil
Japan
Germany
France
US
Canada
UK
Italy
Netherlands
Switzerland
Belgium
Portugal
Spain
Indonesia
REGGAE Demographics
Sweden
Norway
Ghana
Kenya
Tanzania
Australia
New Zealand
Costa Rica
Trinidad & Tobago
Bahamas
Barbados
St. Lucia
Venezuela
Costa Rica
US Reggae Community
REGGAE Demographics
15% Male
16% Female
15% White
21% Non white
25% Pre Boomers | Baby Boomers
40% Genera3on X | Net Genera3on
35% High School to College Educated
14-‐19% Na3onwide
14% Married
21% Singles
18% Income over $50,000
23% Art Supporters
17% Urban dwellers
SOURCE: NATIONAL ENDOWMENT OF THE ARTS
Interna3onal Reggae Community
Entertainment Fraternity
College Educated
Baby Boomers to Net Genera3on
Upwardly Mobile
Surfers | Skateboarders | Extreme Sports Community
World Travelers
Environmentalists
Music Lovers
REGGAE Demographics
The IRD Brand…
Is well respected by Jamaican Ar3stes-‐Musicians-‐Producers
Interna3onal Reggae Fraternity
Reggae Musicians worldwide
MEDIA RELEASES
CompilaNon Albums in 2001 | 2003 | 2006 including live performances and 2 original tracks exclusively produced for IRD
EP in 2005 and CommemoraNve Remix in 2008
Culture Live – Unplugged IRD 2003 performance
The IRD Brand…
The IRD Brand…
Has a fully opera3onal website with a substan3al database of Historical Content
Music
Intellectual Discourse on Jamaican Music and Global Reggae Culture
The IRD Brand…
HAS AVAILABLE MERCHANDISE STREAMS: APPAREL & ACCESSORIES
LEISURE WEAR | T-‐SHIRTS | HEADGEAR | ACCESSORIES
CONTENT COMPILATION CDS | DOWNLOADS | RINGTONES | CONCERT DVDS | BROADCASTS FEATURES
PUBLICATIONS E-‐ZINE | MAGAZINES COLLECTORS BOOKS | AUDIO BOOKS | E-‐BOOKS | POSTERS
DIGITAL APPS JAMAICAN MUSIC DIRECTORY | JAMAICAN MUSIC COUNTDOWN | GLOBAL REGGAE MAP
BrandTags: IRD 2011…
PosiNoning Statements:
#1: ILOVEJA
#2: Reggae to the World #3: Reggae Bring Back Love And Unity
#4: Plant a Reggae Tree
July 1, 2011+2012 Brand Jamaica Soundtrack
Goals:IRD 2011+2012
Establish two year brand partnerships with brand leaders:
To produce a network of lifestyle events in Jamaica and the UK
To boost + capitalize on Jamaica’s appeal during the London Olympics in 2012
Goals: IRD 2011+2012 Events
JULY 1 to showcase the best of Reggae NOW and the Next Genera3on JAMAICA Concert Fes3val University of the West Indies Forum (Mona Campus)
UK Lifestyle Launch Event
JULY 1 CONCERT FESTIVAL IN KINGSTON LIVE BROADCAST-‐WEBCAST FROM HOPE GARDENS REGGAE TREE PLANTING TIGHTLY SCRIPTED SHOW (vis BET/MTV AWARDS) STREAMING SENSORY LIFESTYLE FESTIVAL EXPERIENCE
FEATURING: UNPRECEDENTED ARTISTE COLLABORATIONS REGGAE ICONS + EXCITING NEW TALENT HIGH QUALITY DIGITAL VISUALS AWARD TRIBUTES SOUND SYSTEMS CREATIVE INDUSTRIES – CUISINE|ART|FILM|DANCE MERCHANDISING
Goals: IRD 2011+2012 Event Components
JULY 1 FORUM @ UNIVERSITY OF THE WEST INDIES PERFORMANCE PRESENTATION | AWARD EXHIBIT | SCREENING
Partner Opportuni3es: WEBCAST
COLLECTORS MAGAZINE
MERCHANDISING
Goals: IRD 2011+2012 Event Components
Goals: IRD 2011+2012 Event Components
JULY 1 UK LIFESTYLE LAUNCH EVENT @ HERITAGE INN LONDON REGGAE LIFESTYLE PARTY 500 VIP GUESTS – MEDIA|UK REGGAE FRATERNITY|EU REGGAE VIPS | BRANDS
CREATIVE INDUSTRIES – MUSIC | CUISINE | FASHION| ART |
SPECIAL PERFORMANCES – MAXI PRIEST | JC LODGE | JANET KAYE TRIBUTES – IRD AWARDEES REGGAE CONFERENCE – STATE OF REGGAE IN THE UK REGGAE TREE PLANTING
IRD AMBASSADOR AWARD TRIBUTE TO DENNIS BROWN
IRD LIVING LEGEND AWARD BURNING SPEAR
IRD AMBASSADOR AWARD TRIBUTE TO GREGORY ISSACS
Goals: IRD 2011+2012 Awards
Goals: IRD 2011… Social Media Networks
Launch Reggae Ambassador IRD mobile app and the “Honorary Yaardie” social media movement on the facebook + twiHer plamorms
Goals: IRD 2011… Reggae Ambassador App
To grow the 24 hour worldwide media fesNval experience where Reggae music is broadcast on RADIO, TV and via the INTERNET by parNcipaNng media houses and fans
Goals: IRD 2011… 24 Hour World DominaNon
To promote I LOVE JA as a theme to counter the ongoing stream of negaNve media focus on Jamaica, its arNstes and the music
Goals: IRD 2011… I LOVE JA
To foster the music via contribu3on to a music scholarship fund at Edna Manley College for the Visual and Performing Arts in Jamaica (part proceeds of the live events)
To advance the humanitarian ideals of Reggae by crea3ng a mobile app that can connect Reggae music lovers worldwide via social media networks to enable person to person charitable contribuNons
Goals: IRD 2011… Charity Focus
GENERATE CONTENT Produce virtual media events for Global Audience of 100 million people
Launch IRD Label
Goals: IRD 2011… Going Forward
STRATEGIC JAMAICAN MEDIA SPONSORS
IRD 2011 JAMAICAN LIFESTYLE PARTIES
RED BONES CAFE!QUAD!DEVON HOUSE!FICTION
SENSORY EXPERIENCE | INTERNATIONAL MEDIA | KINGSTON STREAM | SOCIAL MEDIA EVENT
MEDIA HOSTED PRE/AFTER PARTIES | SOCIAL MEDIA EVENT
EventLicense: IRD 2011+2012
EVENT LICENSES SENSORY LIFESTYLE PARTY SERIES MUSIC | CUISINE | FILM | FASHION | ART | DANCE | SPORTS
EVENT LICENSE TARGETS STRATEGIC VENUES | MEDIA PARTNERS | LIFESTYLE BRANDS |
DIPLOMATIC COMMUNITY | PROMOTERS
LICENSE ENTITLEMENTS BRAND USE RIGHTS | GRAPHIC ARTWORK | DISCOUNTED ARTISTE FEES
| SOCIAL MEDIA PROMOTIONS
VIDEO DROPS | INTERVIEWS | JULY 1 YOU TUBE PERFORMANCE
Toots & the Maytals
Tarrus Riley
Queen Ifrika
Rootz Underground
Anthony B
Shaggy
Third World
Jimmy Cliff
Richie Spice
Duane Stephenson
Cherine Anderson
Tony Rebel
Damian Marley
IRD 2011 TRAVELLING REGGAE AMBASSADORS
IRD 2011 CELEBRITY ENDORSEMENTS
VIDEO DROPS | CAMEOS Usain Bolt | Asafa Powell | Rihanna | Beyonce | NeYo Busta Rhymes | Missy Elliot | Nicky Minaj | No Doubt |Black Eyed Peas…
IRD 2011 STRATEGIC OVERSEAS MEDIA TARGETS
STRATEGIC OVERSEAS PROGRAMME TARGETS OPRAH
E! DAILY
THE VIEW
ELLEN SHOW
BET 106 & PARK
LOPEZ TONIGHT
MONIQUE SHOW
CNN ANDERSON COOPER
GOOD MORNING AMERICA
BBC RADIO 6 MUSIC
HEART 106 LONDON
STEVE HARVEY RADIO
SIRIUS SATELLITE RADIO
IRD 2011 GLOBAL BRAND TARGETS
IRD OLYMPIC ALBUM Worldwide Release July 1, 2012
DIVERSE ARTISTE COLLECTIVE
STRATEGIC COLLABORATIONS
SONGWRITING TEAM
BONUS TRACKS
IRD WORLD TOUR
TELEVISION SPECIAL
MUSIC VIDEOS
MERCHANDISE
Producers include
Sly & Robbie | Handel Tucker
IRD 2011 BRAND PACKAGES
PARTNERS FOR IRD 2011 HAVE 1ST OPTION ON IRD 2012
DIAMOND AMBASSADOR – PRESENTING RIGHTS – U$100,000 | J$8,500,000 -‐ 1x In order to ensure conNnuity for the FesNval, organizers and the sponsors, a two-‐year inflaNon-‐linked sponsorship is envisaged. The following benefits are offered to ONE Diamond Ambassador sponsor:
• PresenNng rights to the FesNval ie “IRD FesNval sponsored by YOUR NAME” • Branding on IRD StaNonary & CommunicaNon: LeHerheads, Email NewsleHers, Brochures, Flyers, Posters, InvitaNons, Press Kits etc. • Exclusive logo on the front cover of the FesNval Magazine • Logo placement on IRD Award Profiles in FesNval Magazine • AdverNsement in FesNval Magazine • Logo placement on IRD Award Video Profiles • Prominent Brand MenNon throughout all IRD Pre-‐Party promoNons as well as Forum and Concert FesNval events • Brand Acknowledgement in All Press Release to local and internaNonal media • Primary placement of Branding at all IRD pre-‐parNes, events and Concert FesNval • Primary placement of 15-‐second AdverNsement on Concert FesNval screen • One 20x20 booth at Concert FesNval • One 10x10 booth at the IRD Lifestyle Party • Product Giveaway OpportuniNes during pre-‐event promoNons and at Concert FesNval through compeNNons and IRD database • Ticket Package – 20 VIP Passes | 40 Concert FesNval Tickets • Brand AdverNsement on IRDTV for one (1) year – up to 15 seconds • Brand Endorsement to be aired on IRDTV – 10 seconds • Logo on IRD FesNval Website and links on home page • Logo placement on IRD Hall of Fame page on FesNval Website • Branded IRD Avatar for your online promoNons • First Choice of: 1. AdverNsement posiNon in the FesNval Magazine 2. Branded Merchandise for sale to IRD database 3. Logo placement and/or product feature on IRD 2012 Album 4. Placement in internaNonal Media AdverNsing Campaign 5. ParNcipaNon as a partner in IRD UK event
IRD 2011 BRAND PACKAGES
PARTNERS FOR IRD 2011 HAVE 1ST OPTION ON IRD 2012
GOLD AMBASSADOR – U$70,000 | J$5,950,000 -‐ 1x The following benefits are offered to ONE Gold Ambassador sponsor:
• Pre-‐Event Branding Rights • Branding on IRD StaNonary & CommunicaNon: LeHerheads, Email NewsleHers, Brochures, Flyers, Posters, InvitaNons, Press Kits etc. • Exclusive logo on the front cover of the FesNval Magazine • Logo placement on IRD Award Profiles in FesNval Magazine • AdverNsement in FesNval Magazine • Logo placement on IRD Award Video Profiles • Plenary Brand MenNon throughout all IRD Pre-‐Party promoNons as well as Forum and Concert FesNval events • Plenary Placement of Branding at all IRD pre-‐parNes, events and Concert FesNval • Secondary placement of 15-‐second AdverNsement on Concert FesNval screen • One 20x20 booth at Concert FesNval • One 10x10 booth at the IRD Lifestyle Party • Product Giveaway OpportuniNes during pre-‐event promoNons and at Concert FesNval through compeNNons and IRD database • Ticket Package – 15 VIP Passes | 30 Concert FesNval Tickets • Brand Acknowledgement in All Press Release to local and internaNonal media • Brand AdverNsement on IRDTV for six (6) months – 10 seconds • Brand Endorsement to be aired on IRDTV – 10 seconds • Branded IRD Avatar for your online promoNons • Logo on IRD FesNval Website and links on home page • Logo placement on IRD Hall of Fame page on FesNval Website • Second Choice of: 1. AdverNsement posiNon in the FesNval Magazine 2. Branded Merchandise for sale to IRD database 3. Logo placement and/or product feature on IRD 2012 Album 4. Placement in internaNonal Media AdverNsing Campaign 5. ParNcipaNon as a partner in IRD UK event
IRD 2011 BRAND PACKAGES
PARTNERS FOR IRD 2011 HAVE 1ST OPTION ON IRD 2012
RED AMBASSADOR – U$50,000 | J$4,250,000 -‐ 2x The following benefits are offered to TWO Red Ambassador sponsors:
• Branding on IRD StaNonary & CommunicaNon: LeHerheads, Email NewsleHers, Brochures, Flyers, Posters, InvitaNons, Press Kits etc. • AdverNsement in FesNval Magazine • Plenary Placement of Branding at all IRD pre-‐parNes, events and Concert FesNval • Plenary Brand MenNon throughout all IRD Pre-‐Party promoNons | Forum | Concert FesNval events • Secondary placement of 15-‐second AdverNsement on Concert FesNval screen • One 10x10 booth at Concert FesNval • Product Giveaway OpportuniNes during pre-‐event promoNons and at Concert FesNval through compeNNons and IRD database • Ticket Package – 10 VIP Passes | 10 Concert FesNval Tickets • Brand Acknowledgement in All Press Release to local and internaNonal media • Brand AdverNsement on IRDTV for three (3) months – 10 seconds • Branded IRD Avatar for your online promoNons • Logo on IRD FesNval Website and links on home page • Third Choice of: 1. AdverNsement posiNon in the FesNval Magazine 2. Branded Merchandise for sale to IRD database 3. Logo placement and/or product feature on IRD 2012 Album 4. Placement in internaNonal Media AdverNsing Campaign 5. ParNcipaNon as a partner in IRD UK event
IRD 2011 BRAND PACKAGES
PARTNERS FOR IRD 2011 HAVE 1ST OPTION ON IRD 2012
GREEN AMBASSADOR – U$35,000 | J$2,975,000 -‐ 2x The following benefits are offered to TWO Green Ambassador sponsors:
• Branding on IRD StaNonary & CommunicaNon: LeHerheads, Email NewsleHers, Brochures, Flyers, Posters, InvitaNons, Press Kits etc. • AdverNsement in FesNval Magazine • Plenary Placement of Branding at all IRD pre-‐parNes, events and Concert FesNval • Plenary Brand MenNon throughout all IRD Pre-‐Party promoNons | Forum | Concert FesNval events • Secondary placement of 10-‐second AdverNsement on Concert FesNval screen • One 10x10 booth at Concert FesNval • Product Giveaway OpportuniNes during pre-‐event promoNons and at Concert FesNval through compeNNons and IRD database • Ticket Package – 10 VIP Passes | 10 Concert FesNval Tickets • Brand Acknowledgement in All Press Release to local and internaNonal media • Brand AdverNsement on IRDTV for three (3) months – 10 seconds • Branded IRD Avatar for your online promoNons • Logo on IRD FesNval Website and links on home page • Fourth Choice of: 1. AdverNsement posiNon in the FesNval Magazine 2. Branded Merchandise for sale to IRD database 3. Logo placement and/or product feature on IRD 2012 Album 4. Placement in internaNonal Media AdverNsing Campaign 5. ParNcipaNon as a partner in IRD UK event
IRD 2011 BRAND PACKAGES
PARTNERS FOR IRD 2011 HAVE 1ST OPTION ON IRD 2012
