INTERNATIONAL MARKETINGPRESENTATION -1

RIUSHA MOHAMED (MA -18)

INTERNATIONAL PROMOTION

What is international promotion? Features of international Promotion Methods of international promotions-Below the line promotion

-Above the line promotion

uses of international promotion Stages of international promotions Advantages of International Promotions Conclusion

Contents…..

International promotion is promoting the business internationally or world wide or it is the marketing carried out by companies in overseas or across national borderlines.

Key function - developing and spreading credible communication about an offer (product / service).

What is international promotion?

world’s largest beverage company

Sold in more than 200 countries through out the world

Multi lingual advertisements. Wider platform for all the products and

services. Wider brand awareness through different

medias (internet / magazines / tv/ radio). Advertising campaigns on a large scale Conducting charitable contributions.

Features of international Promotion

Below the line promotion includes promotion methods which are more personal, traditional and allow the company control. They can include:

Public Relations- when a business communicates directly with it's public through press releases and speaking at conferences

Sales promotions - such as 50% extra free, buy one get one free or coupons and gifts

Sponsorship - where a business will pay to be associated with another product, person or event. Sportspersons are often sponsored by sports companies.

Direct sales - when a representative of the business will visit potential customers

Methods of international promotions

Above the line promotion includes promotion methods using "mass media", Such techniques are usually seen as impersonal, designed to reach as many people at as little cost as possible. They can include: TV, Radio and Cinema - allows businesses to target a

large group of people Newspapers - allow advertisers to reach specific groups of

people

The web (internet)- allows businesses to reach a large international audience at a very low cost.

Outdoor/transport - advertisements on the side of busses, outside shops and on billboards enable

Methods of international promotions

International promotion has many potential uses in business: Increase sales Attract new customers Encourage customer loyalty Create awareness Remind potential customers Encourage new customers Encourage brand switching Position a product

Uses of international promotion

Identify Target Audience. Which area , category, purpose will be decided Determine Communication Objectives.The company identifies the most important promoting objectives (sales / demand/ Expanding/ market shares ) Determine the Message.The company will decide the structure format of message, message source. Budget Decisions.The company will decide the estimated cost of promotional activities Communication Mix Decisions The media & method of promotional activities.

Stages of international promotion

Businesses promote themselves internationally and for various reasons: increase and maintain demand for the product. increase and maintain the market share of the

product. raising awareness for the product. create or enhance a brand image. To expand by promoting new areas.

Advantages

International promotion

features

methods

usesstages

Advantages

Conclusion