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International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

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Page 1: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

International project week

Marketing communication

Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Page 2: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Billboards

Page 3: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

One in each Happy Meal

Page 4: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Mc Donald‘s Dream Team 2010

Page 5: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

1:0

A hard time for team „Hunger“

Page 6: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Get a cup? A cup of coffee!

Page 7: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Print media

Page 8: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

2010

Official FiFa world cup sponsor 2010

Page 9: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Official FiFa world cup sponsor 2010

Page 10: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media
Page 11: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Interactive Media

Page 12: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Interactive Advertising

Sony and McDonalds Photocontest

Page 13: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Contest Concept

• Make a foto which shows a McDonald‘s product in a football theme

• The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera

Page 14: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Photo Sample

Page 15: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Trashcan

Page 16: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media
Page 17: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media
Page 18: International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Iphone© Application for reserving McDonalds© products

- tool, to order products in advance

- no more wasted time

- free service by Iphone© / McDonalds©