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#wearemechelen Bachelor of Media and Entertainment Business International Media and Entertainment Business Thomas More University of Applied Sciences Campus De Ham Raghenoplein 21bis - 2800 Mechelen - Belgium Digital creative Social media expert Allround marketeer Media business developer Mixed media designer Community manager Content creator Growth hacker YOUR FUTURE MAGNIFICENT MEDIA WIZARD The worldwide web is your playground. Long live Instagram and YouTube! You are aware of the do’s and don’ts of the digital revolution and are always looking for interactive ways to get your message across. As an online storyteller, you juggle with video, image and text. In IMEB, you grow into a magnificent media wizard who can deploy new means of com- munication at lightning speed. The pioneer in you indicates the digital direction that media companies must take today and tomorrow. MADE-TO-MEASURE Can I? Yes, you can! This programme is made-to- measure. You can choose between a Business Track and a Media Track, depending on your background. You are encouraged to build your own programme and opt for electives that inspire you. Are you an entrepeneur on sneakers who knows how to market a product? Or do you consider yourself to be a joyous bundle of creativity who wants to work on the newest app or the coolest television show? IMEB truly offers the best of both worlds to you. THE HOLY GRAIL FOR MEDIA ENTREPRENEURS It’s hardly a secret. Everybody knows The Voice – a TV show like no other – is a worldwide success. You would like to unravel why it is ticking all the boxes? You are eager to create content for tomorrow’s media? You are willing to find out which business models work and which ones don’t? And you want to earn an extra bachelor’s degree while doing so? Our abridged, one year bachelor programme in International Media and Entertainment Business – IMEB in short – might just be your holy grail. We challenge you to turn your ideas into real media products. You are granted full access to our Pro Media Lab, our green key and our recording and editing tools. In our incubator The Start-Up Factory, you meet up with your team members to construct your very own start-up. The outcome will be a viable media and entertainment product. You are surrounded with lecturers, experts and entrepreneurs who have a background in the media industry. IMEB has been developed in conjunction with that industry, which has resulted in an innovative course that is tuned to the ongoing developments. You already have a bachelor’s or master’s degree in Social or Economical Sciences, Journalism or Communication. Depend- ing on your background, we advise you to take the Media or Business Track. One way or the other, you will gain insights, discover new perspectives and build expert skills. It’s a whole new world. Why don’t you come and join us? Want to know more? Check thomasmore.be/eba-meb-short. Contact General information: [email protected] Admissions: [email protected] Programme Information: Programme Manager Pascale Aerts + 32 (0)15 36 92 02 (GMT+1) [email protected]

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Page 1: International Media and Entertainment Business · International Media and Entertainment Business – IMEB in short – might just be your holy grail. We challenge you to turn your

#wearemechelen

Bachelor of Media and Entertainment Business

International Media and Entertainment Business

Thomas More University of Applied Sciences Campus De HamRaghenoplein 21bis - 2800 Mechelen - Belgium

• Digital creative• Social media expert• Allround marketeer• Media business

developer

• Mixed media designer• Community manager• Content creator• Growth hacker

YOUR FUTURE

MAGNIFICENT MEDIA WIZARD

The worldwide web is your playground. Long live Instagram and YouTube! You are aware of the do’s and don’ts of the digital revolution and are always looking for interactive ways to get your message across. As an online storyteller, you juggle with video, image and text. In IMEB, you grow into a magnifi cent media wizard who can deploy new means of com-munication at lightning speed. The pioneer in you indicates the digital direction that media companies must take today and tomorrow.

MADE-TO-MEASURE

Can I? Yes, you can! This programme is made-to-measure. You can choose between a Business Track and a Media Track, depending on your background. You are encouraged to build your own programme and opt for electives that inspire you. Are you an entrepeneur on sneakers who knows how to market a product? Or do you consider yourself to be a joyous bundle of creativity who wants to work on the newest app or the coolest television show? IMEB truly offers the best of both worlds to you.

THE HOLY GRAIL FOR MEDIA ENTREPRENEURS

It’s hardly a secret. Everybody knows The Voice – a TV show like no other – is a worldwidesuccess. You would like to unravel why it isticking all the boxes? You are eager to createcontent for tomorrow’s media? You are willingto fi nd out which business models work andwhich ones don’t? And you want to earn anextra bachelor’s degree while doing so? Ourabridged, one year bachelor programme inInternational Media and Entertainment Business– IMEB in short – might just be your holy grail.

We challenge you to turn your ideas into real media products. You are granted full access to our Pro Media Lab, our green key and our recording and editing tools. In our incubator The Start-Up Factory, you meet up with your team members to construct your very own start-up. The outcome will be a viable media and entertainment product. You are surrounded with lecturers, experts and entrepreneurs who have a background in the media industry. IMEB has been developed in conjunction with that industry, which has resulted in an innovative course that is tuned to the ongoing developments.

You already have a bachelor’s or master’s degree in Social or Economical Sciences, Journalism or Communication. Depend-ing on your background, we advise you to take the Media or Business Track. One way or the other, you will gain insights, discover new perspectives and build expert skills. It’s a whole new world. Why don’t you come and join us?

Want to know more?Check thomasmore.be/eba-meb-short.

ContactGeneral information: [email protected] Admissions: [email protected]

Programme Information: Programme Manager Pascale Aerts + 32 (0)15 36 92 02 (GMT+1)[email protected]

internationale fiches_v2.indd 5 29/01/2019 13:44

Page 2: International Media and Entertainment Business · International Media and Entertainment Business – IMEB in short – might just be your holy grail. We challenge you to turn your

* Students with a master’s degree: +10 ECTS internship media

You get insider tips from media experts.

Chill and relax at our new place to be next to the river Dijle.

Our media studios are well-equipped.

We are IMEB: creative, innovative and always eager.

Lights, camera & action in the green key on our media campus.

1 YEAR – SHORT PROGRAMM

E

Free week Revision and exam period RetakesWelcome daysACADEMIC YEAR

SEPT OKT NOV DEC JAN FEB MARCH APR MAY JUNE JULY AUG SEPT

Semester 1: 13 teaching weeks Semester 2: 13 teaching weeks

PROGRAMME* semester 1 2

TRA

CK

BU

SIN

ESS

MEDIA & ENTERTAINMENT 9

Project & Innovation Management 3

Media Formatting 3

Creative Concepting 3

BUSINESS 15

Marketing (JOU) or Crowdsourcing (COM) 3

Business Fundamentals 6

Business Modeling 6

ELECTIVES 6

Media Innovation 3

Public Speaking 3

Media Training 3

Video 3

Web 3

Photography 3

THE START-UP FACTORY 24

BUSINESS LAB 6

TRA

CK

ME

DIA

MEDIA & ENTERTAINMENT 9

Project & Innovation Management 3

Media Formatting 3

Creative Concepting 3

MEDIA 15

Video 3

Web 3

Digital Tools 3

Storytelling 3

Photography 3

ELECTIVES 6

Media Innovation 3

Public Speaking 3

Media Training 3

Crowdsourcing 3

Business Modeling 6

THE START-UP FACTORY 24

MEDIA LAB 6

internationale fiches_v2.indd 6 29/01/2019 13:44