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8/7/2019 International Marketing Research China
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CHINASome Facts & Figures
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The number of potential
consumers for your products in
C hina
1,317,431,495
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C hina¶s GDP in USD in 2006
2,683,299,416,600
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The number of mobile phone
subscribers in C hina
459,000,000
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0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
2 0 0 0
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2 0 0 1
. 0 6
2 0 0 1
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2 0 0 2
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2 0 0 4
. 0 6
2 0 0 4
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2 0 0 6
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The number of internet users inC hina
Unit: 10,000
144,000,000
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The number of TV c hannels in
C hina
3,000+
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The number of brands of
shampoo in C hina
1,230
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The number of cities and towns
in C hina
20,000
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The number of cities in C hina
wit h a population of more t han1,000,000 274
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CNY appreciation V S. USD since
July 21, 2005 10 2%
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The living standard of C hinese people
is on t he rise ± 134.8 color TV sets
owned per 100 urban households by
end of 2005 134 8
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China is perhaps already one of your most important markets
Or it will be in the next few years
Success in China is critical for your growth
Success in China hinges on your ability to understand its complexity
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The number of rural C hinese
w ho move to cities every year
20,000,000
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The number of administrative divisions* Several provinces are as large as many Asian
countries* S hang hai alone has a GDP almost equal to t hat of
t he P hilippines 34
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The number of et hnic groups in
C hina. Eac h group has t heir own
spoken language56
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The number of US dollar
millionaires in China in 2005320,000
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Th
e number of market researc h
agencies in C hina, bot h of local
and foreign origin1,000+
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Number of research companies you need to talk to, to provide you
with a comprehensive and in-depth understanding of China.
TNS, the research provider best equipped with advanced research
methodologies and highly creative teams is here to help you
understand China¶s complex market and consumers.1
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1%3%
54%
38%
4%
Ph. D
MBAMaster
Bachelor
College
E ducation
6%
17%
27%
43%
7%
above 8 yrs5-8 yrs
3-5 yrs1-3 yrs
below 1 yr
E xperience
The number of researc hers T NS
C hina employs to help addressyour marketing issues150+
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2001 2002 2003 2004 2005 2006
%
The average cumulative growt h
rate of T NS C hina in t he last 5 years36%
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Healthcare
Consumer Technology
Automotive
FinanceHealthcare
The number of core sectors of
focus for T NS C hina
5
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The number of C hinese consumers
t hat T NS talked to in C hina in 2006 to
understand t h
eir beh
aviors, attitudesand perceptions370,399
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North of China
Taiwan
Less populatedareas
North of China
East of China
South of China
West of China
West of China
City wherefieldwork conducted
The number of cities w here we
conducted fieldwork in 2006
270
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The number of clients we worked wit h in 2006 280
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ContactTNS Shanghai
28F, Finance Square
333 Jiu Jiang Rd.
Shanghai 200001
Tel: +86 21 6360 0808
Fax:+8621 6360 0908
Jim Sailor
Managing Director, Greater China
Email: [email protected]
Ashok Sethi
Regional Director
Email: [email protected]
Sandy Chen
Research Director-Consumer
Email: [email protected]
ZhangHong
Research Director-Financial Services
Email: [email protected]
Christina Foo
Research Director
Email: Christina.f [email protected]
Klaus Paur
North Asia Executive Director-
Automotive
Email: [email protected]
TNS Guangzhou
Rm 3204-3207,Onelink Int¶l Plaza
39 Jief ang Rd. South
Guangzhou 510120
Tel: +8620 6110 1338
Fax:+8620 6110 1339
Jo Wu
Research Director
Email: [email protected]
TNS Beijing
26/F Tower B, Winterless Center
1 West Da Wang Rd.
Beijing 100026
Tel: +86 10 6593 9998
Fax:+86 10 6583 9999
Shawn Wang
General Manager
Email: [email protected]
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