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WE STAND FOR INTERNATIONAL MARKETING
IN THE RAIL INDUSTRY
w w w . b t o b r a i l . c o m MEDIA KIT 2018
BTOB RAIL GENERAL INFORMATION
Understanding, Communication and Innovation
Today every company faces several challenges, when developing a btob communication strategy.
BTOB Rail meets the extensive needs of companies to offer personalized communications and gain client loyalty.
BTOB Rail provides up-to-the minute news on economic and technological developments in the public transport and rail sectors in Europe.
Our solution provides an effective development of your relationship marketing, building links within your company and between existing and potential clients.
Our website is essentially visited by management and technical executive working in the key transport industries, network-purchasing managers and international consultants.
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Would renew
collaboration
with BTOB Rail
95%
Positive feedback
88%
UnderstandingAuditing, benchmarking, anticipating issues in the sector
ActionManaging networks and sales force
CommunicationPlanning and acting accordingly
PromotionOperational marketing, events
KnowledgeMonitor trends and business watch context
InnovationCommunication multimedia online
Would
recommend
BTOB Rail
91%
WHAT WE DO ?
We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database (38 000 opt-in contacts).
Our website is essentially visited by management and technical executive working in the key transport industries, network, purchasing , managers and international consultants.
COMMUNICATEwith an advanced website. We providing advanced content (leads, qualified contact, digital prints, and latest analysis) on the railway industry.
CONTACTwith targeted emailing, key to successful operational marketing
CONNECTwith all the top decision makers in the sector
40% of readers surveyed click through to advertisers websites.
80%of users make multiple visitper day or months.
2*BTOB Rail survey 2017
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352
1 080 000
175 000
68%
28 54238 000
Opt-in contacts
Current clients
Emails sent per year
Visitors per month
Decision Makersin BTOB Rail
database
Pages view per month
BTOB RAIL Facts:
*BTOB Rail survey 2017*Google Analytics
MAXIMIZE YOUR VISIBILITY AND VISITS ON YOUR PROFILE PAGE
You have the possibility to presentyour company in different categorieswith different content.
Ex: If you have one product for Rolling Stock and another product for Infrastructure, then you can have 2 differents profile page. See here
CHOOSE THE RIGHT CATEGORY FOR YOUR PRODUCTS
ROLLING STOCKROLLING STOCKCOMPONENTS
INFRASTRUCTURE
DATA & INFORMATION ITS TRACTION & CONTROL
ERTMS
SAFETY & SECURITY FREIGHT
INTERIORS
SERVICES ASSOCIATION
TESTING & TRIAL
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E-mailing, key to successfulOne-to-One operational marketing.
Management of databases – from analysis to usage is key to every communications solution. It is essential for any company wanting to position clients at the heart of its marketing strategy.
Our services provides a select and ready-to-use database, expanded and updated on a daily basis.
It enables you to adapt your emailing contacts to your business strategy, and deliver your chosen message: newsletter, brochure, press pack, invitation to events...The first step to every successful marketing campaign segment and profile your target group.
From major corporations to small business, the body of executive, decision-makers is always large and diverse.
Gathering information is key to any communication strategy. It is also the most time-consuming and costly phase.
Our services offers its specialized skills and strategic tool:a database featuring all the top decision-makers in the sector.
Sending email shots is an efficient and cost-effective way of crossing borders to reach prospects.
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40%of readers surveyed click through to advertiserswebsites
80% of users make multiple visit per day or months
78% have a positive opinion
33% have a mixed opinion
18% have a negative opinion
What the rail marketers think of digital marketing?
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E-MAILING SENDING PROCESS:
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DESIGNSELECT YOUR TARGET GROUP
SENDINGREPORT AND LEADS
Before sending we select in our database only your target group. You can select by
country and/or by function.
We choose togetherthe date for sending
After 2 weeks, we will send you statistics report and leads
Nothing will be send without your final approval
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CASE STUDY
All major European railroads use Frauscher axle counters in signalling applications, including DB, Network Rail (UK) .
Global signalling companies like Siemens, Alstom, and Bombardier trust in the reliability, precision and highlydeveloped technology that Frauscher offers in its products.
In this case study we’ll outline how BtoB Rail implementedan emailing-based inbound marketing strategy in order to reach Frauscher’s goals : drive more traffic and ultimatelydrive more leads for their business.
We are working with BTOB Rail for some years now and are very satisfied with their services.
They give swift replies to each request and provided us with several good solutions on various occasions.
With their new website, BTOB Rail might set standards within the online-landscape that accompanies communications in the railway industry.
”
“
Fabian SchwarzMarketing & Public RelationsFRAUSCHER SENSORTECHNIK
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In order to meet these objectives, BtoB Rail planned out an emailing-driven inbound marketing strategy heavily focusedon driving website traffic and increase leads.
The Results:
The goal of any inbound marketing strategyshould be to increase leads. Thereforeimproving lead generation was a key focus of Frauscher’s content strategy.
27/Month (324 total/year )Average Leads 2016
Average Leads 2017
48/Month (576 total/year )77% Increase in OverallLeads
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Decisions Makers
66%
Suppliers
92%
OTHERS
36%
EUROPE
66%
ASIA
35%
OTHERS
28%
We worked closely with Fabian and his team to understandthe goals and to brainstorm about solutions to meet the need of Frauscher’s growing business.
Visitors on Frauscherprofile page
48 541
73 245
Emailing sent per year
12 256
Total emailing clicks
Total emailing opens
589
Leads: ContactsQualified
”“
CASE STUDY
This was a true collaborative sucess thanks to Fabian and his team for undrstanding of the market and vision for the company.
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*Frauscher analytics 2017*Google Analytics
O&S MediaCom AgencyM a r k e t i n g S o l u t i o n s F o r T h e R a i l I n d u s t r y
38 000 Opt-in contacts worldwide
EUROPE 32 000 CONTACTS
GERMANY9 956
FRANCE4 892
UNITED KINGDOM7 322
BELGIUM3 255
ITALY3 225
SWITZERLAND4 556
NETHERLANDS1 522
SPAIN2 553
AUSTRIA5 232
EAST EUROPE8 252
CENTRAL EUROPE15 552
NORTH EUROPE7 196
OUTSIDE EUROPE 17 542 CONTACTS
ASIA3 185
NORTH AMERICA8 135
SOUTH AMERICA2 363
AFRICA1 362
MIDDLE EAST2 497
JOB FUNCTION
ENGINEERING19 756
MANAGEMENT10 566
ROLLING STOCK MANUFACTURERS7 322
COMMUNICATIONS3 255
PURCHASING3 233
MANUFACTURERS25 623
SUPPLIERS35 663
OPERATORS & SUPPLIERS BY SECTOR
ITS8 992
ROLLING STOCK12 248
ROLLING STOCK COMPONENTS39 265
DATA & INFORMATION9 256
ERTMS2 556
INFRASTRUCTURE4 745
SERVICES2 369
FREIGHT1 398
SAFETY & SECURITY7 896
TESTING & TRIAL4 265
Database details
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BTOB RAIL MAGPRINT MEDIA MAGAZINE
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BTOB RAIL MAG STRENTH
A consistent readership, with strong decision making powers, active in all the sectors of worldwide’s railway markets.
A cost-effective magazine
BtoB Rail Mag’s contact cost and high ROI makes it the medium of choice for railway professionals. Penetration is guaranteed to over 50% of our target audience and as loyal customers, 54% of our partners include BtoB Rail in their media plans.
A clear position
A magazine focused on the three essentials of worldwide’s railway markets: the economics, technical developments, regulatory news.
A high-profile presence on the events scene
BtoB Rail Mag is actively present as a media partner at all the key trade fairs and congress meetings in Europe. As a result, your commercial message remains at the forefront of the market, ensuring constant exposure and heightened brand and/or product awareness..
BtoB Rail Mag puts his readers in touch with the expectations of the men and women in the field.
BtoB Rail Mag is based on strong values, on providing specialist information that is both objective and independent.
Our editorial team is made up of journalists, with each issue also featuring articles by external contributors, members of European and international rail companies, managers, engineers, technicians, project chiefs, specialists and constructors.
The market actors are our readers and our contributors. Reports, case studies, interviews and reviews... whatever form it takes, the information published is always first hand and first rate.
Our editorial approach
The economics, the development and application of products and services, analysis of projects, regulations governing Worlwide’s rail markets.
Our readership
Our readership is clearly identified. BtoB Rail Mag is received by decision makers active in all the sectors of Europe’s railway markets.
BtoB Rail Mag reaches the management and technical directors of major industrial firms, network heads, purchasing officers and international consultants, as well as top management in transport firms, town, city and territorial planning offices, European organizations and institutions.
BtoB Rail Mag is also a high-profile media partner at all the key trade fairs and congress meetings in Europe. This presence guarantees high visibility and wide-reaching distribution at every event. View events
Certified Figures.Over 200,000 identified readers
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MAGAZINE DISTRIBUTION 2018/2019
Distribution in the main exhibitions and congress in the world
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• 6th International HSR Asia Summit• InnoTrans 2018• Rail~Volution 2018• Rail+Metro China 2018• Sifer 2019• Middle East Rail 2019• Metrorail 2019• Expoferroviarria 2019• Infrarail 2019• IT-Trans• Asia Pacific Rail 2019
• Smartrail 2019• 6th Annual Saudi Arabia Transport & Infrastructure 2019• Saferail Congress• Africa Rail 2019• Saferail 2019• World Metrorail Congress Americas• 7th Annual Malaysia Rail – 2018• 5TH MYANMAR INFRASTRUCTURE SUMMIT• World Rail Festival• Railway Interiors• Trako
Make your own article using the expertise of our journalist
Make your own article using the expertise of our journalist
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Lesley Brown is a journalist specialized in (and passionate about) rail, urban transport, and new mobility services. View Lesley Brown articles
She writes for major companies about their latest products and innovations.
Meet Lesley BrownYou have the possibility to write an article in cooperation with our journalist about your activities and projects.
If you need some specific promotion, interview or articles, Lesley Brown will help you to promote and publish it in BtoB Rail Mag or on the website.View article sample here
13 524clicks
FREQUENTIS AGINCIDENT MANAGEMENT SOLUTIONDealing with the unexpectedRead Frequentis article
23 654clicks
FRAUSCHERTRACK AND TRAIN MONITORINGTHE NEXT DIMENSION Read Frauscher article
Visitors clicks by article
O&S MediaCom AgencyM a r k e t i n g S o l u t i o n s F o r T h e R a i l I n d u s t r y
North America 14%
Asia 13.5%
Russia 10.5%
North Africa 10.5%
Middle East 10%
Railway operators 26%
Suppliers 23%
Operators 19%
Rolling stock manufacturers 8.5%
Infrastructure 4.5%
Freight 3%
Other 1.5%
Communication agency 0.5%
INDUSTRIES
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France 14%
Germany 13.5%
Italy 10.5%
Nothern Europe 10.5%
United Kingdom 10%
Switzerland 8%
Belgium 7.5%
Netherlands 7.5%
Austria 4%
Poland 4%
Spain 3%
North America 14%
Asia 13.5%
Russia 10.5%
North Africa 10.5%
Middle East 10%
We reach 68% of the industrial decision makers in Europe’s rail markets.
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MEDIA PARTNERS
Media Partners worldwide for exhibitions and congress
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WHO WE SERVE
w w w . b t o b r a i l . c o mAnd more …
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w w w . b t o b r a i l . c o m
O&S MEDIACOMBTOB RAIL 5-7 Avenue du Général De Gaulle 94160 Saint Mandé - France
Tel. + 33 (0) [email protected]
PATRICK OSEICEO - International Sales
Tel. + 33 (0) [email protected]@btobrail.com
LINDA FARAINGeneral Director
Tel. + 33 (0) [email protected]@btobrail.com
WE STAND FOR
INTERNATIONAL MARKETING
IN THE RAIL INDUSTRY
