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8/8/2019 International Marketing & Finance
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International
MarketingNature, Scope
and Constraints
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International Marketing deals essentially withthe Trade patterns among the various countriesof the world.
Terpstra has called International Marketing asMarketing carried on across national
boundaries
Philip Cateora and Graham
International Marketing is the performance of
business activities design to plan, price,promote and direct the flow of a companysgoods and services to consumers or users inmore than one nation for a profit
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Some of the important characteristics of
International Marketing are:-
1. Multinational Marketing Management
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Some of the important characteristics of InternationalMarketing are:-
2. Controllable and Uncontrollable Factors
2.2 Domestic Uncontrollable2.2.1 Competitive Structure2.2.2 Economic Climate2.2.3 Political and Legal Forces
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Some of the important characteristics of International Marketingare:-
2. Controllable and Uncontrollable Factors
2.3 Foreign Uncontrollable Factors2.3.1 Cultural Forces2.3.2 Geography and Infrastructure
2.3.3 Level of Technology2.3.4 Political and Legal Forces2.3.5 Competitive Forces2.3.6 Economic Issues2.3.7 Structure of Distribution
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Some of the important characteristics of
International Marketing are:-
3. Broader Competence
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Some of the important characteristics of
International Marketing are:-
4. Protectionism
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Some of the important characteristics of
International Marketing are:-
5. Intense Competition
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Some of the important characteristics of
International Marketing are:-
6. Credit Oriented
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Some of the important characteristics of
International Marketing are:-
7. Comprehensive Risk
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Some of the important characteristics of
International Marketing are:-
8. Dominance
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Push Factors to go International
Profit Advantage
Growth OpportunitiesDomestic Market ConstraintsCompetitionGovernment Policies and RegulationsMonopoly PowerSpinOff BenefitsStrategic VisionPolitical Nature
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Push Factors to go International
Profit Advantage
Growth OpportunitiesDomestic Market ConstraintsCompetitionGovernment Policies and RegulationsMonopoly PowerSpinOff BenefitsStrategic VisionPolitical Nature
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1. Political and Legal Differences
2. Cultural Differences3. Economic Differences
4. Currency Unit
5. Language Differences
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6. Differences in the Marketing
Infrastructure7. Trade Restrictions
8. High Costs of Distance
9. Differences in Trade Practices
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Supply Chain Management(SCM) is acritical element in today's highly
complex and competitive businessenvironment. It has direct influenceon key issues like cost to market, timeto market, responsiveness to changing
customer demands and marketdynamics.
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Supply Chain Management(SCM)is an ongoing process that involvesprecision in demand forecasting,inventory optimization, reductionin warehouse costs and efficient as
well as cost-effective handling ofboth incoming and outgoingstocks.
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Effective Supply Chain Management(SCM) brings down operating costs bya reduction in cost leakages likeinventory pile-ups and reverselogistics, thereby ensuring a better
planned environment wherein theproduction and supply sides arebetter synchronized and optimized.
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International
MarketingMarket Identification Process
Market Entry Methods
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Factor for Assessing Market:-
1. Demographic & Physical Environment
1.1 Total population and growth and density trends.
1.2 Distribution of population by age groups, UrbanSuburban and rural areas.
1.3 Climate and Weather1.4 Age and Quality of Transportation, Communication
1.5 Local Distribution Networks
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Factor for Assessing Market:-
2. Political Environment
2.1 Conduciveness of system of Government.
2.2 Stable political system
2.3 Trade barriers for Imports
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Factor for Assessing Market:-
3. Economic Environment
3.1 Predicted economic growth level
3.2 G N P and Balance of Payment
3.3 Inflation and Per Capita Income
3.4 Exchange Regulations
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Factor for Assessing Market:-
4. Technological Environment
4.1 High Expectations of Consumers
4.2 Increase Productivity and R&D
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Factor for Assessing Market:-
5. Social and Cultural Environment
5.1 Average Educational Level and Middle Class
5.2 Discretionary Income spent on consumer goods
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Factor for Assessing Market:-
6. Market Access
6.1 Product Adaptation
6.2 Judicial System
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Factor for Assessing Market:-
7. Product Potential
7.1 Need and Acceptance of Imported products
7.2 Seasonality of Product
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1. Exporting2. Licensing
3. Joint Venture
4. Manufacturing
5. Assembly Operation
6. Management Contract
7. Turnkey Operation
8. Acquisition
9. Strategic Alliances
10. Contract Manufacturing