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8/8/2019 International Marketing Case Presentation Assessment Criteria 2010
1/3
International Marketing
Assessment criteria Marketing Case Presentation
Total Course Weight - 30%
1. Organization introductionIntroduction of the organization is not
included in the presentation or if it is
included it is incomplete or incorrect.
The case organization is briefly
introduced covering the country of
incorporation and nature of business.
0 2 4 6 8 10
2. Discussion of case backgroundThe background of the case has not been
discussed well
The background of the case has been
discussed well
0 2 4 6 8 10
3. Identification of important issues/ problemsAll the important issues and problems of
the case has not been identified well and
reason not provided why these are
important issues
All the important issues and problems
of the case has been identified well and
reason provided why these are
important issues
0 4 8 12 16 20
4. Case question # 1 discussionCase question is not discussed in details and
appropriate logic has not been provided for
the answer.
Case question is discussed in details and
appropriate logic provided for the
answer.
0 2 4 6 8 10
5. Case question # 2 discussionCase question is not discussed in details and
appropriate logic has not been provided for
the answer.
Case question is discussed in details and
appropriate logic provided for the
answer.
0 2 4 6 8 10
6. Case question # 3 discussion
Case question is not discussed in details andappropriate logic has not been provided for
Case question is discussed in details andappropriate logic provided for the
8/8/2019 International Marketing Case Presentation Assessment Criteria 2010
2/3
the answer. answer.
0 2 4 6 8 10
7. Case question # 4 discussion
Case question is not discussed in details andappropriate logic has not been provided for
the answer.
Case question is discussed in details andappropriate logic provided for the
answer.
0 2 4 6 8 10
8. Power point presentationPower point design not very attractive
Content of power point not appropriate and
not free of errors.
Excellent design of power point.
Content of power point appropriate and
free of errors.0 2 4 6 8 10
9. Individual Presentation skillsPoor delivery
Lack of confidence
Poor eye contact
Excessive use of notes
Excellent delivery
Shows confidence
Proper eye contact
Very little use of notes
0 2 4 6 8 10
10. Individual Presentation skillsPoor delivery
Lack of confidence
Poor eye contact
Excessive use of notes
Excellent delivery
Shows confidence
Proper eye contact
Very little use of notes
0 2 4 6 8 10
11. Individual Presentation skillsPoor delivery
Lack of confidence
Poor eye contact
Excessive use of notes
Excellent delivery
Shows confidence
Proper eye contact
Very little use of notes
0 2 4 6 8 10
12. Individual ability to answer queriesWas not able to answer questions well or at
all.
Lacked understanding of all parts of the
presentation.
Excellent ability to answer queries and
clarify issues.
Showed clear understanding of all parts
of the presentation.0 2 4 6 8 10
8/8/2019 International Marketing Case Presentation Assessment Criteria 2010
3/3
13. Individual ability to answer queriesWas not able to answer questions well or at
all.
Lacked understanding of all parts of thepresentation.
Excellent ability to answer queries and
clarify issues.
Showed clear understanding of all partsof the presentation.
0 2 4 6 8 10
14. Individual ability to answer queriesWas not able to answer questions well or at
all.
Lacked understanding of all parts of the
presentation.
Excellent ability to answer queries and
clarify issues.
Showed clear understanding of all parts
of the presentation.
0 2 4 6 8 10
Total (out of) 110: __________