International Marketing Case Presentation Assessment Criteria 2010

Embed Size (px)

Citation preview

  • 8/8/2019 International Marketing Case Presentation Assessment Criteria 2010

    1/3

    International Marketing

    Assessment criteria Marketing Case Presentation

    Total Course Weight - 30%

    1. Organization introductionIntroduction of the organization is not

    included in the presentation or if it is

    included it is incomplete or incorrect.

    The case organization is briefly

    introduced covering the country of

    incorporation and nature of business.

    0 2 4 6 8 10

    2. Discussion of case backgroundThe background of the case has not been

    discussed well

    The background of the case has been

    discussed well

    0 2 4 6 8 10

    3. Identification of important issues/ problemsAll the important issues and problems of

    the case has not been identified well and

    reason not provided why these are

    important issues

    All the important issues and problems

    of the case has been identified well and

    reason provided why these are

    important issues

    0 4 8 12 16 20

    4. Case question # 1 discussionCase question is not discussed in details and

    appropriate logic has not been provided for

    the answer.

    Case question is discussed in details and

    appropriate logic provided for the

    answer.

    0 2 4 6 8 10

    5. Case question # 2 discussionCase question is not discussed in details and

    appropriate logic has not been provided for

    the answer.

    Case question is discussed in details and

    appropriate logic provided for the

    answer.

    0 2 4 6 8 10

    6. Case question # 3 discussion

    Case question is not discussed in details andappropriate logic has not been provided for

    Case question is discussed in details andappropriate logic provided for the

  • 8/8/2019 International Marketing Case Presentation Assessment Criteria 2010

    2/3

    the answer. answer.

    0 2 4 6 8 10

    7. Case question # 4 discussion

    Case question is not discussed in details andappropriate logic has not been provided for

    the answer.

    Case question is discussed in details andappropriate logic provided for the

    answer.

    0 2 4 6 8 10

    8. Power point presentationPower point design not very attractive

    Content of power point not appropriate and

    not free of errors.

    Excellent design of power point.

    Content of power point appropriate and

    free of errors.0 2 4 6 8 10

    9. Individual Presentation skillsPoor delivery

    Lack of confidence

    Poor eye contact

    Excessive use of notes

    Excellent delivery

    Shows confidence

    Proper eye contact

    Very little use of notes

    0 2 4 6 8 10

    10. Individual Presentation skillsPoor delivery

    Lack of confidence

    Poor eye contact

    Excessive use of notes

    Excellent delivery

    Shows confidence

    Proper eye contact

    Very little use of notes

    0 2 4 6 8 10

    11. Individual Presentation skillsPoor delivery

    Lack of confidence

    Poor eye contact

    Excessive use of notes

    Excellent delivery

    Shows confidence

    Proper eye contact

    Very little use of notes

    0 2 4 6 8 10

    12. Individual ability to answer queriesWas not able to answer questions well or at

    all.

    Lacked understanding of all parts of the

    presentation.

    Excellent ability to answer queries and

    clarify issues.

    Showed clear understanding of all parts

    of the presentation.0 2 4 6 8 10

  • 8/8/2019 International Marketing Case Presentation Assessment Criteria 2010

    3/3

    13. Individual ability to answer queriesWas not able to answer questions well or at

    all.

    Lacked understanding of all parts of thepresentation.

    Excellent ability to answer queries and

    clarify issues.

    Showed clear understanding of all partsof the presentation.

    0 2 4 6 8 10

    14. Individual ability to answer queriesWas not able to answer questions well or at

    all.

    Lacked understanding of all parts of the

    presentation.

    Excellent ability to answer queries and

    clarify issues.

    Showed clear understanding of all parts

    of the presentation.

    0 2 4 6 8 10

    Total (out of) 110: __________