International Market Entry

International Market Entry

INDEX

BackgroundMissionVissio

3

New VentureWhy MaldivesEconomy of Maldives

4

Trade between Pakistan and MaldivesRequirementsStandards for restaurants

5

How to start-upStatement of finance needed

5

Banyan TreeAgreement

6

External PESTFive PorterLife style standard of living in Maldives

789

Internal Market AnalysisSWOT Analysis

1011

External Market AnalysisCompetitors AnalysisMarketing MixProductProduction PlanFloor PlanRaw Material SupplierOperational PlanRoles and ResponsibilityPriceMenuPlace Promotion

13

14

15

1617

Marketing PlanSegmentation, Targeting, Positioning

18

FinancesSales and Profit ObjectivesSales ObjectiveProfit Objective

19

21Assessment of RiskContingency PlanExit Strategy

21

Appendix 22

MSDMM-AIFD| Supervisor: Hammad Ur RehmanPage 1


Executive Summary

The objective of the course, Principles of International Market was to understand

the International Market. All the activities, processes, communication, exchange

of goods and services, Trading, Licensing, Joint venture, and societal exchange

between 2 countries. These linkages bind countries with each other support them

and provide them with new product/services and gain foreign exchange.

Economic relations result in many positive effects, interdependence decreases a

nation’s capability to do things in its own way. These linkages have also become

more intense on an individual level; communication has built new international

bridges and made it easy for people to connect, new products have attained

international appeal and acceptance.

The key task for the international marketer is to stimulate societal acceptance of

the long-term benefits of interdependence. In our study we had to set a business

abroad .We opted to make our research starting a new venture in Maldives. This

document talks about Desi Tadka a restaurant business established in Pakistan

expanding internationally to Maldives. Why Maldives, how it’s going to start and

operate in Maldives. We will talk about it all as well as talk about its business plan

for expansion.



Background:

Desi Tadka is a 60 seat fine-dining restaurant. Running since1995 by its initial equal partners.

1. Amjad Dawood(32 Block ‘C’ Fazal-e-mehmood street, N. Nazimabad)

2. Rehmatullah Khan Wazir(House no 92, phase 6, Khe-Seher, DHA)

3. Mohammed Abid Jamil(House no 17, ph 6, Bukhari, DHA)

Later it was inherited by their offspring in 2012 when mutually the decided to retire. The

Business was transferred to Noor-e-Hira Amjad Dawood ,Tabassum Wazir and Zainab Abid

respectively.

Mission Statement:

To promote true essence and culture of Pakistan by introducing Pakistani cuisine in the global arena.

Vision Statement:

To provide the best service, hygienic and high quality food which stimulates the taste of our consumer’s .A authentic Desi destination spot for restaurant seekers.



New Venture:

After running a successful turnover every year for the last three years, the partners decided to start a new Branch or diversify. The discussion came up with starting a new venture in a foreign country. Suggested by Noor e Hira handling H&R, the company has decided to look into opening its first international restaurant in Maldives. Since the Marketing & Finance is approved by Zainab Abid under Tabassum Wazir’s Management & Inventory Handling.

Why Maldives?

Economy of Maldives:

Maldives is a small and open island economy. It has an established reputation as a high-quality destination of tourism. Tourism sector directly accounts for about 30% of total gross domestic product (GDP). The susceptibility of the economy to external factors was exacerbated the devastation brought about by December 2004 tsunami and decline in tourism following the 2008 global financial crisis. With assistance from IMF, World Bank and ADB, the economy has shown recovery with average yearly growth of 6.3% during the past five years, on account of a vibrant tourism industry and related sectors such as construction, transport, and communications.

Appendix 1: For Import and Export Services


It is located in Southern Asia, group of 26 islands in the Indian Ocean, southwest of Sri Lanka and India. Tourism and Fishing

are the key sectors of the Maldives’ Economy which largely contributed to the country’s economic growth in the last decade.

With the average of 7% growth in GDP, the country has advanced from a low income country to a middle income

country.

Main export item is fish. Thailand, Sri Lanka, France and Italy are main export destinations. Maldives mainly imports oil,

machinery and electric electronic equipment which are imported from the UAE, Singapore, India, Sri Lanka and Malaysia.It is a member of South Asian Association for Regional

Cooperation (SAARC) and the World Trade Organization (WTO).

There are around 1,190 islands in total. They are listed by administrative division (island). The islands are divided into

inhabited, uninhabited, and dispersed island.


Trade between Maldives and Pakistan:

The Trade relationship between the two neighboring countries can help to build there relationship. Helping each other to support new ventures and improving their international trade policies.

Requirements:

To start a restaurant in Male’ Maldives one must first get a trade permit which needs to be submitted to Male’ Municipality. And then registration should be taken to Maldives Food and Drug Authority. To get permission to start a restaurant you need to stick to certain standards, these are as following.

Standards for Restaurants

1. Should have a door providing direct access to the restaurant from outside.2. The building should be constructed well with cemented walls.3. The service area should have air-conditioning at all times of service.4. The restaurant should have separate toilets for customers and staff.5. A sink should be installed outside the toilet in addition to the sink inside the toilet so that

customers can wash their hands.6. The restaurant should have either a dishwasher or the capacity for dishes to be washed

under hot running water.7. The premise should have sufficient lighting so that the tables and food is easily visible.8. The doors should keep out flies, rodents and other insects.9. The ceiling should not allow the entry of any rodents such as mice.10. The premise should be designed so that the smoke from the kitchen will not disturb

customers.11. If meals are to be cooked and served in the premise, there should be a place specified for

cutting and cleaning of meat, and this place should be easy to clean.12. Should meet standard requirements of Maldives Food and Drug Authority.

Appendix 2: Trade Report/News

How to start up?

Foreign investors are not allowed to own land, but are granted lease rights ranging up to 25 years, which can be later extended to 35 years for investments over $1 millionInitial investmentThe initial investment required would be too high and due to this reason threat of new entrants is low.Statement of Finance Needed:

The initial investment needed is PKR 23,141,500/MVR 3,496,614.544. This would be raised

from Desi Tadka Profits 45%, each partner will invest 10% and 10% would be invested by the

international partner Banyan Tree Resort the remaining 15% is required.



Banyan Trees:

Banyan Tree has resorts all over Asia. It targets the high-end consumer and offers luxurious appeal. The company has a very flexible structure. Regardless of how the economy is. By being socially responsible to the environment and community, Banyan Tree believes that one of the main reasons it is still sustainable in the tourism industry The Company invested a significant amount of figure in Maldives Marine Laboratory to ensure the continual growth of corals for future tourism. Banyan Tree also ensures that the locals are able to maintain their culture and heritage by employing their craftsmen and using their handicrafts as ornaments.

However, Banyan Tree faced some challenges in building new resorts due to the limited choices of suitable lands and a resort requires a large area. Other luxurious resort also started following Banyan Tree by offering the combination of nature, spa and wellness. Therefore, it is suggested that a new joint venture with DESI TADKA, a famous Restaurant from Pakistan, promoting Pakistani heritage and food, a brand new idea which is believed would work well considering all factors.

Agreement:

Banyan Tress will provide the property. Charging 6 month’s rent for $14,750 and Other service charges for $ 39,133.The will have a share of 28% in the business and other 3 partners will have 24% respectively sharing Profit and loss For Initial 2 years .Later the agreement will change and The Banyan Tress will only carry out the rent which will be double then the initial Rent of the resort. Rate of the services charges will be negotiable.



External PEST:

PEST analysis is used to describe a framework for the analysis of macro environment factors included:

1. Political

2. Economic

3. Social

4. Technological

Political Analysis:

Maldives is a presidential republic state with up to 1200 islands. The President is head of state and government. The President selects the cabinet and leads the executive branch where agreed by parliament. In 1998, with the present of a new constitution, it was not provided for independent judiciary which means that the president has the right to go through High Court decisions and has the authority to choose and release judge by the People’s Majlis (Maldivian Government). In the current year, politics has become a rough turn because there have many new political parties have emerged. However, right now the Island is stayed at Bay of peace. Economical Analysis:The economy of Maldives is mostly dependent on its tourism and fisheries sector. It actually creates the Maldives from vulnerable to external shocks. Maldives has a shortage of mineral resources and natural land support and most of the production based on import and dependent heavily on earning of foreign exchange. Agricultural production contributed lesser to the economy due to limited cultivatable land. Through the expansion of tourism and fishes industries in the country, there have reached the fast growth over recent two decades. According to the statistics, in between 2013, arrivals of tourists are around 293,112. The tourism economy generates about 28% of Maldives’s GDP. Social Analysis:

In Maldives, Islam is the only national religion, all other open practice of religions are prohibited. The major industry in Maldives is tourism, which is the reason why services play a significant role in hospitality industry. Some constraints include having limited skilled human resource and rapid growth population. Drug abuse and social disharmony are the negative impacts due to highly congested living conditions. Dhivehi is its first spoken language and English is the second. Local people are however socially well connected even though there is a shortage of social services and people spread across each other by long distances. Poor education and limited job availability increases the unemployment rate. Maldives faces the shortage of labor that leads the employer to provide competitive working conditions and pays to attract employees. Technological Analysis:

The Government will be investing in Research& Development for companies that are able to generate GDP. In recent year, infrastructures such as telephone services have been improved. Each island in Maldives now has its own public phone to stay connected and mobile-cellular networks via International Submarine Cable Fiber Optic Link around the Globe. All resort in Maldives has their own infrastructure, water supply, rubbish disposal arrangements and power.



Five Porters:

Threats of New Entrants: Low

There are relatively low threat of new entrants due to extreme high capital required to support

business operations. This makes it difficult for new entrants to enter and non-performing firms

unable to exit easily without suffering great losses.

Threats of Substitute Product: Medium

Desi Tadka is different than most other restaurants in Maldives hence it can hold its position as

being different than others. Consumers might be able to find a substitute that is able to provide

similar distinguished services easily. Unless in cases where consumers focuses more on budget

holidays with affordable pricing to a large extent. In this case, Desi Tadka may not be the

priority choice.

Competitive Rivalry: High

The competitiveness in tourism industry is getting more intense. Not only restaurants such as

Ithaa which is located 5meters below sea level but lots in number resorts also exist.

Bargaining power of suppliers: Medium

The operation will depend on the local resources to support including raw-material such chicken

beef and lamb meat as well as power, water, and beverage and even labor. Importing live

chicken is banned in Maldives so buying from few local vendors might be expensive but being

the few restaurants offering variety other than fish might make it negotiable. Desi Tadka will be

making an effort to ensure sustainable development by purchasing from local suppliers to meet

daily operation needs and maintain the relationship with the suppliers. However, as most of the

countries are relatively lower cost, it will be easier for Banyan Tree to substitute suppliers.

Bargaining power of Manufacturer: Medium

Desi Tadka is a restaurant offering food and the service of experiencing fine cuisine from a

different country. Target market ranges people of all ages upper middle to upper class tourist.

Desi Tadka has a very clear market positioning and brand identity which is well known for

“Pakistani Traditional Cuisine”. It would be advantageous as there are few buyers as well as

sellers of poultry other than fish as Maldives is a fishery country.



Life Style (Standard of Living in Maldives):

Food in daily life:

Rice and fish are the staple foods. Fish is the most important source of protein in the average

diet. Very few vegetables are eaten. Betel leaf with areca nut, cloves, and lime, known as foh, is

chewed after meals. Old people smoke guduguda, an elongated pipe that goes through a trough

of water. Most food served in tourist resorts is imported.

Food customs at ceremonial occasions:

Meat other than pork is eaten only on special occasions. Alcohol is not permitted except in

tourist resorts. The local brew, raa, is sweet toddy made from the crown of the coconut palm.

Basic Economy:

All the fish that is consumed locally is from the domestic economy. Basic food commodities

such as rice, sugar, and flour are imported. There are over seventy resort islands near the capital.

Land and tenure and property:

Land belongs to the state and is given free to families in the island of their origin to build

houses. The only exception is that public servants lease land where they work. In other islands,

where tourist resorts, a cannery, the airport, and other small industries are located, employees are

provided with temporary accommodations.



Internal Marketing Analysis (Industrial Analysis):

Successful Key Factors for Industrial growth.

Success Factors

Description Success Determinants

Established Brand

Generated higher credibility and builds customer loyalty

A leading player in Food Industry in Pakistan

Won more than 400 awards Good word-of-mouth

Corporate Social Responsibility (CSR)

Portray a positive brand image of the company

Recognizes the importance and impacts of resource conservation

Green Imperative Fund (GIF)mechanism to support worthy environmental actions and CSR

Good Service Quality/ Unique Selling

Offers exclusive experiences while offering its utmost ability in providing a high service quality to reach customer satisfaction

Exclusive services provided are hard to imitate

Designed to offer exclusivity and utmost unique experience.

The concept of “sense of Pakistani culture”, are all designed to create a sense of exotic sensuality and provide the promised taste and tradition by reflecting through its infrastructure, landscape and service offers

Service are customized based TO maintain the ambiance and persona of the Pakistani culture.

Strong Management Team

Staffs are trained to the standards of five-star service establishments

Staffs get to enjoy a stay in its own resort to get further understanding in meeting the expectations of customers

Offers generous staff welfare policies

To ensure high efficiency and productivity

Well-trained staffs Passionate team work

Internal Environment (SWOT Analysis)



STRENGTH

Experience of 18 years in Pakistan

Working with Banyan Tree who have a

reputation and wide customer base

WEAKNESS

New in Maldives

Dependent on Banyan trees

Language barriers

OPPORTUNITY

New cuisine

To learn about our ability to expand

internationally

THREATS

Competition

New entrants if successful

We have an experience of running a restaurant for 18 years, and our reputation along with

Banyan Tree will help us spread awareness faster and easier than others. Since it’s our first time

opening in an international country we need to do a lot of research to find out about tourists

timings, taste and preferences and change accordingly without losing our identity of a Pakistani

cuisine. There is going to be a communication barrier with the locals as not much of the

population speaks English. Our opportunities include adding new cuisine to the menu by playing

with different ingredients available in Maldives. Since our target audience is tourist we can learn

the preference of other international markets and expand there in the future. We would be facing

a lot of competition from other resorts, cafes and restaurants. And new entrants from Pakistan

may want to enter into Maldives if we are successful.

External Market Analysis:



Competitors Analysis:

Desi Tadka is different than most other restaurants in Maldives hence it can hold its position as

being different than others.

Competitors Strengths Weakness

Ithaa 1. Unique experience

2. Under water

1. Restaurant as well as a

hotel

2. People or customers might

look for a change

Four Seasons 1. Strong Brand Equity

2. Innovative

3. Strong Management Team

4. Market Share Leadership

1. Weak Communication

2. Lack of economies to scale.

Shangri- La

Asia Ltd,

1. Asia’s Leading Leader in Luxury

Hotel

2. Multi-award for its finest ownership

and management.

3. High efficiency crisis management

team

1. Brand awareness is

restricted only in Asia

2. Limited focus on business

travelers

Marketing Mix:

4 P’s



1. Product Production Plan

Services Menu

Floor Plan Operational Plan

Roles and Responsibilities Salary

2. Price3. Place4. Promotion5. Marketing Plan

1. Product (Services):

We are providing services .Making traditional cuisine of Pakistan in Male. The restaurant will

be divided into different areas representing different cultures in Pakistan. There would be

different sitting arrangements according to the different culture:

Sindhi, Pakhtun, Punjabi, Baluchi and Kashmiri

Desi Tadka is a restaurant which offers traditional cuisine from all over Pakistan in Maldives (Mala).

Production Plan

We would be sending a head cook versatile in cuisine of Pakistan from Pakistan to Male’.

Who would work and live there for the initial three years and train his prodigy. We would

be getting most of our raw-materials from the poultry farms in Maldives. Since import of

live chicken is banned unless a country have had no reports of bird flu.We will be

purchasing chicken from the local Maldives Chicken Farm located in Male. We will be

importing most of our other raw material and if in the future we find any.

Floor Plan: The Floor plan is well-organized and properly interior decorated with pure

Pakistani theme and appearance.



(The Floor Plan is given in Appendix 4.)

Raw-Material Supplier

To maintain the hygienic factor and high quality of the food served at DesiTadka in

Maldives we would be getting most of our raw-materials fresh from the distributors in

Maldives. Since import of live chicken is banned unless a country have had no reports of

bird flu we will be buying chicken from the poultry farms in Maldives, such as Maldives

Chicken Farm located in Male’. We would be importing other poultry such as beef and

lamb from China or Indonesia since it’s cheaper for us.

(You can see our distribution channel in Appendix 3)

Operational Plan

Human Resource Manager: Noor-e-Hira

Marketing and Finance manager: Zainab Abid

Management & Inventory Handling: Tabassum Wazir

All are EQUAL PARTNERS and Graduates of Ms Design Marketing and Merchandising. Their

expertise lies in designing and promoting the product and brand. Hence chefs are hired to cook

and staff to keep the quality of the service provided.

Employee:

Designation No Of Employee

Head Chef 1

Junior Chef 2

Helper 3

Butler 5

Waiters 15

The Hierarchy of our Resturant is given in Appendix 3

Roles and Responsibilities for Marketing:

Manage marketing team

Device marketing strategy



Have meeting with add agency

Produce good quality Newspaper, Television and Radio adds

Work in close contact with Research and Development for new promotion ideas

Device budgets for operations

Have weekly to monthly meeting to discuss promotion plans

Reward and Punish team for success and failure of marketing strategy.

Roles and Responsibilities for Employee:

Cook good quality cuisine

Keep the hygienic environment in the kitchen

Supervise other cooks

Delegate work to other chefs

Listen to the chefs complains and inform upper management if needed

Have a say in hiring and firing of other chefs

Come up with new menu for the restaurant

Keep an eye on inventory levels so that new and fresh inventory could be order.

2. Price of Food :

Our pricing is cost plus pricing with a markup of 50-75%.

Starters are priced Rf40 – Rf90

Main Dishes are priced Rf 50 – Rf 120

Sweet Dishes are priced Rf 30 – Rf 100

Drinks are priced Rf 20 – Rf 50

Deals for couples and families will be priced at Rf 200 – Rf 1500

The menu is given on the next page





3. Place:

We are going to start our restaurant in the capital city of Maldives, which is Male.

4. Promotion:

We are going to promote our store by handing out information to all resorts and hotels about our

opening. And get permission to put panflex in the premises. As well as give leaflets out at the

airport to the incoming tourist.

We will be promoting our store as a traditional Pakistani cuisine restaurant in Male’. We will

have the staff dressed in traditional Pakistani clothes pertaining to the five cultures of Pakistan

on alternating weeks. And on weekends have them dressed according to the area they are

catering to.

We would also be offering deals for couples on their honeymoon and families on vacation. These

would include; starter, main dishes, drinks, and desserts.



Marketing Plan:

Segmentation Targeting Positioning

Segmentation

Maldives has three kinds of population in various islands; hence the market can be segmented

into three categories. First the born inhabitants, second inhabitants from other island looking for

a job in different islands, and lastly tourist.

Demographics

Gender: Male and female

Age: All

Income: $15000/year

Geographic

Country: Island country of Maldives City: Male’

Psychographics

Tourist; families and couples who have come on a vocation to Maldives, (Male)

Targeting:

Desi Tadka is targeting the tourist who have come to explore Maldives.

Positioning:

Desi Tadka is a Pakistani Traditional Cuisine. It shows the culture, tradition and customs of our

country internationally. Different specialties foods and drinks exist throughout the country.



Financials:

Maldives currency is known as Maldivian Rufiya (MVR) which is PKR 6.62 is equal to MVR 1.

Our capital finance needed includes cost of running the operations for a year. These costs include

building rent, fixtures needed to be done, buying raw-material, packaging, estimated utility bill,

wages of employees, employee uniforms, equipment for kitchen, interior decoration, furniture

other equipment used for daily work of moving and storing raw-material, a repairs budget for

equipment, and monthly marketing budget.

(The monthly and yearly required fund in appendix 5.It shows the initial months as well as the first years investment required.)

Sales and Profit Objectives

Sale Projection

Based on our market research on Maldives we expect a 0.5% increase every month in our gross

profit. And 0.5% increase in net income every month. Due to inception cost and initial cost we

expect a net profit margin of 10% in the month of January; however we aim to increase our net

income by 0.5% every month taking into account economies of scale and other related factors.

Our annual sales objective for the year 2016 isMVR 5,691,600 which is Rs 37,668,481.88.

KPI Scorecard

Total Capacity: At a time 40

Per Absolute Capacity 120 (40*3meal times)

3600

Average item Cost MVR 425.00

The initial expenditure will be incurred out of the partners equity as illustrated in Table



Jan Feb Mar Apr May Jun Jul

% of Total

Capacity 20% 22% 24% 26% 28% 30% 32%

No. of

Guests 720 792 864 936 1008 1080 1152

Revenue

MVR

306,000

MVR

336,600

MVR

367,200

MVR

397,800

MVR

428,400

MVR

459,000

MVR

489,600

Cost of

Service

MVR

260,100

MVR

284,427

MVR

308,448

MVR

332,163

MVR

355,572

MVR

378,675

MVR

401,472

Gross Profit

% 15.0% 15.5% 16.0% 16.5% 17.0% 17.5% 18.0%

GP

MVR

45,900

MVR

52,173

MVR

58,752

MVR

65,637

MVR

72,828

MVR

80,325

MVR

88,128

Net Profit % 10% 10.5% 11.0% 11.5% 12.0% 12.5% 13.0%

NP

MVR

30,600

MVR

35,343

MVR

40,392

MVR

45,747

MVR

51,408

MVR

57,375

MVR

63,648

Aug Sep Oct Nov Dec Total

% of Total

Capacity 34% 36% 38% 40% 42%

No. of Guests 1224 1296 1368 1440 1512 13392

Revenue

MVR

520,200

MVR

550,800

MVR

581,400

MVR

612,000

MVR

642,600

MVR

5,691,600

Cost of

Service

MVR

423,963

MVR

446,148

MVR

468,027

MVR

489,600

MVR

510,867

MVR

4,659,462

Gross Profit

% 18.5% 19.0% 19.5% 20.0% 20.5%

GP

MVR

96,237

MVR

104,652

MVR

113,373

MVR

122,400

MVR

131,733

MVR

1,032,138

Net Profit % 13.5% 14.0% 14.5% 15.0% 15.5%

NP

MVR

70,227

MVR

77,112

MVR

84,303

MVR

91,800

MVR

99,603

MVR

7,47,558



Profit Objective

Our profit objective includes covering the cost of initial investment in five years. Based on our

market research on Maldives we expect a 0.5% increase every month in our Net profit.

Our annual Net Profit objective for the year 2016 is MVR 7,47,558 and Rs 4,947,532.32

Assessment of Risk

An outlook of the potential risks and issues that could be possibly faced within the business is

necessary so that contingency plan can be made and for this we need a clear picture of the plans

strengths, weaknesses, opportunities and threats.

Contingency Plan:

In case of the taste of Pakistan not being accepted by foreigners and us not meeting our initial

year sales target even once in the four quarters we would have to come up with a different

business strategy. One of our contingency plans includes adding more fish dishes from Pakistan

into the menu might help us reduce the cost as Maldives economy is based on fishery, we can

also reduce the price of the menu.

Another contingency plan would include converting the area into a tea or beverage cafe which

might be partial diversification. Only selling snacks and hot and cold beverages from Pakistan

would reduce our cost as well as our prices, and would differentiate us from others.

Exit Strategy:

If we do not meet any of our sales targets for the first year we will follow the contingency plan

for the second year. And if we do not reach our second year goals with the contingency plan we

will go for the exit strategy. Our first move in the exit strategy would be tohaving deals to sell off

our remaining stock, and a sale to sell out our rare interior decoration and furniture pieces to be

able to pay off Banyan Tree initial investment and exit the market.



Appendix:

Appendix1: Economy of Maldives



Appendix2:Trade between Maldives and Pakistan

Appendix3: Operational Plan:



Appendix 3:Distribution channel/ Supply Chain:



Appendix 4: Floor Plan:



Appendix 5: Financial Plan

Startup Expenses PKR MVR 12months PKR/MVR



Assets Banyan Tress (6 months rent including security)

9,00,0001,359,874.29

18,000,000/2,719,748.58

Furniture and fixtures 1,50,000 22,664.57 1,50,000/22,664.57

Kitchen equipment 2,50,000 37,774.29 2,50,000/37,774.29

Utensils 50,000 7,554.86 50,000/7,554.86

Computer equipment 85,000 12,843.26 85,000/12,843.26

Software (inventory, sales tracking and cash register) 45,000 6,799.37 45,000/6,799.37

Expenses

Legal and professional 65,000 9,821.31 65,000/9,821.31

Utilities expenses 75,000 11,332.29 9,00,000/1,359,874.29

Insurance 15,000 2,266.46 1,80,000/27,197.49

Marketing, Selling & Administrative 2,25,000 33,996.86 2,25,000/33,996.86

Payroll expenses 1,75,000 26,442 2,100,000/3,17,304

Travelling and lodging (year Budget) 1,50,000 22,664.57 1,50,000/22,664.57

Per_ diem expenses 15,000 2,266.46 180,000/27,197.49

Miscellaneous 45,000 6,799.37 540,000/81,592.46

Bank Charges (For the Year) 2500 377.74 2500/377.74

Architectural and interior Design 1,25,000 18,887.14 1,25,000/18,887.14

Safety System 49,000 7,403.76 49,000/7,403.76

Security System 45,000 6,799.37 45,000/6,799.37

Total start-up Expenses 2466,500 1,595,564 23,141500/3,496,61454

Owner’s Equity:

Total expense required for one year PKR 23,141,500/MVR 3,496,614.544

DesiTadka 45% profit PKR 10,413,675/MVR 1,573,476.54



Partner 1 10% PKR 2,314,150/MVR 3,49,661.45

Partner 2 10% PKR 2,314,150/MVR 3,49,661.45

Partner 3 10% PKR 2,314,150/MVR 3,49,661.45

Banyan Tree 10% PKR 2,314,150/MVR 3,49,661.45

Remaining 15% PKR 3,471,225/MVR 5,24,492.18


Documents

International Market Entry