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7/30/2019 International Mangmnt
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INTERNATIONALMANAGEMENT
presented by
NAWAL KISHOR SHARMA
SATARUPA KABI
DIGAMBER SINGH
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INTRODUCTION
International management is the simplyperformance of management activityacross the border
Most U.S companies see greatopportunities in the international marketplace, because its population growingslowly but steadily the population of othercountries exploding.
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US INVESTMENT IN FOREIGN COUNTRIES V/S FOREIGN
INVESTMENT IN US
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CATEGORIZING ORGANIZATION BY
INTERNATIONAL INVOLVEMENT
DOMESTICORGANIZATION
INTERNATIONALORGANIZATION
MULTINATIONALORGANIZATION
TRANSNATIONALORGANIZATION
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DOMESTIC ORGANIZATIONSOperate within a single country
Occasionally make an international sale oracquire some needed resources for a foreign
suppliers
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INTERNATIONAL ORGANIZTION
Based primarily within a single country
Have a continuous meaningful international
transactions-makes sales or purchases from foreignsuppliers
Example;-nu horzions is a small company can be classifiedas a international organization. This distributer of electric
goods made mainly by some 40 U.S manufacturers hasabout 5,000 customers worldwide.
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SIX STAGES OF
MULTINATIONALIZATION
EXPORTS ITSPRODUCTS
TO FOREIGNCOUNTRIES
ESTABLISHESSALES
ORGANIZATIONS
ABROAD
LICENCES
USE OF ITSPATTERNSAND KNOW
HOW TOFOREIGN
FIRMS THATMAKE AND
SELL ITSPRODUCTS
ESTABLISHESFOREIGN
MANUFACTURING
FACILITIES
MULTINATIONALIZEMGMT
FROM TOPTO BOTTOM
MULTINATIONLIZES
OWNERSHIPOF
CORPORATESTOCK
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MULTINATIONAL ORGANIZATIONOperate in more then one countries
Complexities of managing the multinational
corporation
International management differ from domestic management because
it involve operating.1. Within different national sovereignties.
2. Under widely disparate economic condition.
3. Among people living different value system and institutions.
4. In places experiencing the industrial revolution at different time.5. Often over generate geographical distance.
6. National market varying greatly in population and area.
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RISK AND THE MULTINATIONAL
ORGANIZATIONFor the development of multinational corporationobviously require a investment in foreign operations.
Managers except that such investment will accomplishthe following
1. Reduce or eliminate high transportation cost.
2. Allow participation in the rapid expansion of the
market abroad.3. Provide foreign technical design and marketing skills.
4. Earn higher profit.
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THE WORKFORCE OF
MULTINATIONAL ORGANIZATION
The organizational member become more
diversePeople of different races who speak different
language and come from different part off the
world.
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TYPES OF ORGANIZATIONAL MEMBERS
FOUND IN MULTINATIONAL
CORPORATIONS
Organizational members can be divided into three types.
Expatriates;-organizational members who live and work in a countrywhere they do not have citizenship.
Host country nationals;-organizational member who are citizenship ofthe country in which the facility of foreign based organization is
located.
Third country nations;-Organizational member who are citizenship ofone country and who work in another country for an organization
headquartered is still another country.
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MANAGEMENT FUNCTION IN THE
MULTINATIONAL ORGAANIZATIONBasically there is four management function in
multinational organization
1. Planning
2. Organizing
3. Influencing4. controlling
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PLANNING IN THE
MULTINATIONAL ORGNIZATIONPlanning in the multinational organization could involve;-
1. Establishing a new sales force in the multinational
organization.
2. Developing a new manufacturing plant in other
country through purchase or construction.
3. Financing international expansion.
4. Determine which country represent the most suitablecandidates for international expansion
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Components of international plan;-
Imports/exports
License agreement
Direct investing
Joint ventures
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PLANNING AND INTERNATIONAL
MARKET AGREEMENTS
THE EUROPEAN UNION(EU)- ESTABLISHED IN1994, MEMBERS-(DENMARK,THEUK,PORTUGAL,SPAIN, FRANCE, IRELAND)
NORTH AMERICAN FREE TRADEAGREEMENT(NAFTA)-ESTABLISHED IN1994,MEMBERS(US,CANADA,MEXICO)
ASIAN PACIFIC ECONOMIC CORPORATION(APEC)-ESTABLISHED IN 1989,MEMBERS(21 MEMBERS
INCLUDING THE PEOPLES OF REPUBLICCHINA,US,INDONASIA AND SOME ASIA PACIFICREGION)
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ORGANIZING MULTINATIONAL
CORPORATION
ORGANISATION STRUCTURE-sum of all
establish relationship among resources with in
the organization and the organization chart is
the graphic illustration of organizationstructure.
SELECTION OF MANAGERS-For multinational
organization manager should be competentwith the highly competitive environment.
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VICE PRESIDENTINTERNATIONAL
DEVISION
PRODUCTION MARKETING FINANCE
STRUCTURE BASED
INTERNATIONAL FUNCTION
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VICE PRESIDENT PRODUCTION
BRAKEDEVISIONMEXICO
DIESEL MOTORDEVISIONFRANCE
ELECTRICPARTSDEVISION
BRAZIL
STRUCTURE BASED ON
COMPANY PRODUCTS
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PRESIDENT
VICE
PRESIDENTNORTH
AMERICA
VICE
PRESIDENTSOUTH
AMERICA
VICEPRESIDENTEUROPE
STRUCTURE BASED ONTERRITORY SERVED
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INFLUENCING PEOPLE IN
MULTINATIONAL CORPORATION
INFLUENCING IS GENERALLY GUIDING THE ACTIVITY OF
ORGANIZATIONAL MEMBERS IN APPROPRIATE
DIRECTION THROUGH
COMMUNICATING,LEADING,MOTIVATING AND
MANAGING GROUPS.
CULTURE- CULTURE IS SET OF CHARACTERISTICS OF A
GIVEN GROUPOF PEOPLEAND THEIR ENVIRONMENT.AQUIRING A WORKING KNOWLEDGEOF LANGUAGES
UNDERSTAND THE ATTITUDE OF PEOPLE
UNDERSTAND THE NEEDS THAT MOTIVATE PEOPLE
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CONTROLLING MULTINATIONAL
CORPORATIONS
CONTROLLING IS GENERALLY DEFINED ASSOMETHING HAPPEN THE WAY IT WAS PLANNED TOHAPPEN.
CONTROL IN SUCH AREAS AS LABOURCOST,PRODUCT QUALITY AND INVENTORY ISIMPORTANT TO ORGANIZATIONAL SUCCESS.
SPECIAL DIFFICULTIES-
1.DIFFERENCE IN CURRENCIES
2.CULTURE DIFFERENCE
3.GEOGRAPHICAL SEPERATION
4.COMMUNICATION
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TRANSNATIONAL ORGANISATION
ALSO CALLED GLOBAL ORGANISATION.
TAKE THE ENTIRE WORLD AS THEIR BUSINESS
ARENA
IT REPRESENT THE FOURTH, AND MAXIMUM
LEVEL OF INTERNATIONAL ACTIVITY.
EG- NESTLE HEADQUARTER INVENEY,
SWITZERLAND.
NO. OF EMPLYEES ARE MORE THAN 2,10,000
OPERATES 494 FACTORIES IN 71 COUNTRIES
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INTERNATIONAL
MANAGEMENT:SPECIAL ISSUES
MAINTAINING ETHICS IN INTERNATIONAL MANAGEMENT
1. RESPECTING CORE HUMAN RIGHTS
2. RESPECTING LOCAL TRADITIONS
3. DETERMENING RIGHT FROM WRONG BY EXAMING CONTEXT EG-WHIRLPOOLS DIRECTOR(ERRICO BIONDI) IN SLOVAKIA
WON BEST PRIZEFOR PROVIDING EQUAL OPPORTUNITIES
FOR WOMEN AND MEN IN BUSINESS ENVIRONMENT.
PREPARING EXPATRIATES FOR FOREIGN ASSIGNMENTS1.CULTURE PROFILES
2.CULTURAL ADAPTATION
3.LOGISTIC INFORMATION
4.APPLICATION
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CONCLUSION
INTERNATIONAL MANAGEMENT IS NECESSITY
TODAY BECAUSE COMPANIES SEE GREAT
OPPORTUNITIES IN THE INTERNATIONAL
MARKETPLACE TODAY!
ROLE OF FOREIGN SALES OF TOTAL
EXXON MOBBIL-69%
IBM-58%
INTEL-59%
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BIBILIOGRAPHY
MODERN MANAGEMENT-SAMUEL C. CERTO &
S. TREVIS CERTO
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THANK YOU