(Not) One to Rule Them All A look into the future (or: Is today tomorrow already?)

@vhirsch

International Interactive Entertainment LawLondon, 30 Oct 2012

Hi, my name is Volker...- BlackBerry: Global Head of Business Development - Games

- Scoreloop: Chief Strategy Officer & General Counsel

- Connect2Media: Co-Founder, EVP Corporate Development & General Counsel

- Mforma: VP Corporate & Legal Affairs

- iWorld Group: Head of iSmartMoney & General Counsel

- Luther & Partner: Private Practice

- Deringer Tessin Herrmann & Sedemund (now: Freshfields): Private Practice

- Fellow of the Royal Society of Arts- Governor of the Fallibroome Academy- Co-Founder of TEDx Youth @ Manchester, Mobile Monday Manchester, ...

VIEWS ARE ENTIRELY MY OWN!

How it was...

http://www.labourmobility.com/wp-content/uploads/2012/02/handshake.jpg

Then came Digital...

http://compmed.com/wp-content/uploads/2009/07/hiv-budding-color1.jpg?w=300

Viral Growth

Many hands to shake...http://www.st-gabriel.org/images/faith_sacramental/confirmation/many%20hands.gif

- Mobile Social Gaming Platform

- Profile, leader boards, achievements, challenges

- Cloud storage: save-state

- Virtual currencies & goods

- Cross-platform (BlackBerry 10, iOS, Android, Marmalade)

- 210m+ users across 120+ countries

- 3,000+ game developers using it. Strategic partnerships with telcos, large publishers, brands & OEMs

- 50 employees, 1 (part-time) lawyer

Heart Attack?

http://healthfully.org/sitebuildercontent/sitebuilderpictures/coronary-vesels.jpg

- Standard developer licenses

- Standard usage terms

- Click-wrap agreements (for SDK)

- Contract management processes

- Risk profiling

- Country segmentation

- ...

Risk Mitigation

Is that all?Will it stand up?

Does it really solve our issues?

http://gapingvoid.com

Does it solve our real issues?

82,764,913 unique visitors>1,000,000,000 page loads50,000,000 daily visitors4% of global Internet traffic180,000,000 registered members25 petabyte storage (= 25,000 terabyte)

- They know the bargain.- Too much friction? They will leave!- They will call it out (remember #StopSOPA).- They only care for cookies in chocolate form!

13 (nearly 14)Facebook, BBMPC, BlackBerry, iPodCode: none (yet)Music via YouTube & Spotify

17Facebook, Twitter, Tumblr, WordPressMac, Android, iPodCode: JS, C++, C#Spends £40+/month on music

The cat is out of the bag...

New Rules Required...

PeopleCentricDesignDesign should

not dominate things. Not dominate people. It should help people.

Dieter RamsPhoto: Abisag Tullmann

Transparency

http://fc04.deviantart.net/fs70/f/2012/212/b/d/transparency_by_kameolynn-d59bn22.jpg

http://wlppr.com/wallpapers/2010/12/23/Minimalism_superhero.1440x900.jpg

What do we really need?

... besides the severability clause ...

- Simplify terms.- Design services rather than try to bullet-proof (if it blows up, it will always be a business decision anyway).- Adapt concepts (e.g. “privacy as a currency”).- Do not try to shoe-horn old templates into new behavioural patterns!

New Tools?

@vhirschme@vhirsch.com

+44 7843 599 678

http://vhirsch.com

Thank you!