International Fundraising.ppt

7/27/2019 International Fundraising.ppt

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15/08/2013

Business Communication

International Fundraising

Overview of the International Fundraising StrategyGrowth with Real Influence

Next Steps


2/18

Where do we fit in?

Asia LAC

Africa

Finance

Fundraising

Comms

OE

Policy

IPD

UK

CPs

India

Brazil

USA?

Ireland

Greece

Italy

Sweden

International Secretariat ??


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International Fundraising Team

MissionTo enable AAI to maximise its long-term

sustainable income by...

Setting Global Strategic Fundraising Direction

Driving Market Development to maximise

fundraising potential at set target returns

Developing and nurturing fundraising capabilitythroughout ActionAid


4/18

International Fundraising Team

Leadership and Coordination


Director FT


Coordinator FT


Assistant PT

General Support and

Development

Technical Support and

Projects

IFM (Europe & North

America) FT

IFM (Africa, Asia, LAC &

Oceania) FT

Head of International Major

Donors FTProject Manager FT Contractors as required

International FR Coordinator

Asia FT


Africa FT


LAC PT

Supporter Services Officer

PT


5/18

Growth with

Real Influence

International Fundraising Strategic

Plan

2006 - 2010

Update on Final Draft Nov 05


6/18

Growth with

RealInfluence

Rights toendPoverty

Goal 6: Increase

& diversify

income

Goal 5: Increase

our supporters

behind our

mission

Purpose - Meeting Goals of Rights to End Poverty

1. Build Fundraising capacity and capability

2. Make links real

3. Maximise existing potential and flexibility

4. Generate new income

5. Expand people power

6. Increase high value income

GrowthFlexibility

Diversification

Influence

Increased Investment

Prioritised ResourcePlanning & allocation


7/18

We are doing a good job

Growing at High average rate of9% per year

= 25 Million Euro per year

from 20002004

Achieved Exceeded Organisational Objective

= 52% of income is not DA restricted

Three Leading Fundraising programmes

= Spain, Italy, UK


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Three fast growing fundraising programmes

= Italy: 11% pa (44% in next three years)= Greece: 14% pa (57% in next three years)

= Ireland: 18% pa (74% in next three years)

We work with 300,000 financial supporters

100,000 more than we did 5 years ago!

Promising emerging market opportunitiesIndia, Brazil, Sweden, USA...


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GrowthVoluntary income and supporter numbers will

grow by more than 50%

FlexibilityMore than 40% of the income raised will be

unrestricted or broadly restricted

DiversifyExpand the markets we fundraise in, products we

use and audiences we target

InfluenceMaximise fundraising opportunities to mobilise

people behind our mission


10/18

6

Increase high

value income

5Expand Our

People Power

4Generate New Income

3Maximise existing potential and flexibility

2Make links Real strengthening relationships

for maximum return

1Build

fundraising

capacity

and

capability

1Build

fundraising

capacity

and

capability


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Build Fundraising capacity and capability

o Develop International Fundraiing Frameowrk of polices, standardsandbest practise

o Develop and maintain tools and stsyesm that support fundraiiasingdevelopment andlearning

o Develop quantitavtie measures to enhance fundraiaing performance

o Human resource development to drive fundraiaing success

o Nurture fundraiaing best practiseo Proactively maintain external perepctive to enhance performacne

o Develop a positive and prodyctuve culture of fundraiaing within AA

o Practivelt manage extsiing and develop new IT systems whichmaximise fundraiaing perfromance

o Deveop and maintain a vibrabt AA case for support at adffiliate andnational levels.


12/18

Making links Real Building real relationships toimprove returns

o Use real voices, stories and language tofundraise

o Strengthen and refresh AAs approach to Child

Sponsorship to maximise returnso Strengthen and refresh other linked products

and regular giving to maximise returns

o Improve and market the accountability andtransparency of our fundraising to poor peopleand supporters


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Maximise Existing potential and flexibility

o Use the big picture to make strategic programmedecisions for maximum performance

o Maximise and enhance existing product performance

o Add value and flexibility to existing fundraisingprogrammes by ensuring upgrade opportunities aremaximised

o maximise Supporter Development programme

o Maximise returns by focusing on efficiency of fundraisingoperations


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Generate New Income

o Invest in the development of new fundraisingmarkets in the north and south

o Develop, test and refine new fundraising

products and propositionso Test, refine and integrate digital communication

channels into fundraising

o Maximise supporter acquisition opportunity

created by emergencieso Raise funds beyond AAs existing affiliates

through www.actionaid.org


15/18

Expand Our People Power

o Expand potential fundraising audiences by seeking

financial support from activist supporterso Expand activism potential by seeking supporter

participation in campaigns

o Create seamless supporter service active and financial)

between opportunities for engagement, opportunities togive and feedback

o Raise awareness of AA and the critical issues we work onwith key public target audiences through engagingcompanies, customers and staff

o Focus community fundraising on activities linked to themission and offer opportunities to supporters and nonsupporters

o Maximise borderless fundraising opportunities through

maintaining fundraising as a priority objective ofwww.actionaid.org


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Increase High Value Income

o Create the environment and capacity toraise high value gifts

o Develop funding products and products tosupport high value giving

o Get personal; and get real to get high

value

o Run mega level capital campaign (07-10)


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Critical Success Factors

o Develop and use a FundraisingInvestment Model

o Develop and implement a global,dynamic strategic resource planningand allocation system

o Creating a vibrant enabling culture forfundraising to thrive


18/18

Roles and Responsibilities??

Marketing

Supporter service

Other key stakeholders

Sponsorship service and coordination


Supporter development

Documents

International Fundraising.ppt