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International Fish Farming Holding Company PJSC (Asmak)
Established in 1999, International Fish Farming Holding Company PJSC, also known as Asmak, is one of the leading forces in the region’s seafood industry. With operations in the UAE, Saudi Arabia, Bahrain and Oman, Asmak has established a world-class operation with global reach. The company has a wide spectrum of interests within the seafood industry, ranging from aquaculture and hatcheries, to fishing, processing, trading and distribution services. In recent years, Asmak has expanded its portfolio of services to value-added food products, including breaded seafood products that are sold under the ‘Asmak’ brand.
‘Asmak’ - International Fish Farming Holding Company, is a public joint stock company registered in the emirate of Abu Dhabi and listed on the Abu Dhabi Securities Exchange (ADX). Asmak’s wide range of business interests include diversified business verticles to ensure sustainable profits for their shareholders. Asmak’s subsidiaries include:
Abu Dhabi Land General Contracting L.L.C.Alliance Seafoods Company L.L.C.Asmak Seafood Processing Company L.L.C.Emirates Stallions Properties L.L.C.Gulf Dunes Landscaping and Agricultural Services L.L.C.Asmak Quriyat International L.L.C.Century Real Estate Management L.L.C.Asmak Al Arab Company L.L.C.Meena Holdings L.L.C.Progressive Real Estate Development L.L.C.Lazio Real Estate Investment L.L.C.Abu Dhabi Mountain Gate Property Investment L.L.C.Tafseer Contracting and General Maintenance Company L.L.C.
Asmak’s Aquaculture Operations
Asmak has operations across the GCC, with its largest facilities in the UAE and presence in Bahrain and Saudi Arabia.
UAE Operations
Headquartered in Abu Dhabi, Asmak is invested in seeing the UAE become its largest aquaculture base in the region and to contributing to the country’s food security. The company owns and operates a pond-based farm in Al Ajban, Abu Dhabi producing sea bream, hamour, barramundi and tilapia. The farm has the capacity to produce 600 MT of fish per annum.
Asmak is also in the process of establishing another 600 MT per annum capacity off-shore cage farm on Delma Island, off Abu Dhabi primarily to augment the growing demand for our products. The new farm is stated to produce sea bream, subaiti and barramundi species for the UAE and GCC markets.
To further assist with the government’s restocking programme, and to establish a research centre that will allow for the development of new species, Asmak is also developing a land-based, fully integrated recirculation system farm in Abu Dhabi with a starting capacity of 2,000 MT of aquaculture products. It is expected that the outfit’s capacity will expand to 4,000 MT per annum by the second phase of development.
Apart from farming, the facility will also include a state-of-the-art hatchery facility to produce 25 million juveniles.
Bahrain Operations
Asmak has a state in Awal Fishing Company W.L.L., a hatchery operator in the Kingdom of Bahrain capable of producing 4 million juveniles per annum, with the capacity to expand up to 6 million. The hatchery is the first and only one of its kind in the region providing Asmak with a secure, sustainable and continuous supply of juveniles. The hatchery produces juveniles for sea bream, subaiti, barramundi and hamour species, which are marketed largely to Asmak’s farms in addition to other aquaculture farms. In addition, the hatchery also contains a research center to develop new fish species with specific focus on indigenous species.
Saudi Arabia Operations
Asmak owns the majority share in an off-shore cage farming facility located at Umlajj in the Kingdom of Saudi Arabia. The farm has a production capacity of 1,500 MT per annum and is primarily engaged in producing sea bream, subaiti and barramundi species. The products from these farms are distributed in KSA, Jordan, Egypt and the UAE markets.
Our PrOduCt rAnge
Fresh Product range
Farmed fresh sea bream, subaiti, tilapia, and barramundi from our farms.
Fresh seafood products (fish, shrimps, crustaceans, cephalopods, and others) from the UAE and around the globe.
Fresh processed products (gutted, cleaned, fillet, portion, steak, and others) according to customer specification and packaging mainly to HORECA customers.
Marinated fresh products such as fish tawook, fish kofta, fish tikka, and others.
Frozen Product range
Head-on shell-on (HOSO) shrimps: U/5, U/7, U/10, U/12, U/15, 10/20, 20/30, 30/40, 40/60, 60/80.
Peeled deveined tail-on (PDTO) raw and blanched shrimps: 16/20, 21/25, 26/30, 31/40, 41/50, 51/60.
Peeled undeveined (PD) raw and blanched shrimps: 16/20, 21/25, 26/30, 31/40, 41/50,51/60.
Peeled undeveined (PUD) raw and blanched shrimps: 20/40, 40/60, 60/80, 80/120, 100/200, 200/300, 300/500, 500/800.
Fish fillets: pangasius fillet, white fish fillet, Pollock fillet, nile perch fillet, grouper fillet, salmon fillet, atlantic cod fillet, haddock fillet, tilapia fillet, smoked salmon pre-sliced, and others.
Other crustaceans: lobsters (all sizes), lobster tail (all sizes), crabs, cigali, and others.
Cephalopods: squid whole, squid tube, squid rings, cuttle fish whole and cleane, octopus, mussel half-shell, and others.
Steaks: king fish steak, salmon steak, cream dory steak, and others.
Cephalopods: squid whole, squid tube, squid rings, cuttle fish whole and cleane, octopus, mussel half-shell, and others.
Steaks: king fish steak, salmon steak, cream dory steak, and others.
Value-added Products
JumbO SHrImPS
Wild and farmed (FDA approved). Shrimps PDTO (peeled deveined tailed on).Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control.
Ingredients
• PDTO Shrimps• Salt• Water• Emulsifier (E451)
Quality Factors Specifications
Form IQF - Frozen
Size 100 - 200pc/lb
Maximum deviation allowed 5%
Glaze 20%
Colour Slight red
Odour Characteristic odour
Texture Firm & elastic
Storage temperature required -18°C
Country of origin UAE
Product Specification:
Packing 400gm/pkt
Pieces in one primary packing 20pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply Corrugated Cartons
Master carton packing 20x400gm
Net weight per carton 8kg
Gross weight per carton 9kg
Carton per pallet 120
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving size 100gm
Energy 106kcal
Protien 20gm
Carbohydrates 1gm
Fat 0.5gm
LArge SHrImPS
Wild and farmed (FDA approved). Shrimps PDTO (peeled deveined tailed on). Only protective coat
of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern
packaging. In-house lab were products are tested for total quality control.
Ingredients
• PDTO Shrimps
• Salt
• Water
• Emulsifier (E451)
Quality Factors Specifications
Form IQF - Frozen
Size 31 - 35pc/lb
Maximum deviation allowed 5%
Glaze 20%
Colour Characteristic color
Odour Characteristic odour
Texture Firm & elastic
Storage temperature required -18°C
Country of origin UAE
Product Specification:
Packing 400gm/pkt
Pieces in one primary packing 20pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply corrugated cartons
Master carton packing 20x400gm
Net weight per carton 8kg
Gross Weight per carton 9kg
Carton per pallet 120
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving size 100gm
Energy 106kcal
Protien 20gm
Carbohydrates 1gm
Fat 0.5gm
Quality Factors Specifications
Form IQF - Frozen
Size 100 - 200pc/lb
Maximum deviation allowed 5%
Glaze 20%
Colour Slight red
Odour Characteristic odour
Texture Firm & elastic
Storage temperature required -18°C
Country of origin UAE
Product Specification:
Packing 400gm/pkt
Pieces in one primary packing 160pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply corrugated cartons
Master carton packing 20x400gm
Net weight per carton 8kg
Gross weight per carton 9kg
Carton per pallet 120
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving size 100gm
Energy 106kcal
Protien 20gm
Carbohydrates 1gm
Fat 0.5gmv
COOkIng SHrImPS
Wild and farmed (FDA approved). Shrimps PUD (peeled undeveined). Blanched (cooked briefly)
product. Only protective coat of 20% glazing. Naturally packed without treatment or additives.
Packed in a food grade modern packaging. In-house lab were products are tested for total quality
control.
Ingredients
• PDTO Shrimps
• Salt
• Water
• Emulsifier (E451)
CALAmArI rIngS
Premium quality with white milky colored Rings. Only protective coat of 20% glazing.Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control.
Ingredients
• Calamari Rings• Salt• Water• Emulsifier (E451)
Quality Factors Specifications
Form IQF - Frozen
Size 3 - 7cm
Maximum deviation allowed 5%
Glaze 20%
Colour Characteristic color
Odour Characteristic odour
Texture Firm & elastic
Storage temperature required -18°C
Country of origin UAE
Product Specification:
Packing 500gm/pkt
Pieces in one primary packing 44pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply corrugated cartons
Master carton packing 20x500gm
Net weight per carton 10kg
Gross weight per carton 11kg
Carton per pallet 50
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving s ize 100gm
Energy 177kcal
Protien 10gm
Carbohydrates 28.5gm
Fat 2.5gm
Product Specification:
Packing 500gm/pkt
Pieces in one primary packing 125pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply corrugated cartons
Master carton packing 20x500gm
Net weight per carton 10kg
Gross weight per carton 11kg
Carton per pallet 110
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving size 100gm
Energy 135kcal
Protien 4.5gm
Carbohydrates 2.5gm
Fat 1gm
SeA FOOd COCktAIL
A blend of tasty seafood. Its contains PUD shrimps, muscle meat, crab steak, octopus cut pieces, squid tentacles and strips. Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control.
Ingredients
• Calamari Rings• Salt• Water• Emulsifier (E451)
Quality Factors Specifications
Form IQF - Frozen
Mix items percentage Squid rings & strips (20%)
Squid tentacles (20%)
Mussel meat (5%)
Shrimps PUD (25%)
Octopus cut (15%)
Crab stick slices (15%)
Size Assorted
Maximum deviation allowed 5%
Glaze 20%
Colour Natural
Odour Characteristic odour
Texture Firm
Storage temperature required -18°C
Country of origin UAE
WHIte FISH FILLet
Farmed from Vietnam (FDA approved). Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab were products are tested for total quality control.
Ingredients
• White Fish Fillets (catfish)• Salt• Water• Emulsifier (E451)
Product Specification:
Packing 1kg
Pieces in one primary packing 3pc/pkt
Primary packing Laminated LDPE pouches
Secondary packing 5 ply corrugated cartons
Master carton packing 1kgx10pkt
Net weight per carton 10kg
Gross weight per carton 11kg
Carton per pallet 110
Total carton/ container 40’ 1900
Packing Information
Nutrition Facts
Serving size 100gm
Energy 135kcal
Protien 15.5gm
Carbohydrates 0gm
Fat 8gm
Quality Factors Specifications
Form IQF - Frozen
Size 280 - 350gm
Maximum deviation allowed 3%
Glaze 20%
Colour Natural white colour
Odour Characteristic odour
Trimming Good
Texture Firm& elastic
Cleaning Without blood spot/ Viscera
Fat content Nil
Storage temperature required -18°C
Country of origin UAE
Product Specification:
Packing Information
Nutrition Facts
Serving Size 100gm
Energy 134kcal
Protien 10gm
Carbohydrates 20gm
Fat 2gm
breaded Products
breAded JumbO SHrImPS
Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated shrimps PDTO. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control.
Ingredients
• Minced Shrimps (70%)• Wheat Flour • Bread Crumbs• Salt• Water• Emulsifier (E451)• Flavor Enhancer (E621)• Garlic Powder• Dried Onion
Quality Factors Specifications
Form IQF - Frozen Breaded
Weight range (min/ max) 22 to 23gm/pc
Maximum deviation allowed 5%
Meat content 60%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic odour
Principal raw material Raw shrimps PUD
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing 240gm
Pieces in one primary packing 11pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing 5 Ply corrugated cartons
Master carton packing 20x240gm
Net weight per carton 4.8kg
Gross weight per carton 5.4kg
Carton per pallet 88
Total carton/ container 40’ 1900
breAded POPCOrn SHrImPS
Weight ranges from 10gm to 23gm per piece with maximum 5% deviation allowed.Shrimp content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated shrimps PD. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control.
Ingredients
• Whole Shrimps (70%)• Wheat Flour • Bread Crumbs• Salt• Water• Emulsifier (E451)• Flavor Enhancer (E621)
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range (min/ max) 10 to 13gm/pc
Maximum deviation allowed 5%
Meat content 65%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic odour
Principal raw material Shrimps PD
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving Size 100gm
Energy 334kcal
Protien 11gm
Carbohydrates 28.5gm
Fat 19gm
Packing 240gm
Pieces in one primary packing 22pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x240gm
Net weight per carton 4.8kg
Gross weight per carton 5.4kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range (min/ max) 15 to 16gm/pc
Maximum deviation allowed 5%
Meat content 65%
Coating (bread crumbs) 33%
Spices 2%
Odour Characteristic odour
principal raw material Untreated calamari rings
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving size 100gm
Energy 177kcal
Protien 10gm
Carbohydrates 28.5gm
Fat 2.5gm
Packing 240gm
Pieces in one primary packing 16pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x240gm
Net weight per carton 4.800kg
Gross weight per carton 5.600kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:
breAded CALAmArI rIngS
Weight ranges from 15gm to 16gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated calamari rings. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control.
Ingredients
• Calamari Rings• Wheat Flavor• Bread Crumbs• Salt• Water• Emulsifier (E451)• Flavor Enhancer (E621)
breAded FISH FILLet
Weight ranges from 35gm to 45gm per piece with maximum 5% deviation allowed. Meat content
70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated white fish
fillet. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread
crumbs from Germany. Flash fry technology is used to make the product firm and also to cook
instantly. In-house lab were products are tested for total quality control.
Ingredients
• Minced Cat Fish (70%)
• Wheat Flour
• Bread Crumbs
• Salt
• Water
• Emulsifier (E451)
• Flavor Enhancer (E621)
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range (min/ max) 53 - 55gm/pc
Maximum deviation allowed 5%
Meat content 65%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic odour
Principal raw material Untreated cat fish fillet
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving size 100gm
Energy 180kcal
Protien 9gm
Carbohydrates 14.5gm
Fat 3gm
Packing 240gm
Pieces in one primary packing 4pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x240gm
Net weight per carton 4.8kg
Gross weight per carton 5.6kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range 70 & 75gm/pc
Maximum deviation allowed 5%
Meat content 65%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic odour
Principal raw material Untreated cat fish fillet
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving size 100gm
Energy 185kcal
Protien 10gm
Carbohydrates 18gm
Fat 8.5gm
Packing 280gm
Pieces in one primary packing 4pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x280gm
Net weight per carton 5.6kg
Gross weight per carton 6.2kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:
breAded FISH burger
Weight ranges from 70gm to 75gm per piece with maximum 5% deviation allowed . Meat content
70%, bread crumbs 25% & spices 5% . No dehydration. Raw material used is untreated cat fish. Good
appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from
Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house
lab were products are tested for total quality control.
Ingredients
• Minced catfish (70%)
• Wheat Flour
• Bread Crumbs
• Salt
• Water
• Emulsifier (E451)
• Flavor Enhancer (E621)
• White Pepper Powder
• Garlic Powder
• Dried Onion
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range (min/ max) 24 to 25gm/pc
Maximum deviation allowed 5%
Meat content 65%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic
Principal raw material Untreated cat fish fillet
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving size 100gm
Energy 180kcal
Protien 9gm
Carbohydrates 14.5gm
Fat 3gm
Packing 240 gm
Pieces in one primary packing 10pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x240gm
Net weight per carton 4.8kg
Gross weight per carton 5.4kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:breAded FISH FIngerS
Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed.
Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used
is untreated white fish fillet. Good appearance and uniform sizes. Natural spices and no
artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to
make the product firm and also to cook instantly. In-house lab were products are tested
for total quality control.
Ingredients
• Minced Cat Fish (70%)
• Wheat Flour
• Bread Crumbs
• Salt
• Water
• Emulsifier (E451)
• Flavor Enhancer (E621)
Quality Factors Specifications
Form IQF - Frozen breaded
Weight range (min/ max) 22 to 23gm/pc
Maximum deviation allowed 5%
Meat content 60%
Coating (bread crumbs) 35%
Spices 5%
Odour Characteristic odour
Principal raw material Untreated cat fish fillet
Texture Firm
Storage temperature required -18°C
Country of origin UAE
Packing Information
Nutrition Facts
Serving size 100gm
Energy 180kcal
Protien 9gm
Carbohydrates 14.5gm
Fat 3gm
Packing 240gm
Pieces in one primary packing 11pc/pkt
Primary packing Laminated LDPE pouch
Secondary packing Laminated duplex
Tertiary packing Corrugated 5 ply cartons
Master carton packing 20x240gm
Net weight per carton 4.8kg
Gross weight per carton 5.4kg
Carton per pallet 88
Total carton/ container 40’ 1900
Product Specification:breAded FISH nuggetS
Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed. Meat
content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated
white fish fillet. Good appearance and uniform sizes. Natural spices and no artificial flavors.
High quality bread crumbs from Germany. Flash fry technology is used to make the product
firm and also to cook instantly. In-house lab were products are tested for total quality control.
Ingredients
• Minced Cat Fish (70%)
• Wheat Flour
• Bread Crumbs
• Salt
• Water
• Emulsifier (E451)
• Flavor Enhancer (E621)
• White Pepper Powder
• Garlic Powder
Processing, trading and distribution
At Asmak, we provide an end-to-end solution to our customers for their seafood needs,
whether they require fresh or frozen seafood, processed, value-added or breaded products.
We have established ourselves as a one-stop-shop for a wide range of seafood products.
Through efficient supply chain management and control, we have developed sustainable
partnerships with reputable suppliers and procure quality raw material from
across the globe.
Asmak owns and operates three EU-approved and HACCP-certified processing plants in the
UAE and Oman, with a combined processing capacity of 7,500 MT per annum.
Our plants are equipped with the latest state-of-the-art technology and equipment to
produce top quality products in hygienic conditions.
Our global footprint is a testament to our quality standards and dedication to impec-
cable service. Over the years, we have developed key relationships with some of the most
influential supermarket chains in the region, including high-end hypermarkets, hotels,
restaurants, caterers and institutions in the UAE and abroad. We export our products across
the GCC, Middle East, Africa, Europe and North American territories.
making a mark in retail, Wholesale and export
Asmak is a one-stop-shop for a wide range of seafood products, providing end-to-end
solutions to its customers from fresh seafood and frozen products to processed,
value-added and breaded products.
Through efficient supply chain management and control, Asmak has developed
sustainable partnerships with retail and distribution centres across the Middle East.
The company is the only fish farming company in the region with FDA, EU and ISO 22000
certifications and approvals. Together, Asmak’s production facilities have a processing
capacity of 7,500 MT per annum.
Our control of the entire supply chain ensures hygiene standards are consistently
upheld, enabling us to develop key retail relationships with some of the most influential
supermarket chains and high-end hypermarkets in the region; Asmak supplies much of the
fresh seafood displayed at supermarkets.
Our value-added and breaded products have also found a loyal fan following in the UAE’s
leading supermarkets.
On a wholesale level, we supply to hotels, restaurants, caterers and institutions in the UAE
and abroad. Our export services are also strong; we currently export our products to eight
countries in the region and beyond under our white label services.
the Supplier of choice for seafood in the region