Advertising and media plan for

International Exhibition For Building Finishing 2011

Advertising in Saudi newspapers such as ALRiyadh, Okaz and ALYaum. 1

Advertising and television coverage in Al Arabiya and eqtisadia tv channel. 2

Advertising in AlBenaa magazine. 3

Advertising and coverage through the Internet sites: (Google, Yahoo, Hotmail, FaceBook, AlRiyadh newspaper, sabq, burnews)… And other sites and forums specialized in construction and finishing. 4

Advertising on TV screens in the exhibition. 5

Distribution (50.000) fifty thousand brochure in Riyadh city for the exhibition. 6

Print (10.000) ten thousand copies of the Guide of the exhibition and distributed it free of charge

to exhibitors and visitors. 7

Print (2.000) two thousand copies of the Press kit about the exhibition and distributed it to some businessmen and professionals, chambers of commerce. 8

Sponsors Features for

International Exhibition For Building Finishing 2011

Participant Silver Golden Diamond Features

42m4 06m

4 24m

4 046m

4

Provide free space free of charge at the entrance of the exhibition

√ Work a television interview with the sponsor in "AlArabiya Channel" inside his wing

√ √ Work a television interview with the sponsor in "eqtisadia tv"

within

sponsors Every hour

Every quarter of an hour

Electronic advertising about sponsor in electronic screens in the exhibition during the exhibition

During the exhibition

Opening Day work an editorial meeting in Riyadh newspaper with pictures of the wing

within sponsors

within sponsors

Top Sponsors menu

Characteristically Put the name and logo in the participants's guide in exhibition in the face of the front cover

√ Putting an advertising for sponsor two whole pages in the belly of the front cover

√ √ Put an advertising for sponsor full page in the exhibition guide in the belly of the last cover

√ √ √ √ Put internal advertising for sponsor full page in the exhibition guide

within sponsors

within sponsors

Top Sponsors menu

Characteristically Put the name and logo on the exhibitors and visitors cards.

within sponsors

within sponsors

Top Sponsors menu

Characteristically put the name and logo in the foreign plates and banners of the exhibition

within sponsors

within sponsors

Top Sponsors menu

Characteristically Put the name and logo on 50 thousand for the exhibition brochure distributing in Riyadh city

About the exhibition

Within sponsors

Top Sponsors menu

Characteristically

Put the name and logo in advertisements of exhibition through newspapers:[Riyadh: 1 page and half × 5 times ] + [Okaz: 1/4 Page] + [Alyaum: 1/4 Page]

√ √ √ Characteristically Put the name and logo of sponsor company in website of the exhibition

within sponsors

within sponsors

Top Sponsors menu

Characteristically Put a stand special for the name and logo of sponsor in ceremony honoring participants

√ √ √ √ Provide shield of honoring and certificate of thanks in the ceremony honoring

√ √ Characteristically Provide free special hospitality for sponsor's wing throughout days of the exhibition

within sponsors

within sponsors

Top Sponsors menu

Characteristically Declaration of thanks and appreciation for the sponsor after the end of the exhibition in Riyadh newspaper 1/2 page

(46 ) copies (06 ) copies (06 ) copies (066 ) copies Provide copies of the exhibition guide

such as sponsors

such as sponsors

such as sponsors

Characteristically Provide copying services and fax and the Internet for free inside the exhibition

06 46 06 06

Print a full kit press file about the exhibition (2000) copies distributed to the companies and chambers of commerce and some officials.

050555 000555 0550555 0050555 The amount of Sponsorship

Illustration for exhibition map with an Statement of areas and classification of wings

H

6

L5 N

7

N

6

N

5

L4 N

4

L3 N

3

L2 N

2

N

1

L1

K

2

K

1

K

3

M

9

M

8

M

7

M

6

M

5

M

4

M

3

M

2

M

1

H

4

H

5

D Silver Sponsor

M

16

M

15

M14

M

13

M

12

M

11

M

10

H

3

H

1

H

2

C Silver Sponsor

B4

Gold

Sponsor

B3

Gold

Sponsor

A

Diamond Sponsor

E10

E9

E12

E11

B2

Gold

Sponsor

F6

E2

E4

E3

E1

G3

G1

G4

G2

G7

G5 G6

G8 G12

G9

G13

G10

G14

G11

B1

Gold

Sponsor

F5

F8

F7

F11

F12

F10

F9

E8

E6

E7

E5

F2

F1

F4

F3

Management

Coffee

20m

3m

20m

3m

10m

12m 12m 12m

8m

8m

8m

8m

8m

8m

6m

6m

6m

6m

6m

6m

6m 6m

4m

4m

6m 6m 6m 6m 3m 3m 3m 3m 3m 3m 3m 3m

3m 3m

3m 3m

7m

7m

7m

8m

8m

8m

8m

8m

8m

3m

4m

4m

4m

4m

4m

4m

4m

4m

4m

4m

4m

6m 6m 6m 6m 6m

6m 6m 6m 6m 6m 6m

6m 6m 6m 6m 6m 6m

6m 6m 6m 6m

4m

4m

4m

4m

4m

4m

4m

4m

4m