International e-commerce for developing countries

Practical case studies in overcoming barriers to trade through digital channels

A presentation to: WSIS Thematic SessionBy: James HoweDate: 28th May 2015

B2B DAPFOBEXV

B2B DDP

Small B2B

B2C2B

B2C

B2C2C

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100%Potential-----------

- Brand+ Loss+ Debt

Survival sales

Negotiated sales

Bonus

Sustainability

FailureRED

OCEAN

Corporate

branding

Legal Rep.

Intl. payment sol.

Branded offers

Market side

logistics

eMall & VM

P rep.

Free shipping

& returns

Affiliate & brand

Ambassador

programs

Increasing • sales volume• value added

Customer

Selecting products

&

target m

arkets

1

Preparing co

ntent

2

Getting onlin

e (eMall,

VMPs, so

cial m

edia)

3

Export l

ogistics

Labelling & co

nsolid

ation

4

E-Fulfilment s

olution

5

Fiscal re

presentatio

n

6

International &

loca

l paym

ent

solutio

ns

7

Returns logist

ics

management

8

Marketing and CRM

9

Producer

Aw

are

ness

rai

sin

g

Lea

rn &

ad

apt

Awareness raising: • Documentation and presentation of

training materials• Greater visibility required

• Publishing papers • Improved online

communications• E commerce event

Selecting products and preparing content:• Training and e-learning

modules for effectiveness in digital communications

Getting online:• Ease of use of “e Mall” for

administrators• Software linkages to other e

marketplaces (“API’s” to interact with markets)

• Adapted for other sectors (B2B, Services, Food etc.)

• Mobile commerce platforms (“Trade@Hand v2.0”)

Payment solutions• Partnering with additional

payment providers• Training and documentation

Logistics and fiscal representation• Partnerships• Training and documentation

Economic Sustainability• Billing modules for groups

running and maintaining a shared e commerce platform

Marketing and CRM• Customer service platform

(capability and pilot)• Digital promotion tools

• Study and recommendations

• Pilot / proof of concept

There is a lot more to do in order to support SME’s in overcoming the barriers to e commerce…

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