International Business-Shahaida P (Course Outline 246) New

8/9/2019 International Business-Shahaida P (Course Outline 246) New

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SIVA SIVANI INSTITUTE OF MANAGEMENT

International Business

Course Code : T246 Credit: 03

Batch : XVIII Term : 1V

Instructor : Dr. Shahaida P Section: A and B

[email protected]

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_Course Description:

This course introduces students to the world of international business and the

complexities affecting the same. The course deals with the impact of globalization,

environmental factors shaping global businesses, an overview of international trade andinvestment, market entry strategies and international business strategies.

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Course Objectives:

1. To introduce students to the contemporary issues in International Business thatillustrates the unique challenges faced by managers in the international business

environment.

2. To cover a broad range of international business issues from an interdisciplinaryviewpoint and emphasizing the key concerns of the multinational and global

corporation.

3. To assist students to develop a truly global perspective rather than just an Indian

viewpoint for the development of attributes to "grow" global managers.4. To develop knowledge and skills to analyze cross cultural variables and their

impact on international business

SYLLABUS 25 Sessions (75 Mins.)

Unit I 5

Introduction, Globalization and its impact on the world, Environment of globalbusiness: Economic, Political, Legal and Cultural and Country differences.

Unit II 5

Role of WTO in world trade, International Trade Theories and Balance ofPayments

Unit III 5

International Financial Market (Forex market and IMF), Regional Economic

Integration

Unit IV 5

Modes of entry, strategy and organization of international business

Unit V 5

Business operations: Global production, International Logistics and SCM, global

marketing and International Human Resource Management


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Lesson plan


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Text

Session Topics to be covered Readings

Case studies (will be informed one week prior

to class discussion)

1,2 Unit 1: Introduction,Globalization

Chapter 1-IB by Hill and Jain

Article: Firms Strategy in a Changing Global

Competitive Landscape- Micheal A. Hitt &Xiaoming He, Science Direct, 2008

3,4,5 Unit 1: Environment:Cultural, political and

economical

Chapter 2,3,6- IB by Hill and Jain

Article: The Hidden Challenge of Cross

Border Negotiations- HBR, James K Sebenus,

March 2002.

Article: Chinas changing culture and etiquette

By Suzanne Fox

6,7,8 Introduction Case

Unit II: Trade Theories

Sodacious goes International

Chapter 5- IB by Hill and Jain

9,10 Unit II: BOP Chapter 6-Czinkota et al

Article: Reading BOP- HBR, June 2005

11 Unit III: WTO WTO trade statistics report 2009

Case Study: WTO in the Doha Round, IBS,

2008

12, 13 Unit III: Financial Markets Chapter 10,11- IB by Hill and Jain

14,15 Unit III: Economic

Integration


16,17 Unit IV : Modes of entry in

international

business

Chapter 14,12:IB by Hill and Jain

Article: Partnership or self-reliance entry

modes: Large and small technology-based

enterprisesstrategies in overseas markets byLee Li & Gongming Qian

18,19 Unit IV: Strategy of International business


20 Unit IV: Organization of International Business


21,22 Unit V: Business

Operations- Globalproduction, outsourcing

and logistics


23,24,25 International Marketingand HRM Chapter 17,18- IB by Hill and Jain


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International Business- Charles W L Hill and Arun K Jain, 6 th edition, The Mc

Graw-Hill Co.

Reference: International Business - Michael R. Czinkota, 7th Edition Cengage India

Edition

Magazines and Newspapers

Business India, Business World, Business Today, The Economic Times and BusinessLine

Class Policies and Rules

Attendance: Roll call will be taken for every class. Students arriving 05 minutes past the

appointed class time will not be allowed to sit in the classroom.

Obligations of Students

Class sessions will be devoted to probing, extending and applying the material in the

readings and the cases. It is the students responsibility to be prepared with the readings

as specified in the course outline. Students are expected to contribute to class discussionsby making cogent, well supported comments about the concepts being presented in the

class.

Mobile phones, Laptops, MP3 players or other entertainment devices must beswitched off during class periods.

The mode of teaching would be very student driven, considering the interest and abilities

of 4th term students. I would facilitate learning through videos, case studies anddiscussions.

Evaluation

Final grade in the course is based on following activities.

Internal Evaluation Marks Submission due on

Two quizzes 10 x 2 20 Random

1 Group Project 10 Session 18

Case Study Reports (2) 10 Session when case is discussed

Class room participation 05 Cold calling during sessions

Viva 10 Dates will be announced

Attendance 05

External Examination 40

Total Marks 100

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Individual Case Analysis: Case analysis should begin with a SWOT analysis of the

organization/s involved in the case. Highlight the Key issues facing the organization/s

and provide suitable alternative solutions. The report should be typed in MS word, singlespace and submitted in a print form not exceeding 4 pages.


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Group project: Choose a product/service manufactured/provided by a Foreign Company

and prepare a launch plan for introducing the product in another foreign country or India.The report should cover the following:

1. Country risk analysis: including information on demographics, demand conditions

and external environment2. Competition

3. The marketing mix

4. STP

A group should consist of 4 members only. The project report should be typed in MSword, single space, not exceed 6 pages. Current and relevant information should beincluded. Logic should be drawn from international business concepts with practical

implications.

Documents

International Business-Shahaida P (Course Outline 246) New