8/9/2019 International Business Prelim

1/2

St. Josephs Evening College

Department of Business Management

International Business

Aaragi2010

5

International Business Globalization

Welcome to India

Preliminary RoundSubsidiary Company

We are the world!!

Preliminary Round

Subsidiary Company

The growth in International Business has been

more than 7% annually. A scope for

improvement, mind blowing performance on

stock market, the global effects on culture and

heritageweve seen it all.

Diversities of all four corners of the country

make India an opportune place for international

business. Are you ready to go International??

Go India first!! Entrants are required to come

up with a comprehensive business plan for a

subsidiary company of an existing international

company. Apart from basic requirements, there

are no restrictions whatsoever on which

company to choose, modes of entry or amount

of capital. So just cut your brain loose from

monotony and spew your creative genius.

Requirements to NoteThe subsidiary venture idea you choose must be a brand new one. The

company you choose must not have its foot in India.

You are required to assume that you and your teammate are foreign

nationals and are working for an international company. You have comedown here to India to set up this subsidiary company of the parent company

you work for.

It is totally left to the contestants to choose what they will describe in the

business plan. Scroll below for suggestions on what we would like to see in

the report and presentation.

You are required to prepare a presentation and a comprehensive report for

the same. You are also required to prepare 3 (three) print advertisements

and 1 (one) video advertisement. Total time allotted is 8 (eight) minutes for

presentation.

Contestants are to submit 1 (one) soft copy (on a CD) and two hard copies of

the same to the event head before the event begins.

There is no leeway available for late submission.

It has been said that arguing against international business is

like arguing against laws of gravity.

International Business is a

fact of economic life.

8/9/2019 International Business Prelim

2/2

St. Josephs Evening College

Department of Business Management

International Business

Aaragi2010

6

The below are only suggestions of particulars that we would like to see in the Business plan. It is the

contestants discretion on what they would like to include in the Business plan presentation and

report

Logo and Tag Line Executive Summary Mission and Vision of the Enterprise. Objectives: Financial, Social and Economic. Company Profile : Name, Domain, Location, Organizational Structure and Background/ Strategies/Modes used to enter Business Feasibility: Market Study and Financial Feasibility. Risk Analysis Crisis Management Initial Capital / Startup Finances Facilities and Services provided for the employees. STP (Segment, Target and Positioning) SWOT Analysis Marketing Strategies and Budget for marketing Human Resource Break Up, Recruitment and Training Social Corporate Responsibility Projected Final Accounts for three (3) years and Break Even Point