INTERNATIONAL BUSINESS

Munich is the capital and largest city of the German state of Bavaria, on the banks of River Isar north of the Bavarian Alps. Munich is the third largest city in Germany, after Berlin and Hamburg, with a population of around 1.49 million. The Munich Metropolitan Region is home to 5.6 million people.

The name of the city is derived from the Old High German term Munichen, meaning "by the monks". It derives from the monks of the Benedictine order who ran a monastery at the place that was later to become the Old Town of Munich; hence the monk depicted on the city's coat of arms. Munich was first mentioned in 1158. From 1255 the city was seat of the Bavarian Dukes. Black and gold the colours of the Holy Roman Empire have been the city's official colours since the time of Ludwig the Bavarian, when it was an imperial residence. Following a final reunification of the Wittelsbachian Duchy of Bavaria, previously divided and sub-divided for more than 200 years, the town became the country's sole capital in 1506. Catholic Munich was a cultural stronghold of the Counter-Reformation and a political point of divergence during the resulting Thirty Years' War, but remained physically untouched despite an occupation by the Protestant Swedes; as the townsfolk would rather open the gates of their town than risk siege and almost inevitable destruction [citation needed]. Like wide parts of the Holy Roman Empire, the area recovered slowly economically. Having evolved from a duchy's capital into that of an electorate (1623), and later a sovereign kingdom (1806), Munich has been a centre of arts, culture and science since the early 19th century. The city became the Nazi movement's infamous Hauptstadt der Bewegung (lit.: "Capital of the movement"), and after post-war reconstruction was the host city of the 1972 Summer Olympics.

Munich is home to many national and international authorities, major universities, major museums and theaters. Its numerous architectural attractions, international sports events, exhibitions, conferences and Oktoberfest attract considerable tourism. Since 2006, the city's motto has been "Mnchen mag dich" ("Munich loves you"). Munich is a traffic hub with excellent international, national and local connections, running a fast and reliable public transport system. It is a centre of finance, publishing and advanced technologies. Munich is one of the most prosperous and fastest growing cities in Germany, and the seat of numerous corporations and insurance companies. It is a top-ranked destination for migration and expatriate location, despite being the municipality with the highest density of population (4,500 inh. per km) in Germany. Munich achieved fourth place in the frequently quoted Mercer livability rankings in 2011 and 2012. For economic and social innovation, the city was ranked 15th globally out of 289 cities in 2010, and 5th in Germany by the 2thinknow Innovation Cities Index based on analysis of 162 indicators. In 2013, Monocle ranked Munich as the world's most livable city with the highest quality of life.

PeopleIn July 2007, Munich had 1.34 million inhabitants; 300,129 of those did not hold German citizenship. The city has strong Turkish and Balkan communities. The largest groups of foreign nationals were Turks (43,309), Albanians (30,385), Croats (24,866), Serbs (24,439), Greeks (22,486), Austrians (21,411), and Italians (20,847). 37% of foreign nationals come from the European Union.

From only 24,000 inhabitants in 1700, the population doubled about every 30 years. For example, it had 100,000 people in 1852 and then 250,000 people in 1883; by 1901, the figure had doubled again to 500,000. Since then, Munich has become Germany's third largest city. In 1933, 840,901 inhabitants were counted and in 1957, Munich's population passed the 1 million mark.

About 40% of Munich's residents are not affiliated with any religious group, and this ratio represents the fastest growing segment of the population. As in the rest of Germany, the Roman Catholic and Protestant churches have experienced a continuous, slow decline in their memberships. As of 31 December 2013, 34.7% of the city's inhabitants were Roman Catholic, 12.5% Protestant, and 0.3% Jewish. About 3% adhere to other Christian denominations and 7% are Muslim. There is also a small Old Catholic parish and an English-speaking parish of the Episcopal Church in the city.

EconomicsGermany is one of the world's most advanced market economies. It is the world's third largest economy in USD exchange-rate terms, the fifth largest by purchasing power parity (PPP) and the largest economy in Europe.The story for Munich is just as flattering. Compared to other German cities, Munich has the strongest economy and also boasts of the lowest unemployment rate (5.6 %). It is the economic centre of southern Germany and is considered a global city. Hardly surprising that it is home to the headquarters of Siemens AG (electronics), BMW (car), MAN AG (truck manufacturer, engineering), Linde (gases), Allianz (insurance) and Munich Re (re-insurance). Among German cities with more than 500,000 inhabitants purchasing power is highest in Munich (26.648 Euros per inhabitant) as of 2007.Munich is also a centre for biotechnology, software and other service industries. Aircraft engine manufacturer MTU Aero Engines, the space and defence contractor EADS, the injection molding machine manufacturer Krauss-Maffei, the camera and lighting manufacturer Arri, the semiconductor firm Infineon Technologies, the DRAM company Qimonda, as well as many foreign companies like Precision Plus, McDonalds and Microsoft have their German or European headquarters in Munich.In the finance sector, Munich is home to Hypo Vereinsbank, Bayerische Landesbank and insurance companies like Allianz and Munich Re.Munich has earned itself the reputation of being Europes publishing capital. It is home to the Sddeutsche Zeitung, one of Germany's largest daily newspapers. It also plays host to Germany's largest public broadcasting network, ARD, and its largest commercial network, Pro7-Sat1 Media AG and the Burda publishing group. One of Europe's biggest and most famous movie production studios, the Bavaria Film Studios is also located in the suburb of Grunwald.Lufthansa has opened a second hub at Munich's Franz Josef Strauss International Airport, the second-largest airport in Germany, after Frankfurt International Airport.

Munichs economy National Business EnvironmentMunichs economic strength is founded on several important pillars. The diverse economic structure, the wide range of growing industries and the successful composition of global players and SMBs offer substantial opportunities for success. Laptops and pretzelsThe Bavarian capital also has a highly-qualified workforce with an exceptional infrastructure. The high proportion of modern industries and services make Munich and its surroundings a magnet that attracts a growing number of people.The city on the Isar impresses with its attractive geographical location and quality of life. With everything from high culture to Bavarian cuisine and innovative, alternative scenes, everyone can find something suited to his/her personal tastes. Broad economic spectrumMunichs economy ranges from small craftsmen and the manufacturing sector to innovative services and high-growth sectors. Munich is at the heart of Germanys high-tech industries.In a competition between different European locations, the Bavarian capital is the leader in the sectors of IT- and communication technology, media, finance and life sciences. Consequently, Munichs trade fairs are the first choice of industries that play key roles in international economic development.

German frontrunner in technologyMunich is Germanys undisputed technology leader. It is home to around 22,000 high-tech companies in the fields of electronics, telecommunications, aviation, and aerospace as well as electrical, mechanical, and automotive engineering.

In the middle of EuropeGeographically speaking, Munich is located in Central Europe. Cities such as Brussels, Budapest, London, Milan, Paris, Prague, Vienna and Zurich are quickly and easily reached.The citys central location creates ideal conditions for companies to communicate with the East and the West.An additional advantage of Munichs location and infrastructure: both exhibitors and visitors benefit from short distances and delivery times.MarketingStrategyThe aim is to get the people of Munich aware of the Caf Blue brand and product offerings. Fliers will be made to put on cars which will have the business name, logo and address on them. It will also list the day of opening and will state that if you bring the flyer in through the first week of opening you can get 20% off any beverage of any size. Also, there will be a feature in the newspaper which will be as coupon for 35% off any purchase over 4. Developpromotionalmaterialwithaclearandconcisemessagewhichhasa consistentvisuallook. Focusonmarketingobjectivesandmediaoptionswhichtargetcaf blueslocalcommunitiesandtargetmarketswithinlocalareas. ConcentrateeffortsbehindLocalAreaMarketingtocreatelocalandloyalcustomers forour company.

PromotionalMethodsCaf Blues target market includes professional and working class citizens who will appreciate affordable, good quality coffee on their way to work. Pastry lovers will be attracted to doing business with Caf Blue because we are conscious, we feature fully compostable cups and lids, a combination of hot and cold coffee beverages, including espresso, cappuccino and lattes, as well as black and green herbal teas. They also offer a variety of fresh pastries, including their famous Espresso Cappuccino Cheese cake, Potato Pudding, Banana Bread, Macaroon and a unique Jamaican Bread Pudding. High school students from nearby can buy coffee and snacks before and after school as well as meet at the shop for studying. Local employees from nearby businesses will want to get coffee in the morning or get a slice of cake on their lunch break. Our coffee attracts customers of all ages, young and old can both appreciate buying quality coffee that supports a good cause.

Firstly, Caf Blue thinks it would be a great opportunity to raise awareness about the Caf Blues coffee blend by entering the iba Munich Trade Fair. Iba is the leading international trade fair for bakery, confectionery and snacks, which takes place every three years in Munich. It is the international meeting point for bakers, pastry chefs, restaurateurs, caf owners and grocery retailers as well as for hotel professionals and caterers. Exhibitors show innovations from the entire industry and offer a complete overview of all the new items of the market not only in terms of raw materials and ingredients, but also in terms of production and process technology. As the competition becomes harder and profit margins shrink more and more, especially automation and process optimization in the field of innovations are in the foreground for cost cutting and more efficient working. Again, the iba provides optimal solutions and approaches tailored to the customer needs. At iba, impulses are generated that provide strong movement to a growth market with a future. In addition, an extensive program rounds off the offer of the exhibitors. Particularly noteworthy is the iba-UIBC-cup, a unique international competition for bakers and confectioners. Furthermore, factory tours will be offered giving mainly foreign visitors insight into the expertise of German bakeries, while seminars and discussion forums are showing the trends for the future.Caf Bluespromotionalmethodinclude: Hire people to advertise through word of mouth at local supermarkets and businesses Send out coupons through the mail to the people in the mailing list of our target markets zip-code Set up a promotion booth with free samples of coffee and grand opening coupons Punch Card/Customer Rewards Card Free publicity through building relationships with schools, businesses and customers: word of mouth, flyers, free samples, employees speak @ to advertise Sell at individual events such as parties, fund raisers, schools, and sporting events Letterboxdistributionasitdirectlytargetsthelocalcommunity Instoreadvertising&PointOfSale(POS)topromotetocurrentcustomers ElectronicDirectMailing (EDM) toitsentirecustomerdatabase. ShoppingCentreAdvertisingthroughmall waysandvisualmediums Websitewhichcommunicate