In this sessionExamine the importance of International Mktg and
the role of International Advertising and PromotionReview various
factors in the International Environment and how they influence
Advertising and Promotion decisionsDiscuss the pros and cons of
Global versus Localised mktg and advertisingExamine the various
decision areas of international advertisingUnderstand the role of
other promotional mix elements in the international IMC programLIU
- ADVTSG & MKTG*
LIU - ADVTSG & MKTG
International Mktg Vs International AdvertisingLIU - ADVTSG
& MKTG*
