Internation Week 2014, Pôle Universitaire Léonard de Vinci

8/12/2019 Internation Week 2014, Pôle Universitaire Léonard de Vinci

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Leonard de Vinci International Relations Department is proud to present its XIIth International Weekfrom the 17th to 21st of March 2014

A few figures on the 2014 International Week:

350 students

140 hours of courses

28 visiting professors

Durin! this e"ent# students from the Vinci schools $ill attend a selection of conferences# and L%onardde Vinci facult& $ill meet $ith their international counterparts

'his selection of conferences includes (

- Innovation and Entrepreneurship (Denmark) #- Effect on Social Media on a Brand (USA),

- Strateic Marketin of innovative products (USA),- !nline Marketin (Austria),

- Marketin in the Social Era (USA),

- "loud "omputin (#erman$) )

and man& more $hich could pro"ide useful skills in the field of Entrepreneurship and Innovation'his $ill *e a focal point for our International Week 2014# as $ell as for our future Mana!ers #+n!ineers and We* Desi!ners

'he ,LDV research team has a natural "ocation for pu*lication in the domains of Entrepreneurship

and Innovation -ostin! a *usiness incu*ator ./++ $ith start up companies from our threeschools# it maintains a dail& interaction $ith inno"ati"e ideas from &oun! entrepreneurs in thedomains of *usiness# internet and en!ineerin!# $hich it con"erts into research material

International Relations Department

Marie 3osphe ridel-ead of International Relations Department



'he complementar& nature of the three schools makes it possi*le to in"esti!ate *oth the mana!erialand technolo!ical aspects of ne$ "enture creation ne such pro5ect in"ol"es understandin! the

perceptions of students and facult& around ke& success factors for *usiness incu*ators in institutionsof hi!her learnin! in 6rance'he ,LDV research team has also recentl& finished a case stud& on one of its startups# to *e pu*lished as a *ook chapter

In addition# the& are interested in *etter understandin! the traits of successful entrepreneurs# asdiscussed in a recent article presented in the 8Marketin! 9 +ntrepreneurship8 conference in:oston# $hich $ill *e pu*lished in the ;eptem*er edition of the 8Independent 3ournal ofMana!ement 9 /roduction8

/rofessors 'hierr& 6a*iani# Marcos Lima and Laila <amaci are currentl& $orkin! on this research

$ith /rof ;andro =a*ral from the >ni"ersidade 6ederal da :ahia >6:, . :ra?il# a 86ul*ri!htVisitin! /rofessor8 at <e$ @ork >ni"ersit&'he& $ill present their $ork to our "isitin! professors and discuss this $ith them durin! thetraditional cheese and $ine part& on March 1Ath

We $elcome the professors from our partner uni"ersities in the >;,# ,ustria# 6inland# erman&#Lithuania# Denmark# and the >B

6rom >B# $e are "er& pleased to $elcome facult& from =o"entr& >ni"ersit&# *ut also a special !roupof 2C students $ho $ill attend the conferences

In the follo$in! pa!es &ou $ill find the complete catalo!ue of "isitin! professors alon!side L%onardde Vinci facult&# $ho also en5o& takin! part in international teachin! mo*ilit&

Enjoy and get inspired by the international week to eplore new e!iting

opportunities"

#e the world $

International Relations Department

Marie 3osphe ridel-ead of International Relations Department



Abstra!t

'he lon!term competiti"e position of most or!ani?ations is tied to their a*ilit& to inno"ate 'he purpose of the lectures is to understand(, 'he strate!ic processes# *oth formal and informal# throu!h $hich product inno"ation takes place in or!anisationscorporations: 'he characteristics of inno"ation $inners in hi!htechnolo!& markets= 'he factors that dri"e a firmEs ne$ product performanceD 'he determinants of ne$ product success and timeliness

'he participants $ill !et thorou!hl& understandin! of the "arious factors that characterisesinno"ati"e firms that creates lon!term success

About the professor

Durin! /eterEs academic and international *usiness career he has !ained a thorou!h kno$led!e $ithin mostdisciplines of =orporate and lo*al ;trate!ic Mana!ement -e o*tained his :;c and M;c at =openha!en:usiness ;chool ;ince 2002 he has *een emplo&ed as a senior lecturer and ad"isor at =openha!en:usiness ;chool and ad5unct at =openha!en :usiness ,cadem& from 200C /eterEs primar& researchinterest lies $ithin Internationali?ation# lo*ali?ation# =orporate De"elopment throu!h Bno$led!eMana!ement and =orporate Mer!er ;trate!ies -is latest researchF 8'he internationali?ation process ofIcelandic corporations Interpretations from theoretical and empirical research8 is an in"esti!ation and

literature re"ie$ on the ;ta!e 'heor& and the :orn lo*al concept includin! an anal&sis of empirical dataon Icelandic corporations $ith an internationali?ation track record aimin! to anal&?e mana!erial moti"esfor internationali?ation

Innovation and entrepreneurship:

What !hara!teri%es su!!essful fir&s'

#y (rofessor (eter #e!ker

)openhagen #usiness A!ade&y" *en&ark

*ay +i&e ,oo&

'hursda& 14(0017(00 11G11H

Wednesda& 14(0017(00 10A110



Abstra!t

'his course eplores mana!erial and technical issues rele"ant to desi!nin! and implementin! *i! data *asedsolutions from a holistic "ie$point

'his course $ill co"er the follo$in! aspects(• <e$ reJuirements for +nterprise =omputin!• Recent de"elopments in +nterprise ,pplication =haracteristics• 'he future of +nterprise ,pplication =haracteristics• 'he future of +nterprise =omputin!• "er"ie? on implications for ,pplication De"elopment• 'he role of =loud =omputin!• :i! data *ased solutions and Information Mana!ement

About the professor

Reinhard :ernsteiner is /rofessor in the academic department of Mana!ement =ommunication 9 I' at M=I#Mana!ement =enter Inns*ruck -e holds de!rees in :usiness ,dministration and =omputer ;cience fromBepler >ni"ersit& Lin? and >ni"ersit& of Inns*ruck# ,ustria -e attended post!raduate certificate courses atthe 'echnical >ni"ersit& of Vienna# ,ustria -e is a ;enior 6acult& Mem*er

/rofessor :ernsteinerKs main research fields co"er support of colla*orati"e $ork *& I'*ased tools#Information +n!ineerin! and Information Mana!ement $ith a focus on I' tools for Bno$led!e Mana!ementand Decision Makin! -e teaches in different de!ree pro!rams at the M=I as $ell as in other uni"ersities

:esides his academic eperience# /rofessor :ernsteiner also $orked in industr& for se"eral &ears *efore hereturned to academia -e !ained professional eperiences in national and international pro5ects in !lo*alcompanies

+he ,ole of #ig *ata in Enterprise )o&puting

#y (rofessor ,einhard #ernsteiner

-)I Innsbru!k" Austria

*ay +i&e ,oo&

6rida& 0A(012(0 ,mphi +

'hursda& 0A(012(0 ,mphi +



Abstra!t

'he internet and other information technolo!ies ha"e created interestin! and inno"ati"e $a&s to pro"ide customer "alue Important strate!ies include $e*sites for marketin! communication andcustomer support# onetoone communication to man& different recei"in! de"ices# consumer *eha"iour insi!hts *ased on offline and online data com*ination# and in"entor& optimisationthrou!h =RM;=M inte!ration;ocial media pro"ides platforms for connectin! $ith toda&Ks consumers Readership *lo!s# socialnet$orks .such as 6ace*ook and LinkedIn# and online communities .such as @ou'u*e# '$itterand ;econd Life# !a"e consumers the opportunit& to *e heard in lar!e num*ers# and smartmarketers ha"e learned ho$ to tap into these citi?en 5ournalistsK for impro"in! products andmarketin! communication

,*o"e all# the performance measurement of different online marketin! acti"ites .We* ,nal&tics is"er& important for companies to e"aluate their online marketin! strate!& ;tudents $ill !ain a!reater kno$led!e in the field of online marketin!

About the professor

I ha"e comprehensi"e teachin! eperience and I ha"e $orked for a num*er of different -+Iinstitutions# e! M=I Inns*ruck# 6- =ampus Wien# 6- Wien# 6riedrich;chiller >ni"ersit&# andDanu*e >ni"ersit& M& research and teachin! topics areF e:usiness# online marketin!# socialmedia marketin!# mo*ile marketin!# $e* anal&tics and academic $ritin! Durin! m& career I also

$orked for different companies e! <or$e!ian =ruise Line# ,*ekin! 9 Ramussen# '>I# and ;parto etend m& practical kno$led!e

.nline -arketing and its (erfor&an!e -easure&ent

#y (rofessor )laudia #rauer" (h*

-)I Innsbru!k" Austria

*ay +i&e ,oo&

'hursda& 0A(012(0 1G21G

Wednesda& 14(0017(00 1G21G



Abstra!t

'his course addresses methodolo!ies for the anal&sis of ima!es and tets related to "isualculture 'he presentations and class discussions $ill introduce students to topics from thehistor& of art and popular and consumer culture# and $ill encoura!e students to anal&seima!es and tets'he presentations $ill address issues of st&le( semioticsF structuralismF poststructuralismF postmodernism and multiculturalism 'opics include Western definitions of art and *eaut&F aesthetics and ideas a*out nonWestern artF theories of artistic epression andaesthetic eperienceF the relationship *et$een art# ethics# and politicsF the relationship *et$een fine art# consumer and popular cultureF and Juestions of authorship and ori!inalit&=ourse presentations $ill discuss seminal readin!s for "isual culture and cultural studiesincludin! $ork *& ,melia 3ones on feminism# Roland :arthes on m&tholo!ies# and Ro*ert

Venturi on postmodernism

About the professor

De*orah =i*elli recei"ed her /hD in art histor& from the ;tate >ni"ersit& of <e$ @ork at:in!hamton ;he is currentl& the R+ :o*K 3ones +ndo$ed /rofessor of -onors ;tudies at <icholls ;tate >ni"ersit& in 'hi*odau# Louisiana ;he has *een a recipient of the/residential ,$ard for 'eachin! +cellence at <icholls -er research has *een presentednationall& at =olle!e ,rt ,ssociation conferences and internationall& at Renaissance;ociet& of ,merica conferences and other "enues -er pu*lications include contri*uties toItalian Dra$in!s from the ;iteenth =entr&( , =orpus of Dra$in!s in Mid$estern=ollections# -eart of fact the "isionar& en"ironment of Benn& -ill on the sculpture !ardenin =hau"in# Louisiana# and +kphrasis in the ,!e of =er"antes on art and literature ;he hasalso conducted research on Renaissance sources for ;&m*olist art of the nineteenth centur&and is a foundin! mem*er of ,LM;D( ,rt# Literature and Music in ;&m*olism andDecadence

Approa!hes to /isual )ulture

#y (rofessor *eborah )ibelli" (h*

i!holls tate niversity" 3ouisiana" A

*ay +i&e ,oo&

'hursda& 14(0017(00 ,mphi 6



Abstra!t

'he course $ill discuss the *arriers that are currentl& !ro$in! in the !lo*al financial market 'hefirst part of the course $ill anal&se the reasonin! of !lo*al !ates 'he second part $ill focus on theconseJuences of these e"ents e! the re"erse of !lo*al financial inte!ration# capital mo"ements6inall&# the future prospects of !lo*al financial markets $ill *e re"ie$ed

About the professor

/rofessor Du*inskas has 1 &ears of practical eperience in the *ankin! and finance industr& -iscurrent position is as a credit anal&st at /oh5ola :ank /lc -is scientific career $as launched in2007 and he is currentl& a lecturer at the International :usiness ;chool at Vilnius >ni"ersit&;cientific interests include artifical intelli!ence and in"estment mana!ement# financial en!ineerin!#financial econometrics ;ince 200A /rofessor Dru*inskas has made approimatel& 20 pu*lications

lobal ates in 5inan!ial -arkets

#y (rofessor (etras *ubinskas

International #usiness !hool at /ilnius niversity" 3ithuania

*ay +i&e ,oo&

Wednesda& 0A(012(0 1G21G

'uesda& 14(0017(00 1G21G



+he 6u&ani%ing Effe!t of o!ial -edia on a #rand:

ports 5ans7 ew Abilities to Intera!t with (eople they Idoli%e

#y (rofessor )hristina ipson" (h*

niversity of ra&bling" 3ouisiana" A

Abstra!t

'he purpose of this lecture is to criticall& eamine *rands and social media 'his t$ofold lecture $ill

*e!in $ith a discussion on *randin!F emphasi?in! ho$ *rands are de"eloped# $hat *rands mean to a

compan&# the relationship *rands de"elop $ith the consumers# and $a&s in $hich *rands can *e

impacted 'he second part of the lecture $ill focus on the !ro$th of social mediaF primaril& the use of

'$itter and 6ace*ook 'hrou!hout this portion of the lecture# I $ill illustrate ho$ companies and *rands

use the social media platforms to *e con"ersational $ith their follo$ers I $ill address ho$ and $h&

platforms should *e used 'hrou!hout the lecture I $ill use eamples from professional sports in the

>nited ;tates to illustrate ho$ teams and pla&ers interact $ith their consumers and fans ;tudents $ill *e

en!a!ed *& a small acti"it& $here the& $ill *e reJuired to *rand a product and de"elop a fan pa!e on

6ace*ook

*ay +i&e ,oo&

'uesda& 0A(012(0 4H1

Monda& 0A(012(0 111112

About the professor

I am !oin! into m& third &ear as an assistant professor in ;port Mana!ement at ram*lin! ;tate>ni"ersit& I teach a ran!e of classes( sport marketin!# research in sport mana!ement# introduction to personnel mana!ement# sport finance# social issues in sport# and sport !o"ernance I teach *oth onlineand in traditional classroom settin!s M& research interests focus on !ender issues in sport# race andsport# and "olunteerism in sport or!anisations I ha"e presented m& research on sport "olunteerin! atnumerous academic coferences around the $orld I completed m& doctoral $ork at :runel >ni"ersit& in

London# +n!land I ha"e a lar!e interest in international colla*orations and academic $ork



*ay +i&e ,oo&

'uesda& 0A(012(0 L20C

Monda& 0A(012(0 L20C

ustainability (rin!iples for Engineers

(rofessor -alay hose86ajra

3 niversity of ew .rleans" A

About the professor

Edu!ation

/hD# =i"il +n!ineerin!# Ma& 200# Bansas ;tate >ni"ersit&# Bansas# >;,

M 'ech# =i"il +n!ineerin!# 3ul& 1AAC# Indian Institute of 'echnolo!& .II'

:+# =i"il +n!ineerin!# ,u!ust 1AAH# >ni"ersit& of <orth :en!al# India

(rofessional Eperien!e

,ssistant /rofessor in eotechnical +n!ineerin!# ,u!ust 2011N/resent# Dept of =i"il and

+n"ironmental +n!ineerin!# >ni"ersit& of <e$ rleans# L,

/ro5ect Mana!er# Re!ional eotechnical +n!ineer# ct 200NDec 2011# /rofessional ;er"ice

Industries ./;I# Inc# <e$ rleans# Louisiana

eotechnical /ro5ect Mana!er# 3an 2002Nct 200# eotech +n!ineerin! and 'estin!# -ouston# 'X

Abstra!t

'his course $ill introduce students to the concept and application of ;ustaina*ilit& principles in thefield of +n!ineerin! 'opics include ;ustaina*ilit& concepts and definitions# +n!ineerin! +conomics#lo*al =limate ;cience# Life=&cle ,ssessment# Re"ie$ of reen Desi!n ;tandards# Discussion ofRene$a*le +ner!& Resources# ;ocial ;ustaina*ilit& Indicators and /erformance Measures# -umanDimension of ;ustaina*ilit&# ;ustaina*ilit& Ratin! 'ools .L++D# +n"ision# and ;ustaina*le ;ites,t the completion of this course students $ill *e a*le to(• Descri*e and eplain definition and *asic principles of ;ustaina*ilit&• Identif&# assess# and Juantif& implications of en!ineerin! decisions on resource etractions#

reuse# lifec&cle# natural c&cles and other factors• /lan# 5ustif&# and conduct a lifec&cle assessment .L=,• ,ppl& principles of +n!ineerin! +conomics• Discuss the histor& of climate science and the impacts of political# cultural# and societal

institutions on acceptance of climate theories• Discuss approaches for incorporatin! en"ironmental and social impacts in the plannin!# desi!n#

and operation of en!ineerin! pro5ects• Discuss the impact of histor&# culture# and +n!ineerKs ethical conduct on application of

sustaina*ilit& principles• Identif& and descri*e common sustaina*ilit& ratin! tools used in the industr&



*ay +i&e ,oo&

Wednesda& 0A(012(0 10A110

Monda& 14(0017(00 10A110

+he E!ono&i!s of ustainable *evelop&ent and ,enewable Energy

#y (rofessor 9ay 9ohnson" (h*

outheastern 3ouisiana niversity

Abstra!t

Rene$a*le ener!& and sustaina*le de"elopment are comple topics $hich are stron!l& influencin! pu*lic polic&# economic de"elopment# and *usiness practices <e$ policies *ased on theseconcepts $ill ha"e a si!nificant influence on future economic $elfare# *ut are often supported$ithout a proper foundation of kno$led!e , *etter understandin! of perspecti"es and tradeoffsrelated to sustaina*le de"elopment and ener!& $ill lead to impro"ed polic& formation and *usinessmodels that promote de"elopment $ithout creatin! unnecessar& risks or costs 'he session $ill!i"e students a chance to eplore in more depth the histor& of the econom& related to ener!& useand competin! "isions of ho$ sustaina*le de"elopment is "ie$ed and could *e pursued It $illinclude discussion and de*ate $ith some eamples to illustrate ho$ policies ma& affect *usinessstrate!ies and social $elfare

About the professor

Dr 3a& 3ohnson is an associate professor of economics at ;outheastern Louisiana >ni"ersit& -iseducation includes a :; in chemistr& .1AC1# an M:, concentratin! in mana!ementinformation and decision support s&stems .1AC7# and a /hD in economics .2002 -e $orked asa chemist and sales mana!er in the oil 9 !as and petrochemicals industries *efore completin! hisdoctorate and mo"in! to an academic position -is research interests include ener!& markets#en"ironmental issues# economic and market de"elopment# and impro"in! methods of teachin!economic issues -e has pu*lished in the =ato 3ournal# International 3ournal of :usiness and

;ocial ;cience# and +thics# /lace and +n"ironment -e has tau!ht courses in macroeconomic principles# ener!& economics# en"ironmental economics# and mana!erial economic decisionmakin! at *oth the under!raduate and !raduate le"els Dr 3ohnson $as also a participant in the2012 International Week at /Ole >ni"ersitaire L%onard de Vinci



Abstra!t

'his presentation $ill educate students a*out mana!ement practices in the /u*lic ;ector $ithspecial focus on <ono"ernmental r!anisations .<# o"ernment a!encies and the le!alaspects of human resource mana!ement as it relates to <s and o"ernment a!encies Whileman& of the mana!ement strate!ies a*out $hich students learn in mana!ement courses aresuccessful in the pri"ate sector# human resource mana!ement in pu*lic entities reJuires a differentset of skills and kno$led!e 'his presentation $ill share information re!ardin! the $a&s in $hichstudents can transport mana!ement skills from the pri"ate to the pu*lic sectorNthe sessions $illin"ol"e case studies# anal&sis of interactions# and creati"e pro*lem sol"in!

About the professor

Marcus 3ones# 3D is Vice /resident for >ni"ersit& ,ffairs and a full professor in the ;chool of:usiness -e earned his la$ de!ree from ;outhern >ni"ersit& La$ =enter# :aton Rou!e# L, anda masterEs de!ree in International :usiness and 'rade from ram*lin! ;tate >ni"ersit& ;ince *e!innin! his career at <;># he has tau!ht courses in :usiness La$# Internationl :usiness# /u*lic;chool La$# Microeconomics# and /ersonal 6inance Marcus has numerous refereed 5ournal

pu*lications and has presented his research at international and national conferences

6u&an ,esour!e -anage&ent and )o&&uni!ation in the (ubli! e!tor

#y (rofessor -ar!us 9ones orthwestern tate niversity of 3ouisiana# at!hito!hes" A

*ay +i&e ,oo&

'uesda& 0A(012(0 1G21G

Monda& 0A(012(0 10A110



Abstra!t

'he $inner in *usiness is a compan& $ho is a*le to attract and ser"e its customers the $a& that it produces $ordofmouth +"er& compan& en!a!es in some sort of =ustomer +perience# =ustomerRelationship and Lo&alt& Mana!ement 'he main o*5ecti"e is to ha"e profita*le# lo&al and lon!lastin! customers =ompanies can use ;er"ice Desi!n tools to create ser"ices that attractcustomers# produce *etter customer eperience and as a result enhance satisfaction and lo&alt& 'omaimise customer eJuit&# companies must de"elop the Relationship ;trate!& and /rocess foridentif&in!# attractin! and retainin! hi!h "alue customers'o attract people toda& is a comple process >nderstandin! the po$er of social media is a "er&important tool for companies for en!a!in! directl& $ith *oth potential and current customers Withthe use of social media it *ecomes more than 5ust a $a& to diffuse ne$s and !ather informationa*out consumer opinions It is a*out influencin! $ordofmouth to *uild lo&alt& and *rand perception

About the professor

+ducation( M;c .+con# -elsinki ;chool of +conomics=urrent position( ;enior Lecturer in :usiness Mana!ement# Laurea >ni"ersit& of ,pplied ;ciencesur :usiness Mana!ement pro!ram is called Laurea :usiness Ventures $here all students choosetheir o$n pro5ects and plan their o$n studies indi"iduall& I act as their mentor In e"er& pro5ect $e$ork $ith real companies sol"in! their *usiness pro*lems# creatin! and de"elopin! ne$ plans#tools and processes or $a&s to do their *usiness more effecti"el&I ha"e a 22&ear *usiness *ack!round I ha"e $orked in se"eral companies as a *usiness mana!er:efore Laurea I spent 10 &ears $orkin! at 'elia ;onera Ltd# one of the *i!!est telecommunicationoperators in 6inland# as a marketin! Director :efore that I $orked for12 &ears in an ad"ertisin!a!enc&# a cosmetic import and eport compan&# and an I' compan& in *usiness mana!ement positions

Attra!t your )usto&ers$ )usto&er Eperien!e -anage&ent trategy" ervi!e

*esign and o!ial -edia are the key words to do that

#y (rofessor (ia iviharju" -s)

3aurea niversity of Applied !ien!es" 6elsinki" 5inland

*ay +i&e ,oo&

'uesda& 0A(012(0 H1

Monda& 0A(012(0 21221



Abstra!t

Despite the la$s of ph&sics# the $orld seems to *e 8!ettin! smaller8 e"er& da& In spite of the *lendin! influence of mass communications# indi"idual cultures still ha"e a po$erful influence atthe core le"el of "alues# *eliefs# and communication st&les 'hese ha"e a dominant influence onimpression mana!ement# conflict st&les# and decisionmakin!

'his seminar $ill eplore the culture "alue dimensions of -ofstede# and -allsE hi!hlo$ contetdimensions on information sharin! as $ell as epectations for ne!otiatin! st&les# etiJuette# andethical responsi*ilities ,sian# <orthern +uropean# ;outhern +uropean# Middle +astern# ,frican#and ;outh and <orth ,merican epectations for initital contact# usin! !o*et$eens# formalit&# andother issues that impact intercultural understandin! $ill *e eplored ,ll these factors influencemarketin! approaches# contract ne!otiations# and personal relationships 'he course $ill use

lecture# readin!s# $e* search assi!nments# and oral !roup presentations .class si?e allo$in!

About the professor

I recei"ed m& /hD from ;outhern Illinois >ni"ersit& in 1AAH Durin! m& career as an educator Iha"e tau!ht a "ariet& of =ommunication courses includin! Intercultural =ommunication#=ommunication and =onflict# Pualitati"e Research Methods# and Interpersonal =ommunicationIn addition# I $as the Director of International ;tudent /ro!rams and ;er"ices at 'he >ni"ersit& ofLouisiana at Monroe from 2001201# $orkin! $ith students and facult& from o"er HG countriesM& pu*lications center on stor&tellin! as a meanin!makin! and culturesharin! process

Inter!ultural )o&&uni!ation in #usiness

#y *r -ara 3oeb

niversity of 3ouisiana -onroe" A

*ay +i&e ,oo&

'hursda& 14(00017(00 10A110

Wednesda& 14(0017(00 21221



*ay +i&e ,oo&

Wednesda& 0A(012(0 +211

'uesda& 14(0017(00 +211

Engineering E!ellen!e /alue )ontribution

#y (rofessor .laf -aeder

,eutlingen niversity" er&any

Abstra!t

In the ne$s $e can read a lot of articles a*out en!ineerin! pro5ects $hich are *ehind schedule orha"e failed 6or eample(1 :oein! Dreamliner 70C2 ,ir*us ,400M :ritish aircraft carrier4 =ar!olifterG ;,/ :usiness *& Desi!nK6urthermore# nearl& 7GQ of future production costs are defined in the en!ineerin! phase:ased on this e"idence# the +n!ineerin! +cellenceK approach $ill sho$ ho$ mana!ers cancontrol the *usiness function +n!ineerin!K in order to increase the final B/I =ompan& ValueK

About the professor

'hirteen &ears as an fficer in the erman ,irforce'$o &ears at a consultin! *ranch( pro5ect leader at /rice$aterhouse=oopers technolo!& team6our &ears as Mana!er;enior Mana!er of 6inance and =ontrollin! at +,D;March 201present( /rofessor for =ontrollin!# particularl& /ro5ect =ontrollin!# at Reutlin!en

>ni"ersit&



Infor&ation yste&s trategy ;I<

#y (rofessor ukhvir -anak

)oventry niversity" nited ingdo&

Abstra!t

'he main research focuses on the Information ;&stems ;trate!& .I;; $ithin the >B -i!her+ducation Institutions .-+Is $ith particular reference to information strate!ies and s&stems $ithinthe educational frame$ork Information strate!ies for the purpose of this research *ein! seen as adi"ision# of an Information s&stems strate!& 'he ke& moti"ation for this desi!n comes frominternal pressures and si!nificantl& from -+6=+s , ma5orit& of research in this field has *eencarried out in the pri"ate sector in particular# $ith limited e"idence and literature in the pu*licdomain

About the professor

;ukh"ir Manak !raduated from =o"entr& >ni"ersit& $ith a de!ree in :usiness ;tudies# and then$ent on the !raduate $ith an M:, from DeMontfort >ni"ersit& ;he has *een a ;enior Lecturer inthe :usiness ;chool for 17 &ears# teachin! a $ide ran!e of specialised and *usiness relatedmodules /rofessor Manak is currentl& the =ourse Director fir :, International :usinessMana!ement de!ree and $orks closel& $ith the International office# facilitatin! places for &eara*road and o"erseas placements $ith partner institutions ,dditionall&# she participates as a Link'utor for a partner institution in L&on .;ML for the smooth runnin! of :, :usiness andDe"elopment

/rior to 5oinin! =o"entr& >ni"ersit&# /rofessor Manak has $ork in the commercial retail industr&specialisin! in merchandisin! and *u&in! for <et /lc# -eadoffice -er role in this field focused onstren!thenin! supplier and *u&er relationshipsF stock in"entor& control# and marketin! acti"ities

*ay +i&e ,oo&

'hursda& 14(0017(00 L411

Wednesda& 14(0017(00 L411



Abstra!t

'he fli!ht of *irds fascinates mankind since the antiJue times 'his m&ster& is sol"ed *ut stillstran!e idees are around ho$ a $in! $orks In this course $e $ill learn the scientific *ack!roundof fli!ht# itEs most important la$s and ho$ to calculate the lift and dra! of lo$ speed aircrafts6urther some important phenomena related $ith fli!ht are tackled in order to shed li!ht on one ofthe oldest en!ineerin! challen!es

About the professor

!raduated at 3B> Lin? in mechatronics /hD in aerod&namics

compan& eperience at ,VL ra? in en!ine de"elopment

since 200A head of department and studies 8mechatronics8 at M=I Inns*ruck

*ay +i&e ,oo&

6rida& 0A(012(0 L411

'hursda& 0A(012(0 L411

5lying like a bird: the aerodyna&i!s of low speed air!rafts

#y (rofessor Andreas -ehrle -anage&ent )enter Innsbru!k" Austria



egotiating kills

#y (rofessor tefan -usiol


Abstra!t

,re &ou flei*le and a*le to adapt to an e"er chan!in! *usiness en"ironment=an &ou assess a *usiness situation Juickl& and ne!otiate to &our ad"anta!e

'his interacti"e session $ill !i"e students the opportunit& to see ho$ !ood the& are at(• Dealin! $ith unforeseen pro*lems in a *usiness• <e!otiatin! as part of a team• Makin! successful *usiness decisions

*5ecti"es and Learnin! utcomes( et an opportunit& to impro"e ne!otiatin! skills andappreciate the importance of strate!ic plannin!# *ar!ainin!# and trust to !ain the ad"anta!e in

*usiness relationshipsAbout the professor

;tefan Musiol is +rasmus and ;tud& ,*road Mana!er at =o"entr& >ni"ersit&# +n!land -e is particularl& keen to etend opportunities for international eperience to all students# especiall&those on de!ree courses that traditionall& ha"e not included a placement a*road and to nonlin!uists# promotin! a placement a*road as a ke& factor in enhancin! student emplo&a*ilit&

-e seeks to facilitate an international dimension to e"er& sta!e of an under!raduate de!ree pro!ramme# *& follo$in! a model for pro!ression $hich offers students the opportunit& to en!a!ein an online 5oint pro5ect $ith partner -+Is in &ear 1# leadin! to field trips in &ear 2# $ith full &ear

mo*ilit&Noften throu!h +rasmusN*ein! the icin! on the cake in &ear

;tefan has also *een a mem*er of the +ecuti"e =ommittee of -+>R# the >B ,ssociation of-i!her +ducation +uropean fficers# since 2011

*ay +i&e ,oo&

'uesda& 14(0017(00 H1

Monda& 14(0017(00 21221



Abstra!t

Does +motional Intelli!ence make someone a *etter Leader 'his Juestion has preoccupiedscholars and scientists for the past decade .-i!!s# 200 , num*er of factors ha"e *een identifiedas important to leadership# such as co!niti"e a*ilit& .;tern*er! 9 Vroom# 2002 andconscientiouness With little e"idence# people ha"e also proposed that +motional Intelli!ence .+Iis an important predictor of leadership performance 'he purpose of this presentation is tocriticall& e"aluate this claim I $ill specificall& eamine the etent to $hich different +I measures predict leadership# e"en after controllin! for traditional measures of personalit& and co!niti"ereasonin!

About the professor

=esar /eluso !raduated from ,n!lia >ni"ersit& $ith de!rees in :usiness and =omputer ;cience -e is no$a Lecturer and /ro!ramme =oordinator at =o"entr& >ni"ersit& London =ampus/rior to 5oinin! => London# =esar spent some 1G &ears $orkin! for man& multinational or!anisations#almost a third of them in ;outh ,merica -e li"ed for lon! periods in ei!ht countries and undertook shorterassi!nments in a do?en others 'he first half of this career $as spent in technocratic roles# ran!in! fromli"in! and $orkin! in tropical s$amp and *ush en"ironments to coordinatin! and directin! cuttin!ed!e pro5ects for de"elopment of I=' /ro5ects in :ra?il# >B and Ital& 'he second half of his international careerin"ol"ed !eneral mana!ement of ma5or *usiness "entures# includin! interfacin! $ith !o"ernments# othercompanies and host communities =esar held man& senior positions# includin! Mana!in! Director#/ro!ramme Director# /ro!ramme Leader# and -ead of I=' in +urope and in :ra?il In the latter countr& he$as responsi*le for mana!in! an in"estment fund of S12 *illion in three &ears -is last role in :ra?il# from

2004 to 200A# $as =ourse Director for a presti!ious pri"ate uni"ersit& $ith links to ma5or multinationalor!anisations such as ;chlum*er!er .the leadin! oilfield ser"ices pro"ider# trusted to deli"er superior resultsand impro"ed +9/ performance for oil and !as companies around the $orld# Mahle# and -eli*ras( a position specificall& reJuested *& him so that he could plou!h *ack and institutionalise the eperience hehad !ained in I=' "entures in challen!in! en"ironments and implement his *elief that T people are the mostimportant asset e"er& or!anisation hasU

lobal #usiness -anage&ent

*oes E&otional Intelligen!e &ake so&eone a better 3eader'

#y (rofessor )esar (eluso


*ay +i&e ,oo&

'hursda& 14(0017(00 111112

Wednesda& 14(0017(00 2H02H1



rban Agglo&eration in )hina and International )o&parisons:

A )ase of =angt%e *elta ,egion

#y (rofessor >iu #in

outheast niversity" anjing

*ay +i&e ,oo&

6rida& 0A(012(0 1G21G

'hursda& 14(0017(00 1G21G

Abstra!t

'he formation of ur*an a!!lomeration in @an!t?e Delta Re!ion in =hina is an irre"ersi*le trend of

re!ional economic and social de"elopment -o$e"er# compared to the eperiences of mature ur*ana!!lomeration in the $orld# =hina still has a hu!e !ap in man& aspects In the process of marchin!to$ard a mature ur*an a!!lomeration# there eist a lot of pro*lems and conflicts includin!(1 the partin! of ur*an administration leads to a failure in the coordination of cities in @an!t?e

Delta Re!ionF2 similar industrial structure results in the core cit& ha"in! relati"el& $eak influences on other

cities in the re!ion the am*i!uit& of di"ision of la*our amon! the cities leads to o"ercompetition in the re!ion4 the repetitions in infrastructure constructions and the lack of cosharin! of those

infrastructures leads to a $aste in resourcesG ;ome common pu*lic issues especiall& en"ironmental protection issues ha"e emer!ed

'he a*o"e mentioned issues ha"e !reatl& hindered ur*an a!!lomeration in @an!t?e Delta Re!ion in=hina from up!radin! to a hi!her sta!e 'his course discusses the eperiences of the ur*ana!!lomerations in the :ostonWashin!ton D= re!ion# ;an 6rancisco re!ion# and reater 'ok&ore!ion

About the professor

;eptem*er 201N/resent( Dean# =olle!e of International +ducation# ;outheast >ni"ersit&# <an5in!3anuar& 1AA7N/resent( /rofessor in +conomics# ;chool of +conomics and Mana!ement# ;outheast>ni"ersit&# <an5in!3ul& 2012N3anuar& 2011( Visitin! ;cholar in the Department of +conomics# =olum*ia >ni"ersit&#

<e$ @ork;eptem*er 2004NMa& 200C( /ostdoctoral Research 6ello$# 'he =hinese ,cadem& of ;ocial;ciences# :ei5in!



Abstract

Research sho$s that the "ast ma5orit& of people usin! the Internet# includin! those that ha"e !ro$n upentirel& in the Internet ,!e# ha"e scant concept of ho$ it actuall& $orks 'his leads them to appl& intuiti"econcepts of trust# securit& and pri"ac& that ha"e little !roundin! in realit&

'he purpose of this course is to pro"ide an accessi*le and technicall& accurate frame$ork that allo$sstudents to reason a*out trust# securit&# and pri"ac& in c&*erspace In particular# it $ill eplain in plain termsa the essential mechanisms *& $hich the Internet functionsF * the different t&pes of c&*er securit& and pri"ac& threats to indi"iduals# *usinessesor!ani?ations# and to ci"ic societ&F c the *asic technicalmechanisms .such as cr&pto!raph& $hich can support trust and securit&F d the relationship *et$eena"aila*le polic& choices and likel& outcomes

We $ill use a lar!e num*er of eamples# includin! recent eamples on lar!e scale securit& *reaches and!o"ernment intelli!ence pro!rams# to illustrate the discussion ,s $ell# $e $ill eplain a num*er offashiona*le concepts such as =loud concept# Internet of 'hin!s# and uni"ersal connecti"it&# and uni"ersalconnecti"it&# and eplain their implications for online trust# securit& and pri"ac&

About the professor

Dr Vassil Rousse" is an ,ssociate /rofessor in =omputer ;cience at the >ni"ersit& of <e$ rleans.><# and is the Director of the <et$orkin! and ;ecurit& La* at >< -e completed his /hD atthe >ni"ersit& of <orth =arolina# =hapel -ill# and holds "arious industr& certifications Dr Rousse"is an internationall& reco!ni?ed researcher in the field of di!ital forensics and c&*er securit& $itho"er 40 pu*lications and o"er 10 funded research pro5ects in the area "er the last decade# he hascontinuousl& tau!ht courses on computer net$orkin! and related su*5ects

-is *ack!round in di!ital forensics# $hich *rin!s to!ether pro*lems of computer science# securit&#and la$# affords him a rare perspecti"e on c&*er securit& and pri"ac& issues Dr Rousse" is cofounder of the D6RW; nonprofit# $hich supports di!ital forensic research and education

+rust" e!urity and (riva!y in )yberspa!e

#y (rofessor /assil ,oussev niversity of ew .rleans

*ay +i&e ,oo&

'uesda& 0A(0 12(0 ,mphi 6

Monda& 0A(0 12(0 ,mphi 6



Abstra!t

'his course deals $ith the decisions and actions related to plannin!# or!ani?in!# leadin! andcontrollin! pro5ects $ithin an international contet at all le"els

,fter completion of this module# students are a*le to appl& their understandin! of an o"erall pro5ectmana!ement $ithin or!ani?ations operatin! $ithin national and international contets includin!(;trate!&# or!ani?ation and leadership in mana!in! pro5ects(Identif&in! the crosscultural challen!es associated $ith pro5ect mana!ement $ith reference to political# economic and social dimensions $hile competentl& mana!in! pro5ect *ased on culturaldi"ersit&

About the professor

/rofessor Dr 3ohn ;aee is /rofessor of International :usiness +conomcs and Intenraitonal /ro5ectMana!ement at +;: Reutlin!en >ni"ersit& /rofessor Dr 3ohn ;aee has held senior line mana!erialand leadership roles in industr& and academia internationall& Whereas# his academic leadershiproles co"er three continents .,ustralia# ,sia and +urope includin! 6rance# and erman& $here/rof Dr 3ohn ;aee has held a num*er of senior academic positions In his tenure as an academiche has earned an international reputation for his achie"ements as author# researcher and scholar/rofessor Dr ;aee has authored more than t$o hundred and fift& pu*lications made up of *ooksand research articles# $hich ha"e *een pu*lished !lo*all& inclduin!# in ,ustralia# +urope# ,sia andthe >;,

/rof Dr ;aee has pro"ided for more than t$ent& &ears in +ecuti"e education and mana!erialconsultancies to leadersmana!ers and captains of di"erse industries in ,ustralia and ,sia as $ell asin +urope

International (roje!t -anage&ent

#y (rofessor 9ohn aee ,eutlingen niversity" er&any

*ay +i&e ,oo&

6rida& 0A(012(0 1H21H

'hursda& 0A(012(0 10A110



Abstra!t

'he course T=loud =omputin!U pro"ides an introduction into this Juite popular topic +"er&*od&talks a*out the cloud# *ut not man& can differentiate it from other internet*ased technolo!ies Inthis course $e *e!in $ith the <I;' Definition of =loud =omputin! $ith its +ssential=haracteristics# ;er"ice Models and Deplo&ment Models +Juipped $ith the definition# $e $illha"e a closer look at popular pro"iders of Iaa;# /aa; and ;aa; ser"ices and their products 'hesecond part of the course deals $ith challen!es# techniJues and tools for s&stem de"elopment inthe cloud usin! the most common eamples( oo!leKs *i!'a*le# D6;# MapReduce# -adoop# etc'he course $ill end $ith an outlook and a discussion on the future of cloud computin! and itsimpact on $a&s to create and pro"ide soft$are in the &ears to come

About the professor

/rof Dr /hilipp ;chai*le# *orn in 1A71# studied =omputer ;cience at the >ni"ersit& ofBaiserslautern# erman& ,fter !raduatin! in 1AA7 $ith a diploma# he $orked as researchassistant at /rof Dr ot?heinKs !roup .>ni"ersit& of Baiserslautern dealin! $ith net$orkeds&stems until 2002# then o*tained a /hD on the topic of TReuse*ased de"elopment ofcommunication s&stemsU 6rom 200 to 2010# he $as emplo&ed as product mana!er and later ashead of de"elopment at ;LI<+' m*- Durin! this time he $as responsi*le for the desi!n and

de"elopment of conformance testin! and simulation tools ;ince 2011# he has *een teachin! at the>ni"ersit& of -of as professor of =omputer ;cience $ith a focus on soft$are en!ineerin! and

de"elopment of distri*uted s&stems

)loud )o&puting

#y (rofessor (hilipp !haible

niversity of applied s!ien!e" 6of er&any

*ay +i&e ,oo&

'uesda& 14(00 17(00 L411

Monda& 14(00 17(00 L411



Abstra!t

'his course eamines the implications of the e"olution of communication on marketin! strate!& inthe ne$ landscape $here traditional and ne$ media coeist and interact While ne$ media pro"ides su*stantiall& more inepensi"e and eas& $a&s to reach and interact $ith tar!et customers#these ne$ communication channels present si!nificant challen!es to marketin! in selectin! the *eststrate!ies to maimi?e returns 'he course co"ers a num*er of topics includin! the differences andinteraction *et$een traditional and online media# online consumer *eha"ior .e!# influence#diffusion# and conta!ion# social media marketin!# ecommerce marketin!# mo*ile marketin!# $e*anal&tics# etc 'he course format includes lectures# case studies .e!# >nited :reaks uitarsF ,Video /rank at DominoEs# etc# and discussion

About the professor

I am a ne$l& minted /hD in Marketin! from the >ni"ersit& of ,la*ama# $here I acJuired fi"e&ears of teachin! eperience at the colle!e le"el I am an enthusiastic marketin! teacher $hoseo"erall teachin! !oal is to create en!a!in! learnin! eperiences throu!h $hich students *ecomeacti"e participants in !eneratin! kno$led!e and de"elopin! a sound appreciation of marketin! ,tMc<eese# I am currentl& teachin! marketin! principles# ecommerce marketin!# and personalsellin! courses M& primar& areas of research interest center on retailin! and ser"ices marketin! In particular# m& research focuses on mana!erial issues related to ho$ firms can effecti"el& enactsocial media marketin! as a communication tool# ho$ retailer *rand should *e mana!ed in crisis#

and ho$ firms should desi!n their relationship mana!ement pro!rams to enhance firm performance in the domain of retailin! and ser"ices I ha"e pu*lished in respected peerre"ie$edacademic 5ournals and presented m& $ork in se"eral >; and international conferences

-arketing in the o!ial -edia Era

#y (rofessor 6yunju hin" (h*

-!eese tate niversity

*ay +i&e ,oo&

6rida& 0A(0 12(0 2H02H1

'hursda& 0A(0 12(0 11G11H



-aking )orporate overnan!e effe!tive in banking

#y )arolina /aliente

3ondon outhbank niversity

Abstra!t

Re!ulators around the $orld ha"e tar!eted the stren!thenin! of re!ulation for controllin! the efficienc& and soundnessof *ankin! institutions ha"e failed to deli"er Re!ulators ha"e focused on issues considered pi"otal in the recent

*ankin! crisis( control of remuneration# rin! fencin! and 8too *i! to fail8# super"ision# mechanisms for resolution anddistri*ution of losses What is the role of shareholders and in"estors in this ne$ frame$ork =an the 8marketmechanism8 *e enhanced to make it $ork;u!!ested Puestions for the De*ate( What are the most important components of a !ood =orporate o"ernance ;&stem that failed in the recent crisis -o$ $ill the ne$ ;in!le Resolution Mechanism .;RM and other similar re!ulations affect shareholders andcreditors position $ith re!ards to their acti"it& in the *oard of *anks -o$ $ill shareholders and in"estors effect the cultural chan!es necessar& in order to re*uild confidence in *anksmana!ement -o$ can shareholders enhance and *alance the impact of re!ulation What are the crucial Juestions that an& *oard should *e askin! and !ettin! clear decisions on -o$ can shareholdersincrease their effecti"eness $ith re!ards to handlin! the chan!in! nature of *ank risks

What mechanisms and le"ers should$ill *e used *& shareholders to enhance and assess *ankEs risk and performance

in practice

About the professorDr =arolina Valiente is a Reader# =olurse Director and /ro!ramme Mana!er for / courses at the Department of,ccountin! and 6inance ;he had t$el"e &ears of eperience as a professional mana!er and researcher prior to herarri"al at L;:> in 1AA7 ;he has pursued an acti"e academic de"elopment of post!raduate courses# as $ell asinternational colla*orations and other a!reements $ithin the +> ;he has t$o Masters of /hilosoph& De!rees Monetar& +conomics and International 6inance .>ni"ersit& of las!o$# and a /hD in International :ankin!.>ni"ersit& of the West of ;cotland

-er $ork includes the super"ision of under!raduate# masters and /hD dissertations# and lecturin! International6inance and :ankin! units ;he is a mem*er of the Research 6ello$ship =ommittee# a mem*er of the ,ssociation of=orporate 'reasurers .,='# a mem*er of the ,cademic :oard and the 6acult& perations roups at the I6;>ni"ersit& =olle!e and a 6ello$ mem*er of the Ro&al ;ociet& of ,rts

Dr Valiente has *een the L;:> coordinator of the +> Intensi"e /ro!ramme takin! place in +stonia and Lat"iaannuall& since 200H07 till 2010 ;he has also *een in"ited as a "isitor lecturer to a num*er of different uni"ersities in+urope# *een an acti"e participant in +>;ocrates academic echan!es ;he is also a Lecturer at the I6;;chool of6inance

*ay +i&e ,oo&

Wednesda& 0C(0 11(1G ,mphi +



*igital -arketing ? *igital )o&&er!e: #ig *ata" @* (rinting" the

Edge ,ank7 and the )rowd

#y (rofessor Andreas Wagener" (h*

*ay +i&e ,oo&

'hursda& 0A(012(0 111112

Wednesda& 0A(012(0 2H02H1

Abstra!t

'he on!oin! process of di!itilisation affects deepl& the $a& in $hich $e do *usiness toda&( ne$ *usiness models ha"e *een esta*lished# eistin! marketin! strate!ies ha"e to *e ad5usted to the ne$en"ironment# ne$ instruments ha"e *een created# and a ne$ understandin! of customers and theirneeds is reJuired While usin! a short theoretic approach at first# the course $ill focus thereafter onthe operational options that companies and entrepreneurs are facin!N*& referrin! to man& practicaleamples 'he follo$in! Juestions $ill *e ans$ered( What are the !eneral principles of the di!italeconom& -o$ ha"e 6ace*ook or '$itter and 'he La$ of the 6e$K chan!ed the $a& in $hich $edo marketin! toda& What is the +d!e RankK and $hat is its connection to ;+ and oo!le Whatis the understandin! of =ro$d WisdomK What are the success factors of mo*ile marketin! -o$do $e deal $ith *anner *lindnessK# the Lon! 'ailK and the attention econom&K -o$ is openinno"ationK and *eta launchin!K done properl& What is crucial to esta*lish an effecti"e socialmedia strate!& ,nd is =&*or! Marketin!K the future that $e must face

About the professor

/rofessor of nline Marketin!# ;ocial Media 9 e=ommerce since March 2012/artner at Lecta Media since March 2012 .consultin!# pro5ect 9 interim mana!ement# di!italchan!e mana!ementK# media product de"elopment1G &ears .1AA1A# 1AAA2012 of professional *usiness eperience .media *usinessmediamana!ementF .online marketin! 9 sales# .di!ital product de"elopment11 &ears .20012012 of *usiness mana!ement eperience .e! as Mem*er of the :oard# -ead of;ales 9 Marketin!=M# -ead of International ;ales# -ead of :usiness De"elopment/roductDe"elopment

Last 10 &ears in further detail(3anuar& 200H6e*ruar& 2012( -ead of Markets 9 Re"enues .=M at Vo!el *usiness Meda andDepartment -ead of Vo!el 6uture roupK:usiness De"elopment .3anuar& 200H3une 2007;eptem*er 200Decem*er 200G( ;enior =onsultant at ;tein =onsultinterim mana!ement 6ink/u*lishin! roup .=-ead of :usiness De"elopment



Abstra!t

;trate!ic marketin! of inno"ati"e products or ser"ices is "ital to the success and !ro$th ofor!ani?ations *oth lar!e and small ;ince the !round*reakin! frame$ork on inno"ationmana!ement *& ,ustrian economist 3oseph ;chumpeter in the 1A0Ks# indi"iduals andor!ani?ations ha"e sou!ht to understand the role of marketin! strate!ies of inno"ati"e products andser"ices as the& relate to the creation of ne$ markets# !ro$th# and profita*ilit&

.bje!tives

• Identif& ke& elements necessar& to facilitate inno"ati"e marketin! strate!ies $ithin or!ani?ations• ;ummari?e the role of strate!ic marketin! in the de"elopment of inno"ati"e products andser"ices• Discuss the importance of en"ironmental anal&sis# ;W' anal&sis# and the product life c&cle in

the role of strate!ic marketin! of inno"ati"e products and ser"ices • +amine the Disrupti"e /roduct Inno"ation ;trate!& and the 6our ,ctions 6rame$ork as the&relate to the *irth of inno"ati"e products and ser"ices

About the (rofessor

Dr Water*ur&Ks eperience is steeped in strate!ic marketin! and entrepreneurial "entures ;he isthe eneral Mana!er= of Le 'riomphe olf and =ountr& =lu*# one of the southEs premier pri"ate clu*s# located in :roussard# L, /rior to 5oinin! Le 'riomphe# she $as the +ecuti"e Vice/resident of /erformance :enefits# Inc and $orked as marketin! consultant on pro5ects ran!in!from ;trate!ic /ositionin! for computer soft$are companies to We*site >sa*ilit& ;tudies for aneclusi"e international retailer

-arketing trategies for Innovative (rodu!ts and ervi!es

#y (rofessor *awna Waterbury

niversity of 3ouisiana at 3afayette" A

*ay +i&e ,oo&

'uesda& 14(00N17(00 4H1

Monda& 14(00N17(00 111112



-onday 1B -ar!h

/ Bi"ihar5u ,ttract @our =ustomers 0A(012(0 Room21221

= ipson ;ocial Media on a :rand 0A(012(0 Room111112

M 3ones# L ,*ne& -R in /u*lic ;ector A(012(0 Room10A110

; Musiol <e!otiatin! ;kills 14(0017(00 Room21221

D Water*ur& ;trate!ic Marketin! 14(0017(00 Room111112

3 3ohnson ;ustaina*le De"elopment 14(0017(00 Room10A110

M hose-a5ra ;ustaina*ilit& /rinciples for +n!ineers A(012(0 Room L20C

V Rousse" =&*erspace( 'rust# /ri"ac& 9 ;ecurit& A(012(0 ,mphi +

/ ;chai*le =loud =omputin! 14(0017(00 Room L411

+uesday 1C -ar!h

/ Bi"ihar5u ,ttract @our =ustomers 0A(012(0 Room H1

= ipson ;ocial Media on a :rand 0A(012(0 Room 4H1

M 3ones# L ,*ne& -R in /u*lic ;ector A(012(0 Room1G21G

; Musiol <e!otiatin! ;kills 14(0017(00 Room H1

D Water*ur& ;trate!ic Marketin! 14(0017(00 Room 4H1

/ Du*inskas 6inancial Markets 14(0017(00 Room1G21G

M hose-a5ra ;ustaina*ilit& /rinciples for +n!ineers A(012(0 Room L20C

V Rousse" =&*erspace( 'rust# /ri"ac& 9 ;ecurit& A(012(0 ,mphi +

/ ;chai*le =loud =omputin! 14(0017(00 Room L411

Maeder +n!ineerin! +cellence Value =ontri*ution 14(0017(00 Room +211



Wednesday 1D -ar!h

, Wa!ener Di!ital Marketin! 0A(012(0 2H02H1

3 3ohnson ;ustaina*le De"elopment 0A(012(0 10A110

/ Du*inskas 6inancial Markets 0A(012(0 1G21G

Maeder +n!ineerin! +cellence Value =ontri*ution 0A(012(0 Room +211

M Loe* Intercultural =ommunication 14(0017(00 21221

= /eluso +motional Intelli!ence 14(0017(00 2H02H1

/ :ecker Inno"ation 9 +ntrepreneurship 14(0017(00 10A110

= :rauer nline Marketin! 14(0017(00 1G21G

; Manak Information ;&stems ;trate!& 14(0017(00 Room L411

= Valiente Makin! =orporate o"ernance +ffecti"e in :ankin! 0C(011(1G ,mphi +

+hursday 20 -ar!h

3 ;aee Intercultural /ro5ect Mana!ement 0A(012(0 10A110

, Wa!ener Di!ital Marketin! 0A(012(0 111112

= :rauer nline Marketin! 0A(012(0 1G21G

- ;hin Marketin! in the ;ocial +ra 0A(012(0 11G11H

R :ernsteiner :i! Data in +nterprise =omputin! 0A(012(0 ,mphi +

, Merhle ,erod&namics of Lo$ ;peed 0A(012(0 Room L411

M Loe* Intercultural =ommunication 14(0017(00 10A110

= /eluso +motional Intelli!ence 14(0017(00 111112

: Piu >r*an ,!!lomeration 14(0017(00 1G21G

/ :ecker Inno"ation 9 +ntrepreneurship 14(0017(00 11G11H

; Manak Information ;&stems ;trate!& 14(0017(00 Room L411

5riday 21 -ar!h

3 ;aee Intercultural /ro5ect Mana!ement 0A(012(0 1H21H: Piu >r*an ,!!lomeration 0A(012(0 1G21G

- ;hin Marketin! in the ;ocial +ra 0A(012(0 2H02H1

R :ernsteiner :i! Data in +nterprise =omputin! 0A(012(0 ,mphi +

, Merhle ,erod&namics of Lo$ ;peed 0A(012(0 Room L411



(rofessor )ountry (artner niversity E&ail 5ren!h (rofessor

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Marcus 3ones 9 Lisa,*ne&

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,ndreas Wa!ener erman& -of >ni"ersit& a$a!enerhofuni"ersit&de - -ar!os 3I-A marcoslimade"incifr

Da$na Water*ur& >;, >L; Louisiana at Lafa&ette d$ater*ur&letriomphecom - -ar!os 3I-A marcoslimade"incifr

/etras Du*inskas Lithuania Vilnius >ni"ersit& infopdu*inskaslt 5I 9ill WA+ 5ill$ant?de"incifr

= Valiente >B London ;outh*ank >ni"ersit& "aliencls*uacuk 5I 9ean8Etienne )A,3.++I

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R :ernsteiner ,ustria M=I Inns*ruck reinhard*ernsteinermciedu I 8 I59ero&e *A ,A 5eromedaYru!nade"incifr )yril ,(Ac&ril!runspande"incifr

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mohamed!uerichde"incifr; Manak >B =o"entr& >ni"ersit& smanakco"entr&acuk I

9ero&e *A ,A 5eromedaYru!nade"incifr

, Merhle ,ustria M=I Inns*ruck andreasmerhlemciedu --

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/ ;chai*le erman& -of >ni"ersit& philippschai*lehofuni"ersit&de I

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/isual ,e!ognition

#y (rofessor 9Jro&e *a ,ugna

E!ole d7IngJnieurs 3Jonard de /in!i" (aris 3a *Jfense

Abstra!t

Visual reco!nition co"ers all techniJues and tasks usin! actual content of the ima!e or "ideo ratherthan metadata such as ke&$ords# ta!s and descriptions associated $ith the document 'he !oal ofthis course is to present the different "isual reco!nition tasks and the techniJues used to sol"e them;ome ke&$ords( 6eatures# ima!e similarit&# scene understandin!# interest points# ;I6'# *a! of$ords# ima!e representation and learnin! models

About the professor

3%rOme Da Ru!na recei"ed his :;c in =omputer ;cience from +cole <ormale ;up%rieure de L&on#6rance# in 1AA7 ,t >ni"ersit& of ;aint+tienne he recei"ed his M;c in ima!e processin! in 1AAAand his /hd in =omputer ;cience and ima!e processin! in 2004 -e $orked 4 &ears at >ni"ersit& of;aint+tienne# 6rance# as assistantprofessor ;ince 200C# he is lecturer and researcher at +;ILV in=omputer ;cience In 201# he $as named head of +;ILV computer science department -e teacheso*5ectoriented pro!rammin!# !raph theor& and al!orithms and multimedia information processin!

-is research focuses on *i! data# ima!e data*ases and social net$orks



Alternative funding in video ga&e industry : fo!us on !rowdfunding

#y (rofessor )arole 5aure

Institut de lKInternet et du -ulti&Jdia 3Jonard de /in!i" (aris 3a *Jfense

Abstra!t

,lternati"e fundin! solutions like Bickstarter in >;, and >lule# M& ma5or =ompan& and Biss Biss :ank:ank in +urope pro"ed their efficienc&# as lon! as studios understand the lo!ic of the tool and ho$ to useit=ro$dfundin! is not onl& for *i! pro5ects ( G0Q of the pro5ects are under 20000 SWorld$ide Market for =ro$dfundin! $as around 2 *illions >;D in 201 6or*es sa&s it should reach100 *illion >;D in 4 to G &ears from no$

+urope offers !reat opportunities to launch ne$ pro5ects $ith alternati"e fundin! (cro$dfundin! is not

the onl&one solution# itKs one of the solutions# $hich comes as a complement for other solutions

About the professor

=arole 6aure is in char!e of "ideo !ame department at the Institute of Internet and Multimedia anddirector of "ideo !ame mana!ement speciali?ed M:, since 200A;heEs teachin! since 2000 "arious courses ( pro5ect mana!ement# "ideo !ame market# mo*ile market;heEs speciali?ed in entrepreneurship in mo*ile application and "ideo !ame;heEs also cofounder of a mo*ile ad"er!amin! compan&# ellefan# since 2011 and or!ani?e each &ear ane"ent on ad"er!amin! .=onf%rence 5eu "ideo 9 marketin!,fter *ein! /roduct mana!er for Info!rames . &ears# ;enior producer for ;on&/s&!nosis .C &ears# she$as =+ 9 cofounder of Baolink# a mo*ile !ames pu*lisher ;he mana!ed Baolink for C &ears *efore

Minsdcape acJuisition in 200C,*out IIM and ;peciali?ed M:, Video ame Mana!ement ( Institute of Internet and Multimedia $ascreated in 1AAG and is toda& the first multimedia school in 6rance $ith CG0 students in 201 'he Videoame Mana!ement ;pecialised M:, is a professional pro!ramme $ithin the di!ital entertainementfield ur students are $orkin! toda& as producers# product mana!ers or *usiness de"eloppers forinternational pu*lishers or "ideo!ames studio ;e"eral of them founded their o$n !ame studio



nowledge -anage&ent for Engineering

#y (rofH 9ean ,oh&er

E!ole upJrieure d7IngJnieurs 3Jonard de /in!i" (aris 3a *Jfense

(aris 3a *Jfense

Abstra!t

Bno$led!e Mana!ement .BM as a concept and practice started in the earl& 1AA0Ks It follo$edanother kno$led!eintensi"e acti"it&# +pert ;&stems# $hich emer!ed as part of ,rtificialIntelli!ence .,I earlier in the 1AC0Ks3ean Rohmer $as instrumental in these t$o "entures( he conducted "er& lar!e epert s&stems pro5ects like ;,=-+M for steel furnaces# then desi!end and marketed ID+LI,<=+# a semantictool for kno$led!e representation'he We* 20 era# $ith mo*ile communication de"ices and u*iJuitous information resources# tends to

!i"e priorit& to real time# instant dialo!ue# $ith the risk of for!ettin! the past and i!norin! the future'he lecture $ill epose the fundamentals of kno$led!e representation# the or!anisational and socialaspects of kno$led!e acJuisition# formali?ation and sharin! It $ill stress the differences andcomplementarit& *et$een personal kno$led!e mana!ement# team BM# and corporate BM We $illalso consider the links *et$een BM and ;&stem +n!ineerin! approaches# like Model Dri"en+n!ineerin! and Model Dri"en ,rchitecture

About the professor

6irst a researcher at reno*le >ni"ersit& and I<RI, in /aris# speciali?ed in data*ases and parallelarchitectures# 3ean Rohmer# docteur dE+tat %s ;ciences created the ,rtificial Intelli!ence acti"ities.*oth research and *usiness in roupe :ull -e founded and mana!ed ID+LI,<=+ ;,# $hichdeli"ered BM solutions for *lue chip companies -e then $orked $ith '-,L+;# in the field ofMilitar& Intelli!ence ,pplications -e $as chairman of the <,' Work!roup on informationfusion



European 5inan!ial -arkets and -onetary (oli!y

#y (rofH 9ean8Etienne )arlotti

E!ole de -anage&ent 3Jonard de /in!i" (aris 3a *Jfense

Abstra!t

'he introduction of the euro has fundamentall& chan!ed the economic polic& of the euro areacountries 'he introduction of a sin!le currenc& is a lon! process and is naturall& incomplete due todifficulties to !et political a!reements 'he economic and financial crisis and especiall& the de*tcrisis ha"e accelerated the construction of the sin!le currenc& *& reor!ani?in! the fiscal s&stem andtransformin! the ;ta*ilit& /act +=: implemented nonstandard monetar& policies to support theseinstitutional efforts 'his seminar aims to !i"e students a "ision of the structural pro*lems in theeuro ?one includin! difficulties of mana!in! current account im*alances $ithin the euro area in the

contet of a sin!le currenc& It also aims to eplain the implemented measures to settle pro*lemsand make dura*le the euro ?one 'he course can *e summari?ed in a *rief presentation .Gh ofmonetar& union pro*lems and ho$ to resol"e them It can also *e a"aila*le in a lon!er "ersion .upto 1Ch includin! the specific features of monetar& polic& and fiscal polic& in a sin!le currenc&contet , focus can *e done on echan!e rate polic& and re!imes

About the professor

3ean+tienne =arlotti is a former =apital Market ;trate!ist on -;:= tradin! floor and $as aconsultant for the Inter,merican De"elopment :ank in Washin!ton D= -e is currentl& ,ssociate

/rofessor in char!e of the master 6inancial Market at +cole de Mana!ement L%onard de VinciD%fense .courses in Deri"ati"es# +conomics# ;tatistics# lecturer at the >ni"ersit& of /aris;ud 11.courses in Macroeconomics# 6inancial Markets# +conometrics 3+ =arlotti is also a consultant for-+= +ecuti"e +ducation .6inancial Markets 9 +conomic situation and is often in"ited to lectureon 6inancial Markets# +conomics and ;tatistics *& =hinese >ni"ersities -is research focus is onmonetar& and fiscal issues in the contet of sin!le currenc& and are carried out in colla*oration $ith>; economists at Washin!ton D=



ales -anage&ent

#y (rofH (hilippe )offre


Abstra!t

;ales trainin! starts $ith client disco"er&# usual resistances and ans$ers to difficult situations 'hestudents learn ho$ to mana!e o*5ections# *uild efficient sales calls and ne!otiate from traditionalshopkeeper to an industrial purchaser Mana!ement of ke& accounts and sales plannin! $ill !i"e astrate!ic perspecti"e to the students 'his module presents different sales functions# theiror!ani?ation and the correspondin! recruitment methods It sho$s the importance of moti"ationtools# team animation# sales lo!istics and salespeople e"aluation

About the professor

M:, Bello!! raduate ;chool of Mana!ement $ith <orth$estern >ni"ersit& .=hica!o# /hD inMana!ement from Dauphine >ni"ersit& and /hD in Mana!ement ;ciences from /ierre Mends6rance >ni"ersit& in reno*le# former head of marketin! ser"ices $ith Merck ;harp and Dohme=hi*ret# LiJuid ,ir .human# animal and plant health health# /rocter and am*le# cofounder of ,Z/romotions .*ecomen =/M then mnicom# $orld leader of ad"ertisin!

/hilippe =offre is currentl& /ole >ni"ersitaire Leonard de Vinci ./aris La Defense /rofessor# inchar!e of :usiness and <e!otiation# 6rost 9 ;ulli"an speaker in London,uthor of man& *ooks on ;ales and <e!otiation $ith eduitors such as Dunod# <athan# 6oundation 3

./aridoc and Re? +ditoria for :ra?il and /ortu!al# he tau!ht $ith +<,# +cole =entrale# -+=FI+;+# +;;+= and Dauphine >ni"ersit& ,*out <e!otiation# he is currentl& in"ited in ,ustralia#Indies# ,merica# +urope and /acific Islands *& :usinesses and >ni"ersities for =onferences T+uropean ;cholar of the &ear 2007U *& the ,cadem& for lo*al ,d"ancement and ,sianMana!ement ,ssociation <amed =he"alier .Bni!ht in the <ational rder of the Le!ion of -onor *& /rime Minister deVillepin# =ertificate of =ommendation for +cellence in a research paper at the ,cadem& of World:usiness# Marketin! and Mana!ement De"elopment in :udapest# -un!ar&



/alues" -otivation" )o&&it&ent and Ethi!al -anage&ent

#y (rofH -i!hel *al&as


Abstra!t

-istoricall&# the stud& of *usiness ethics has taken a philosophical or normati"e approachaddressin! the Juestion( TWhat is .unethical *eha"iorU More recentl&# scholars in the emer!in!field of *eha"ioral ethics .see 're"ino# Wea"er# 9 Re&nolds# 200H for a re"ie$ take an empiricalapproach and eamine the Juestion( TWhen and $h& are people .unethicalU i"en the plethoraof recent hi!hprofile corporate scandals# understandin! $h& people en!a!e in .unethical *eha"iour is of utmost importance to or!ani?ations and to societ& more !enerall& I tr& to stud& *othunethical and ethical .e! en"ironmental conser"ation *eha"iour as outcomes of interest

About the professor

=ourse *5ecti"es( -uman Resource De"elopment# r!ani?ational :eha"iour# +thicalmana!ement# Workin! =onditionsMain fields of research( Indi"idual "alues and or!ani?ational =ulture#=orporate ;ocialResponsi*ilit&# +conomic de"elopment and human resource mana!ement# +thical Mana!ement#=ase $ritin!Durin! G &ars# he $as director of a medical comple .1G0 persons Definition of the politic& of the association Responsi*le for the recruitment process =ommercial de"elopment

6irst at all# he $as eecuti"e mana!er for '',L ;, for G &ears 6iation of prices in petrol and !as stations e"er& da& Marketin! in stations for customers 6ollo$ up of the Jualit& process I; A000

-e is presentl&,ssociate /rofessor in the +cole de Mana!ement L%onardde Vinci at La Defense# in /aris# and is often in"ited to lecture on professional or!ani?ations.,<DR-# etc



Entrepreneurship

#y (rofH +hierry 5abiani


Abstra!t

=ourse *5ecti"es(De"elop the kno$led!e and skills necessar& to formulate# implement and control marketin!strate!ies# $ithin the contet of the eternal en"ironment of ;M:s(

,nal&sin! the market De"elopin! marketin! strate!ies /lannin! marketin! pro!rams De"elopin! marketin! strate!ies

About the professor

/rof 'hierr& 6a*iani acted as the -ead of Marketin! at ><IL+V+R ,!ri!el# $here he $as inchar!e of strate!& and marketin! action plans and the implementation of the =RM department -e$as in"ol"ed in the mana!ement of operational marketin! and mana!ed teams $ithin ><IL+V+R

,!ri!el himself# as $ell as creatin! the incompan& centre for sales trainin!

'hierr& 6a*iani is -ead of the +ntrepreneurship Department at /Ole >ni"ersitaire Leonard deVinci -e super"ises student entrepreneurship pro5ects and help them de"elop their marketin! andsales strate!& -e is currentl& researchin! the impact of *usiness incu*ators on the performance of

startups



Web (roje!t -anage&ent

#y (rofessor adia 9ouini


Abstra!t

'his course is desi!ned to !i"e students an understandin! of the *asic principles of We* 20 and mo*ilemarketin!# and of *uildin! and mana!in! +commerce and Mcommerce We*sitesLearnin! outcomes(=o!niti"eIntellectual skills .!eneric'he student is epected to( >nderstand strate!ic and technical aspects of di!ital marketin! Master the ke& principles of mana!in! We* pro5ects De"elop a critical anal&sis of strate!ic and technical aspects of usin! ne$ technolo!ies ,nticipate inno"ations# e"olutions and de"elopments on the Internet/ractical skills .su*5ect specific

'he student is epected to( Re"ie$ current $e*site de"elopmentspecific techniJues and methodolo!ies Master the ke& success factors for We* pro5ects and user adoption >nderstand the role of er!onomics and user eperience Master some tools for creatin! We* desi!n Wireframes

About the professor

;ince 2010 <adia 3>I<I is an ,ssociate /rofessor in at +cole de Mana!ement L%onard de Vinci#$here she teaches We* /ro5ect Mana!ement# +*usiness and Information ;&stems Mana!ementraduated from /aris Dauphine >ni"ersit& and currentl& a /hD candidate# her specialties areInformation 'echnolo!ies +"aluation and Values# and =onsumer ,doption of 'echnolo!ies



*oing #usiness in #ra%il:

)hallenges and .pportunities fro& an International -arketing (erspe!tive #y (rofH -ar!os 3i&a


Abstra!t

:ra?il is amon! the most d&namic economies of the 21st centur& and is re!arded# alon! $ithRussia# India and =hina# as one of the hot*eds for !ro$th in the foreseea*le future -o$e"er#understandin! :ra?ilEs *usiness en"ironment can *e a dauntin! task 'he countr&Es historicaltra5ector& is used as a *ack!round to understand :ra?ilian societ& and culture# as $ell as itseconomic# political and le!al en"ironments 'his course eplores the *asic principles ofinternational marketin! adaptation and standardisation to stimulate student discussions a*out the

main *arriers and opportunities in ;outh ,mericaEs leadin! econom&

About the professor

+ither as a consultant or as a *usiness lecturer in colle!es and uni"ersities# Marcos Lima has li"ed#$orked or studied in such different cultural en"ironments as :ra?il# the >;,# ,ustria# erman&and no$ 6rance "er the past t$ent& &ears he has $orked as a consultant and tau!ht under!raduate and M:, courses in the fields of 'echnolo!& and Inno"ation Mana!ement#r!ani?ational 'heor&# International Marketin! and Intercultural Mana!ement Durin! four &ears#he $as director of the ;al"ador 'echnolo!& /ark pro5ect in :ra?il# ha"in! or!anised hi!h le"el

*enchmarkin! trips to inno"ation clusters in ,merica# +urope and ,sia -e founded and directed=licom =onsultin! Ltd# ha"in! $orked $ith such international companies as =arrefour and /i??a-ut -e is presentl& ,ssociate /rofessor and :2: Marketin! ption =oordinator in the +cole deMana!ement L%onard de Vinci at La Defense# in /aris# and is often in"ited to lecture onInno"ation# Marketin! and Intercultural mana!ement at partner institutions in 6rance



nderstanding World E!ono&y after the 200C !risis: lessons fro&

e!ono&i!s

#y (rofessor ylvie -atelly


Abstra!t

;ince the end of the ;econd World War# cross*order mo"ements of !oods# ser"ice# technolo!& and capitalha"e !ro$n# increasin! economic interdependence of national economies across the $orld =onseJuentl&#markets# financial institutions# firms and the $orld econom& ha"e *een !lo*ali?in!In that frame$ork# economic !lo*ali?ation can *e "ie$ed as either a positi"e or a ne!ati"e phenomenon Ithas permitted a rapid and constant economic !ro$th in countries that ha"e taken part of the process *ut ithas also accelerated the human consumption of resources multipl&in! scarcities and increased prices It hascarried the massconsumption de"elopment *ut it has also supported an unsustaina*le epansion of creditand the formation of speculati"e *u**les It has allo$ed the rise of emer!in! economies *ut also ofineJualities *et$een countries and $ithin them'he present crisis is not onl& an economic or financial ones# it is also a s&stemic crisis It ma& lead us toJuestion to *etter understand the lo*ali?ation process# its stren!ths and $eaknesses *ecause our futuredepends on that understandin! +conomics !i"e us some eplanations and trails

'he o*5ecti"e of the course is to assist students to understand .*& themsel"es the World +conom& and thelessons economics and economic anal&sis pro"ide to that understandin! Man& topics $ill *e approached(financial markets epansion and conseJuences# Multinational compan& strate!ies in a !lo*al econom&#;tates and policies in an interdependent $orld# the +uro crisis# :RI=s and emer!in! countr& challen!es)'he course ma& *e interacti"e# promotin! echan!e "ie$s and de*ates# illustrated *& audio and "ideosupports

About the professor

;ince 200A /rofessor and Director of the Department of +conomics and International Relations +MLV .+cole de Mana!ement L%onard de Vinci /aris La D%fense

In char!e to mana!e the Master in ;ustaina*le De"elopment'eachin! in International econom& and mana!ement

;ince 2001 +conomist# ;enior Research 6ello$ IRI; .Institut de Relations Internationales et;trate!iJues /arisIn char!e of researches and studies in International and Defence econom&In char!e of the IRI; Master TInternational +conom& and ;trate!ic Intelli!enc&UMem*er of the +ditorial =ommittee of the TRe"ue Internationale et ;trat%!iJueU



#usiness in a globali%ed world

Introdu!tion to the European nion

#y (rofH #astien ivet


About the professor

:astien <i"et holds a /hD in /olitics -e is lecturer in International relations and +uropean affairsat the +cole de mana!ement Leonard de Vinci ./aris# and associate research fello$ at the /aris *ased Institute for international relations and strate!& .IRI; -e is the author of numerous polic&oriented or academic research and pu*lications on the +uropean >nion and international relations

Abstra!t

#usiness in a globali%ed world

'his course aims at raisin! the a$areness of students of the possi*le impact of !lo*ali?ation andinternational relations on the practice and e"olution of *usiness In so doin!# the skills tar!eted are( ,cJuisition of a *asic kno$led!e and a$areness of the theoretical and operational de*ates on!lo*ali?ation# ,$areness and kno$led!e of the multifaceted impacts of international trends ande"ents on *usiness( securit&# market e"olution# le!al constraints# etc ,*ilit& to anticipate# understand and react to international e"olutions# e"ents and trends

'he main peda!o!ical o*5ecti"es are( =apacit& of students to inte!rate the international arena intotheir dail& "ision# reflection and action on their professional field# Bno$led!e and capacit& to inte!rate into a personal reflection the "arious implications of !lo*ali?ation on *usiness( securit&# *usiness opportunities and threats# le!al opportunities and threats# etc



#alan!ed !ore!ards

#y (rofH 9ill +ynan Want%


Abstra!t

More and more a$are that financial indicators are 5ust one facet of *usiness performancemeasurement and that strate!ic plannin! in"ol"es interaction *et$een customer satisfaction#optimisation of human resources and *usiness process impro"ement 'he :alanced scorecard# amana!ement s&stem# ena*les or!ani?ations to clarif& their "ision and strate!& and translate theminto action plans It pro"ides feed*ack around *oth the internal *usiness processes and eternaloutcomes in order to continuousl& impro"e strate!ic performance and results When full&deplo&ed# the *alanced scorecard transforms strate!ic plannin! from an academic eercise into thener"e center of an enterprise

About the professor

,ssociate professor at +MLV# department of finance# 3ill '&nan is responsi*le for the Master of

Mana!ement =ontrol and Information ;&stems ;he has an international *ack!round ha"in!$orked in Du*lin# <e$ @ork and /aris as mana!ement controller :ilin!ual +n!lish6rench

Documents

Internation Week 2014, Pôle Universitaire Léonard de Vinci