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What Can LP&A Do For You TODAY? Public Affairs Messaging Crisis Communications Media Relations Public Opinion Research Branding Development Water Issues Healthcare Corporate Government Associations

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Page 1: Internal Powerpoint Presentation

What Can LP&A DoFor You TODAY?

Public Affairs

Messaging

Crisis Communications

Media Relations

Public Opinion Research

Branding

Development

Water Issues

Healthcare

Corporate

Government

Associations

Page 2: Internal Powerpoint Presentation

Clutter In/Clarity Out

Page 3: Internal Powerpoint Presentation

We aren’t those other firms

“I truly believe LP&A has been the best addition to our

team! Your brilliance, keen awareness of environ-

mental matters, writing skills, though-provoking

strategy contributions, impressive PR material and the

stomach to deal with the media has made our team

go from good to GREAT.” — Ron Metzler, Shea Homes

“Thank you again for your insights and guidance. I

truly a cannot thank you enough. You are stellar in

every way!” — Christina Noonan, Los Angeles Dept.

of Water & Power Commissioner

Page 4: Internal Powerpoint Presentation

“To do important workfor important clients”

Who we are and what we doWe’re not exactly the “I like people so I went into PR” kind of PR firm, even though we do like people just fine.

It’s just that we like winning high-level, big stakes communications campaigns more than we like influencing your next donut-buying decision.

Page 5: Internal Powerpoint Presentation

“Help me win a controversial issue.”

When your issue comes down to a

vote of the people or an action by a

regulatory board, or you simply need

perceptions changed and outcomes

influenced, we have unique and finely

tuned skills that can help achieve your

strategic objectives.

Page 6: Internal Powerpoint Presentation

“Talk to the media for me – or teach me how to.”

If your message needs the media, our

reputation as a PR firm reporters trust

can supercharge your story.

Or, if you’re trying to avoid the

spotlight, we’re pros at that, too.

Or, we’ll help you create your own

media so you can enjoy complete

command of your message.

Page 7: Internal Powerpoint Presentation

“Get me through a crisis.”

An aggressive reporter. An attorney

after a big reward. Even an honest

error by a good employee. All can

cause a crisis that can hurt the

bottom-line and tarnish good will.

In a crisis, think of LP&A as a safety net

for your reputation.

Page 8: Internal Powerpoint Presentation

“Find out what those important to me think.”

1. Understand the public’s opinion.

2. Change as necessary.

Because clients depend on us for

step two, we’ve made step one

our job, too.

Page 9: Internal Powerpoint Presentation

“Build my brand– on paper and online.”

Your brand is your organization’s

DNA mixed with how the public

perceives it.

It’s best built through believable,

powerful messages created by a

strategic agency like LP&A. Why?

Because a pretty logo means

nothing if there's no substance

behind it.

And we're experts at style and

substance.

Page 10: Internal Powerpoint Presentation

Important Clients/Water

Page 11: Internal Powerpoint Presentation

Important Clients/Land Development

Page 12: Internal Powerpoint Presentation

Important Clients/Cities and Agencies

Page 13: Internal Powerpoint Presentation

Important Clients/Public Affairs

Page 14: Internal Powerpoint Presentation

Important Clients/Branding and Messaging

Page 15: Internal Powerpoint Presentation

Important Clients/Crisis Communications

Page 16: Internal Powerpoint Presentation

Strategic

Communications Support

Community Outreach

Grassroots Campaigns

Messaging

Brand Development

Brochures

Direct Mail

Websites

Social Media

Media Relations

Special Events

Our Tool Box

Page 17: Internal Powerpoint Presentation

For more information:Laer Pearce, APR

Laer Pearce & Associates

Office: 949/599-1212 ext. 202

Cell: 949/683-3360

E-mail: [email protected]

Web: www.laer.com

@LPAWater

@LPALand

@LPAGov

/LaerPearceAnd

AssociatesClutterInClarityOut.com

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