Internal Communications Brief                     for a piece of Marketing Communications                     Use this form to create an internal brief for the communications team. The information gathered can be used to make

decisions about who is best placed to carry out the work. In the following tables please enter the information required.

Internal Briefing Document Date Request was Made

Proposed Delivery Date in Market

 

 (Ensure this is a realistic

timeframe)

Your Name

Name of Communication

 

What types of Communication output are required?

Media Relations   Stakeholder Engagement Speaker Request

Graphic Design    Image manipulation Website Creation

E mail Template  APP creation Twitter Facebook

Other    

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List key objectives of the Communication?

What is the Background to this Brief

 

 

 

 

What is the key message we need to convey

 

What are the deliverables?

1.

Who is the target market?

Specify Industry Type if relevant

Individuals (Members of Public)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What Region are we targeting?

UK (WRAP)  Scotland Regional (Specify below)gfedcb gfedcb gfedcb

Are there previous examples of this work?

 

 

Reference Website

No

Yes (If yes list below)

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Who are the key Stakeholders:

 

What is their sign off process?

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Value of Budget:

Who Owns the Budget

Zero Waste Comms Dept