Interiors Monthly March 2014

Best of BritishLocal heroes

BelgiumFlooring state

Mar

ch 2

014Interiors

monthlyf i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s

IM Cover 02-14 v8_Layout 1 27/02/2014 14:08 Page 1

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EDITOR’S COMMENT

www.interiorsmonthly.co.uk 3

Reasons to be happy

Andrew KiddEDITOR

The Sensuality collection: Everyonehas a soft sideVisit: www.carpetyourlife.com

Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 441 130 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 441 130 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]

Published by Interiors Media LimitedMinerva House, Bordkye, Tonbridge, Kent TN9 1NPT: 01732 441 130 F: 01732 362 919E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236

Best of BritishLocal heroes

BelgiumFlooring state

Mar

ch 2

014Interiors

monthlyf i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s

Results and reports from many companiesover the past few months, particulary sinceNovember, have given reason to cheer,providing evidence that consumers are onceagain returning to stores.

No-one is suggesting that the sector is outof the woods entirely yet, nor thatperformance has returned to the heady daysof six or seven years ago.

But there are definite indications that all the elements are coming together to make 2014 the best for many a year: the housing market is demonstrating indications that its recent health is neithershort-term nor creating a housing bubble;employment figures are encouraging and

consumers are more confident to spend.As ever, performance will vary across the

country and from market sector to sector, butthe key has to be to encourage consumerswith products they haven’t seen before andextolling their features and benefits, ratherthan focusing on price. I think manyconsumers are ready to buy new products forthe home and while price is always aconsideration, it’s not the be all and end all.

Well done to Mike Dobson, Mr Tomkinsongeneral manager, for sponsoring theKidderminster Carpet Manufacturers NationalGolf Tournament, as you will have read onlineor in the newsletter. The 20-21 May event isan important fundraiser for FIT andMacmillan, so it is good to see its futuresecured once again. It isn’t just for those inthe flooring industry, so if you play golf, put itin your diary. You’ll enjoy yourself and helptwo very worthwhile causes.

Finally, because of the pre-Christmasflooding which left our office several inchesdeep in water from the River Medway (ourold address of Riverlawn Road was a bit of aclue of what might happen), we’ve moved toa hopefully drier home. The new contactdetails are below.

While cracking open thechampagne may bepremature, there are clearsigns that the interiorsmarket is rediscoveringsome of its old vigour

003_IM_0314_Interior Monthly Template 28/02/2014 09:11 Page 3

www.axminster-carpets.co.uk

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004_IM_0314 27/2/14 14:18 Page 1

CONTENTS


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INSIDE THIS ISSUENEWS6 JFS already more than half-full

10 United Carpets sees like for like growth

12 Winter success for Betta Living

FEATURES20 Carpet

Super-soft becomes the new must-have

and WOW continues to grow

24 Wood and laminate

Capital investment

25 Best of British

Made in the UK

37 Belgium

Flooring supplement

57 Beds and bedroom

Hybrid success, Easy sell, Expanded choice, Making a

statement, Focus on growth, Ongoing benefits, Improving

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16 New products

NEXT ISSUEBuying Groups National Flooring Show preview

Upholstery

Living and dining focus

INTERIORS MONTHLY MARCH 2014

00_MP8 M04/ 2MPoe3Tir T 8 r oehny T3mpnl e3 19t01t10/ 2 0: I22 a l h3 _

NEWS

6 Interiors Monthly March 2014

Firm support for showsAlmost 200 companies have signed up for next year’s

January Furniture Show, just a month after the event was

launched. Meanwhile, Adam Carpets has been confirmed as

the latest company to commit to The Flooring Show and the

organiser of the Spring Floorcoverings Show has asked

retailers which companies they want to see at the event.

Parker Knoll, Duresta, G Plan Upholstery, Westbridge,

Baker, Lebus, Ercol, Furniture Origins, Sherborne, Alstons,

Mark Webster, Breasley, and Vogue are among the

companies committed to the January Furniture Show, due

to take place from 13-15 January at the NEC and organised

by Furniture & Gift Fairs.

More than half of the available space has already been

booked.

‘We’re delighted with the way in which the industry has so

quickly shown its support for the January Furniture Show.

We’ve listened to what exhibitors want, altered the dates to

accommodate other international trade events and revisited

the way in which we use the halls at the NEC. It is clear that

the industry wants a January event to showcase its products

to retailers who are looking to buy at that time of the year in

order to see new product being delivered into stores for the

spring,’ says co-organiser Laraine Janes.

The BFM has also given the show its support. ‘We are very

happy with the outcome of the recent meeting with the new

organiser of the January Furniture Show. The recent

exhibition under the auspices of UBM [Interiors UK] was

highly successful for many members and many were keen to

retain a January show at the NEC. The working relationship

between the January Furniture Show and BFM will be

mutually beneficial to both organisations and provide

ongoing benefits for BFM members,’ says Jackie Bazeley,

BFM md.

Adam Carpets has become the 78th company to commit

to The Flooring Show, due to be held in Harrogate from

21-23 September. Other exhibitors include Abingdon,

ACG, Ball & Young, Beaulieu International Group, Carpet 1st,

Cavalier, Condor, Cormar, Crown, Furlong, Gaskell,

Hadfields, Interfloor, Interiors Monthly, Kersaint Cobb,

Kingsmead, Lano, Manx, Mercado, Mr Tomkinson, Novostrat,

Adam Carpets will be at The Flooring Show

Plantation Rugs, Stroolmount and Wilkies Carpets.

Meanwhile, retailers are being asked which companies

they would like to see at the Spring Floorcoverings Show in

Brighton from 3-5 March 2015 via www.shape-the-

future.com/floorcoverings.

‘Following discussions with some of the industry’s key

players, we took the decision not to allow exhibitors to book

large stands, meaning that all exhibitors have a more level

playing field. This strategy will allow exhibitors the

opportunity of supporting their customers in the south,

while keeping costs under control, resulting in a more

profitable, valuable and altogether worthwhile sales and

marketing exercise. The other equally important advantage

of this strategy is that an affordable Brighton will attract

more exhibitors and therefore more visitors, so the industry

as whole will benefit,’ says Stewart Crofts, Norcro Exhibitions

director.

Retailers will no longer be able to avoid

paying rent while in administration, after a

test case at the Court of Appeal.

Under existing law, rent due during an

administration is payable as an expense if

the business continues to use the property.

But, if a company files for administration

just before quarterly rent day and

administrators are appointed within 10

days, the rent could legally go unpaid.

Property companies British Land,

Hammerson, Land Securities and Intu

argued this is what software chain Game

did when it filed for administration just

before quarter day in March 2012, saving

it an estimated £3m in rent.

The ruling means rent will now be

charged on a pay-as-you-go basis, ending

tactical administrations that enable

retailers to operate for free if they file for

administration just after quarter day.

Game says it may appeal to the

Supreme Court.

Ian Fletcher, British Property Federation

director of policy, says: ‘This is the

fairest outcome for all, as it means

that landlords get paid and that

insolvency practitioners can trade over

the best timeframe for the rescue of the

business.’

Retailers in administration must still pay rent

6news_IMmar14_Interior Monthly Template 26/02/2014 16:37 Page 6

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Impressive Imperial TwistDue for launch in March 2014 ImperialTwist is a new range for modern living.Incorporating 12 new stylish clean coloursImperial Twist will make a statement in anyroom in the home.

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consumers. Available in 4m and 5m widthsand 100% polypropylene Imperial Twistcomes with our 10 year Stainawaywarranty and wear guarantee. For all our rollstockists and our exclusive cut lengthretailers Imperial Twist is a range thatis sure to impress. Your AssociatedWeavers representative will be showingthis range on his next visit.

Harvest Heathers -Exciting New colours.Associated Weavers is always following new fashioncolour trends. Even the strongest collections need tobe added to in-between sampling updates. Ask yourAssociated Weavers representative to show you thetwo new fashion conscious grey tones Pearl Ashesand Charcoal. Harvest Heathers is available in moneysaving 2m, 2.5m, 3m, 4m and 5m plus three differentweights to suit every customer.

New Super Soft FibreFibre used in carpets is becoming softer and softer to meet consumerdemands. Within the next few weeks your Associated Weavers representativewill be presenting to you our new iSense Super Soft Fibre. Marketed under‘The Sensuality Collection’ iSense is a fibre that not only feels good it alsolooks good and its performance is exceptional. iSense will recover fasterand quicker from traffic wear than any other carpet. Super softness andhigh performance in one carpet.

008-009_IM_0314 27/2/14 14:25 Page 1

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008-009_IM_0314 27/2/14 14:25 Page 2

NEWS


United Carpets enjoys like for like sales boostUnited Carpets has seen ‘better than expected’ trading, with

like for like sales at the country’s second largest specialist

flooring retailer up 5.4% in the 21 weeks to 24 February.

The chain says that while encouraging, the trading

improvement should be viewed in the context of a weaker

trading period last year, which was affected by heavy

snowfall. Notwithstanding this, the positive trading

performance shows the benefits of the actions taken to

restructure the business from 85 stores to 59.

A company statement says: ‘The core store network

has responded well to the changes and is showing

the benefits of the restructuring, particularly in the

past few months. The board also believes there has been a

slight improvement in confidence among consumers,

however, the overall market still remains very challenging.

‘Our core combination of providing high quality and good

value flooring ranges together with a continued focus on

improving the in-store customer experience is producing

positive results.’

As a result United expects full year results to 31 March to

be ‘materially better than market expectations’.

‘We have been encouraged with trading in the early part

of this calendar year which will flow through to better than

expected year end numbers. The changes we have made

have transformed our business and with the economy as a

whole appearing to move in the right direction, I am

increasingly optimistic about the future,’ says Paul Eyre,

United chief executive.

US office furniture group

Hawarth is to buy Poltrona

Frau, in a deal worth €339m

(£281m). As well as the

Poltrona Frau brand, the

group also owns the iconic

Cassina, Cappellini and

Thoner brands.

Hawarth is buying a 51%

stake from Charme

Investments – an investment

firm set up by Ferrari

chairman Luca Cordero

di Montezemolo – and 7%

from the founding Moschini

family.

Hawarth is paying a 20%

premium to Poltrona Frau’s

current share price and hopes

to buy the remaining shares

before delisting the group.

Franco Moschini, Poltrona

Frau president for the past 50

years, says the deal was ‘the

realisation of a big dream’ as

the company joins a larger

global enterprise.

Hawarth, which makes

flexible workplaces including

movable walls, chairs and

floating floors, had sales of

£860m last year.

Poltrona Frau soldPoltrona Frau’s DU55

Silentnight has invested in a

fleet of 16 state of the art

Scania G-Series vehicles

to help it continue its

commitment to reducing its

carbon footprint.

The fleet of CG19 highline

cabs are designed to produce

a lower carbon footprint and

increase fuel efficiency. They

feature an Opticruise Gearbox

to lower driver fatigue, so

improving safety. Vehicles

have been installed with live

tracking and fleet

management devices, which

enable up to the minute

vehicle positioning, measure

miles per gallon and carbon

dioxide emissions produced.

New rear-steer axle city

trailers will reduce mileage by

enhancing overall vehicle

manoeuvrability for double

trailered vehicles enabling

them to reach difficult

locations. This will lessen the

need for a drop-off point

where the trailers have to be

left behind while the goods

are delivered by a second

smaller vehicle.

Silentnight has also made a

significant investment into

the company’s onsite

servicing facilities at its

premises in Barnoldswick,

Lancashire, in an effort to

reduce vehicle down time.

‘At Silentnight we

understand the impact of our

business and our

responsibility to ensure that

our energy consumption and

carbon emissions are reduced

to an absolute minimum –

and in-keeping with the UK

Government’s national target,

reducing carbon emissions by

60% by 2020. The new fleet is

part of Silentnight’s long-term

sustainability strategy,

running an increasingly

efficient service with minimal

impact to the environment,’

says Dave Chapman,

Silentnight distribution

manager.

The new fleet has been

given a personal touch by

bringing to life Silentnight’s

Hippo and Duck brand

ambassadors. Each vehicle

has a Hippo or Duck name

accompanied by an image of

a Hippo or Duck on the cab.

Drive to cut CO2

10news_IMmar14_Interior Monthly Template 26/02/2014 16:54 Page 10

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011_IM_0314 27/2/14 14:34 Page 1

NEWS


Winter provesa Betta seasonFitted bedroom, kitchenand bathroom chain BettaLiving, has reported amajor increase in year-on-year sales during theBoxing Day and Januarytrading period.

Sales jumped by 61%over the period. The resultscome on the back of a 23%jump in sales in the year tothe end of November, withturnover reaching £39m.

The chain now has 33branches across thecountry, after opening twolast year – Bristol andLakeside, Essex – whichhave produced recordfigures for the company.

Investment in BettaLiving’s online presencehas proved to be anothersuccess story, with onlinesales up 26% in the past 12months. Becoming partnersupplier with Next on fitted

kitchens further boostedsales in 2013 and saw BettaLiving install more than 85kitchen displays in Nextstores.

‘We’ve invested heavilyagain this year, from newstores and storerefurbishments tointroducing a whole newbathroom product offer. It’sbeen supported by amyriad of marketingactivity throughout theyear that has helped toincrease the all-importantleads into the business,’says Noel dean, chairmanof parent Dean House.

He says the bricks andclicks model is workingwell and the companyplans to continue to investin both channels.

The group is due to opena national training centrein May.

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Betta Living’s Isabella bedroom

Interfloor joins laminatearena with John Lewis dealUnderlay firm Interfloor hasentered the hard flooringmarket by supplying JohnLewis with a laminate rangefrom Meister.

‘The combination ofMeister’s product pedigreeand our nationwide servicecapability in the UK providesa highly competitiveproposition,’ says SteveWoodhead, Interfloormarketing director.

Ian Powers, John Lewisassistant buyerfloorcoverings, says: ‘Wechose Meister as our laminateflooring brand due to itsexcellent range ofcontemporary designs,reputation for innovation and

commitment to the highestlevels of quality.’

It is the only large multipleretailer launching the Meisterrange in the UK.

Interfloor is supplying JohnLewis with 30 laminate decorsacross six Meister products.

The offer includes thepatented MasterClic Plusfitting system, and productswith 2m long planks,narrower 140mm planks andMeister’s top of the rangenon-repeat decor Sovereign.

The German company alsomakes engineered wood, corkand linoleum flooring.

John Lewis will sell theranges from £13 to £39 persqm.

The interiors sector hasreceived a £1.7bn boost fromPayment Protection Insurancemis-selling payouts.

The £13.3bn handed toshoppers by banks hasprovided an extra 1% of GDPto the economy, with only

12% of consumers saving themoney they have received.

A VoucherCodesPro.co.uksurvey found 13% of peoplespent their payments onhome furnishings, the fifthmost popular use, withholidays being the first.

PPI payments benefit interiors

Meister Majestic in Boathouse Oak

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013_IM_0314 27/2/14 14:36 Page 1

014_IM_0314 27/2/14 14:34 Page 1

OPINION


Seconique Plc, Glendale House, Woden Road West, Wednesbury, West Midlands, WS10 7SF

Tel: 0121 506 4888 Fax: 0121 506 4889

Email: [email protected] Website: www.seconique.co.uk

Corona 5’ Dining Set with 4’ Bench & 2 Chairs

Cairo 4’6” Bed & Bedroom Furniture Also Shown with Chester Sleigh Bed

Monroe 4’6” Bed Shown with Charles Bedroom Range

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There are a few topics that provoke an instant response fromretailers – and one is the Internet. Some are incandescent withrage at the attempts by fellow retailers to sell online; some burytheir head in the sand and claim that the majority of theirbusiness is repeat business so they are fine; others thinkbecause they have a website they have ‘ticked that box’ and canmove on. Some are embracing the digital age.

There is no escaping the fact that more and more of us doour due diligence online before we purchase. We, as consumers,want a 24/7 service mentality. That is all the more true of theyounger generation – the customers of tomorrow. What ismore, they are doing it from phones and tablets.

A good website is a must in today’s world and it is a tool thatshould help your business, notmerely be an online brochure orpresence. Retailers regularlymove products around in theirshops to freshen things up, sowhy leave your biggest shopwindow, open 24 hours a day,seven days a week, static for theyear?

There are 3m searches everymonth for ‘carpet’ on theInternet in the UK and nearly200,000 for ‘carpet shops’. It isquite a large window ofopportunity to turn one’s backon. For many, it is the lack of

expertise and knowledge that frightens them. And there is nodoubt that a multi-million pound business has been built out ofthe black art of optimisation and building websites.

A click and brick strategy to retailing has to be the wayforward. Too many retailers continue to manage their digitaland non-digital channels separately.

The Carpet Foundation has just launched the ‘Be Seen. BeFound. Be Visited’ initiative in which we actively encourageindependent retailers to give some thought to an onlinepresence and how it can benefit their business without sellingonline.

Some still persist in burying their heads in the sand anddecline the opportunity but some, including top retailers suchas Tim Clarke of Clarke’s of Romford and Malcolm Dyson atM&M Carpets in London, have actually joined the CarpetFoundation when presented with our initiative. The CF may notbe for everyone but I would confidently predict that you can’tswim against the tide for ever.

Andrew StanbridgeCarpet Foundation chief executive

Retailers need a clickand brick approach

Too manyretailerscontinue tomanage theirdigital andnon-digitalchannelsseparately

104_PM_1803_PoteTir T Mr othny Tempnl te 2: /12/2103 02I39 a l he 04

NEW PRODUCTS


1 5

2

3

4

1 The latest ranges from the

MiChair, MiBed and Hestia

brands were on view on the

Furmanac stand at Interiors

UK, with the stars of the show

being the new upholstered

range of bed frames and

matching occasional furniture.

All three Furmanac brands are

proudly hand-made in the UK

and conform to UK flammability

regulations.

Tel: 01384 408 844

2 Osmo’s eco-friendly interior

wood finishes have been used

to protect a unique kit-of-parts

system that turned a garden

room into an elegant and

practical library and

comfortable reading space.

Polyx-Oil white tint (3040) was

used internally on the birch

plywood walls and ceilings.

Polyx-Oil Tints ensure the wood

remains microporous and can

be touched up to cover any

abrasions.

Tel: 01296 481 220

3 Offering a range of fully

customisable mattress,

headboard and base options,

the luxurious Savile Bed

collection from Hyder Living

offers opulent comfort uniquely

tailored to individual

preference. Fashioned by hand,

Hyder takes pride in selecting

only the best superbly soft,

natural materials including

cashmere and silk as fabric

coverings for the Savile bed

collection.

Tel: 01484 531 000

4 Schnepel is now selling its

products direct online and

passing on 20% commission to

its authorised dealer partners as

a loyalty commission. The Brick

& Click Partnership aims to

heighten the awareness and

value of its independent

retailers. If the consumer buys

online the retailer receives the

payment without being

involved in the delivery.

Tel: 01270 586 236

5 Crown Floors has updated

its wall units and lecterns,

with Penrose (pictured) and

Roseland displayed on the

wall unit for the first time.

Retailers will now also be able

to choose from six qualities for

display on the lectern, including

Penrose and Roseland, and

Alderley Edge, updated in a

5m width.

Tel: 0800 077 3301 ��

16np1_IMmar14_Interior Monthly Template 24/02/2014 13:16 Page 16

Schnepel furniture is recognised as a hand made, German furniture collection with versatility and value. There are 4 ranges to

choose from, many finishes and multiple options to ensure the furniture is suited to your clients’ needs.

We have introduced Brick and Click Partnership alongside the brand, and in simple terms we sell product on your behalf, and

then we pay you for each sale in your area.

Our new web store is a result of considerable investment, ensuring we get the maximum exposure for our brands, and in turn

increase the sales opportunities for you.

We deliver direct to the client’s home, so taking all the hassle away from you. We will offer an after care service whereby the

client has full support where needed, and most of all, we pay you for every sale we make in your area if you are a Partner.

The Brick and Click Partnership is growing, so don’t miss out on an opportunity to join a scheme where there are no catches,

only advantages.

AV Furniture LtdE Mail: [email protected] • Tel: 01270 586 236 • www.demagio.com • www.schnepel.co.uk

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Why should you care what our founder, Joseph P. Lynch said nearly 100 years ago? Because now, as

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017_IM_0314 27/2/14 15:18 Page 1

NEW PRODUCTS


6

7

8

9

6 With the softness and dense

texture of innovative Sensit

fibres, plush Sensit Glenmore

Wilton is the latest quality

developed exclusively by Balta

Broadloom. Immediately

distinctive thanks to its

appealing soft and silky texture,

walking across Sensit Glenmore

is a luxurious experience.

Tel: 00 32 5662 2211

7 The Quick-Step Academy has

reduced the cost of the Quick-

Step Foundation laminate

course from £329 to £249 and

the Master Installer course in

laminate and wood from £529 to

£399 when booked before

Easter. ‘These discounted rates

offer fantastic savings that are

being rapidly snapped up, so

prompt booking is advised,’ says

Darren Robinson, QSA training

and development manager.

Visit: www.quick-step-

academy.co.uk

8 Designed to offer a

comprehensive range of looks

inspired by nature, the new

Luxury Woods collection brings

an assortment of beautiful wood

species and colours to the

Leoline vinyl flooring product

portfolio alongside underfoot

comfort and long-lasting wear.

Tel: 0800 032 3970

9 UK Flooring Direct has

restructured its pricing tiers,

with increased trade discounts

on orders in excess of 41sqm. UK

Flooring Direct has an exclusive

range of benefits for the trade,

with 48-hour delivery free on

orders over £199 (including VAT),

free samples, and 24/7 ordering

online.

Visit: www.

ukflooringdirect.co.uk

10 Retailers are beginning to

receive their Floorwise Aware

marketing packs as interest in

the pink underlay in support

of Breast Cancer Care continues

to grow. ‘We are enjoying

excellent sign-up to the

campaign from retailers keen to

become part of this charitable

incentive,’ says Richard Bailey,

Floorwise md.

Tel: 01509 673 974

11 Kersaint Cobb’s striking

Beach Hut Stripe offers nine

striped designs with a palette

ranging from bright,

contemporary colours to more

subtle, earthy tones. These

statement stripes provide an

attractive focal point all over

the house while the bold linear

lines help make the room look

bigger.

Tel: 01675 430 430

10 11

18np2_IMmar14_Interior Monthly Template 27/02/2014 10:39 Page 18

T H E F U R LO N G F LO O R I N G P O R T F O L I O

www.furlongflooring.co.uk

Wool Collection

www.furlongflooring.co.uk I Sales: Preston - 01772 696 787 I Dartford - 01322 628 707 I Newport - 01633 283 959

To help your business stand out.

You need outstanding solutions.

Furlong Flooring offer market leading products, at competitive prices with excellent service levels – add to that most orders are delivered next working day through our national distribution network and you’ve got a compelling proposition.

Quality runs deep whether it’s our high-impact display systems or our extensiveportfolio of polypropylene carpet, wool carpet, vinyl & wood flooring.

For outstanding solutions that get results contact Furlong Flooring today.

Stand out from the crowd

019_IM_0314 27/2/14 14:40 Page 1

CARPET


Associated Weavers’ latest collection

targets the super soft sector

Sensuality is Associated Weavers’ latest collection of super soft

carpet using the exclusive iSense yarn.

A typical feature of the Sensuality collection is its extremely

soft polyamide yarn that allows the carpet to be strong, resilient

and soft at the same time, says Steve Elliott, Associated Weavers

UK md. ‘Fibre used in carpets is becoming softer and softer to

meet consumer demands and iSense will recover faster and

quicker from traffic wear than any other carpet.’

There are six ranges in the Sensuality collection. ‘Seduction

has everything to seduce, with irresistible softness in

combination with a strong resilience. Splendour is a light fries

yarn and Serenity is pure luxury for all the senses allowing

consumers to surround themselves in high performance luxury.

L’Amour’s silky shades offer sheer tactile delight, while Illusions

is frivolous and graceful at the same time. Adoration is full of

softness, comfort and luxury and is a magnificently versatile

carpet. Sensuality adds another dimension to broadloom

carpet,’ he explains.

All come in 14 colours, apart from L’Amour which has 12. The

Sensuality iSense branded carpets come in 4m and 5m widths

with the new Fusion Bac backing. This is easy to fit, keeps in the

heat better than other backings and is compatible with

underfloor heating.

Sensuality iSense display stands are being introduced to

retailers and a video promoting the range is available online.

Visit: www.carpetyourlife.com

Revealing

a soft side

Top: Seduction

Right: Serenity

Below: POS is being introduced

20AW_IMmar14_Interior Monthly Template 27/02/2014 14:55 Page 20

GREENWOOD RETAIL LTDBritain’s Leading Experts in Retail Sales Promotion

1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 [email protected] www.greenwoodretail.com

£2,159,851.15Total Sales Generated

by Five UK & IrishGreenwood Clients

during February 2014

February can be a tough month for retail.However, the five retailers who choose to employGreenwood during this February have generated

tremendous sales.

Find out how Greenwood can help you optimiseyour next big sales event.

Learn why more UK & Irish retailers chooseGreenwood, rather than any other sales company.

Call us directly on 01625 521010 to request yourfree information pack.

RECORD BREAKINGSALES STRATEGIES FOR:

• STORE LAUNCH •• STORE REFURBISHMENT •

• RE-MERCHANDISING •• STOCK CLEARANCE •

• REBRANDING •• STORE RELOCATION •

• RETIREMENT •• STORE CLOSING •

021_IM_0314 27/2/14 15:21 Page 1

CARPET


More retailers are joining WOW

POS including posters,

window stickers, mugs and

swing tickets are available

stainproof carpet guarantee.

If the cleaner cannot remove the

stain because it is permanent, for

example it has been bleached,

damaged or permanently dyed, an

offer to repair the carpet may be made.

The scheme hopes that it removes an

obstacle to selling wool carpets, giving

retailers an opportunity to sell more

profitable carpets. Consumers benefit

from a free personal adviser and spot

removal service, while the cleaners have

a low cost opportunity to expand their

customer base.

For the suppliers behind the scheme –

Clarendon, Crucial Trading, Gaskell Wool

Rich, Georgian Carpets, Kersaint Cobb,

Kingsmead, Manx and Mr Tomkinson – it

offers higher sales with a self-financing

aftercare service. As well as the suppliers,

the scheme is backed by British Wool,

Woolsafe and Wools of New Zealand.

‘WOW is very different from warranties

on “stain-proof” carpets. Consumers have

a personal carpet care adviser instead of

advice from the retailer; they receive a

free home visit; do not have to buy the

spot remover and do not have to pay for

the stain to be removed,’ says a WOW

spokesman. ‘All of this adds up to be a

great aftersales care package that should

allow retailers to promote wool and

wool-rich carpets and generate

more profits.’

The WOW website has

cleaning advice and videos of

how wool carpets can be

cleaned.

Visit: www.wowwarranty.com

Boost for woolThe number of retailers supporting the

Wool Owners Warranty (WOW) scheme

continues to grow since its launch in

January.

WOW is intended to highlight to

consumers that wool and wool-rich

carpets can be cleaned.

Under the initiative, consumers receive

a 12-month warranty against staining for

their new wool carpet. At the time of

purchase, or later, they can register their

details at www.wowwarranty.com and

they or the retailer select a Woolsafe

accredited carpet cleaner. The Woolsafe

registered carpet cleaners have at least

five years of experience and are fully

insured.

Once the carpet has been fitted, the

cleaner visits and gives the consumer a

stain removing spray and advice. If the

carpet becomes stained, consumers are

advised how to deal with it, but if they

cannot remove it, the carpet cleaner will

do so without charge. If after 12 months

the carpet is professionally cleaned, the

warranty will be extended for another

year.

No guarantee is given to remove all

stains and the WOW warranty is not a

22wow_IMmar14_Interior Monthly Template 25/02/2014 16:44 Page 22

TO FIND OUT MORECall us on: 01297 630630

email us at: [email protected] go to: www.axminster-carpets.co.uk/

commercial/carpet-design-facility

Made inAxminster

Devon

READYtoWEAVE

Carpet designed to meetyour customer’s needs

� Cost effective

� Wide portfolio of designs to choose from

� 32 different colours available

� Fast track service

� Dedicated project manager

023_IM_0314 27/2/14 14:38 Page 1

WOOD AND LAMINATE


CapitalconnectionKährs’ Capital collection reflects

the even grain trend

Kährs has launched the Capital collection of wood floors, which

in contrast to the enduring rustic look, reflects an alternate and

growing trend for natural purity across the six designs.

Each floor is crafted in Sweden from sustainable European

oak and features a wide-board one-strip format. A combination

of handcrafted finishing treatments, including brushing and

bevelled edges, define the look and reinforce the tactile

appearance.

The new floors are defined by their clean, even grain. Kährs’

Oak Dublin has a natural, light honey tone and is offered with a

satin lacquer, matt lacquer or oil pre-finish. White-toned Oak

Paris has a luminous appearance and a matt lacquer or oil pre-

finish, while Oak Berlin has a subtle grey oiled finish.

Each of the six floors measure 187mm x 2,420mm. Kährs’

multi-layered construction uses hardwood down to the glueless

Woodloc joint only, with a combination of fast-growing spruce,

pine and poplar below. As well as providing eco-benefits, Kährs’

award-winning construction method provides greater stability

and enables installation over underfloor heating.

Kährs, tel: 023 9245 3045

Oak Berlin Oak Paris

Oak Dublin

24kahrs_IMmar14_Interior Monthly Template 24/02/2014 12:36 Page 24

Adam CarpetsCatherine Lace in Powder Blue

Best of British

25bobcover_IMmar14_Interior Monthly Template 26/02/2014 15:45 Page 25

BEST OF BRITISH


Proud of its UK heritageUK manufacturing is at the heart of Silentnight

Silentnight has more than 60 years of

experience in providing sleep solutions

and is renowned for producing a wide

range of products to help people get a

great night’s sleep.

Some 36% of consumers choose to

purchase from British brands when they

are supported in doing so and a third

would do so more often if they could

clearly differentiate between UK-made

and imported products, according to a

survey for cooker manufacturer Stoves.

Silentnight knows the importance of

its British heritage and is committed to

maintaining its position as a trusted

brand for both consumers and retail

partners. With this in mind, Silentnight

continuously invests in product testing

and development to ensure consumers

receive quality UK products.

The Silentnight factory holds the

largest and most advanced onsite testing

laboratory in the UK, which has been

established for more than 30 years. Each

Silentnight mattress range is put through

stringent testing to ensure it exceeds

British standards. From testing and

manufacture, to delivery and recycling,

Silentnight puts exceptional British

craftsmanship at the heart of all its

products.

‘The Geltex collection, developed to

offer the ultimate sleep experience,

results from more than half a century of

research and development to create

Silentnight’s most advanced Mirapocket

sprung mattress collection. The new

range incorporates

the world’s most

cutting edge

mattress technology,

ensuring that we

remain at the

forefront of mattress

development

around the world’,

says Nick Booth,

Silentnight

marketing director.

In the collection

is a range of

Mirapocket

mattresses with

advanced spring

system technology, incorporating a

unique Geltex comfort layer to offer

triple benefits: breathability, pressure

relief and body support.

The unique open cell structure allows

air to pass through easily, preventing the

body from overheating in the summer,

while keeping warm in the winter. A

fusion of gel molecules, foam crystals

and air cells makes Geltex extremely

flexible and adaptable.

These advanced properties distribute

body weight evenly, preventing pressure

points from building up and relieving

pressure where it is needed most.

Innovative elasticity inside Geltex

provides optimal body support, ensuring

immediate spring-back for ultimate

support and comfort, explains Booth.

The collection is available with a

choice of contemporary divan bases and

headboards in a selection of upholstered

fabrics to give customers choice and

comfort.

‘Silentnight is incredibly proud of its

British heritage, having been a trusted

UK brand for more than 60 years. The

ongoing commitment to product

development ensures Silentnight

provides the highest quality products

and support to retailers,’ says Booth.

‘Each bed and mattress is put

through rigorous testing to ensure

the brand consistently exceeds British

manufacturing standards, affirming

that customers receive the assurance

of quality and firmly place Silentnight

as the UK manufacturer of choice,’ he

adds.

Visit: www.silentnight.co.uk

Silentnight has been making beds in the UK for more than 60 years

Geltex is Silentnight’s most advanced Mirapocket sprung mattress collection Silentnight has the largest onsite testing laboratory in the UK

26silentnight_IMmar14_Interior Monthly Template 25/02/2014 16:46 Page 26

GELTEX ULTIMATECOLLECTION

Introducing the stunning NEW Geltexmattress collection from Silentnight. With its exclusive technology, Geltex delivers triple benefits and the ultimate in support and comfort for a great night’s sleep.

To find out more about the NEW Geltex Ultimate Collection please contact your local area manager

or our dedicated customer contact centre on 01282 851111 or visit www.silentnight.co.uk/Geltex

027_IM_0314 27/2/14 16:03 Page 1

BEST OF BRITISH


All madein the UKCormar Carpets is committed

to manufacturing in the UK

Cormar Carpets continues to pioneer

British-made products as it celebrates

another successful year supplying tufted

carpets.

Based at two sites at Holme Mill and

Brookhouse Mill in Bury, Lancashire,

Cormar is one of the few carpet

companies still manufacturing all of its

products in the UK and is proud to say it

also uses British Wool in more than half

of its wool ranges. The company actively

promotes its home grown heritage with

a British Made by Cormar logo which was

launched in 2009.

‘We are proud to be one of the few

remaining British-made manufacturers,

that can honestly say all its ranges are

made here in the UK,’ says David

Cormack, Cormar Carpets marketing

director.

‘It is very important to us to be seen to

be delivering British-made, high quality,

affordable carpets.

‘We also believe that our retail and

contract customers see the value in

Cormar taking ownership of the

manufacturing and distribution process

both from a quality and service

viewpoint. This is demonstrated every

year by investment in our production

and warehousing facilities and through

our recent distribution fleet expansion

and an increase in our Express Collection

centres.’

The number of Express Collect centres

throughout England and Scotland has

increased from 16 to 23 in the past two

years, meaning the majority of retailers

are now within a 30-minute drive of one

of the centres where they can arrange

next day pick-up of orders placed by

2pm.

‘Along with quality and reliability,

providing top customer service is, and

always will be, a priority for us and an

area we heavily invest in. Retailers know

they can rely on a good backup service

and in a competitive marketplace that is

a vital reason for choosing to buy,’ adds

Cormack.

Cormar’s 2014 portfolio consists of 19

product lines: a mix of 50%, 80% or 100%

wool ranges as well as a wide choice of

Easy Clean polypropylene qualities –

including the Sensation Original and New

Feeling ranges and new Sensation

Heathers and Sensation Twist. Launches

for spring 2014 include the recoloured

Home Counties Plains and a Home

Counties Heathers range – both available

in 42oz and 50oz pile weights.

Established in 1956, Cormar has

become one of the most respected

carpet manufacturers in the UK. Its

British-made philosophy has served the

company well over the years and has

contributed to a catalogue of award wins

including the Metro Group’s Supplier of

The Year award for 14 consecutive years,

nine times Flooring One’s Supplier of The

Year and Best Customer Service award as

voted for by Interiors Monthly readers for

three years running.

Visit: www.cormarcarpets.co.uk

Above: Shearing at

Cormar’s backing line

at Brookhouse Mill

Above right: Cormar’s

latest Sensation Twist

using soft Luxelle

polypropylene

Right: Cormar

Carpets’ fleet

28cormar_IMmar14_Interior Monthly Template 25/02/2014 15:53 Page 28

CORMAR CARPETS AREN’T JUST BRITISH-BASED, EVERY

CARPET IS 100% BRITISH MADE AND ALWAYS

HAS BEEN, USING MATERIALS OF THE HIGHEST QUALITY

FOR LASTING GOOD LOOKS

AND HARD-WEARING

CAPABILITIES.

CORMAR CARPETS’

AWARD-WINNING

SERVICE STARTS

THE MINUTE THE YARN

IS PUT ON THE TUFTING MACHINES

AT HOLME MILL, LANCASHIRE AND CARRIES RIGHT

THROUGH TO FAST DELIVERY BY CORMAR’S OWN

DEDICATED TRANSPORT FLEET. YOU

CAN ALWAYS RELY

ON CORMAR TO CONTINUE

TO SET THE BENCHMARK

FOR QUALITY, VALUE

AND SERVICE

THAT IS GENUINELY

ONE HUNDRED PERCENT

WHEN WE SAY IT’S RELY ON IT 100%

www.cormarcarpets.co.uk

W W W. C O R M A R C A R P E T S . C O. U K

029_IM_0314 27/2/14 14:39 Page 1

BEST OF BRITISH


Quality, delivery and support remain at the heart of WBH’s operations

‘In a particularly hard hit sector, it’s good

to see that British-made furniture is still

going strong and that furniture retailers

still recognise the main factors that make

British furniture “great” in the eyes of the

consumer – reliable quality and design,

delivery and support,’ says Russell Jones,

WBH sales and account manager.

After 60 years in the business Jones

reckons there’s no-one better placed to

offer UK furniture retailers and

consumers what they want with a choice

of attractive, practical and affordable

options all around the house.

‘We now offer our widest choice of

collections, from the traditional to the

contemporary and everything in

between, and for every age and stage of

customer. But most important, with cost

being the big issue these days, they have

all been created to represent the best

value for money around,’ he says.

Designed with price in mind, the entry-

level Essentials and modular Eclipse 400

bedroom collections demonstrate the

choice on offer. In finishes – from white,

grey, black and aubergine to mid and

light oak – with up-to-the-minute styling

for wardrobe, chest of drawers and

bedside units, the ranges offer price and

quality for cost conscious buyers.

Finding a balance between rustic

charm and soft femininity, the

understated matt painted finish of the

new Chantilly Oak offers a practical

choice of wardrobes and chests of

drawers, cheval mirror, bed and console

dressing table that proves classic

elegance and traditional styling never

goes out of fashion.

Sharing the same period features,

recessed round wooden handles and

tapered legs, the two retro collections,

Carnaby living and dining and Hepworth

bedroom, reflect a move back to the

more elegant design influences of the

1960s while embracing all the practical

requirements of today’s lifestyles.

In the same vein, the Heritage living

and dining collection combines

contemporary design and warm mid-oak

finish with retro style moulded metal

handles, while its robust cabinetry style

and wide choice of display, storage and

dining pieces are reassurance enough

that Heritage suits today’s demands.

‘As well as having a great product we’re

very conscious that the other major

benefit of buying British is that supply

and aftersales service is more reliable and

more efficient. Like many other British

companies we’ve built a reputation for

not only providing the best furniture but

also the best service to our customers.

And we’re working hard to keep it that

way,’ explains Jones.

‘We’re now able to offer more and

more, in terms of product range,

commercial pricing and a flexible service.

It is really good to see a genuine

understanding among public and trade

alike of the economic, environmental and

competitive benefits of buying British

furniture,’ he adds.

Visit: www.caxtonfurnitureonline.com

Triplepromise

The Carnaby living and dining

collection features retro handlesThe modular Eclipse 400

bedroom collection

Heritage living and

dining collectionThe Essentials bedroom range

is available in four finishes

30wbh_IMmar14_Interior Monthly Template 25/02/2014 17:25 Page 30

T h e H O M E o f G R E A T B R I T I S H

F U R N I T U R E

British Heritage.Cleverly combining contemporary design

with a warm mid oak finish and retro style

handles the Heritage living & dining collection

sums up all that’s best about buying British.

Designed and manufactured in the UK

specifically for the home market, Heritage

provides that classic, robust cabinetry style

that is so evocative and also perfectly

in tune with today’s lifestyles and taste.

To find out more, call 08700 600 555 today.

031_IM_0314 27/2/14 14:27 Page 1

BEST OF BRITISH

Trooping its coloursAdam Carpets is continuing with its triple strategy

During 2014, Adam Carpets plans to

carry on from where it left off last year by

continued investment in new ranges,

marketing and in-store sales aids.

The new Revelation range not only

coordinates plain carpet with stripes, but

now has a tonal. Mood boards can be

made up by the company for retailers or

customers to use with their own fabrics.

‘The use of mood boards brings an

extra dimension to selling carpet,’ says

Eamonn Prescott, Adam Carpets sales

director. ‘We want more customers to be

looking towards the high quality end of

the market. By doing some of the interior

work for them, for example paint

coordination and fabric suggestions, we

are offering a service above what others

may be able to.’

Revelation is available in seven colour

schemes, each

comprising two

plain colours, a

stripe and a tonal

making a total of 28

items.

‘The tonal in

particular is striking

as it combines two

velvet colours to

make the ground shade, adding two

planted accent colours in a twist yarn.

This creates a texture and colour

combination unrivalled in the market.

The idea of the planted colours is to pick

up on the most fashionable fabric and

paint colours used today. The carpet can

become part of the conversation at the

start of the interior design process, rather

than at the end,’ says Prescott.

Last year saw Adam add a colour

scheme guide to coordinate its Fine

Worcester Twist with Farrow & Ball paints

for retailers to use as a sales tool. It is

continuing to promote paint and carpet

with a new roomset image in poster

form that will soon be available for use

in-store. The Fine Worcester Twist guide

is being reprinted due to its popularity.

Visit: www.adamcarpets.com


Below: Revelation

Bottom: The 2014

Farrow & Ball poster

Bottom right: The

Fine Worcester Twist

guide

32adam_IMmar14_Interior Monthly Template 27/02/2014 11:10 Page 32

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Register now at www.maydesignseries.comquoting MDS113

033_IM_0314 27/2/14 16:02 Page 1


Sweet Dreams saw sales at Interiors UK

jump by 25%. While bad weather during

2012’s show accounts for part of the rise,

Jackie McGarvey, Sweet Dreams general

manager, says that showing its extensive

bed range for the first time at the NEC

(after being launched at The Bed Show)

attracted lots of positive attention.

Beds and mattresses from all the divan

collections including Pocket Spring and

Sleepzone were on display. Francesca, a

Sleepzone bed, with pillow top and

contrasting charcoal divan base was the

bestselling divan for the Burnley

company. It is available in four sizes with

various storage options including

ottoman.

‘The fabric upholstered hybrid divans

also performed well at Interiors UK and

continue to show strong sales on both

the TV and non-TV versions. The debut of

the ready-assembled Dorothea and

Nancy bedroom cabinet from a new

Lancashire supplier also attracted

attention for us, with their simple, fresh

looks and grooved panels in an extensive

range of pieces,’ says McGarvey.

Sweet Dreams’ new sister company,

Comfort Zone Sofas, launched to acclaim

at the event, opening accounts and

taking good sales. All the upholstery is

manufactured at the Primrose Mill

premises in Burnley.

Comfort Zone Sofas’ upholstery is

premium quality; ranging from models

such as Chelsea, featuring foam-covered,

boarded sides, fibre-wrap seat cushions

and carded fibre back cushions to

cottage suites; recliners with matching

fixed chairs and two-seater sofas to tub

chairs, including the wide Fountains.

Elegant Knightsbridge is the top of the

range model featuring carded fibre to

seat and back cushions and front castors.

Sweet Dreams, tel: 01282 830 033

BEST OF BRITISH

Star of the showSweet Dreams’ British-manufactured

offer took centre stage at Interiors UK

Comfort Zone Sofas’ Knightsbridge Sweet Dreams’ Francesca

Sweet Dreams’ Nancy

34SD_IMmar14_Interior Monthly Template 24/02/2014 13:11 Page 34

BEST OF BRITISH


Generations of dedicationUlster Carpets is celebrating a landmark

Ulster Carpets is proud to be celebrating its 75th anniversary this year. The

landmark year provides cause to reflect on the company’s achievements

while also looking to ensure success long into the future.

Since its foundation Ulster Carpets has been dedicated to quality, service

and the pursuit of excellence.

Three generations of the Wilson family have worked to ensure only the

highest quality carpets bear the Ulster name and to achieve this all wilton

and axminster manufacturing remains in the UK, right down to sourcing

and processing the wool. Not only does this level of quality control

guarantee an end product to be proud of, it also provides a logistical

advantage for UK retailers and consumers. This is backed by an award

winning customer service team that aims to make the quality of service as

high as the carpets themselves.

It is not just high quality manufacturing that has been fundamental to

Ulster Carpets’ success, but also quality of design and range of colours.

From the traditional heavily patterned Glenavy range to the luxurious

Ulster Velvet, there is an Ulster carpet to suit most homes and tastes.

This spring, two plaids will be added to the longstanding Glenmoy

range: the traditional Scottish tartans Douglas and Robertson. Recognising

the increasing trend for plaids, this spring/summer will also see the launch

of Braeburn, a collection of tartans that have been given a contemporary

makeover. The five colourways range from subtle tones of lilac and grey to

more striking mulberry, thistle greens and petrol blues.

It will be joined by the tufted Monaco and Panama ranges, which will

form part of the bestselling Open Spaces collection. The textural stripes of

Monaco coordinate with the soft beige, neutral and grey tones of Panama,

enabling the consumer to create a flowing interior scheme. The different

loop levels of Monaco create an unique offering within the marketplace

and make a style statement in the home.

Ulster Carpets, tel: 028 3833 4433

Ulster Velvet Imperial Red

Open Spaces Wellington Stripe Reed

Glenmoy Beige Chisholm

Open Spaces Wellington Stripe Quay

35ulster_IMmar14_Interior Monthly Template 25/02/2014 15:40 Page 35

BEST OF BRITISH


Marque of qualityAxminster Carpets supports UK manufacturing

Axminster Carpets has a rich heritage in

manufacturing exceptional woven and

tufted carpets and its name is

synonymous throughout the world as a

marque of quality in British design.

Axminster Carpets has made a

commitment to supporting British

manufacturing, using predominantly

British wool from British

sheep, spinning and dying

the wool in Britain and

then manufacturing its

whole range either at the

main site in Axminster or

its other UK sites.

The Imagination Rugs

collection of children’s

rugs, which was launched

last month, is made using

the same techniques that

produce full size carpets.

Designs are inspired by

childhood playtime and

feature very British images

such as bunting and beach

huts, helping the company

appeal to a new

generation. It is also

possible to personalise

many of the rugs with

names or a special date.

Above: Simply

Natural Stripe in

Vogue

Above left: Many of

the Imagination

Rugs can be

personalised

Left: The Wyatt

room at Ashridge

House

Axminster Carpets is committed to

maintaining its core values of design,

quality and innovation and relishes the

strong relationships it has cultivated with

like-minded British retailers and

suppliers. Having been awarded the

Royal Warrant in 2012, Axminster Carpets

is one of an elite group of about 800

companies supplying Royal households.

Its carpets are also in celebrated British

institutions such as the Barbican Centre,

London, and Ashridge House, the Grade I

listed 19th century neo-gothic mansion

in Hertfordshire with a 700 year-old

history.

Axminster Carpets, tel: 01297 33533

36axminster_IMmar14_Interior Monthly Template 27/02/2014 11:20 Page 36

BALTA BROADLOOM

BALTERIO

BEAUFLOR

CROWN FLOORS

IDEAL

IVC

LANO

MODULEO

QUICK-STEP

STORACONThe reclaimed lookfrom Livyn

Belgium

37belgCOV_IMmar14_Interior Monthly Template 26/02/2014 11:04 Page 37

BELGIUM


It is impossible to imagine everyday life without wood: an

iPhone cover in woodprint, a wood design Vespa, or handbags

and shoes in a wood look … wood is sexy.

Quick-Step’s engineered wood floors reflect the very latest

developments in the world of floorings, fashion and home

interior design.

With Quick-Step’s Imperio collection the planks are even

longer and wider, even more authentic and more innovative

with the Variano collection and even more romantic and

elegant with the updated pattern of the Villa collection.

Oak continues to reign supreme as the most popular wood.

Oak can be machined into a time-aged, rustic floor to act as the

perfect complement to a classic home interior. But it can just as

easily be light and trendy to give a modern or country-style

home interior a timeless look.

The success of the reclaimed look is part of modern-day

longing for authenticity and natural warmth. Small cracks, deep

grains, worn knots and filled cracks convey a sense of reliability

and honesty, while saw cuts are tangible evidence of artisanal

craftsmanship.

Imperio’s 220cm x 22cm size lends rooms a sense of depth

while the width offers an exclusive look, highlighting the feel

and craftsmanship of real wood. It is as if authentic vintage

planks from the townhouses of the past are now gracing the

living room, kitchen or bedroom.

The Imperio Natural Heritage Oak Oiled uses European white

Going with the grain

oak as its base but has been finished with a natural oil. The

combination of large knots and flowers with a gentle brushing

and subtle joints around the planks vouch for this floor doing

an excellent job for interiors.

Saw cuts continue to be on-trend and in keeping with the

weathered look. In old homes, time-aged engineered wood

floors are often given a white coat of paint. This enables the

authentic texture to stand out to great effect while imbuing

Imperio Rough Grey Oak Oiled

Imperio Natural Heritage Oak Oiled Imperio Rough White Oak Oiled

Quick-Step’s engineered wood

collections embrace nature

38-39QS_IMmar14_Interior Monthly Template 24/02/2014 13:22 Page 38

BELGIUM


your home interior with a sense of character as well as a

contemporary touch. The gently brushed Rough White Oak

Oiled with saw cuts is inspired by this. The saw cuts vary in

depth, width and interspace, which makes every plank unique.

Engineered wood planks are polished to remove all rough

sections to produce a floor with a clear wood grain, which gives

a soft underfoot experience.

The pattern of the saw cuts goes back to time-aged planks

that are cut using a chainsaw where the random effect of the

cuts creates a balance without being overwhelming. White oil

softens the weathered look of the greyed floor, offering a

romantic look. Grey is neutral, and anything but boring. Grey

floors combine with all wood varieties, trendy colours and

warm tints, leaving all options open in deciding how to

decorate.

Variano uses offcuts to create a floor made up of a multiplicity

of small planks with differing lengths, widths and finishes – long

and short, wide and narrow, rough and even, having large and

small knots, one slightly straighter than the next, perfectly even

or with a saw cut – machined into an eye-catcher with a distinct

reclaimed look. In places, knots have been filled, but left

unsanded to retain the texture. Small planks are straight, which

acts to produce small splits and chinks, the same as you would

find in a weathered timber floor.

The painted, worn look is increasingly making its presence

felt in home interiors. Time-aged planks were often given a coat

of paint to give them a new lease of life. Over the years

however, the paint starts to flake and peel. Combined with the

white paint, the wood grain is subtly exposed and as a result

produces an authentic reclaimed feel. The surface of the Variano

Painted White Oak was given a gentle sanding with the higher

pieces slightly toned down, giving a ‘worn underfoot’

impression. The result is a unique combination of structure and

colour shades.

The various finishes, lengths and widths of the wooden plank

offer a natural, authentic look and the dark shades of the warm,

dark brown Variano Espresso give oak oiled floor full justice

with the oiled finish creating a cosy atmosphere.

Villa has been updated with the number of strips per plank

reduced from 24 to a maximum of nine. This makes for longer

strips, which means they are softer and less marked.

Visit: www.quick-step.co.uk

Variano Espresso Blend Oak Oiled

Variano Painted White Oak Oiled Villa

38-39QS_IMmar14_Interior Monthly Template 24/02/2014 13:23 Page 39

BELGIUM


Hendrik Deruyck, Balta Group ceo, is a

softly spoken man, but having spent his

career in the flooring industry, his words

carry strength.

‘Our strategy is we want to be the

most reliable manufacturer, not the

biggest one. When you are the most

reliable you can work up towards being

the best and most profitable one,’ he

says.

Philippe Hamers, Balta residential

broadloom division general manager,

says: ‘In the UK we want 10% sales

growth this year. For 2014 we will widen

our product range at both ends of the

market. We want to grow and be

stronger in the middle market, including

upgrading products. To achieve the sales

target we need to widen the offer and

bring more products to the market and

look at different distribution, both large

and small.

‘We have speeded up product

development and are introducing 20-25

products to the market. A third of sales

came from new products in 2013 so we

need to keep offering innovations to

achieve growth. If we do not, we’ll go

backwards.’

The importance of the UK and the

Republic of Ireland market to Balta

cannot be under-estimated. It is Balta’s

largest market with 27% of total sales,

worth £107m. The UK accounts for 46%

of residential sales and 70% of

polypropylene sales.

Group sales were £467m last year,

residential making up 46%, rugs 36%,

14% contract and technical 4%. Profits

saw a double digit increase, mainly

achieved through cost-cutting. Asked if

he would like to put a figure on the

profits, Deruyck pauses for a moment

and smiles before saying: ‘I know the

number.’

Part of the 10% UK target is from rugs.

Balta has two plants in Usak, Turkey.

Operating in Turkey is vital if the group is

to be able to supply major retailers in

Europe and the USA. Whereas in Belgium

workers will earn £22-£26 an hour, in

The Balta Group has one focus: carpet

Building on reliability

Balta in numbers3,367 Employees

£467m Balta Group turnover in 2013

£107m Balta Group’s UK sales

50 Years since its launch

27% The UK and Republic of Ireland

is the largest single market ahead of

Germany (21%) and Central and

Eastern Europe (15.6%)

10 The number of sites worldwide,

including seven in Belgium, two in

Turkey and a US distribution centre

4 Years since the introduction of

Crown Floors

4 Divisions: • Balta Rugs

• Residential Broadloom: Balta

Broadloom, ITC and Crown Floors

• Contract Broadloom and Tiles:

Arc Edition and Modulyss

• Technical non-wovens: Captiqs

Hendrik Deruyck Philippe Hamers

40-41AKbalta_IMmar14_Interior Monthly Template 28/02/2014 11:38 Page 40

BELGIUM


Turkey the figure falls to £4.90. Both

Deruyck and Hamers are quick to stress

that there is no suggestion of moving

carpet production away from Belgium.

Growth is also expected from its

Crown Floors brand. ‘Crown allows us to

create a service platform in the UK

offering cut lengths. I don’t believe in

doing cut lengths from Belgium.

‘If you want to give proper service and

be there for your customer with reliable

delivery times you have to have our stock

in the UK. It’s still small but we will make

it grow. It gives us the opportunity to

approach an extra customer base of 700

retailers we wouldn’t have,’ explains

Hamers.

‘We also want to have access to the

buying groups in the UK. Yes, we will try

to grow with the big boys but the

independent wholesalers are very

important to us as well.

‘ We have specific product

development for each sector but

obviously trying to protect the interests

of each individual customer,’ he says.

‘We have invested over the years in the

success of Balta in the UK. This is an

essential part of our commitment to the

market. Yes, someone can easily buy one

of our ranges and go to Turkey and buy it

20% cheaper. That is not a challenge.

‘The challenge is branding the

product, working with XTron yarn and

Sensit soft yarn, bringing new concepts

and brands to the market, giving the

best marketing support on sampling,

POS and warranties on quality and being

reliable on service. Would you get this

from a Turkish producer?

‘The challenge is trying to explain to

the retailer what we are giving them, it’s

not just a piece of carpet.

‘They know Balta in the UK is like the

Bank of England, it’s security. They know

the products, quality, reliability and

New products accounted for a third of sales in 2013

Balta Group wants UK sales to rise by 10% this year

people who stand for the product – they

know if they need to buy products of

that quality they have to source it from

Balta.’

Last year the group had a more

defensive approach in cutting costs and

holding its market share. This year it will

be more on the offensive, with

everything based on vertical integration.

Deruyck says: ‘We have become a

textile floorcovering company following

the sale of Balterio [to IVC].

‘We are not getting into vinyl, wood or

LVT. We have one focus. We are looking

to invest in our customers with more

sales staff to help them and more POS

material.’

Deruyck first joined the group in 1976

as ITC financial and administrative

director, becoming ITC ceo in 1984. In

1997 he set up IVC before leaving in 2001

when he bought into bedding firm

Jaritex, selling his holding in the

company after turning around its

fortunes.

He rejoined the group in October

2012. His return, according to Hamers,

has brought a greater understanding to

majority shareholder Doughty Hanson

of the dynamics of the carpet market,

including working capital and stock,

and a simplified management structure.

‘There are two things not on the

balance sheet: the reputation of Balta

and the value of the team,’ Deruyck adds.

‘Hard flooring is our major competitor,’ he

says, knocking on the table, ‘not

Associated Weavers or Beaulieu, therefore

we have to take care of our product.’

And this will continue in the face of

huge overcapacity in the market.

Across Europe overcapacity has

doubled in the past five years, with

demand dropping by 50% but capacity

falling by only 10%-15%, Hamers adds.

‘Most of the large players have

survived because most of them were

doing big business in the UK. As long as

the UK remains fit not a lot of extra

capacity will disappear, but I am

realistically optimistic for the future,’

Deruyck says.

‘I think everybody is aware now that

we cannot carry on like this. Sometimes I

had the impression that customers were

buying rebates instead of carpets. Fifteen

years ago a lot of people made rubbish

and consumers went to hard flooring.

Now the market can go up.’

Visit: www.baltagroup.com

40-41AKbalta_IMmar14_Interior Monthly Template 28/02/2014 11:38 Page 41

BELGIUM


In the

fibreSensit and X-Tron target

the super-soft sector

Balta Broadloom reckons its new X-Tron

and existing Sensit fibres will prove to be

a highlight in 2014 as the manufacturer

looks to provide consumers with the

latest advancements in fibre technology

for improved feel and performance in the

home.

Increased demand for super-soft

carpet with low maintenance has seen

focus on Sensit, which packs in 200%

more filaments per yarn than standard

easy care qualities. Carpets bearing the

Sensit name are soft to the touch and

retain the performance and bleach clean

liveability demanded by homeowners.

Among other Sensit introductions for

2014, the properties of the fibre are

showcased particularly well on Glenmore

Wilton. With a silky softness, Glenmore

Wilton has a deep pile height of 17mm to

give a feeling of luxury.

Available in two designs – the salt and

pepper of Cumulus and the blurred

linear pattern of Abstract – the carpet is a

contemporary take on wilton qualities,

shaking off the traditional image of

pattern carpet. A contemporary palette

of cool neutrals, ranging from magnolia

through to smoky black, complements

both designs and the carpet is covered

by 15-year wear and 20-year stain

warranties.

Developed to provide increased

strength and extra high performance,

X-Tron fibres create carpets with superior

resilience against everyday wear. The

two-ply construction ensures extra

protection against stains and crushing for

peace of mind, making carpets bearing

the X-Tron brand ideal for busy homes.

Among the first carpets to bear the

X-Tron name, Grand National joins the

Balta Broadloom portfolio for 2014.

Showcasing a dense and silky texture,

Grand National offers 12 softly

shimmering neutral shades. From cream

through to fawn, the carpet has an

understated elegance, with a heavy pile

weight of 2,000g per sqm for a quality

feel and additional wear resistance.

Balta, tel: 00 32 5662 2211

Sensit Glenmore Wilton Abstract Sensit Glenmore Wilton Cumulus

Grand National

42balta_IMmar14_Interior Monthly Template 25/02/2014 17:41 Page 42

For extreme use!HIGH PERFORMANCE YARN WITH SUPERIOR RESILIENCE.

QUALITY 2PLY YARNIMPROVED RESILIENCETOTALLY BLEACH CLEANABLESTAIN RESISTANTDURABLE

Xtron®, developed for hard wearing broadloom carpets.

Call us to find out more: +32 56 62 22 11

043_IM_0314 28/2/14 10:23 Page 1


Crown Floors is introducing five rangesA strengthening brand in the

domestic carpet scene since its launch

four years ago, Crown Floors has given

flooring retailers a unique opportunity

to capitalise on the consumer’s love of

brands, while retaining the benefits of

great value and service of one of

Belgium’s largest manufacturers.

Supplying cut-lengths from UK-held

stock for cut and wrap distribution

right across the UK, and with a

dedicated telesales line, Crown Floors

provides a UK-centric approach to

supply that has contributed to its

success and that reinforces its position

as a UK brand in carpet.

As part of its ethos to keep its

collection in line with the latest

interiors trends, 2014 sees the

introduction of two collections on the

main wall unit, as well as a further

three ranges available on a dedicated

lectern. With a small footprint, this

new lectern is for retailers wanting to

benefit from the Crown Floors brand,

but without the room for the full unit,

or existing Crown Floors retailers

looking to expand their collections.

For the wall unit, Penrose brings the

appeal of three different stripe

colourways, combining them with 13

coordinated plain shades. This

coordinated approach to carpet is

proving popular, as consumers look to

avoid risk, while adding a touch of

colour and pattern to the floor.

Achieving a five-star Crown Floors

graded quality, even the stripe

designs of Penrose can be cleaned

with bleach and the range benefits

from 15-year stain and wear

warranties.

The second new collection to adorn

the wall unit this year, two-ply heather

of Roseland, has a 15mm pile height

that reflects an increasing trend for

deep pile carpets that add a feel of

luxury to the home. Roseland comes

in 12 earth-inspired tones such as

mushroom and mink and is backed by

15-year stain and wear guarantees.

Featuring on the new lectern will be

three introductions; the 4m width

Easy Clean Parkland saxony in 10

shades, the wool-look twist of

Sheringham with the benefits of Easy

Clean and Wilton House, a woven

quality using the Satin Soft yarn in an

on-trend colour palette.

Crown Floors, tel: 0800 077 3301

Brand development

Parkland Moonlight

Wilton House Crescent Evening Gown

Sheringham London Fog

BELGIUM

44crown_IMmar14_Interior Monthly Template 25/02/2014 16:42 Page 44

BELGIUM


Sweet sixteenModuleo has new finishes for its Transform range

Luxury vinyl flooring manufacturer

Moduleo has added 16 finishes to its

Transform range, including a selection of

new styles reflecting the latest interior

trends. The expansion offers six new

wood finishes and 10 stone products.

‘Our new products comprise a range of

additional colours as well as some

completely new finishes. This includes a

collection of Jura Stone tiles that offer

even more detailed stone patterns and

textures, as well as our Azuriet collection.

Azuriet has metallic hues suspended

within the stone to make the floor

sparkle and create a real wow factor in

any room,’ says David Bigland, Moduleo

UK and Republic of Ireland md.

The company hopes the products will

boost retailers and installers, who will be

able to offer an even wider range of

products.

‘The new additions to the Transform

range confirm our position as a flooring

manufacturer that can respond to meet

the changing demands of our retailers

and consumers while reflecting our

commitment to bringing the most

authentic-looking products to the

market,’ he says.

Transform is available in both a

traditional LVT construction as well as a

simple-to-install Click system.

Visit: www.moduleo.co.uk

Top: Jura Stone

Right: Eden Walnut

Inset: Ocean Slate

45moduleo_IMmar14_Interior Monthly Template 25/02/2014 16:45 Page 45

With the demands of busy lives floor coverings need to fit in with all

lifestyles. The new Ideal ranges provide just that – modern, hardwearing,

yet affordable.

Charisma and Embrace are high-end ranges in high-quality man-made

fibres. Moods offers a combination of contemporary stripe designs with

matching plains in a wool look.

Display units available from your local carpet distributor.

www.ideal-bintg.com/enwww.beaulieuflooringsolutions.com

Created with your life in mind

IDEAL for Families(L) Charisma Range (R) Embrace Range

IDEAL for LandingsMoods Range

IDEAL Showroom BIG Floorcoverings T +32 (0)56 67 66 11

Boffonstraat 3, B-8710 Wielsbeke - Belgium Rijksweg 442, B-8710 Wielsbeke - Belgium F +32 (0)56 67 48 30

046_IM_0314 27/2/14 14:36 Page 1

BELGIUM


Time for more growthAfter a successful 2013, Ideal and Orotex are aiming for increased sales this year

Ideal enjoyed growth in the UK in 2013

and Bart De Bruycker, Ideal marketing

manager, is looking to build on that

success this year.

‘We introduced more saxonies and

twists in 2013 and this year we will add

to Ideal for Families. We will have more

than 400 displays in UK stores for Ideal

for Families and will now roll out the

Moods range under Ideal for Landings,’

he says.

The Dublin Twist is being recoloured

and given an upgraded backing while

the Zorba loop pile is being relaunched

with a new colour bank.

Domotex also saw the introduction of

Metropole, building on the Rockefeller

collection. Inspired by city life at night it

has four themes: District Luna, District

Mercury, District Twilight and District

Saturn. The solution-dyed nylon

collection has 36 references over eight

designs and is available in a 4m width on

Weaveback.

Within BeauIieu Flooring Solutions,

Ideal’s sister brand Orotex is focusing on

a new generation of artificial grass.

Investment in yarn research has seen the

development of new shapes that provide

the grass blades with softness and

resilience. Oryzon Deluxe has 50% more

grass blades per sqm, is available in 30m

and 40mm pile heights and comes with

a colour fastness warranty. A website for

the brand is due to be launched this

month.

Visit: www.beaulieuflooringsolutions.com

Embrace from Ideal for Families Moods from Ideal for Landings

Oryzon Deluxe

47ideal_IMmar14_Interior Monthly Template 26/02/2014 13:04 Page 47


Beauflor is the only company

to offer vinyl in 5m widths

Beauflor is the only producer of 5m vinyl. When

large space demands something different, Beauflor’s

renewed Supreme, Penta, Fortuna and Pietro ranges

can offer the answer.

‘Supreme offers 23 designs, Penta 10, Fortuna 15

and Pietro 21, so the world can look so much better

when you think big,’ says Michèle Bruynseels,

Beauflor vinyl marketing manager.

Blacktex is Beauflor’s next generation of ready to

install flooring. ‘With a strong polyester fibre backing

it is extra stable and comfortable to walk on. The

new trendy black textile backing is environmentally

friendly as all raw materials are recyclable. Being

covered with a PU lacquer results in a hygienic and

anti-allergenic floor that makes it suitable for people

with allergies or families owning pets,’ she says.

‘Blacktex’s 24 designs in a 1.5m plank offer many

advantages that exceed the eye. The backing

smoothes irregularities in the subfloor offering

fantastic underfoot comfort, making the floor

soundproof. It also isolates noise, perfect for flats or

levelled floors. Being suitable for heavy usage and

the fact that no preparatory work is needed also

makes Blacktex the ideal floor for retail and

hospitality,’ Bruynseels adds.

With the purchase of Juteks last year, Beauflor’s

parent company Beaulieu International Group

became the third largest company in the residential

vinyl market.

Visit: www.beauflor.be

Think

big

Blacktex White Oak

Blacktex Pamplona

Supreme Country

Pine is available in

a 5m width

BELGIUM

48bigvinyl_IMmar14_Interior Monthly Template 27/02/2014 10:42 Page 48

The world looks so much

better when you think big

5m vinyl

049_IM_0314 27/2/14 14:46 Page 1

BELGIUM


Covering most optionsBeauflor offers five LVT collections

When it comes to LVT, Beauflor, part of

Beaulieu International Group, offers

everything from dryback LVT and extra

large planks to click vinyl for ease of

fitting.

Podium Click comes in 13 decors, has a

micro V bevel, a matt look, 4mm

thickness and a 0.3mm wear layer. The

planks are 1,213mm x 171mm with

603mm x 298mm tiles.

There are four dryback LVT collections.

Podium 30 is rated class 31, has a 0.3mm

wear layer, is 2mm thick with 32 designs

and five different plank and tile sizes.

Podium Pro 55 is class 33/42, with a

0.55mm wear layer, is 2.5mm thick with

21 designs and five plank and tile sizes.

Podium XXL and Podium XXL Xtra offer

extra long and wide planks for a

luxurious look. Both are rated 33/42, with

a 0.55mm wear layer and 3mm thickness.

Podium XXL has 1,828.8mm x

228.6mm planks in a dozen designs

while Podium XXL Xtra has nine designs

in 2,200mm x 280mm planks and

1,000mm x 600mm tiles.

All the collections come with a lifetime

residential warranty, a range of

accessories and are 100% recyclable.

Visit: www.beauflor.be

Beauflor offers a

click range and

three dryback

ranges

50beauflorlvt_IMmar14_Interior Monthly Template 27/02/2014 19:36 Page 50

BELGIUM

Flooring display company Storacon had

55 exhibitors at Domotex using its

display equipment and it is now

targeting the UK, where its carpet

displays are already used by John Lewis.

‘We may not be the cheapest but we

are the best quality,’ says Filip van Acker,

Storacon md. ‘The quality is the best so

customers get better value as they are

not having to replace the displays. We

are constantly optimising the designs.

For example we recently widened the

range with cooperation with Turkish

carpet producers to cover a wider part of

the market and at Domotex we launched

a display for childrens’ rugs with the rugs

underneath so the parents can buy them

there and then.’

Storacon is looking to expand its

displays into LVT, wood and laminate

and can create displays for individual

retailers, wholesalers and suppliers.

Founded in 1986, Storacon has been part

of the French display and storage group

Provost since 2002.

The company also plans to rent out

displays at The Flooring Show in

September.

Its single rug rail

system can hold up to

35 rugs of sizes of

1.4m x 2m,

1.7m x 2.4m, 2m x 3m,

2.5m x 3.5m and 3m x

4m. The double rug

display, with three

bays, can hold up to

70 rugs. Accessories

include a handgrip,

grid panel and a

choice of lighting.

It offers two book

system displays, one

for corners and one

for walls. Both hold

up to 50 rugs, with

the wall display

suitable for rugs of 60cm x 90cm, 1.2m x

1.8m and 1.7m x 2.4m, while the corner

display can also accommodate rugs that

are 2m x 3m and 2.5m x 3.5m. A ceiling

system is also available in two sizes.

Storacon provides roll displays in 1m,

2m, 3m and 4m widths, hanging displays

and racking systems for carpets and rugs.

Visit: www.carpetdisplays.com

Hanging tall

Top: Corner book display

Centre: Three bay rug display

Bottom: Storacon has updated its logo


Storacon is looking to bring its

display equipment to the UK

51storacon_IMmar14_Interior Monthly Template 25/02/2014 17:16 Page 51

BELGIUM


Balterio introduced more than 100

decors at Domotex across 20 collections

in a variety of plank formats and

thicknesses.

Among them, Tradition Quattro saw six

more decors, increasing it to 14, while

seven decors were added to the existing

six Impressio designs, complete with

knots and cracks. The latest decors have

Panoramic Design, ensuring the design

flows smoothly from plank to plank to

create the appearance of planks that are

endless.

Quattro Vintage is a new collection

with a standard plank size and 8mm

thickness in 11 vintage-style decors.

The floors look even more natural

thanks to Balterio’s True to Nature

technology, in which the structure

follows the underlying design.

Franky Terrijn, Balterio marketing

director, says: ‘The 3D Wood Effect takes

it a step further, not only ensuring that

the structure follows the underlying

design but also giving the decor a sense

of depth thanks to varying degrees of

gloss. 3D Wood in combination with a

V-groove ensures that the laminate is

virtually indistinguishable from wooden

flooring.’

The company’s 2014 brochure profiles

three families and looks at why they

bought Balterio flooring, along with

lifestyle images and product information.

This has also been added to the updated

website.

Balterio is investing £16.5m in building

a digital surface printing plant to bring

products to market much quicker.

Construction will begin next month and

is expected to be completed by the end

of the year.

Visit: www.balterio.com

Scoring a century

Balterio has launched more than 100 decors

Three families are

profiled in the

brochure

Impressio Sierra Nevada Oak

Quattro

Vintage

Macadamia

Oak

52balterio_IMmar14_Interior Monthly Template 26/02/2014 10:36 Page 52

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Get the

lookLeoline and Avenue

have updated their offers

Leoline is expanding its Privilege

Collection with 16 Supercomforts decors

replicating stone and tile looks and 18

decors in Luxury Woods.

Designed to bring premium levels of

underfoot comfort and noise reduction,

achieving up to 21dB, Supercomforts can

bring heightened comfort to areas more

associated with hard flooring, such as

kitchens and conservatories. From the

contemporary grey of Quartz and dark

stone of Indian Slate through to the

limestone of Bellaggio, the collection

achieves R10 slip resistance.

Luxury Woods comprises both popular

and off-beat styles. Stand out decors

include the bamboo effect of Bolivia and

Marbella, while those wanting the latest

wood looks will delight in the light and

mid-greys of Camargue. The richness of

walnut is represented in Pecan, while

Memphis creates an upcycled look with a

print similar to worn wooden fruit crates

and wine boxes.

Replacing the Ultimate Oak collection,

sister brand Avenue Floor’s Ultimate

Timber uses the same Touch of Class

family performance, but offers a more

diverse collection of wood styles.

‘Rather than just opt for the right

shade of oak, consumers are now

considering how the width and length of

the plank can impact their room, how

the depth and character of the grain can

play their part, and even how layouts

such as herringbone can add extra

character to the home,’ says Victoria

Hemelaer, Avenue product manager.

Ultimate Timber now includes the

herringbone of Louvre as well as the

wide and dark Fair Oaks. With greys in

Calais and limed looks in Camargue and

Chaparral Oak, the collection captures

the depth and creativity of wood

flooring.

Ultimate Timber is backed by a 15-year

wear warranty, has SuperGuard PUR to

reduce maintenance and resist scuffing

and dirt, features R10 slip resistance and

has a noise reduction of 17dB.

Leoline and Avenue are part of the

£450m turnover IVC Group, which also

includes Moduleo, Balterio and Itec.

Leoline/Avenue, tel: 0800 032 3970

BELGIUM

Avenue’s Ultimate Timber Calais Leoline’s Supercomforts Bellaggio

Leoline’s Luxury Woods Chianti

54ivc_IMmar14_Interior Monthly Template 25/02/2014 17:27 Page 54

www.leoline.co.uk

a brand of

Wood that loves water...With the brand new Luxury Woods cushion flooring collection from Leoline, you can bring the beauty of wood to the bathroom with 18 on-trend wood decors. Comfortable underfoot and with the security of R10 slip restraint, Luxury Woods brings a new way to welcome wood to the home.

18styles in

2,3 & 4m

widths

055_IM_0314 27/2/14 14:48 Page 1

BELGIUM


Revelation Lano’s latest developments are

firmly with the UK in mind

Key highlights of 2014 for Lano Carpets

will be the launch of its Fascination

carpet collection, as well as the

introduction of the SmartStrand

Revelations display, continuing the close

relationship with leading American

flooring brand, Mohawk, as its exclusive

European distribution partner.

Made from 100% Eccelena yarn, an

innovation that capitalises on the

demand for super-soft low maintenance

carpets, the Fascination collection will be

available from May.

As the first collection to feature

Eccelena yarn, Fascination responds

to trends in the market with a

luxurious look that retains its appearance

over time, resists staining and is bleach

cleanable. Promoted under the

tagline ‘Softness by Excellence’, the

carpet is set to propel Lano Carpets into

a new and growing sales area.

As another part of the 2014

development programme, the long-

established and successful Heathertwist

collection will be revamped with

on-trend shades that reflect the

changing attitudes of the UK carpet

market, as consumers look towards

stronger neutral shades at either end of

the spectrum such as lighter hues of

beige or contemporary greys. Being part

of the stain resistant Easy Care collection,

these light shades hold particular appeal

and give consumers the confidence to

choose them without worry.

Emphasising that SmartStrand carpet

heralds a new generation of carpeting,

for which the consumer must be

educated about its benefits, Lano

Carpets will introduce a UK-specific

SmartStrand stand in the shape of

Revelations. Replacing the existing US-

centric displays and more in-keeping

with UK tastes and display requirements,

the Revelations stand is based on the

existing Ultimo luxury display. The stand

will offer a smaller footprint and better

levels of display for SmartStrand

carpeting.

Lano Carpets, tel: 00 800 5266 5266

Heathertwist Supreme

Fascination

56lano_IMmar14_Interior Monthly Template 27/02/2014 11:09 Page 56

Staying cool –Sealy’s Hybridcollection

Beds and bedroom

57bbCov_IMmar14_Interior Monthly Template 27/02/2014 19:39 Page 57

BEDS AND BEDROOM


‘Sealy is on a mission to make everyone a

deeper sleeper,’ says Neil Robinson, Sealy

UK marketing director, ‘and our new,

amazing Hybrid bed range is taking the

country by storm.

‘Everywhere from the north of

Scotland down to the Channel Islands,

feedback from retailers is that customers

are coming in to sample the beds in their

local furniture store or Sealy Sleep

Studio, and are being bowled over by

their different look as well as the

amazing comfort and support. And no

wonder, they truly are the ultimate sleep

solution,’ he says.

The addition of revolutionary Adaptive

fibres in the new type of flexible, stretchy

soft mattress wrap, means these beds are

leading the way in sleep technology of

the future, reckons Robinson.

Bedrooms are no longer the preserve

for just sleeping, as they used to be.

People spend more and more time there

and do everything in or on the bed that

used to be done in the sitting room on

the sofa: eating, working and reading,

watching TV and gaming, or checking

social media on phones and laptops. So

as well as the bedroom decor, this means

people are more interested in the

comfort and quality of their bed or

mattress.

The Hybrid range, a fusion of a new,

highly elasticised gel and breathable

foam, merged with the latest, specially

designed springs, ticks everyone’s box for

what they may require in a new bed, says

Sealy. Unlike older fashioned memory

foam, which some people find makes

them hot and sweaty during the night,

the deep Geltex layer offers breathability,

pressure relief and the optimal body

support.

‘However, the innovative elasticity of

Geltex ensures immediate springback for

ultimate support and comfort – so

important to ensure a good night of truly

deeper sleeping. And all this is based on

top of the most famous and reliable bed

spring system in the world: Posturepedic

Springs, there is no better,’ claims

Robinson.

The addition of Adaptive also brings a

new dimension. Adaptive is a treatment

that changes passive textiles to textiles

that respond dynamically to temperature

changes. On a treated mattress, the

Adaptive polymer changes shape and

boosts humidity evaporation and

improves cooling. Adaptive helps the

mattress to make sweat evaporate

efficiently, even through bed sheets. It

works for both sleepers in a bed –

keeping them individually cool and dry

in summer and warm in winter, ensuring

the ideal sleeping climate for every

season, and therefore improving the

quality of sleep. When sleepers are cool

and dry the bed stays hygienic and

extends the life of the mattress.

Sealy’s Hybrid

range is gaining

consumer praise

for its looks and

sleeping comfort

Into the

deep

The bedroom has

become an extension

of the living room

The Hybrid range

combines gel,

memory foam

and springs

58-59sealy_IMmar14_Interior Monthly Template 25/02/2014 14:55 Page 58

BEDS AND BEDROOM


Restless nightsDo you suffer from restless

nights? Those long dark

hours, tossing and turning,

alternately throwing off the

sheets and duvet, only to

pull them back on because

you’re hot and sweaty one

minute, then chilly the

next?

Do you wake up tired,

perhaps with neck or back

ache? Do you then struggle

through the day, as if

running on a flat battery

and yearn to fall asleep in

the afternoon?

Do you wish there was a

way to sleep cool and dry,

the perfect temperature all

night and then wake

refreshed, recharged and

raring to go?

These are just some of

many sleep problems that

people complain of. For

instance, research by Sealy

and the British Chiropractic

Association reveals that

61% of people say they

didn’t realise their mattress

was a possible cause of

neck or back pain and 35%

of them didn’t consider this

an issue when they last

bought a new mattress.

‘With Sealy investing in an aggressive

promotional campaign to raise consumer

awareness of these new beds with the

benefit of Adaptive and Geltex, retailers

can happily expect to see even more

customers coming through their doors,

wanting to experience the new, bouncy

memory foam for themselves,’ he says.

‘Sealy is going from strength to

strength in the UK bed market. We have

such a great range of beds, there truly is

something for everyone, and we are

leading the way with bringing 21st

century sleep technology to the nation’s

bedrooms,’ adds Robinson.

Visit: www.sealy.co.uk

Adaptive helps

regulate

temperatures

Robinson expects the

range to deliver footfall

Neil Robinson

58-59sealy_IMmar14_Interior Monthly Template 25/02/2014 14:55 Page 59

060-061_IM_0314 27/2/14 14:49 Page 1

All Sealy Hybrid beds contain Geltex, a unique, gel infused foam that is quite simply themost advanced sleeping material available. It has all the pressure relieving properties oftraditional memory foam but provides a level of "push back" body support that memoryfoam lacks. It also has an open cell structure that allows for far greater breathability for

the sleeper, allowing body temperature to dissipate quickly and effectively.

All Hybrid models also feature Adaptive technology - a ‘dynamic response’ textile thatreacts to temperature and moisture. Hydro-functional polymers change shape, boosting

evaporation and helping to maintain a constant temperature throughout the night.

Which is pretty cool. Cooler than a curling stone in Sochi.

Call our Sales Hotline on 016973 24403 to discuss or request a sales visit.

060-061_IM_0314 27/2/14 14:49 Page 2

BEDS AND BEDROOM


Talking pointDialog, one of Rauch’s four brands,

is designed to be easy to sell

Thanks to Rauch’s four brands – Steffen,

Dialog, Select and Pack’s – stockists can

offer shoppers bedroom furniture at

almost every price point, with the

convenience of dealing with one

supplier.

‘Our flexibility on style and design, but

also on price, is one of our most

important unique selling points. We can

satisfy every price point,’ says Joachim

Salomon, Rauch UK export manager. ‘We

offer full bedroom set-ups comprising of

a wardrobe, chests of drawers and a bed.

We also offer standalone wardrobes.’

Dialog sits between the contemporary

Pack’s and Select collections and the

upper-middle market Steffen. Being ‘easy

to sell’ is a priority for Dialog with its

contemporary style, new colours and a

new system of planable wardrobes.

The X-tend range within Dialog has a

modern, contemporary feel to its design

and 14 colours.

‘It is a universal range that shows

Rauch and especially Dialog at its best.

We looked at every market separately,

what their current trends and finishes are

and brought it into the X-tend range.

X-tend, with its three design features,

frame, stripe and line, is a very modern

range of sliders available with a huge

number of different front colours and

possible designs. The system is easy to

understand and – even more important –

easy to sell for the sales person on the

shopfloor,’ explains Salomon.

Folding doors are at the centre of the

Paparo range, available in seven widths,

with four carcase colours, and three high

polish fronts, which can be combined

with a crystal mirror.

‘The decision to lay it out as folding

doors was a mixture of space saving and

aesthetic. Space saving because you can

fold away two doors to one side,

aesthetic because the long unique

handle only develops its beauty on a

folding door,’ he says.

Lumos is a range of sliding door

wardrobes available from 225cm to

360cm. ‘With its round shaped mirrors,

it is a design unseen before. The

combination of a white or graphite

carcase, which is repeated in the front,

plus basalt glass and a mirror on the

front, gives it a special look,’ he adds.

Colette, is a contemporary range

introducing two colours: graphite and

Sanremo oak light. ‘We have developed a

range of hinged door wardrobes as well

as folding door wardrobes from 200cm

to 300cm and sliding door models from

180cm to 315cm. All the wardrobes are

available with an optional passe-partout

frame with and without lights. We will

have a range of bed frames available in

king and queen sizes with a uniquely

designed fire retardant leather

headboard,’ Salomon says.

Rauch’s 2014 catalogue will be

launched early next month.

Visit: www.rauchmoebel.com

Above: Paparo

from Dialog

Left: Lumos

from Dialog

Below: X-tend

from Dialog

62rauch_IMmar14_Interior Monthly Template 27/02/2014 12:50 Page 62

Through our agency we are close to your markets and thus always close to you:

U.K. Agents · Easterhill Furniture · 86, High Street · Evesham, Worcs. WR 11 4 EU

Telephone 01386 41333 · Fax 01386 765065 · www.rauchmoebel.com

Innovative products. Quality and reliability. Excellent competence.

That’s the added value of Rauch, you can benefi t from!

NEW! “X-TEND”TRENDY. MODERN. AND COMMERCIAL.

SINGLE WARDROBES, WHICH APPEAL.

063_IM_0314 27/2/14 14:50 Page 1

BEDS AND BEDROOM


Spoilt for choiceSerene Furnishings has continued to expand its offer

Serene Furnishings prides itself on

offering bedroom furniture for every

taste, budget and home in a choice of

wood, metal, faux leather and fabric, all

backed by high levels of stock to ensure

quick turnaround on orders.

The company’s understanding of

modern living inspired an extended faux

leather collection for 2014. Its latest faux

leather designs were on show at Interiors

UK, many displaying versatile use of

room space with drawers, storage and

guest beds in the base. There is also a

new faux leather blanket box and faux

leather bedside table with silver handles.

Anzio is one of the latest faux leather

beds, incorporating two and four-drawer

storage in the base. It is available in

120cm to 180cm sizes and three colours.

Carra is a single bed that includes a 90cm

guest bed and is available in white, black

or brown.

The Precious Metals collection featured

strongly at the show, with nine

bedsteads on display, presenting an

eclectic revival of historic styles, with

designs marrying the traditional and

contemporary.

‘The development of the Precious

Metals collection took considerable time

and investment, which I am pleased to

say has most certainly proved

worthwhile. The nine individual designs

received a tremendous reception at

Interiors UK from furniture and bed

retailers alike,’ says Tasleem Tasab, Serene

founder and creative director.

Serene also introduced designs from

its Hevea collection, using wood from

the brasiliensis tree which is only felled

for furniture production once it has

reached the end of its natural rubber

producing life.

Brooke is a bunk that separates to

create two floor-standing single beds,

along with Amelia, a simple design that

embodies the Shaker design principles

behind the collection. It is available in

sizes from 90cm to 180cm and as with

Brooke, the choice of Honey Oak and

Opal White finishes.

Reflecting on a successful Interiors UK,

Tasab recalls how, ‘Many visitors to our

stand expressed how genuinely

impressed they were with the continued

growth of Serene Furnishings, now firmly

established as one of the country’s

premier bed suppliers.

‘Our portfolio is the largest to date,

offering more choice in size, style and

material combinations than ever before

and for many, we provide everything that

is required to bring their shopfloor to life,

while providing choice and value to their

customers – we pride ourselves on

having something for every taste, budget

and home,’ adds Tasab.

Visit: www.serenefurnishings.co.uk

Brooke

Latino

Anzio

64serene_IMmar14_Interior Monthly Template 25/02/2014 14:56 Page 64

Rest assured it’s the bed your back would choose

New from Rest Assured our new traditional pocket spring collection• it’s designed for optimum back support• it’s hand crafted in Great Britain• it’s the ultimate in affordable luxury• it’s exclusively for you

For more information: Phone: 01282 851 111Email: [email protected]

065_IM_0314 27/2/14 14:46 Page 1

BEDS AND BEDROOM


Show offWiemann brightens up displays

Creating an eye-catching display sets the scene and cheers

everyone up – customers and sales staff alike.

‘The final sale might be of the safer options but you need

something out of the ordinary to draw in the customer in the

first place,’ says Peter Hewitt, md of Litmus Furniture, UK agent

for German bedroom manufacturer Wiemann.

Bright oranges, yellows and greens are big in fashion this

spring and Wiemann’s faux leather Jive headboard in lime or

mango is bang on trend.

Stepping away from the cold winter season, the modern

design and bold colour creates an exciting and eye-catching

display designed to help draw customers in. It is complemented

with the clean fresh Alpine White bed panels.

To accommodate all tastes and existing décor, it is also

available in more sedate shades, Havanna and Sahara. The

upholstered headboard and cushions are in the same colour

options.

The headboard is part of a comprehensive bedroom range

comprising hinged and sliding wardrobe door options from

50cm to 4m wide, two bedstead styles and a full range of chests

and cabinet, including a new dressing bench with dropdown

drawer storage.

Alternatively, Qatar offers a glitzy look, with black carcase and

black glass doors, with diamanté trim.

Dress both in roomsets accordingly, says Hewitt ‘and you’ll be

bound to turn heads and start up a conversation.’

Wiemann, tel: 01482 635 283

Qatar

Jive in lime and white

66wiemann_IMmar14_Interior Monthly Template 25/02/2014 15:08 Page 66

Litmus Furniture24 Melton Road North Ferriby East Yorkshire HU14 3ET

T: 01482 635283 E: [email protected]

www.wiemannuk.co.uk www.gamamobeluk.co.uk

Brought to you by

Beds and Bedrooms from Europe’s finest.

It’s an open and shut case.

Sleep sofa-bed and chaise longue showing full size bed when open

Loft combination wardrobe in dark rustic oak with magnolia glass doors

Stylish Sleep sofa-bed

Loft combination wardrobe with bi-fold doors and internal shelving

067_IM_0314 1/3/14 07:20 Page 1

BEDS AND BEDROOM


GNG has reorganised and increased production

Foam mattress producer GNG’s emphasis

this year is to drive business with existing

independent retailers through its

updated Zen and Sleepsmart product

ranges, add to the number of stockists,

and develop own-label ranges with

larger retailers.

The firm has recently strengthened its

management. After a period as a

consultant, Mike Davies, who has held

senior production positions at Sealy,

Silentnight and Dormeo, has become

designate-md and is due to become md

in June. Simon Williams, former Bensons

and Dunlopillo executive, joined as

business development manager for the

mattress division.

Davies has reorganised production at

GNG’s Wakefield, West Yorkshire factory

to focus on the mattresses division, with

production of its sports, safety and

healthcare products concentrated at its

other Leeds and Livermore plants. This

has allowed production to increase to

1,500 mattresses a week with scope to

double output.

Davies has also overseen the

introduction of improvements to internal

systems to improve customer service.

Focus ongrowth

Turnover has reached £16m,

including its Memory Foam Warehouse

retail operation that sells non-Zen

and Sleepsmart products.

GNG is committed to Zen remaining

a bricks and mortar only collection,

while Sleepsmart is a simpler range

aimed at etailers.

The company is investing in a trade

showroom at Wakefield, which is due to

open this month, its refurbished

showvan will be touring the country

from April and it will double the size of

its stand at The Bed Show in September.

GNG, tel: 01924 950 300

Zen is GNG’s bed brand

The company has scope to double production

while group sales have reached £16m

68gngAK_IMmar14_Interior Monthly Template 27/02/2014 18:26 Page 68

069_IM_0314 28/2/14 09:17 Page 1

BEDS AND BEDROOM


Winning benefitsBurgess Beds has upped turnover since scooping an award

Burgess Beds is continuing its investment

programme as it reaps the benefits of

being named Bed Manufacturer of the

Year at The Bed Show last year.

‘We are still elated at the response

from winning NBF Bed Manufacturer Of

The Year. The award has been wonderful

for us as a company, helping us achieve

an increase in turnover of 30%,’ says Jodi

Schofield, Burgess Beds sales director.

‘This is enabling us to further invest in

new machinery and into our internship

scheme. We are currently working on

three large exciting export operations

with trading agreements waiting to be

signed.’

The company has taken on three

apprentices, two in the factory and one

in the head office, and has also recruited

Andrea Bennison as northern sales

manager.

Burgess’s latest collection is due to be

launched next month and will be on

display at The Minerva Furnishing Group

show in May and The Bed Show in

September.

‘We continue to offer a 10-year

guarantee with all of our products and

are holders of The Manufacturing Guild

Mark Of Excellence awarded by the

Worshipful Company of Furniture Makers.

Work is finished in our standard

showroom and has started on our new

Sanctuary bespoke showroom at

Haslingdon, Lancashire,’ Schofield adds.

Burgess Beds, tel: 01706 212 731

Top left: Churchill

bedstead with

Chartwell mattress

Top right: Aphrodite

bedstead with

Binary 3000 mattress

Left: Chesterfield

bedstead

Below: Ottoman

storage is among

Burgess’s options

70burgess_IMmar14_Interior Monthly Template 25/02/2014 17:17 Page 70

Knowsley Park Way, Haslingden. England. BB4 4RS

01706 212 731

www.burgessbeds.co.uk

071_IM_0314 27/2/14 14:55 Page 1

www.serenefurnishings.co.uk

furnish your imagination.

INTRODUCING THE NEW

Windsor

Thornton Salisbury

072-073_IM_0314 27/2/14 14:52 Page 1

Innovative design and qualitymanufacturing,all at exceptional value.

Quality design and craftsmanship are evident in each of the three models that form this stunning

new collection, produced in solid American White Oak.

The Salisbury, Thornton and Windsor each presents a sprung slatted base and are complemented

by a range of bedside cabinets, to achieve a seamless overall look and style.

There is wide selection of sizes from which to choose: The Salisbury, with its high or low foot-end is

available in 4’6”, 5’ and 6’, while both the Thornton and Windsor are available in 3’, 4’, 4’6”, 5’ & 6’ sizes.

The Windsor also presents an optional guest bed.

The new Oak Collection has been a year in the making, as you will see from the unmistakeable

attention to detail.

[email protected]

To reserve

your copy of our new

Oak brochure please

call our Sales Team on:

0121 505 0270or Email:

072-073_IM_0314 27/2/14 14:52 Page 2


Being clinically proven has helped

Mammoth Technologies boost sales

Mammoth Technologies is the name

behind the only mattress of its kind in

the industry that is clinically proven to

improve sleep, according to John Tuton,

Mammoth Technologies founder and md.

Mammoth’s mattresses are Class 1

registered medical devices with the

Medicines and Healthcare Regulatory

Authority and have many testimonials

and affiliations with health, educational

and sporting authorities. They include

the University of Northumbria Sleep

Science Centre, the Newcastle University

School of Bio-Sciences, the British

Athletes Commission, English and Irish

Rugby Players Associations and the UK

Chiropractic Patients Association.

Last year, the company also joined

forces with Professor Jason Ellis of the

University of Northumbria Sleep

Research Centre. He carried out a study

that proved the sleep benefits of a

Mammoth mattress.

‘Our aim is to provide solutions to get

the best night’s sleep possible, whatever

a person’s age or lifestyle. Our products

are made with enhanced medical grade

foam which offers superior temperature

control, pain relieving benefits and

supports movement while sleeping,

making the 50 to 60 shifts that the body

makes in the night easier and less

disturbing,’ says Tuton.

Mammoth Technologies began when

Tuton collaborated with The Foam

Company, taking Mammoth’s original

mattress – designed for athletes and

people suffering from injuries – and

developing it for a wider audience of

people who want a quality night’s sleep

as part of a healthier lifestyle.

‘From what we’ve found, more and

more people are aware of and better

understand the importance of a good

mattress to a good night’s sleep and this

is certainly reflected in the demand

we’ve seen. We’ll continue developing

our product lines to ensure we’re always

offering the best possible solutions for a

greater night’s sleep,’ he says.

Being the only clinically proven

mattresses on the UK market, the

business has gone from a standing start

two years ago to now having its products

stocked across the country in stores

ranging from Selfridges to AHF and

Furniture Village, as well as a number of

leading independent retailers.

Turnover has almost doubled business

in the past 12 months equivalent to

annual sales of £2m.

Visit: www.mammothmattress.com

BEDS AND BEDROOM

Improvingsleep

Medical grade foam

is used for the

mattresses

Below:Olympic long

jump champion

Greg Rutherford

uses a Mammoth

mattress

Bottom: John Tuton receives

the Outstanding Growth award

for the Sleep Science mattress at

the 2013 Biomedical Awards, hosted

by Bionow, the leading membership

organisation for the biomedical and life

sciences industry in the north of England

74mammoth_IMmar14_Interior Monthly Template 26/02/2014 17:27 Page 74

“Probably the best bedroom furniture in the world”

To become a Nolte Delbrück [email protected]

01661 842304www.inhouseuk.net

www.inhousecaribbean.com

HURRY! WE WANT TO TAKE YOU TO GERMANYTO SEE THE PRODUCT FOR YOURSELFGet in touch today to reserve your place: [email protected]

075_IM_0314 27/2/14 14:54 Page 1

BEDS AND BEDROOM


Telling the storyGainsborough is highlighting its core values in an online and POS revamp

‘Gainsborough Beds’ quality is plain to

see, but we felt that there is a bigger

story to tell the consumer,’ says Andrew

Richards, Gainsborough sales director.

As part of a major redesign of the

Gainsborough website, Richards and his

team were keen to distil the brand into

its core values.

‘These will be an important aspect of

the website, but will also form the basis

of in-store material. We are eager to get

this story out and will be providing

hanging signs and foot-end cards to

help retailers inform their customers,’ he

says.

The core values were highlighted as

craft, comfort and peace of mind, values

which Richards believes consumers are

looking for.

The company’s latest idea is the Power

Edge system, which after a trial has been

incorporated into all of Gainsborough’s

models.

‘Handmade pocket mattresses have

many advantages, but there can be a

CraftAll of Gainsborough’s mattresses and divans are manufactured in the UK, with

attention to detail paramount at every stage, from the hand-nesting of the pocketed

spring units to the hand-stitching of the mattress border and hand-tufting using felt

or woollen rosettes. Focus on the smallest detail ensures the mattress offers

maximum comfort and longevity. The range of divan options includes sprung edge

or real edge, with or without space-saving drawers, and a collection of base fabrics

and exclusive headboards.

ComfortFor optimum consumer choice, most of the mattresses come in three comfort levels.

Each individual spring is encased in its own fabric pocket and these pocketed

springs are then hand-nested to ensure maximum support. Hand side-stitching of

borders to the spring ensures complete edge-to-edge support which ensures no roll

together. Gainsborough uses natural fillings such as mohair, cashmere, wool, silk,

cotton felt and alpaca wool. Synthetic fillings are used to enhance the sleeping

experience or where customers require a hypoallergenic mattress.

Peace of mindThe mattresses and divans have a five-year guarantee and no recycled fillings are

used. ‘We manufacture to the exacting standards of health and safety regulations

and all raw materials comply with flammability regulations. Soon after the National

Bed Federation announced the NBF Approved scheme, we were keen to be involved

and are proud that we were one of the first companies to be fully accredited,’ says

Richards. The selected core values will be highlighted in-store and online.

tendency towards soft edges. This can

result in roll-off,’ Richards explains.

The mechanics of the mattress were

closely looked at with the result being

the Power Edge system. This gives a

much more supportive edge without

compromising on the comfort of the

mattress as a whole, he says.

The Gainsborough Real Edge base will

work in conjunction with the Power Edge

mattress to give even greater support at

the edge. And the new mattress range

will incorporate Power Edge so

customers will benefit from the same

support even on a bedstead.

Visit: www.gainsborough-beds.co.uk

Explaining the core values

Mulberry

76gainsborough_IMmar14_Interior Monthly Template 27/02/2014 11:33 Page 76

This beautiful Bliss divan set from

our range has an

ultra soft double jersey fabric with

an exceptional feel. It is made up of

an open coil heat treated spring unit

and 55mm high quality foam which

is beautifully hand tufted with

woollen rosettes, including 4 rows

of hand side stitching around the

mattress border.

Purchase any size Bliss divan set

today and recieve free drawers.

To find out more, please email

[email protected].

www.dreamlandbeds.co.uk

www.healthiposture.co.uk

www.dreamlandfurnishings.co.ukTerms & conditions apply, when ordering please quote ref

BFD31.05.

077_IM_0314 27/2/14 14:51 Page 1

BEDS AND BEDROOM


1 5

2

3

1 Charisma is one of HealthiPosture’s premier 1,000

pocket memory foam mattress collections, with a

micro-quilted soft stretch fabric available in a choice

of six eye-catching colours on the base and mattress

border. It features a layer of V60 75mm memory foam

which is perfect for body comforting support and

provides an exceptional feel.

Visit: www.healthiposture.co.uk

2 Sweet Dream’s Vision Sparkle bed combines space

for a TV and 26cm Jazira mattress with ottoman

storage. A choice of fabrics are available from the

Exclusive collection.

Tel: 01282 830 033

3 Bretz’s Marilyn stands ladylike and proud with its

burlesque appearance. It has a self-assured air and is

richly adorned with either genuine Swarovski crystals

or fabric/leather-covered buttons. Whether standing

on curved baroque feet or low-lying, she gently

embraces the body.

Visit: www.bretz.com

4 Part of Silentnight’s innovative six-strong Geltex

collection, the Geltex Ultimate 2800 features a

luxurious Mirapocket pocket spring system mattress

offering ultimate support. It has an 8cm Geltex

comfort layer and offers a unique combination of

breathability, pressure relief and body support. The

collection is available with a range of divan colours

and a choice of bases, storage solutions and

coordinating headboards.

Visit: www.silentnight.co.uk/geltex

5 With 1,400 individual pocket springs, indulgent

cashmere, fine silk and a pure new wool filling, the

Helmsley 1400 mattress from Rest Assured’s

Heritage four-strong collection offers luxury at an

affordable price. The opulent mattress has a firm feel

and is tufted right through for long-lasting support. It

also features vents to allow air to circulate freely,

which prevents overheating at night.

Tel: 01282 851 111

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78beds_IMmar14_Interior Monthly Template 27/02/2014 17:26 Page 78

DELIVERED EXACTLYTM

FROM PURCHASE TODELIVERY INTO YOUR

ROOM OF CHOICE

For specialist 2-Man delivery of consumer products for retailers, wholesalers, manufacturers and e-commerce, look no further than DX.

DXF/MKT/0369/13DEC13

[email protected] 826 1178thedx.co.uk/2-man-enquiry

Signature 3000After months of tireless searching for the best quality Natural Lamb's Wool, the search wasconcluded at the most prestigious wool farms the county has to offer. Complimented with aLayer of Pure Cotton and Silk, this bed truly pushes the boundaries of comfort. Three rows ofHand Side Stitching by highly skilled craftsmen, add to the exclusivity of the bed.Handles Embroidered with the brand, leaves the most elegant impression.

DORLUXElizabeth Industrial Estate

Shroggs Road, Halifax HX3 5HAt: 01422 399250 • f: 01422 399251

e: [email protected] • w: www.dorlux.co.uk

079_IM_0314 27/2/14 16:05 Page 1

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Grand finale

REVIEW

Limelight Beds introduced 10 bedsteads, including the Knightsbridge

(pictured) and the American oak Aquarius, while a mink velvet was

introduced to Orbit.

Kingstown Furniture’s Estelle, dubbed ‘The Great British Slider’ features

sliding door wardrobes that are available in a variety of sizes and colours

with matching chests of drawers.

Above: Louis de

Poortere’s Pink Flash has

a cloudy, shabby texture

contrasted with vivid

colour threads for a

contemporary twist on a

vintage classic.

Left: Traditional met

contemporary in Serene

Furnishings’ Roma faux

leather Chesterfield

scroll bed. It is available

in black or white and

four sizes.

Above: Portuguese

company Arc showed

off its latest living and

dining collections

Highlights of the last Interiors UK show to be

held at the NEC. Visit: www.interiorsuk.com

80-82interiors_IMmar14_Interior Monthly Template 27/02/2014 19:34 Page 80

A designer floorwithout the designer price tag...

www.moduleo.co.uk

Make any floor magnificent with Moduleo® Transform vinyl flooring, which

brings warmth and character into your home via the lovingly recreated details

of natural wood and stone. A wide range of styles ensures that there’s a design

for any space, while Transform’s unique properties provide a floor that’s

waterproof, quiet to walk on, easy to clean and warm to the touch.

Best of all, the exceptionally hardwearing top layer means that you can enjoy

the stunning good looks of Moduleo® Transform for years to come.

...must be Moduleo®

081_IM_0314 28/2/14 12:11 Page 1


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Left: TCH’s launches

included the painted

Mam’selle dining range

with oak tops (pictured)

and the Lamont dining

range in natural oak

with rounded soft

shapes.

Below left: Julia

Brendel highlighted her

latest fabric collections.

Below right: Libra

expanded its lighting

offer with Rom.

Bottom: Ciambella

Legnami showed its

Giant 240cm x 20cm x

22mm hardwood planks

in the UK for the first

time.

TCS debuted the

Su:Hu range of

temperature

control mattresses,

with different layers

on either side, to

allow one side to

keep you cooler in

the spring/summer

months and the

reverse during the

colder months. Its

Ying Yang ranges

are split mattresses

with three available

comfort levels on

either side. It also

showed off its

latest studio

designs.

REVIEW

80-82interiors_IMmar14_Interior Monthly Template 27/02/2014 19:35 Page 82

083_IM_0314 28/2/14 13:44 Page 1

REVIEW


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t: 01253 299114 • m: 07988 632588e: [email protected]

Featured bedsteads are running lines. Collection fromBirmingham and Lancashire or delivery available.

FURNITURE

Spring slatted bed frame base design. The centre rail isdouble bolted top and bottom, not clipped like someother brands.

Value • Quality • Style

ORLANDO 4.6 black faux leather pu bedstead – £80.00 +vat. Ottoman storage

bedstead with easy action gas lift operation. Spacious quality lined boxed storage area

W138cm x L195cm x H22cm.Exterior size W146cm x L204cm x H88cm.

Comes packaged in 3 x boxes.

YORK 4.6 double black fauxleather pu bedstead low foot end –£40.00 +vat. The York bedstead hasan elegant curved shaped headboardto compliment any bedroom. Exteriorsize W145cm x L204cm x H88cm.Comes packaged in 2 x boxes.

WESTMINSTER 4.6 faux leatherpu bedstead finished in black with low foot

end – £40.00 +vat. The bedstead has anoblong contemporary shaped headboard.

Modern and stylish, it sits well in any bedroom exterior size W145cm x L204cm x

H88cm. Comes packaged in 2 x boxes.

Above: Wilkinson Furnitureintroduced several ranges ofcontemporary dining tablesand chairs, including theKalmar table and Miragechair.

Left: Deknudt Mirrors’introductions included theBloom mirror from theHomka range with petaldetailing on the edge.

Below: Furniture Link’s Nico stacking chair isavailable in five brightcolours, perfect for themismatched dining look.

Above: MoreThan Bagsintroduced a range of 10 hand-embroideredpaper and silkshades.

Left: ChristianO’ReillyFurnitureDesign’sBroughtonMoor bench inFSC oak has acoordinatingdining table.

0e1_IM_0821_In/t rior Mon/hly Tt mpla/t 3e40343021 20:09 Pagt e1

Watch your profits stack up...

At Guardsman, we pride ourself in knowing how to care and protect furniture. To compliment our existingrange of products and services, we have launched a range of 3 new high quality mattress and pillowprotectors. 100% Waterproof, anti-allergen and guaranteed for 10 years, why not call us now to find out how Guardsman can help your profits stack up.

...with Guardsman Mattress and Pillow Protectors

For more information about Guardsman Mattress Protectors, call 01235 444765www.guardsman.co.uk

085_IM_0314 28/2/14 10:27 Page 1


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In the spotlight

Interiors stylist Emilio Pimentel-Reid highlighted six main trends

at Home (Earls Court 2, 12-14 January), which he says are sure

to make their way on to the high street. Rich blues were

prominent, while black and whites, warm metallic, floral,

pastels, and sculptural utilitarian furniture were also on trend.

‘Contemporary lifestyle demands furniture that is both

functional and decorative. Garden Trading’s architectural raw

oak Hambledon round dining table will never need a table cloth

and Lozi’s Shelf draws influence from both organic and

geometric shapes to create unique shelving by carefully

shaping and bending wood – reducing the need for joints while

enhancing the elegance of the design,’ he says.

The third edition of Home presented more than 250 British

and international brands and visitor numbers were up on 2013,

including a 29% increase in the number of furniture retailers

visiting.

At the show, organiser Clarion Events announced the launch

of an autumn edition of the event and a new location.

Home Autumn will be at Olympia, London, alongside Top

For the latest colours and styles

Home was the place to be

REVIEW

Above: Coach House

Left: G Plan

86-87home_IMmar14_Interior Monthly Template 25/02/2014 15:09 Page 86

REVIEW


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Drawer Autumn from 14-16 September. With an emphasis on

comfortable design-led living, it will feature more than 150

homeware brands.

The 11-13 January 2015 show will also be held at Olympia.

‘Co-located with Top Drawer and Craft, this three-in-one

collection of shows is set to be the UK’s most compelling and

relevant design-led trade show; one that is meticulously

curated and beautifully designed, with a unique character and

appeal. The move to Olympia allows room for expansion for all

shows being spread over two halls, two floors and a gallery

area,’ says Neil Gaisford, Clarion retail portfolio director.

‘Over the past three years we have been positioning Top

Drawer as the UK’s foremost design-led gift event. With the

recent addition of new events Home and Craft, we have

designed and brought to the market a new super-event,

presenting buyers with more than 1,000 leading UK and

international brands across multiple sectors. The change of

venue and the new vision for the shows takes us forward to the

next chapter of development, strengthening the show’s identity

as the UK’s most inspiring and relevant buying event.’

Visitors and exhibitors praised the January event.

‘Home continues to get better every year and has now

cemented itself as a must-visit for anyone involved in design-led

homewares. The end consumer’s appreciation of quality design

is increasing all the time and Home is perfectly placed to

capitalise on this with its edit of the best, the newest and the

most beautiful home brands,’ says Chris Gardner, Selfridges

buying manager.

‘I think this has been the best show yet and we have lots of

new products to buy now,’ says Adam Thow, Southbank Centre,

head of retail and buying.

‘Home goes from strength to strength in delivering a world

class show that is attracting the top brands and more

important, the top retail customers. Home is an essential start

to the year for us meeting with the top stores and to launch our

new products. It is the only design show of its kind in the UK for

retail and one that is a must for us to exhibit at,’ says Nik Fulton,

Pad Home founder.

‘We chose Home to launch our slot-together collections

because of the show’s great positioning in the event calendar

for buyers. We were amazed at how varied our stand guests

were: from major players through to small start-ups,’ says Harris

Chapman, Wayfarer Furniture founder.

Visit: www.home-london.net

Above: International

Top right: Seletti

Right: Lozi

86-87home_IMmar14_Interior Monthly Template 25/02/2014 15:10 Page 87


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Glam rocksMore than 1,700 companies will be taking

part in iSalone and EuroCucina along

with 650 designers at SaloneSatellite.

Visit: www.

cosmit.it

Cantiero’s Elettra collection is inspired by the styles of the 1940s and 1950s but reworked

in a modern key. Like all Cantiero’s collections, Elettra is made entirely of solid American

walnut with a choice of finishes.

Gotha’s wooden bed from the Glamour collection features an

eco-leather Capitone headboard, enriched with wrought iron

details finished in antique silver and Swarovski crystals, which

also decorate the frame.

The Samule Mazza Timeless Interiors collection is inspired by

the 1930s from architecture to the lifestyle of that era. It is

almost a tribute to Scott Fitzgerald, but also to the period of

the Italian Empire.

Mercedes-Benz Style’s

swivel chair and stool

combine a matt

aluminium finish base and

leather upholstery.

Altamoda Italia’s Hollywood chaise longue brings back

the glamour of1950’s film sets. Bright fuchsia stitching

stands out on black and white pied-de-poule fabric

while the slightly flared legs are in a glossy gold finish,

enriched by asymmetrical, rounded hand-carved

decorations in solid wood, available in any colour.

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PREVIEW

88-90salone_IMmar14_Interior Monthly Template 25/02/2014 15:22 Page 88

ONSITE FURNITURE REPAIRSRepairing furniture, protecting brands, restoring faithLeather | Fabric | Wood | Beds• Nationwide repairs (including Ireland)• Fully liveried vehicles• Instant reports & updates• Custom panel replacements• Fix your 1st year service costs with our insured packages

Andy Earnshaw: 07554 994521 | Tel: 0844 879 3691 | www.furnitureclinic.co.uk

We manufacture professional repair products and provide trainingsolutions to customers worldwide, so who better to use for all yourservice upholstery needs�

Kelston House International, Kelston House, Whitescross Dublin 18Tel: +353 12899441

Mob: +353 870995269Email: [email protected]

Web: www.kelstonhouse.com

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089_IM_0314 27/2/14 15:25 Page 1


iSa

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Duccio sectional leather

sofa allows the arms to be

inverted, so that each

element can be right or

left looking. It has a brass

and veneer base,

coordinating with the

Niccolò sectional bookcase

in veneer with brass

bookends.

Below: For Interiors by

Aston Martin, clean well-

defined lines are central to

its designs. The sofa

combines pearl grey

leather and Casentino

wool cushions with a

metal base.

Dale Italia’s minimalist walnut bed has a natural

grey finish and the headboard can be simple or

accompanied by a decorated cushion.

PREVIEW

Knoll’s Washington collection, by David Adjaye, is made up of two cantilevered side chairs,

a club chair, an ottoman, a side table and a bronze coffee table. The two cantilevered

chairs – Washington Skeleton and Washington Skin – establish a play between propping

and balancing, so that they are simultaneously functional and sculptural. The chairs are

available in two materials: diecast aluminium (Washington Skeleton) and reinforced nylon

(Washington Skin). Like complementary inversions of each other, the aluminium chair is

reduced to a fine geometric lattice, while the nylon chair offers a colourful envelope to the

same form. PHOTOGRAPH BY JOSHUA MCHUGH

Extra eventsAs well as the main exhibition, hundreds of events will be held across the

city, ranging from Superstudio’s Temporary Museum for New Design and

other events around Via Tortona, Ventura Lambrate, Edit by Designjunction,

several design districts such as Brera and company showrooms. Modus will

be among the companies taking part at Edit with launches including the

April sofa by Sir Kenneth Grange and Jack Smith (pictured).

Visit: www.superstudiogroup.comwww.tortonadesignweek.comwww.venturaprojects.comwww.fuorisalone.it

88-90salone_IMmar14_Interior Monthly Template 25/02/2014 15:13 Page 90

BUYING GROUPS’ NATIONALFLOORING SHOW

Proudly supported by

“What a fantastic show! A great

centrally located venue and the

best suppliers all under one roof!”

“The show continues to grow every year and is a

great event for the carpet industry!”

13th& 14th MAY 2014

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West Midlands, B90 4LF

Tuesday 13th May, 9:00 - 19:00

Wednesday 14th May, 9:00 - 17:00DATES & TIMES

LOCATION

Available exclusively to Members of affiliated Buying Groups.

Please visit www.bgnfs.co.uk to register!

Jonathan Davies, Sales Director of Associated Weavers

Stephen Pearce, Choice Homes

091_IBC_IM_0314 27/2/14 14:59 Page 1

Mercado and our key

suppliers have teamed up

to run the World Cup

scratch card promotion

during March, April & May.

There are numerous prizes up for grabs including

4k Televisions (rewriting the rulebook when it

comes to quality of image!), iPads, PS4’s, Amazon

Vouchers, Coffee Machines, Discount Vouchers,

iPhones, Match day drinks and World Cup Replica

Shirts - all perfect for that World Cup build up!

HowToPlay!To play is simple, place an order from any of the

suppliers products listed below (see the football

icons in the price list) and you will receive your

scratchcard free in the post. Simply scratch the

silver foil off, if three matching icons are revealed

then you are a winner!

Contact your local representative for immediate

clarification of prize, & the goods will be dispatched

immediately!

MoreReasonsToScore

WithMercado!

The more you buy the more cards

you get – it’s that simple!

° Hundreds of products qualify

° Largest Stockholding in UK

° Best Supplier Support

° Nationwide Delivery Service

TERMS&CONDITIONS1 All qualifying product must be of first quality and invoiced during the period 1st March – 31st May 2014. 2 No claims will be accepted after 30th June 2014. 3 Only bona fide flooring

retailers & contractors can take part in this promotion 4 All claims will be verified and are subject to gift availability. In the unlikely event that the gifts shown are unavailable, alternative will

be supplied with a comparable or higher specification. No cash alternative is available. 5 It is the responsibility of the claimant/recipient to notify HM Revenue & Customs where appropriate.

6 Full Rolls, remnant orders and accessories are excluded from the offer. 7 Applicable to UK mainland customers only.

092_OBC_IM_0314 27/2/14 15:00 Page 1

Documents

Interiors Monthly March 2014