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FURNITURE FLOORING BEDS CARPET RUGS ACCESSORIES Interiors monthly first for furniture, flooring and accessories August 2014 Awards 2014 The winners revealed The Flooring Show Preview

Interiors Monthly August 2014

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The August 2014 issue of Interiors Monthly reveals the winners of the Interiors Monthly Awards 2014; explores why online isn’t the route to a quick profit; finds Limited Edition’s global influences; looks at a new bed brands and a different look for iron; examines why service matters in the protection market; previews The Flooring Show and reviews the Manchester Furniture Show. Plus the latest industry news, comment and new products.

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Page 1: Interiors Monthly August 2014

F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S

Interiorsmonthly

f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s

Aug

ust2

014

Awards 2014The winners revealed

The Flooring ShowPreview

Page 2: Interiors Monthly August 2014

UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE

CLASSIC BEAUTYCONTEMPORARY DESIGN

LEADING THE WAY FOR CUSTOMER SERVICE WITH INDEPENDENT RETAILERS

TCS - Solely Committed to Serving Independent Retailers

tcsimports.com

Upholstery Dining Bedroom

AWARDS 2011

WINNER

AWARDS

WINNER 2014Voted Best Customer Service 2014

Page 3: Interiors Monthly August 2014

EDITOR’S COMMENT

www.interiorsmonthly.co.uk 3

Encouraging signs

Andrew KiddEDITOR

Sealy: the world’s number onebed brand.Visit: www.sealy.co.uk

Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 441 130 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 441 130 E: [email protected]

Published by Interiors Media LimitedMinerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NPT: 01732 441 130 F: 01732 362 919E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236

F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S

Interiorsmonthly

f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s

Aug

ust 2

014

Awards 2014The winners revealed

The Flooring ShowPreview

There have been some encouraging salesfigures from major retailers recently whichsuggest that consumers are once againspending on their homes.

Admittedly, some of the figures are againstweak comparisons because last summer’sweather saw people heading to the beach orlake rather than the retail park, but it’s stillencouraging – even if consumers do need apromotion of some sort to convince them.

While GfK's UK Consumer ConfidenceIndex dropped back into negative territory inJuly, after being positive for the first time inalmost a decade in June, it too offeredencouragement. The survey of more than2,000 people found that those thinking it

was a good time to make a big ticketpurchase such as furniture or white goodswas 18 points higher than a year ago.

As consumers and voters we hear mixedmessages on how far economic recovery hasspread and a worry is that 2013 will repeatitself, albeit a little later in the summer, if therecent fine weather that most of us haveenjoyed recently continues into August.

Will it deter people from following throughon those purchase plans? After all, a trip tothe seaside or park is a lot cheaper. Anyonefor some rain?

Congratulations to the winners of theInteriors Monthly Awards 2014. Their detailsare revealed from page 25 onwards. Theseretailers, manufacturers, suppliers, buyinggroups and others are your winners (with a few new awards this year chosen by me).My thanks again to everyone who voted.

Well done to all of those involved insupporting the 58th Kidderminster CarpetManufacturers National Golf Tournament,sponsored by Mr Tomkinson for the first time.The event raised £8,000 for charity, whichwas split evenly between The FurnitureMakers’ Company and Macmillan CancerSupport.

While there are indicationsthat consumers have beenreturning to stores, thesummer sunshine may yet play a role in the overall performance

Page 4: Interiors Monthly August 2014
Page 5: Interiors Monthly August 2014

CONTENTS

www.interiorsmonthly.co.uk 5

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INSIDE THIS ISSUENEWS

6 Corndell bought but WBH seeks buyer

8 United Carpets sees sales soften after growth

12 Cavendish production move

FEATURES

22 Retail

Why online isn’t the route to a fast buck

25 Interiors Monthly Awards 2014

The winners are revealed

98 Rugs

The global influences on Limited Edition

104 Beds and bedroom

A different look for iron and a new brand

112 Protection

Why service matters

120 Preview

The Flooring Show

129 Review

Manchester Furniture Show

REGULARS

15 Warranties

16 New products

NEXT ISSUE

Bed Show preview

The Flooring Show guide

Living and dining focus

INTERIORS MONTHLY AUGUST 2014

Page 6: Interiors Monthly August 2014

NEWS

6 Interiors Monthly August 2014

The search for a buyer for failedcabinet company WoodberryBrothers & Haines is continuingwhile rival Corndell Furniture has been bought out ofadministration.

Corndell has been bought byCorndell Quality Furniture, acompany backed by two ofCorndell’s largest suppliers andformed six days before Corndellentered administration. TheWitney, Oxfordshire, company hadrun out of cash and credit.

Administrators FRP Advisorymade 31 of Corndell’s 115 staffredundant but was able to retainthe rest of the employees as ittraded the firm during the saleprocess. It was approached by 30interested parties and sent information to a dozen of them.

‘We proceeded with an offer from Corndell Quality whichis backed by two of the largest suppliers to Corndell. Whilethe suppliers in question suffered their own losses due tothe failure of Corndell Furniture, they recognise theunderlying value in the business and were keen to invest totake the ongoing business forward. We are aware that keycustomers and suppliers are supportive of the acquisitionwhich sees the long-term future of Corndell secured,’ saysGeoff Rowley, FRP Advisory partner.

Steve Jackson, Corndell Quality director, says: ‘The pastweeks have been challenging but thanks to our loyal staffand supportive retail partners we continue to trade asnormal, fulfilling our strong order book. Under newownership we now have the financial strength and stabilityto build a stronger and more profitable business.’

Corndell Quality’s board is made up of Jackson and CyrilFogel, both former directors of Corndell Furniture, andDavid Hudson.

Administrators for WoodberryBrothers & Haines say they havereceived ‘numerous’ expressions ofinterest but had yet to secure abuyer for the cabinet company.The owner of the Caxton, BathCabinets and WoodberryBathrooms brands appointedPricewaterhouseCoopers asadministrator on 2 July after failingto find a buyer or secureinvestment.

WBH made a pre-tax loss of£986,385 from sales of £12.18m inthe year to 31 December 2012,according to its most recentaccounts. This compares with a lossof £1.66m from sales of £13m theprevious year. It finished 2012 withjust £267 in the bank and bank

loans and overdrafts of more than £2.18m.All but 12 of its 175 employees were made redundant. ‘Since appointment the administrators have worked hard

with the support of certain key customers and suppliers tofulfil some outstanding orders from finished goods stockusing the few remaining employees. This has been done toenable discussions to take place with parties who haveexpressed an interest in acquiring the business and assets,which have been numerous. So far, despite interest shown,no investment into, or sale of the business, has beenconcluded,’ says a PricewaterhouseCoopers spokesman.

Meanwhile, the administrator of Paul Simon has hiredMetis Partners to sell the failed chain’s brand and otherintellectual property after being unable to find a buyer.Metis has previously been involved with the IP assets ofAllders, Ortak, Land of Leather, Johnson & Johnson and MFI.IP assets in the Paul Simon sale include a broad range ofdomain names, goodwill in the brand and reputation andthe ecommerce website content.

Caxton’s London bedroom

G Plan Upholsteryhas recruitedStephanie Hildonas its first branddirector.

Hildon has spent her careermainly in the fast movingconsumer goods industry,

working on brands includingJohnson & Johnson, Cadbury,Colgate, Allianz and Bupa.

Ian Oliver, G Plan andParker Knoll chief executive,says: ‘Stephanie has a wealthof experience that G Plan willbenefit from immensely.’

Carpetright saw ‘small butsteady improvements’ in UKsales growth in May and June,‘with this trend acceleratingsignificantly during July,assisted by weak comparativesin 2013,’ says the company.

Like for like sales were up

6.1% and total sales rose by5.2% in the 13 weeks to 26July. ‘Implementing market-beating promotions’ meantgross profit margins fell by2.6%. This will see full yearmargins drop by between0.5% and 1%.

Upswing for CarpetrightBrand new director

Corndell saved but searchgoes on for WBH buyer

Page 7: Interiors Monthly August 2014
Page 8: Interiors Monthly August 2014

NEWS

8 Interiors Monthly August 2014

United optimistic despiteseeing spring sales softenSales have softened in the past quarter for United Carpetsfollowing a major increase in profits.

The chain saw like for like flooring sales fall by 2.2% in the16 weeks to 17 July and bed sales by 3.6%, with an overalldrop of 2.3%. This compares with a rise of 2.2% in the yearto 31 March. During that year pre-tax profits were £940,000,compared to £250,000 in the six months to 31 March 2013because of United’s change of year end. Sales were £55.7m.

United continued to close weak branches during theperiod, with numbers reducing from 64 to 59. Two morehave closed since March and a further five which areunderperforming or where agreement cannot be reachedwith the landlord, are likely to close within nine months.

Peter Cowgill, chairman, says the chain ‘is no longer held

back by a significant tail of weaker stores which historicallyhave impacted heavily on profit margins and demanded adisproportionate amount of management time.’

Lease renegotiations saw rent reductions, improved breakclauses or the elimination of significant, potential, historicdilapidation commitments, or from a combination of all ofthese on 52 of the stores. The chain is also looking to trial asmaller store format.

‘Our base is stronger. We have removed the majority ofthe weaker stores from our portfolio, we have no debt andan improving balance sheet. Trading has been a little patchybut we believe the overall picture is generally movingforward, underpinned by higher levels of employment and amore active housing market,’ Cowgill adds.

Mix and matchrange for ArgosArgos has a new interiors brand – Heartof Home – launched with its latestseasonal catalogue. It offers more than1,200 products so shoppers cancoordinate across the home.

The exclusive ColourMatch rangeoffers more than 700 products availablefor all rooms in the house in a choice of16 shades across pastels, neutrals andbrights, plus spots and stripes.

Habitat remains a major brand for thechain in its 50th anniversary year, with1,300 products.

Some 10,000 prices have been reducedor held in the latest catalogue.

ColourMatch bentwood chair

Five for January Furniture ShowThe January Furniture Show will have afifth hall, the organiser has confirmed,after the event sold out halls 1, 2, 3 and3A at the NEC.

As Interiors Monthly reported in March,organiser Furniture Fairs will expand the13-15 January show into the Pavilion hallto accommodate manufacturers andsuppliers on the show’s waiting list. Halls4 and 5 of the NEC are unavailable.

The show is to be officially opened byStephen McPartland MP, chairman of theAll-Party Parliamentary Furniture IndustryGroup.

The 2016 event will revert to aweekend opening, with the possibility ofThe Lighting Show returning.

Sister event, the Manchester FurnitureShow, is to opt for a three-day schedulenext year, running from Sunday toTuesday. The intention is to concentratevisitor footfall across the three daysrather than the current four, which has

low visitor numbers on the final day.Meanwhile, buying group AIS has

confirmed that its January furnitureevent will overlap the January FurnitureShow next year.

There had been rumours circulatingthat the NEC event’s decision to move toa mid-week schedule to avoid clashingwith IMM Cologne meant that AIS’sCranmore Park exhibition venue wasalready booked.

But, David Standing, AIS commercialdirector told Interiors Monthly that TheFurniture Show would run alongside theNEC event, as it has done in previousyears.

‘It is sensible for us to overlap as manyvisitors will want to do the shows at thesame time and ours has some exclusiveexhibitors,’ he says.

Monday 12 January will be for AISmembers only and 13-14 January formembers and non-members.

Flooring distributor Green TreeDistribution has launched a tradecommerce website, as part of itsexpansion plans.

www.greentreedistribution.co.uk willallow customers to access exclusiveproducts and prices.

‘The launch of the new trade website is another development in reaching outto our customers, providing them with24/7 access to our products and services,as well as company news anddevelopments ’ says Kevin Lapthorn,Green Tree md.

Trade website for Green Tree

Page 9: Interiors Monthly August 2014
Page 10: Interiors Monthly August 2014

Top marks with DISTINCTIONThis luxuriously textured yet affordable carpet,offers unparalleled comfort and softnessunderfoot. Distinction means you can pass theconsumer test with flying colours as this brandnew range offers the first chance to sample anexciting new palette of colours that will be thecentre of future ranges. Building on the successof the established Santorini collection, Distinctionoffers a heavier weight trade­up opportunitywith a smart 50oz, 2 ply Stainaway polypropylenecarpet in four and five metre widths. This cutpile carpet will enhance any home and even

inspire the consumers décor planning aroundthe floor. Combining top performance backedby a 20 year stainaway warranty and a 20 yearwear guarantee. Seven of the fourteencolour options are brand new to AssociatedWeavers and make Distinction distinctivelydifferent in choice and consumer appeal.

Be one of the first to make your mark withDistinction ­ ask your Associated Weavers salesmanager for samples today.

New colours. New Sales.Fashion trends are ever evolving and each year we see new fashion colours that often donot transfer to the floor. Associated Weavers like to give its best selling core ranges a ‘fashionupdate’ every two years. Not only do we introduce the new exciting colour trends of theday but also dispense with the colours of yesterday. It also gives us the opportunity torefresh tired hard worked sampling to give that new and exciting come and buy me look andfeel. Look out for the new Associated Weavers fashion updates so far this year. Tuftex Twist,Everest Twist , Santorini and Temptation have all had the fashion make over and are nowavailable to buy. As well as the colour trends of 2015 these ranges are all part of our Stainawaywarranty programme giving more reasons to be the choice of todays fashion conscious buyer.

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With total room make-overs becoming more and more popular our next daysampling service is being used by even more Associated Weavers retailers.

• Next day delivery by 1 st class post on all orders received by 2.00pm.

• Up to four 10cm x 10cm samples are labelled with your range name and colour.

• Details of your store are sent with the samples for the customer to returnand make a purchase.

• Helping your customer select their carpet and match fabrics,paint and wall coverings.

Please use the following contact details:Email: [email protected]: 01422 431107

NEXT DAY SERVICE

Page 11: Interiors Monthly August 2014

DistinctionLuxury and colour merged together

Distinction alongside Everest Twist and Santorini gives you the ultimate Good,

Better, Best choice. A winner before it appears in store.

Steve KayeSales Manager Associated Weavers

“ ”

Page 12: Interiors Monthly August 2014

NEWS

12 Interiors Monthly August 2014

Cavendish in production moveCavendish Upholstery is movingproduction of its independent sectormodels to sister company Collins andHayes.

The switch is part of a plan forCavendish to concentrate on itsmultiple and online markets.

Production of some of thecompany’s bestselling models, such as Pandora and Carlo, has alreadyswitched from Chorley, Lancashire toSt Leonards on Sea, East Sussex, withthe aim of all of the independents’models coming from the Collins andHayes factory by September.

The products will retain theCavendish name and will cater toexactly the same area of the market ascurrently. Collins and Hayes’ offer willremain unchanged.

Martin Huggins, Collins and Hayesmd, says the move signifies a renewedfocus on design, delivery and service.

‘Collins and Hayes has a reputationfor the highest quality and servicewhich we are delighted to bring to the

Cavendish brand. Over the comingmonths Cavendish customers will seeexciting new designs developed andwe hope they will be impressed by ourcommitment to outstanding deliveryand service,’ he says.

Mark McCann, Cavendish md, says:‘We are delighted that Collins andHayes has taken on our long-standingindependent customers and willcontinue to provide the level ofquality and service required in thisimportant sector.’

He says the move has freed upresources in design and development,production capacity and relationshipmanagement within Cavendish toensure the digital and multiplecustomers it supplies are providedwith the highest levels of service andquality they have come to expect.

‘This strategic move will giveCavendish the platform to help secureits long term future and strengthenthe growth of UK upholsterymanufacture,’ he adds.

Cavendish’s Amethyst

Young talentTwo young furniture designers have wonawards at this year’s New Designersshow.

Kit Shadbalt from Bucks NewUniversity’s contemporary furnituredesign course, won the John Lewis awardfor Design Excellence and Innovation forhis Ease Trestle, a table designed to bechanged and adapted to save space.

It was praised by the judges as ‘abeautiful and innovative interpretation ofa traditional trestle design, well-resolvedand ready to manufacture. Kit is a clearlyvery talented designer.’ He won £1,000and a meeting with John Lewis.

Douglas Pulman, from PlymouthUniversity’s 3D design course, won the100% Design award for his Bracefurniture range.

‘The focus for this range is in the use ofdesign engineering to create the bracketmechanism. We also felt that the use ofcontrasting materials led this product tobe visually appealing and commerciallycompelling,’ said the judges.

‘I use a design process that starts withthe development of the bracket or bracebefore naturally developing the furniturepiece from there. I use the properties ofthe materials to their full and am pleasedthat people can appreciate my approachand relate to the work despite itssimplistic style, says Pulman.

He won stand space at 100% Design’sEmerging Brands section.

Kit Shadbalt with hisEase design

Douglas Pulman withhis Brace design

PHO

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Page 13: Interiors Monthly August 2014

For further information or to request a catalogue contact us on0121 506 4888, [email protected] or vist our extensive showroom in

Wednesbury. We are open Mon - Fri 8am - 5pm (4:30pm Cash & Carry)

COMPREHENSIVE PRODUCT RANGE - FIRST CLASS SERVICE - OUTSTANDING VALUE

Charles Occasional Itemsin Oak Effect Veneer with Walnut Trim

Prado 4’6” Bed in Dark Brown FabricShown with Regent Bedroom Items

Charles Occasional

Tempo Two SeaterDark Brown Fabric

www.seconique.co.uk

Corona Panama Lollipop

Page 14: Interiors Monthly August 2014

Graham Harris - G eneral Manager Tom Mack ie Nor thern - S ales ManagerTERRITORY MANAGERS & SALES AGENTS

Watch our amazing film showingEasyLiving and a food stain simplywiping away.

www.manxcarpets.co.uk

TERRITORY MANAGER COVERED BY POST CODE CONTACT NUMBER EMAIL

Simon Hastings SL, WD, EN, CM, N, HA, NW, UB, E, IG, RM, SS, CO, 07799 772992 [email protected], LU, MK, SG, CB, IP, NR.

Rob Shergold SW, SE, EC, TW, DA, BR, KT, SM, CR, TN, GU, RH, BN, 07974 310952 [email protected], ME, PO, SO.

Paul Brown WR, DY, WV, B, WS, CV, NN, LE, PE. 07973 783532 [email protected]

John Binnie TD, DG, KA, ML, EH, PA, G, FK, KY, PH, DD, AB, IV, KW, 07976 844792 [email protected], HS.

Martin Yates SY, TF, LL, ST, CW, SK, CH, WA, L, M, WN, BL, OL, PR, 07778 260763 [email protected], IM, FY.

Gordon Ballantyne RG, SN, OX, GL, BS, BA, BH, DT, HR, NP, CF, LD, SA. 07976 641368 [email protected]

TBA LS, HX, HD, WF, DN, HU, S, DE, NG, LN. 07793 944160

John Pringle BD, HG, YO, LA, CA, DH, TS, SR, NE, DL. 07779 140781 [email protected]

Tony Owen (agent) TR, PL, TQ, GY, JE, EX, TA. 07971 362087

Norman Gray (agent) BT. 07860 495649home and fax 02890 794667

Natural shades & pinstripe is a refined tailored low level loop withan elegant understated appearance with colourations inspired by

the earth itself. Natural Shades has the ability to enhance the decorof any room creating a modern or classic setting. There is also thepotential to mix & match with Natural Plain Twist to create special

areas of interest.

Let your imagination run wild with CARNABY Multi Width Stripe 1m, 4m & 5man ideal choice that is cost effective and a more economic option for those narrow areas.

With 10 stunning colours from Light Creams to Seductive Reds, the Carnaby range is sure to suit any décor.

Come and have a look on our stand (Hall C stand C10)at the National Flooring Show this September.

W e n o w p r o v i d e aS A M P L E C U T T I N G S E R V I C E

C o n t a c t : 0 1 8 2 7 8 3 1 4 3 4t o o r d e r

Page 15: Interiors Monthly August 2014

WARRANTIES

www.interiorsmonthly.co.uk 15

QOne of my best customers is distraught at the damagethat has been done to her home while she was away.The family was on a six week holiday and had

arranged for what they thought were trustworthy people tohouse sit for them. However, when they arrived back homethey found that the house had been trashed. It’s obvious thatthe house-sitters had a very large party and there are winestains, beer stains,cigarette burns,paint, food stains,excrement stains,broken glass, andscratches on thecarpets, upholstery,beds, curtains andfurniture. Accordingto the neighbours,who complainedabout the noise, the party was held soon after the familywent away and they think the house-sitters left after that.Based on this, and the dates of the post, we think the stainshave been untreated for about five weeks. My customer iscovered by household insurance but some of the items havesentimental value. Is there anything that can be done afterthis length of time?

AOh dear, this really does sound like your worstnightmare. The key issue in these situations is not thelength of time that has elapsed, but whether any

attempt has already been made by the householders to try todeal with the damage themselves. This is particularly the casewith staining as general cleaning solutions might mix with thestains or spread them around further and people often rub thefabric rather than blotting which can damage the fibres. Left in the hands of experts such as the Guardsman Furniture

Technicians and Safeclean Cleaning Specialists this should be aredeemable situation. This is achieved either by individual stainremoval, expert overall cleaning, smart cosmetic repairs,replacement parts or workshop repairs.These are all areas within our expertise and knowing how

distressing this situation must be, Guardsman would be happyto provide some of our technicians to take a look at yourcustomer’s treasured items and see what we can do to help.

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Your questionsansweredHelen Kershaw, Guardsman head of marketing,answers your questions on product protection

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Page 16: Interiors Monthly August 2014

NEW PRODUCTS

16 Interiors Monthly August 2014

1 2

3

4

5

1 Avenue’s fast and simple

sample facility is a great way for

retailers to show they can offer

fantastic levels of service. With

up to three samples sent free of

charge to a customer’s home, a

rapport can be built, safe in the

knowledge that you will be the

first point of call when their

decision is made.

Visit: www.avenue

floors.co.uk

2 Available in four styles, Balta

Broadloom’s Big Hit is

presented in a powerful folder

that punches well above its

weight. In a striking yellow with

bold graphics, the Big Hit folder

can be hung next to the rolls for

maximum impact.

Tel: 00 32 5662 2211

3 T&R Floor Covering

Distributors’ Fusion Flooring

range has 11 wood plank

designs, spanning from Royal

White Oak to deep-toned Willow

Brown Oak and four stone tile

designs. All feature a bevel effect

on all four sides, which adds

depth and detail to the finished

look. To add further definition,

Fusion Grouting, Marquetry or

Feature Strips can be laid.

Tel: 0115 925 7711

4 Leoline has introduced a free

sample service on its website,

allowing retailers to offer service

to customers while maintaining

displays and sample books. The

company is building sample

stocks and up to three samples

can be ordered each time.

Visit: www.leoline.co.uk

5 Already a major supplier to the

domestic market, UK Flooring

Direct has launched a range of

offers and services exclusively

for trade customers to meet

growing demand from the

industry. Services include a

faster delivery service: now

down to less than 24 hours, and

access to an unlimited free

sample service.

Tel: 0844 327 0000 ���

Page 17: Interiors Monthly August 2014

Kingsmead CarpetsRelay Park, Relay DriveTamworth, B77 5PR. UK

Tel: +44 1827 831424Fax: +44 1827 831425

[email protected]

Come and visit our stand C13/27 to see the latestWool and Clean Easy Offers as well as the 'Cave' offering

discounts off regular and discontinued roll ends

Incorporating

Page 18: Interiors Monthly August 2014

NEW PRODUCTS

6 7

8

9

10

6 Kersaint Cobb’s Silk Touch is

made from bamboo fibres

and is divinely soft to the

touch. Bamboo fibre is prized for

its hypoallergenic qualities and

humidity regulating properties.

With its silky look and luxurious

underfoot comfort, it adds a

touch of elegance to any

bedroom.

Tel: 01675 430 430

7 Started in 2001 by Rosario

Parrinello, Made a Mano is based

in Caltagirone, Italy specialising in

working and processing clay and

lava stones. Lava stone doesn’t

change shape or deform with a

change in temperature. It doesn’t

retain impurities nor is it damaged

by the use of acids or abrasive

substances. It doesn’t stain and has

a high thermal performance.

Visit: www.madeamano.it

8 Sandringham Carpets has

added the long pile Palm Beach

to its Inspiration collection. It is

available in 2m, 3m, 4m, and 5m

widths and 12 shades, including

Rob Roy (pictured).

Tel: 020 8800 8880

9 Team 7 has updated its classic

Mobile range of childrens’ bedroom

furniture with more finishes.

Mobile’s chemical free natural wood

products have been a source of

trust, safety and fun in children’s

bedrooms for more than 30 years.

Visit: www.team7.at

10 Arketipo’s Miss Malice chair is

characterised by thin metal legs and

has a vintage look, especially when

covered in leather. The roundness

of the padded seat and back gives

a soft and cosy line to the chair.

Visit: Arketipo.com ���

18 Interiors Monthly August 2014

Page 19: Interiors Monthly August 2014

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MoOD is organised by Textirama vzw,

Poortakkerstraat 90, BE-9051 Gent, Belgium

Phone +32 9 24 38 450 - fax +32 9 24 38 455

email: [email protected]

moodbrussels.com

twitter.com/moodbrussels

facebook.com/moodbrussels

International Trade Fair for Producers of

Upholstery, Window & Wall Coverings

Moving to the gorgeous

Hall 5, the Patio and Hall 8

The Finest Fabric Showis in Brussels,September 9 -10 -11, 2014

Contact Gareth Price • Tel: +44 (0) 7974 209761

www.LynchSales.co.ukCopyright 2014 Lynch Brothers Licensing Corporation

“The total sales for the event was £200k over what was budgeted for, and this was achieved thanks to the hard work of your sales co-ordinator, Mr. Ray Lewis, who again was outstanding and tireless in

his efforts to achieve a successful event.”Robert Chrystie

Chrysties Furnishing Centre, 30th May 2014

“This is the third event that you have managed for us, and indeed, we have used the competition

in the same industry. We will certainly be knocking on yours and Mark’s doors when we are ready

for the next event.”Andy Burgess

Furniture & Bedding Superstore, 30th May 2014

“I would like to thank you and your team for the superb job that you did in managing our closing down sale. The sale achieved results

substantially above my expectations and it was “mission accomplished”. This success was largely

due to the endeavors of your sale co-ordinator, Kevin Boast.”

Alex WyllieWyllie & Mar, 29th May 2014

Contact us for details and receive a special, 100th anniversary commemorative gift. Plus, if

you hold a Lynch Sale during 2014 you’ll become eligible for our Grand Prize of a trip for two

to Ireland!

100 Years of Results and Profits!

y , y

Page 20: Interiors Monthly August 2014

NEW PRODUCTS

20 Interiors Monthly August 2014

11 12

11 Axil’s Mythos bed combines round lines of the

headboard and the simplicity of the base. The

padded headboard and frame give a soft and visual

use. Leg finishes include ash, wenge, grey, white or

beige open-pore stained.

Visit: www.axil.it

12 Emporium’s polypropylene Drum floorlamp is

pearly white with a choice of red or blue decoration.

Visit: www.emporium.it

13 Softhouse’s wide Tobia sofa has enveloping and

seductive lines covered with dove-grey velvet, with

the shaped back increasing the feeling of welcome

and comfort.

Visit: www.softhouse.pisa.it

14 Seams is a collection of five large ceramic

containers designed by Benjamin Hubert for Bitossi

Ceramiche. Slip casting allows it to create mass-

produced products with one-off details without a

secondary decorating process.

Visit: www.bitossiceramiche.it

15 Influenced by the 1950s, Munna’s Sophia

sofa has a wingback design and cone-shaped feet

available in brass, nickel or copper. In fabric or

leather, the collection includes a coordinating

armchair.

Visit: www.munnadesign.com

13

14

15

Page 21: Interiors Monthly August 2014

Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed

to keep carpets looking good and feeling fabulous for longer.

The Tredaire range features outstanding levels of comfort and performance so every carpet gives that ‘on air’ feeling. That’s why Tredaire

is the UK’s biggest selling underlay brand - the market leader!

@interfloor101706 238 810 interfloor.com

Page 22: Interiors Monthly August 2014

RETAIL

22 Interiors Monthly August 2014

NofastbuckOnline retailing requiressignificant investment

‘There is a common misconception thatonline selling is an easy way to make afast buck, but the reality is quitedifferent. Retailing online is full ofcomplexities, regulations and difficultiesthat mean entering it must be seriouslyconsidered, weighed up and analysed,’says Josh Ashby, UK Flooring Directcommercial director.

The first thing to consider is thewebsite itself. The complex nature offlooring, where there are many differentselling options for one SKU, means thatpopular template-driven platforms aren’treally useful and so a bespokeecommerce environment needs to becreated. This requires significantinvestment, developing a platform and

systems to deliver the experience thecustomer requires is hugely expensive.

Ashby says one of the biggestobstacles to overcome is the tactility offlooring as purchase. Consumers like tobe able to see, touch and explore theactual product. Photographs are notadequate as a decision maker for mostpurchasers. Therefore, sampling is anecessity. The per unit cost of this issurprisingly high, particularly given thatfree sampling is part of the serviceconsumers expect and that squares ofwood or vinyl are not that cheap to post.

‘At UK Flooring Direct we offer eachcustomer three free samples, multiplythat by several thousand requests amonth and it becomes a sizeableoperational overhead, but a completelynecessary one to the success of thewebsite,’ he explains.

The Internet is a highly competitivemarketplace and it is becomingincreasingly difficult to maintain aprominent position on search results.Google is now too powerful for thesimple tag workarounds of old andsignificant investment is required to keepwebsites towards the top of the rankings,says Ashby.

Search Engine Optimisation nowinvolves multi-media, social media,blogging, working with other websitesand more. It requires full-time staffingand a dedicated strategy with firm goalsin mind. Plus, there are the costs ofonline advertising and digital marketing.There is no natural pull from a high street

Above: UK Furniture Direct sends outthousands of samples a monthLeft: Country Oak

Page 23: Interiors Monthly August 2014

RETAIL

www.interiorsmonthly.co.uk 23

or out of town retail development location: each customer has to be earnedand hard fought.

‘Delivery too is fraught withcomplexities and with our straight fromstock business model, which facilitatesfast UK-wide delivery, we hold hugeamounts of flooring at our Coventrywarehouse and headquarters. It isabsolutely necessary for us to hold ourflooring in stock, where a high streetretailer can still give a good customerexperience with very little, if any, stock atall,’ he says.

He stresses that delivery partners mustbe reliable. Unlike smaller packages,which can be left with a neighbour orredelivered, flooring requires someone to

be in. A purchaser may well take a day offwork, so a failed delivery must beavoided.

‘Working closely with delivery partnersand looking at areas that can beimproved is a continual part of ourbusiness strategy,’ says Ashby.

He reckons that regulations for onlineretailing are far tougher than for itsphysical counterpart.

The Distance Selling Regulationsenforce a minimum seven-day cooling-off period for any purchaser. The goodsdo not have to be faulty to be returned,consumers can just change their mindand the company is obliged to take theflooring back and refund them the costof their purchase.

‘How often does this happen in a highstreet or out of town store?’ he asks. ‘Weare also closely monitored in terms ofhow we present and advertise pricing,sales and more. In short, we have to bevery aware of how we present to andtreat our customers throughout theentire purchase process.

‘While we have become one of theUK’s fastest growing companies, it hasnot been just because we entered onlineretailing and have ridden the wave. It isbecause, like any successful business, wehave invested heavily in our operationsand are committed to reinvestment anddevelopment to keep us at the forefrontof Internet flooring retailing,’ adds Ashby.Visit: www.ukflooringdirect.co.uk

‘We have to bevery aware of how we presentto and treat ourcustomersthroughout theentire purchaseprocess’

Above: Holding stock is vital for the retailerRight: Galleria Heritage

Page 24: Interiors Monthly August 2014

Axminster Carpets™

feel for any interior décor.

Page 25: Interiors Monthly August 2014

SealyHybrid PocketUltima 2800

Page 26: Interiors Monthly August 2014

AWARDS

26 Interiors Monthly August 2014

Best Furniture Retailer (1-2 stores): PonsfordBest Flooring Retailer (1-2 stores): MilnersBest Furniture Retailer (3 plus stores): GlasswellsBest Flooring Retailer (3 plus stores): Martin Phillips Best Online Retailer: LoafBest UK Furniture Manufacturer: Westbridge Furniture Best UK Flooring Manufacturer: Furlong Flooring Best Overseas Furniture Manufacturer: WiemannBest Overseas Flooring Manufacturer: Balta BroadloomBest Customer Service (Furniture): TCS ImportsBest Customer Service (Flooring): Ulster CarpetsBest Carpet Manufacturer: Cormar Carpets Best Leather Upholstery Manufacturer: NatuzziBest Laminate Manufacturer: Quick-StepBest Fabric Upholstery Manufacturer: Ashley Manor Best Rug Supplier: Think RugsBest Recliner Manufacturer: EkornesBest Underlay Manufacturer: Ball & Young Best Bed Manufacturer: Sealy UKBest Solid/Engineered Wood Manufacturer: Kährs (UK) Best Luxury Vinyl Supplier: Karndean Designflooring Best Children’s Furniture: Gautier UK Best Vinyl Manufacturer: IVCBest Accessory Supplier: Gallery DirectBest Accessory Supplier (Flooring): InterfloorBest Fabric/Soft Furnishings Manufacturer: PrestigiousTextiles Best Bedroom Manufacturer: RauchBest Home Entertainment: Jual Furnishings

Best Living Room Manufacturer: G Plan Cabinets Best Dining Room Manufacturer: Willis & Gambier Best Furniture Buying Group: AISBest Flooring Buying Group: SMGBest Furniture Wholesaler: Julian BowenBest Flooring Wholesaler: Floorwise Group Best Marketing Support (Furniture): SilentnightBest Marketing Support (Flooring): Wools of New Zealand(UK) Best Furniture Exhibition: IMM Cologne Best Flooring Exhibition: The Flooring Show Best Furniture Website: SilentnightBest Flooring Website: BalterioBest Software Supplier: RetailSystem.com Best Finance Provider: CreationBest Supply Chain/Logistics Company: CEVA Logistics Best Business Support (Furniture): Vale-BridgecraftBest Business Support (Flooring): Flooring One Best New Supplier: ArkanaInnovation of the Year: Wool Owners WarrantyEDITOR’S CHOICEInnovation In Furniture: Re-Vive Recliner, Natuzzi Innovation In Flooring: iSense, Associated Weavers Flooring Brand 2014: BrintonsFurniture Brand 2014: Ercol Furniture Sustainability (Flooring): ModuleoSustainability (Furniture): HypnosOutstanding Performance: Adam Carpets Best Furniture Export Support: Polish Foreign Trade

After months of voting, the winners of the Interiors Monthly Awards 2014 have been decided.The companies listed below are among the finest retailers, manufacturers and suppliers in theinteriors industry. Over the following pages you can read more about the category winnerschosen by you, and some new Editor’s Choice awards. Covering all aspects of the industry, theyare united by their desire for excellence. Congratulations to all the 2014 winners.

Page 27: Interiors Monthly August 2014

AWARDS

www.interiorsmonthly.co.uk 27

Since Harry Ponsford opened a shop inthe front room of his house in theSheffield suburb of Heeley in 1893, thecompany has been family-owned.

‘Business is going from strength tostrength – the days of furniture stores arenot numbered in the face of onlinecompetition,’ saysAdrian Ponsford,Ponsford md andHarry’s grandson.

‘We own ourpremises and arefinancially sound.’

Ponsford covers60,000sqft and hastens of thousands ofproducts on display.

Adrian isparticularly proud of the care takenwith deliveries. All

products are unpacked and inspected –regardless of how good the packagingis – and then repacked in Ponsford’s ownpackaging. ‘I don’t want any complaints. I want customers to come away with agood feeling,’ he says.Visit: www.ponsford.co.uk

PonsfordBest FurnitureRetailer (1-2 stores)

GlasswellsBest FurnitureRetailer (3 plus stores)

Since Jerry Glasswell and his son Leslieopened the first Glasswells store in BurySt Edmunds in 1946, the Glasswells’philosophy has been to provide qualityfurniture through an amazing service, aservice that stands out from the crowdand one that is true and trusted.

Its flagship 100,000sqft Bury StEdmunds store is the largest homefurnishings store in East Anglia and it hasa large store in Ipswich and smallerstores in Haverhill and Saffron Walden.

Glasswells’ brands read like a Who’sWho of the furniture, flooring andhomewares sectors and the companyremains at the heart of the communitiesit serves by supporting local charitiessuch as East Anglian Air Ambulance andSt Nicholas Hospice.

The company has installed almost1,000 solar panels on the roof of the Bury

St Edmunds store in one of the largestrooftop solar PV installations in EastAnglia. ‘The panels should significantlyreduce the amount of electricity weconsume from the national grid. We haveanother large store in Ipswich and a76,000sqft warehouse on the east side oftown, which could both be consideredfor the same sort of thing in the future,’says Paul Glasswell, Glasswells md.

‘This is a large investment for thecompany, however, the long termbenefits to the environment and thereduction in our carbon footprint overthe next 30 years are certainly worth theinitial outlay. This venture identifiesGlasswells as a forward thinking,progressive and environmentallyresponsible organisation within EastAnglia,’ he adds.Visit: www.glasswells.co.uk

Glasswells through the ages

Ponsford covers 60,000sqft in two buildings

Page 28: Interiors Monthly August 2014

AWARDS

28 Interiors Monthly August 2014

Milners began selling from a van in 1991before opening a small store in theaffluent village of Ashtead, Surrey. Thecompany now sells curtains from thatstore with flooring and waterbeds soldfrom the larger premises across the road.

Last year the company marked the10th anniversary of it joining theGreendale buying group, and GarryMilner, Milners md, remains as convincedof the benefits of membership as he waswhen he joined.

‘All the staff are geared up to sellGreendale. You can’t go wrong really, it’sa debranded buying group and we’veonly got one other member close to usso it makes sense as we get a bettermargin. We choose to have quite a lot ofGreendale products but there are a lot

Martin PhillipsBest FlooringRetailer (3 plus stores)

LoafBest OnlineRetailer

In 1981 the lateMartin Phillipsopened his firstcarpet store inNewtownards,County Down.

There are now seven Martin Phillipsstores making it the largest independentflooring retailer in Northern Ireland.

In 2007 it opened a dedicated woodflooring and rug store in Newtownards tocomplement the carpets and vinylsalready sold there and also increased thewood flooring products in the other sixstores, which now also stock rugs.

Although Phillipspassed away in2006, his vision and commitment to customer service

continues. ‘Thanks to our staff we were still

able to implement the processes hecreated. We have been able to grow and develop the brand year-on-yearbecause we have recognised what our customers want and have reacted to it,’ says Donald Mercer, Martin Phillips md.Visit: www.martinphillipscarpets.co.uk

we don’t take if we don’t think it fits with the store. We are a mid to top endretailer, we’re not budget end. We start at£12.99 for our carpets and sell lots atover £50 a sqm.

‘Greendale is our largest supplier. Wedo well over £100,000 a year withGreendale, it’s grown every year since wejoined,’ he adds.Visit: www.milners.com

‘Following on from our enormoussuccess in the online market, we nowwant to establish a physical presence tocomplement our etail offer. While Loafhas experienced rapid sales growth yearon year since our 2008 start-up, we wantour customers to be able to interact withour growing range of products, whileretaining our unique approach toretailing,’ says Charlie Marshall, Loaffounder.

Online furniture and homewaresretailer Loaf is to target showrooms of4,000sqft – 12,000sqft as it looks for 10outlets in London and the South East.

The retailer wants to open fivebranches in ‘prominent south-west

London locations’ in the next three yearsand five more in the South East by theend of 2017.

It wants to uphold its reputation fornon-conformist retailing by setting upLoaf Shacks, breaking from thetraditional formal setting by launchinglarge, informal showrooms. ‘The LoafShacks will operate in a manner thatreflects our products: relaxed and easy-going, but without ever compromisingon the high quality standards that defineLoaf as a brand,’ he adds.

Marshall sold a minority stake in Loafto Monsoon founder Peter Simon inJanuary.Visit: www.loaf.com

Value is the central message in Martin Phillips’marketing

Milners’ Ashtead store

Souffle sofa

MilnersBest FlooringRetailer (1-2 stores)

Page 29: Interiors Monthly August 2014

AWARDS

www.interiorsmonthly.co.uk 29

FurlongFlooringBest UKFlooringManufacturer

‘We’d like to extend our gratitude to thereaders of Interiors Monthly for votingFurlong Flooring the Best UK FlooringManufacturer for 2014. This awardreflects the support from our customersand the determination of all the staff atFurlong, which has hugely contributed towhat has been a major change in thestrategy of this business and withoutwhom we could not have achieved whatwe set out to,’ says Peter Sharpe, Furlongmd.

Furlong was already regarded as agood service provider with good valueproducts, so the forefront of this changehas been in the Regency productdevelopment and the marketing andPOS package it has created to underpinthe product. Bleach cleanable carpet hasbecome the driving force of themarketing of the Regency Carefreebrand; its popularity and demandincreasing as polypropylene carpetbecomes more acceptable, even withintraditional wool retailers.

‘We believe our success rate directlyrelates to us ticking all the boxes andbeing the supplier of choice. Ourproducts are best in class ranging fromentry level to top drawer, our delivery

service is next day, maximum 48 hours,and our complaint factor is the lowestknown. We are clearly meeting our keyobjective of combining the benefits of alow cost manufacturing base with adistributor’s level of service. The supportfrom the customers has beenphenomenal, without which the abovewould not have been achievable,’ saysSharpe.

With double-digit volume increases,the challenge is to maintain the standardin terms of service. Furlong is 96% instock across the ranges, meaning itneeds to have more than three millionsqm of finished product in itsdistribution centres.

‘Driven people that we are, we haveset ourselves a target of 98%,’ saysSharpe.

To do this, and manage its growthrequirements, the company is investingheavily in yarn storage at the Regencymanufacturing site. Later this year it willopen a distribution site at Stonehouse,Gloucestershire. This is expected toincrease stock by two million sqm,ensuring that all ranges and colours arekept at an excellent level. The site willaim to build on what it considers alreadyoutstanding customer service levels, bydramatically increasing the speed of thecutting and packing process with new,state of the art facilities. Supporting this,delivery timescales across all regionswith be shortened with an expandeddelivery fleet.

‘Recognising that productdevelopment is the future of ourbusiness, we have invested in creating asuperb development facility at ourfactory. The dedicated research anddevelopment team is already evolving avery exciting product launch plan ofsome great looking ranges with keydifferential advantages,’ he says.

‘We’re currently launching Dolce Moda– a luxurious, soft-touch range that willslot perfectly into our Carefree Prestige

product range –alongside oursuccessful Eleganceand Opulence carpetranges. With stylishand modern POSdisplays, this fantasticrange is sure to be awinner,’ adds Sharpe.Furlong, tel: 01322 628700

Right and below: Dolce Moda

Bottom: Stonehouse distribution centre

Page 30: Interiors Monthly August 2014

AWARDS

30 Interiors Monthly August 2014

WestbridgeFurnitureBest UKFurnitureManufacturer

‘We are delighted to have won thisInteriors Monthly award, even more sobecause our recent hard work to deliverquality, value and service to ourcustomers has been recognised,’ saysNichola Bell, Westbridge Furniture salesdirector.

The company is a relatively newsupplier to the independent market, onlylaunching into the sector in 2010 withthe introduction of its high end Spiritrange.

‘This was an ambitious undertakingconsidering the climate at the time, butwe were overjoyed with the responsefrom customers and were pleased thatthey appreciated well-made coil-sprungBritish upholstery of a traditional stylebut with a modern twist.

‘Following the success of the Spiritlaunch we introduced our Westbridgerange in 2011. This enabled our existingcustomers to benefit from great value,

family friendly models and enticed newcustomers to join the Westbridge family,’she says.

Last year the Flexsteel collection wasintroduced after securing exclusive rightsto the unique US Flexsteel spring interior.This range offers smaller dimensions anda choice of seating options.

‘Having built up a great portfolio wecan now offer our customers a one-stopshop on all price points and styleoptions, allowing them to reduce theirsupplier base, something they tell usthey are keen to pursue,’ says Bell.

But it hasn’t forgotten the importanceof behind the scenes activity, sheexplains. Each year it strives to improve service levels and has investedheavily in a dedicated service team solely concentrating on independentcustomers, headed by Shona Vance-Lousada, service manager. The team has improved call response times,communication to retailers and thequality of overall service.

‘We are passionate about ourcontinuous improvements on all levels,’she says. ‘With the introduction of ourown transport department in January2014 we are confident that we now offerthe delivery service one would expectfrom a quality British manufacturer. Weare extremely proud that all of ourindependent sector products are madein our three factories in North Wales, andemploying over 750 people keeps us onour toes in terms of keenly sourcingmaterials to enable us to maintain this.

‘But in the main, our success is due toour loyal customer base, and we willcontinue to strive to provide the servicequality and product that their loyaltydeserves,’ she adds.Visit: www.westbridgefurniture.com

Below: Westbridge’s Maxwell

Bottom: Flexsteel’s Arlington

Bottom right: Spirit’s Hendrick

Page 31: Interiors Monthly August 2014
Page 32: Interiors Monthly August 2014

AWARDS

32 Interiors Monthly August 2014

WiemannBest OverseasFurnitureManufacturer

‘Winning the Best Overseas FurnitureManufacturer award for the second yearin a row is a massive boost for everyoneat Wiemann,’ says Peter Hewitt, md ofLitmus Furniture, sole agent in the UKand Republic of Ireland for the Germanbedroom furniture manufacturer.

‘I can’t thank enough all those whovoted for us. We are thrilled anddelighted to know that so many of ourcustomers continue to have confidencein the products and services we offer.’

He says the company has beenworking hard over the past year becauseit recognises that it not only has to offera choice of good products at the rightprice points but also service.

Demand for its national delivery andinstallation service is growing fast whichHewitt says is not surprising because ittakes the hassles from the retailer ofdelivery, installation and even aftersalesservice away – plus it reduces the needfor customers’ own warehousing costs.

‘It’s all down to the hard work anddedication of a whole team of people,from the skills and relationships of ourUK sales force, through to theunderstanding and cooperation of theproduction and administration teamsback in Germany,’ he says.

‘Wiemann’s export sales manager KaiSchwenke, who has just returned to hisformer role after six months away fromthe industry, has pledged to keep up thegood work and continue working withmyself, my son Simon, and the rest of theteam here in the UK to improve theoverall package we offer even further.

‘We recognise business remainschallenging for retailers, even if theoverall economy is showing signs ofimproving, and we’ll do our best toprovide the level of support that makesthe difference,’ he adds.Visit: www.wiemann.co.uk

Top: The Loft range is a winner for quality,style, flexibility and finish choice

Above: Hollywood, now into its fourthgeneration, has been a winner in the slidingwardrobe category

Below: The Avore collection combines semi-solid oak with Mocca finish trim

Page 33: Interiors Monthly August 2014

01482 [email protected]

www.wiemannuk.co.uk

Bedrooms of distinctive style, quality and value

Fall in love withyour bedroom...

the way

For the second year running!Once again, a massive thank you to all our customers for your continued support

Best Overseas Furniture Manufacturer 2014

Shanghai

Page 34: Interiors Monthly August 2014

AWARDS

34 Interiors Monthly August 2014

BaltaBroadloomBest OverseasFlooringManufacturer

hardwearing X-Tron and ultra-soft Sensitfibres. The brand’s latest innovation is theBig Hit collection that demonstrates howa pared back collection can achieve bigimpact. With four designs in fivecolourways, Big Hit makes a hugeimpression thanks to its striking red andyellow presenter and great value carpet.

Preparations are already under way toensure the manufacturer continues toprovide retailers with excellent products

throughout 2015, with newcollections and developmentsset to be revealed for the first time at the roadshowplanned for mid-October inBirmingham.

Balta Broadloom continuesto provide high quality carpetthat delivers exceptionalvalue, backed with the serviceand reliability that has made itthe favourite of retailers acrossthe UK.

The team at BaltaBroadloom would like tothank the readers of InteriorsMonthly for voting it the BestOverseas FlooringManufacturer.Balta Broadloom, tel: 00 325662 2211

Big Hit is Balta’s latest collection

With readers that demand quality andexcellent service, the Interiors MonthlyBest Overseas Flooring Manufactureraward has become a coveted trophy forEuropean manufacturers and BaltaBroadloom says it is delighted to haveonce again been bestowed with thehonour.

As Europe’s largest textile flooringmanufacturer, Balta Broadloom hassecured the award several times,underlining a commitment to reliabilityand product offer.

It has been another busy year forthe company with thelaunches in theenduringStainSafecollection, as well as the

Page 35: Interiors Monthly August 2014

Thank youThank you for making us your Overseas Flooring Manufacturer of the Year for

ACE GOAL EAGLE STRIKE

4dazzling

carpet styles

1powerful presenter

www.baltagroup.com

in

Page 36: Interiors Monthly August 2014

AWARDS

36 Interiors Monthly August 2014

CormarCarpetsBest CarpetManufacturer

Cormar Carpets has been flying the flagfor British-made carpet for more than 55years and winning the Interiors MonthlyBest Carpet Manufacturer award cementsits position as one of the leadingindependent carpet makers.

‘Receiving this award for the secondyear running is a great achievement andit’s down to the hard work anddedication of all the team at Cormar,’ saysDavid Cormack, Cormar Carpetsmarketing director.

‘We’re delighted to celebrate anothersuccessful year supplying affordable,quality tufted carpets and to bepositioned as the best carpetmanufacturer, especially from thosewithin the industry.’

One of the success stories of the Britishcarpet industry, Cormar continues toproduce all its carpet ranges from twoproduction sites near Bury, Lancashire. Italso has its own fleet of 55 distributionvehicles to ensure a top class deliveryservice to customers, as well as its ownteam of 23 sales representatives

throughout Britain and the Republic ofIreland.

‘Our reputation is built on reliability,service and quality, and it’s essential thatwe continue to invest in all these areasfor success,’ says Cormack.

‘Over the past 12 months we’ve beenbusy with investments in new ranges likeApollo Plus, a sister collection to Apollobut with a finer, denser pile, an increasedpile weight and an extended stainwarranty from five to 10 years, as well asthe relaunch of top quality wool twist,Home Counties Plains and Heathers. Thiscoupled with the ongoing improvementsto our delivery service, such as theNorthampton Cross Dock operation andthe warehouse extension to our HomeMill site to further improve stockavailability and service to customers, hashelped us retain the award.’

Cormar Carpets is one of the UK’s mostsuccessful independent carpet producerswith some one million people a yearbuying a Cormar carpet.Visit: www.cormarcarpets.co.uk

Below: Home Counties Heathers in Nougat

Right: The expanded Holme Mill

Bottom right: Sensation Twist in Charcoal

Page 37: Interiors Monthly August 2014

Thank you Interiors Monthly readersfor voting Cormar Carpets

Best British Carpet Manufacturer 2014Cormar Carpets are proud of the fine manufacturing traditions and service to customers

that have been and always will remain the cornerstones of our business.

Stand A17 at the HARROGATE FLOORING SHOW.

www.cormarcarpets.co.uk

Page 38: Interiors Monthly August 2014

AWARDS

38 Interiors Monthly August 2014

NatuzziBest LeatherUpholsteryManufacturer

The Natuzzi Editions branding wasupdated from Leather Editions earlierthis year, a decision that stemmed fromthe desire to reinforce the brand’s DNAand make clear its affiliation with theworld of Natuzzi.

Natuzzi Editions was conceived anddesigned in Italy at the Natuzzi StyleCentre. The collection consists of a widearray of sofas and armchairs, offered in a variety of upholstery, includingmicrofibre, available in numerouscolours. The flagship product is the B895,a modular sofa that features specialquilting on the seat and backrestcushions.

The other important development isthe introduction of a series of tables and

rugs that enrich the new collection and is destined for worldwide distribution.These are items that easily adapt to bothclassic and modern environments andhave been named after some of the mostfamous wines in the world: Chianti,which includes a coffee table, a cornertable, a side table and a console table;and the Brachetto and Merlot coffeetables.

The collection is completed by theintroduction of three rugs inspired by the Trulli, antique stone constructions ofprehistoric origins with a conical roof,that are a symbol of Apulia, the region inwhich the group’s headquarters islocated.Visit: www.natuzzi.co.uk

Right: The B758 sofa

Below: The flagship B895 modular sofa

Page 39: Interiors Monthly August 2014

FURNITURE FAIR MILANO, HALL 8 - STAND 1003 seater sofa in leather

Discover our new collections.

3 seater sofa in leather

Page 40: Interiors Monthly August 2014

AWARDS

40 Interiors Monthly August 2014

Quick-StepBest LaminateManufacturer

‘We are very proud to have beenawarded the Best Laminate Manufacturerfor 2014 by the readers of InteriorsMonthly,’ enthuses Philiep Caryn, Quick-Step internationalcommunications and sponsoringmanager.

‘And with the launch of the ImpressiveUltra laminate floor collection thissummer, we look forward to remainingthe best and most innovative laminatebrand in the UK,’ he says.

The launch of Impressive Ultra marks amajor turning point for the laminateindustry, with improved surface texturesand a joint that not only follows theexact texture andstructure of thefloor, but also sealsagainst moisturemeaning the floor isnow warranted foruse in the bathroom:a major step forwardfor laminate flooring.

‘Laminate flooringhas never looked sonatural or been aswater-resistant asQuick-StepImpressive,’continues Caryn.

‘With ImpressiveUltra homeownerscan finally benefitfrom the fast andsimple fitting, lowmaintenance and

exceptional durability of laminateflooring, with incredible realism and asurface that can be used anywhere in thehome without worry.’

Impressive Ultra joins an alreadydiverse portfolio of laminate flooring thathas seen the manufacturer remain as themarket leader in laminate flooring.

The originator of innovations such asUniclic and with a history of investmentand development that has seen itbecome one of the most recognisedconsumer flooring brands in the UK,Quick-Step remains the benchmark inlaminate flooring, adds Caryn. Visit: www.quick-step.co.uk

Impressive Ultra can be usedthroughout the home

Page 41: Interiors Monthly August 2014

IMPRESSIVE ULTRADISCOVER A LAMINATETHAT’S WATERRESISTANT AND MOREAUTHENTIC THAN EVERBEFORE.

Impressive Ultra is the first laminate floor with a unique

protective water-repelling layer; Hydroseal. Thanks to this

layer, water can’t penetrate the joints, remaining on the

surface. Hydroseal makes Quick-Step Impressive

Ultra the most water-resistant floors on the market

and warranted for bathroom use.

What’s more, the joints of Quick-Step

Impressive Ultra run exactly level with the

structure of the laminate surface and perfectly

replicate the design and colour too. This

completely new technology sees the grain run perfectly

into the joint, on both long and short sides,

giving incredible levels of realism.

Quick-Step Impressive Ultra is

available in 16 new designs,

including a stunning Scandinavian

influenced Natural Pine and the

charred character of Burned Planks

adding new depth to interiors.

www.quick-step.co.uk

Page 42: Interiors Monthly August 2014

Alexis/ from Ashley ManorDeep sumptuous seats and chunky wooden legs give Alexis a contemporary yet inviting feel. The generous scale provides plenty of room for stretching out and relaxing.

We would like to say a huge Thank You to our customers and the IM readers for voting Ashley Manor the Best Fabric Upholstery Manufacturer in the 2014 Interiors Monthly Awards.

Page 43: Interiors Monthly August 2014

AWARDS 2011

WINNER

AWARDS

WINNER 2014

www.ashleymanor.co.uk | 01384 486800 | [email protected]

Page 44: Interiors Monthly August 2014

AWARDS

44 Interiors Monthly August 2014

Think RugsBest RugSupplier

‘The development and launch of our newbrand and company name was anexciting time and has created a very busyand successful start to the year for us allat Think Rugs (formerly Oriental Carpetsand Rugs),’ says Sam Tippett, Think Rugsbuying and design manager.

‘We are incredibly happy to have beenawarded Best Rug Supplier for thesecond year running, knowing that thenew branding has been well receivedand is working in the desired fashion.

‘We have not only worked hard overthe past 18 months on the new brandbut also new systems to create a quickerand easier buying experience forcustomers.

‘Our new website was one of our majordevelopments and has become the

primary buying andselling tool for manyof our existingcustomers. Withintuitive searchtools, multipleimages of eachproduct includinglifestyle, flat anddetailed shots andlive stockinformation, retailersshould find it quickand easy to createpurchase ordersonline.

‘For retailersrequiring products

to be dispatched directly to consumerswe are developing a new online directdispatch order form enabling easyordering and tracking of drop shippedorders.’

As well as working on systems andservices, the company is also workinghard on products.

‘Our most exciting addition to ourcurrent ranges is the imminent launch ofour new Think Rugs Designer ranges,’says Tippett.

It has been working with three artistsand designers to create a collection of 12stylish and unique pieces.

Adam Daily, an artist based in NewYork, has been creating contemporarygeometric artwork using a combinationof digital and hand-made processes toproduce new and unique work.

British textile designer Fiona Howard,has crafted exceptional pieces bymeticulously colouring handmadeJapanese papers to create her distinctivecolour palette.

The Inaluxe design duo of KristinaSostarko and Jason Odd share a desire toevoke something positive and powerfulfrom their distinctly organic and timelessartwork.

‘These as well as other launches thisSeptember means that everybody atThink Rugs is extremely excited aboutthe coming months and hope to have anincredibly busy winter ahead of us,’ addsTippett.Visit: www.thinkrugs.co.uk

Below: Money Tree by Fiona Howard

Bottom: Flow by Adam Daily

Bottom right: Atlas by Inaluxe

Page 45: Interiors Monthly August 2014
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AWARDS

46 Interiors Monthly August 2014

Ekornes Best ReclinerManufacturer

While many recliner companies havelong relied on Far East production, forEkornes manufacturing in Norwayremains a vital element of its make-up.‘Manufacturing in Norway is a core partof the brand. The Stressless brand isindelibly linked to being made inNorway,’ says James Tate, Ekornes UKdirector.

The latest products to arrive fromNorway – Metro and City – are justcoming into the UK market but arealready generating a high rate ofenquiries from consumers, according toTate. Giving a different look from itsexisting models, Tate expects the pair tobroaden Ekornes’ style and appeal.

‘It’s been a challenging year; it’s a verycompetitivemarket, bothwithin thefurniture sectorand other thingsshoppers canspend their moneyon. Consumers aresavvy, knowingwhen to buy. I’mhappy with theperformance ofthe core collectionand lookingforward to newproducts later inthe year,’ he says.

Tate says thecompany hasmore productdevelopmentcoming in the nexttwo years than ithas had in the pastfew years.

‘The numberone thing we haveto do is to listen to

what consumers want and to retailers indeveloping our marketing and offer.

‘The new products will appeal to awider audience and we will keepinvesting in the brand as we have alwaysdone. More people than ever before arevisiting the website to find out aboutStressless chairs,’ he says.

‘We want to ensure that the product isreadily available to consumers. We have a very strong network with our retailpartners, which is core to us – 50% ofcustomers are either previous customersor have been recommended by friendsor family.

‘Stressless has been the brand leaderfor this style of product in the UK and inEurope. Because we invest heavily inmarketing and in raising awareness ofthe sector while some choose not to, wesee the strength of the brand again andagain,’ adds Tate.Visit: www.ekornes.co.uk

Right: UK bestsellers – Windsor Sofa withStressless Mayfair recliner

Below: City

Bottom: Metro

Page 47: Interiors Monthly August 2014

NEW RECLINER THE STRESSLESS® METRO

imagine comfortLondon offi ce: 0207 462 0440

www.stressless.co.uk EST.1934

80YEARS

Page 48: Interiors Monthly August 2014

AWARDS

48 Interiors Monthly August 2014

Sealy UKBest BedManufacturer

‘When we won the Which? Best BuyAward for the Best Pocket SprungMattress last year, the magazine said ourmattresses “stood out from thecompetition” and I believe that just aboutsums up Sealy’s beds perfectly,’ says NeilRobinson, Sealy UK marketing director,‘and we’ve just retained the award for thesecond year running which is verypleasing. But now, winning theprestigious award from Interiors Monthlyreaders for Best Bed Manufacturer for thefifth year running, is really the icing onthe cake for us. We definitely must bedoing something right, both as far asretailers and consumers are concerned.

‘Although the UK bed market is seeingsigns of modest recovery of around 2%,in line with the improvement in theeconomy generally, it’s still a challengingenvironment, but Sealy has been goingfrom strength to strength and leaving itscompetitors behind.’

‘We posted double digit year on yeargrowth in our results earlier this year,’says Steve Freeman, Sealy UK md.

He feels a lot of this is due to Sealy’slatest product ranges which have been ahit with consumers, especially the launchof the Sealy Posturepedic Hybrids whichinclude the innovative Geltex andAdaptive technologies.

‘It’s really satisfying for us to win thisaward,’ says Robinson, ‘because it reflectsthe thoughts and opinions of ourcustomers and retailing partners. We

have made a big effort to develop closerrelationships with them over the pastcouple of years and improve ourstandards of service, and we really dolisten to their opinions because, at theend of the day, they are at the sharp endand know what their customers want. Ifwe can help them improve their businessthen we profit from that as well – it’s awin win situation.

‘As Steve has said, the launch of ourinnovative Hybrid range has been a hugesuccess for us over the past year,bringing 21st century technology to thebed market, and it’s become thefavourite of everyone who’s tried it,especially a number of high profile sportspeople who really need the benefit of asupportive bed and a good night’s sleep.’

The company plans to launch moreinnovations at the The Bed Show inTelford in September, while its latestbedding range provides an opportunityfor retailers to up-sell.

‘Why not offer a customer buying aHybrid bed with Geltex and Adaptive acouple of Sealy Cooltech pillows withtheir innovative gel inserts to go with it?Perfect for keeping a cool head at nightto help people be even deepersleepers… Sealy’s ultimate mission foreveryone,’ adds Robinson.Visit: www.sealy.co.uk

Top: Pocket Ultima

Above left: Neil Robinson

Above right: Steve Freeman

Page 49: Interiors Monthly August 2014

AWARDS

www.interiorsmonthly.co.uk 49

Kährs (UK)Best Solid/EngineeredWoodManufacturer

‘We’re delighted to have received theBest Solid/Engineered WoodManufacturer Award once again andthank the readers of Interiors Monthly fortheir votes. We believe that our success isbased on exceptional brand quality andvariety, and we’re looking forward tolaunching more designs during thecoming months,’ says Harvey Booth,Kährs UK and Republic of Ireland countrymanager.

Launches planned for later this yearand early 2015 include a retro-style two-layer product, in Chevron andHerringbone designs.

Kährs’ wood flooring range offers awealth of design opportunities to suit allspecifications. From traditional, rusticdesigns to distressed-look urbantrendsetters, there are options innumerous wood species and patterns,with many featuring on-trend colouredfinishes and stunning surface treatments.

All floors featureKährs’ award-winning multi-layered construction,based on theoriginal engineeredparquet designinvented andpatented by Kährs in1941. As well asproviding greaterstability, theconstructionmethod also usessustainableresources. Duringinstallation, Kährs’glueless Woodloc

joint promotes speed and accuracy, andeliminates gapping throughout thelifetime of the floor.

Recent introductions include additionsto Kährs’ Classic Nouveau and ArtisanCollections, in white shades, grey tonesand deep-toned chocolate hues.

All floors feature a variety ofhandcrafted finishing treatments –including handscraping, brushing,sawing and bevelled edges – whichcreate a tactile, individual look.

Floors throughout Kährs’ ranges areoffered with accessories, from skirtingboards and handmade stairnoses, tounderlays and membranes. Installation,maintenance and repair products arealso available, as well as stock andbespoke display systems and marketingmaterials. Comprehensive sales andproduct training workshops and CPDprogrammes are also available.Visit: www.kahrs.co.uk

Right: Oak Saw White

Below: Oak Nouveau Greige

Below right: Oak Nouveau Tar

Page 50: Interiors Monthly August 2014

Pure Luxury Carpet Underlay

Manufactured by Ball & Young Limited A Vita Group CompanyProudly made in the UK to B.S.58081991 & BS EN14499:2004

THE BRAND LEADER

sssssh..... I’m

Page 51: Interiors Monthly August 2014

offering a very high degree of comfortRecycled and Recyclable with Energy Saving Properties

on CLOUD9, are you?

AWARDS 2011

WINNER

AWARDS

WINNER 2014

Page 52: Interiors Monthly August 2014

AWARDS

52 Interiors Monthly August 2014

KarndeanDesignflooringBest LuxuryVinyl Supplier

‘We’re delighted to receive this award,especially as we continue to mark our40th anniversary at the forefront of theindustry,’ says Scott Cochrane, KarndeanDesignflooring UK retail sales director.‘Likewise, the fact that the trade, ourcustomers, have voted for us to win thisaward makes it extra special to ourbusiness.’

Founded in 1973 by entrepreneur MikeWalker, Karndean is celebrating itsmilestone by focusing on giving backwith its ‘40 Free Floors for 40 GoodCauses’ appeal.

‘It has been important for us todemonstrate how we’re able to make adifference by giving back to thecommunities in which we operate. We’vereceived some truly inspirationalnominations and we’ve been able tosupply and fit new Karndean floors forsome very worthy individuals andorganisations,’ says Cochrane.

‘Our customers have played a massiverole in supporting our appeal and it’sthanks to them we’ve been able to award

charities such as Isabel Hospice,Safe@Last and New Hope.

‘We’ve had a successful and busy yearto date introducing our new LooseLaySeries Two collection and bringing ourupdated premium Art Select Stones andWoods to market. Supporting ourcustomers will always remain at the topof our agenda, and by introducingupdated POS units we’ve been able tokeep our customers ahead of our newlaunches,’ he says.

Quick to respond to customerdemands, Karndean Designflooring hasalso revolutionised the way flooring isseen in residential spaces by introducingthe industry’s first Augmented Realityapp. This allows retailers to demonstratedigitally how any Karndean floor will lookinstore or in their customer’s space.

‘We will continue to champion theindependent retail trade into 2015 andbeyond, while staying true to ourcommitment to our flooring partnersthroughout the UK,’ Cochrane adds.Visit: www.karndean.com

Right: Art Select Travertine, Gallatin LM19

Below: LooseLay Series Two, Texas LLT207

Bottom right: Art Select Parquet, MorningOak AP06

Page 53: Interiors Monthly August 2014

Why not incorporate your client’s logo or a design feature into their floor. This is a great way to add interest to large reception areas or hallways.

<< If you are looking for a product that’s quick and easy to install, look no further than Karndean LooseLay. Our new format LVT features a friction grip backing that holds the product in place. No clicking. No Locking. It’s also suitable for raised access flooring and is easy to repair.

KARNDEANTALKS: RETAIL FLOORINGA store’s layout is only limited by the imagination of the

designer. Karndean Designflooring gives you realistic wood

and stone designs, flexible layout options and durability

to help create and maintain an environment in which

customers will want to buy.

For more retail flooring ideas visit us online at www.karndean.com/retail

>> If you’re out on site with a customer

why not use our new augmented reality

app to demonstrate what their floor could

look like right there and then. The app lets

you select and view different floors in the

space of your choice and take images to

share and compare. See www.karndean.com/app for more details.

Karndean is so flexible, you can create

different zones using sweeping curves,

rug effects or borders around key displays.

Even when walked on by thousands

of customers each day Karndean stays

looking great without any of the draw

backs of natural materials.

KarndeanBrandRetail_IntMonth_210x297.indd 1 23/07/2014 09:54

Page 54: Interiors Monthly August 2014

AWARDS

54 Interiors Monthly August 2014

IVCBest VinylManufacturer

IVC Group is thrilled to be awarded BestVinyl Manufacturer by the readers ofInteriors Monthly. With the cushion vinylbrands of Avenue and Leoline, as well asthe Moduleo premium luxury vinyl tilemarque, IVC Group is Europe’s leadingvinyl flooring manufacturer.

Within the past six years, groupturnover has risen from €130m to €600mas it has continued to expand itsoperations into new continents andmarkets, with the world’s most advancedLVT plant in the USA, and the acquisitionof the Balterio laminate flooring brand.

Thanks to heavy investment in

renewable energy that includes a windfarm at the company’s Avelgemproduction facility, as well as constantresearch and development into theperformance and make-up of vinylflooring, IVC Group is at the forefront ofinnovation within the sector.

The Avenue and Leoline brands havedeveloped into sector leaders, providinghomes across the UK with stylishcushioned flooring offering comfort,performance and value.

With independent retailers in the UKseeing increasing demand for lowmaintenance and durable flooring,Avenue and Leoline provide the solution.With POS that captures the imagination,great designs and performanceattributes that make cushion flooring agreat all-round flooring choice, Avenueand Leoline help realise a new revenuestream.

For 2015, IVC says retailers on boardwith the Avenue, Leoline and Moduleobrands can be assured of continued highlevels of service, as well as great newproducts from Europe’s leading vinylflooring supplier as it looks towardsbecoming an even stronger force in theflooring market.Visit: www.ivcgroup.com

Right: Avenue’sUltimate TimberCalais

Below: Leoline’sSuperComfortsBellaggio

Bottom right:Avenue’s BubblegumLiquorice Dots

Page 55: Interiors Monthly August 2014

www.ivcgroup.com

277 options, 15 collections, two brands, one great manufacturer...

www.leoline.co.uk www.avenuefl oors.co.uk

Page 56: Interiors Monthly August 2014

AWARDS

56 Interiors Monthly August 2014

Gallery DirectBest AccessorySupplier

Gallery Direct started as a family businessmore than 40 years ago and hasdeveloped into a leading British-baseddesigner, manufacturer and worldwidedistributor of home decor to the interiorsindustry.

In 2014, its product portfolio wasexpanded to include more accessoriesand furniture to offer ‘the complete look’in response to clients’ requests. The latestaccessories offer an eclectic range to addstyle and personality to the home andinclude textiles, glassware, artwork andlamps.

‘We are delighted to have won BestAccessory Supplier this year,’ commentsPeter Delaney, Gallery Direct md. ‘Ourdesign team worked tremendously hardto develop our new range for this yearand it is fantastic that this has beenrecognised by Interiors Monthly’s readers.

I would like to thank everyone whovoted for us.

‘It has been an exciting year for us withthe launch of our extensive new range atthe beginning of the year, followed bythe purchase of Frank Hudson in May. Wehave also appointed textile expert JayneZalega who has over 20 years’ experiencein the industry.

‘With Jayne’s knowledge and expertise,we are extending our textile offering andhave committed to a £1.5m investmentin the range which will see 200 itemsadded to our catalogue. This will includea much wider selection of cushions andthrows, as well as draft excluders andhigh quality Egyptian cotton bedlinen.This exciting collection of new productswill be launched at the Autumn Gift Fairin September,’ Delaney adds.Visit: www.gallerydirect.co.uk

Right: Catkin Plaid cushion, SiennaTwill cushion, Pebble throw and Colbyfootstool

Below: Beachamp hurricane vases,Landelles candle holders and Chapelletealight holders

Bottom: Savoy House showing anassortment of accessories

Page 57: Interiors Monthly August 2014

PHONE 01795 439159

WWW.GALLERYDIRECT.CO.UKWEBSITE

VISIT US

Our new range of textile products,including a wider range of cushions andthrows, will add over 200 new items toour already extensive catalogue.

Be sure not to miss Galler y showing their extensive new

range of products ranging from mirrors to bed spreads, for

the Autumn/Winter season, which will be launched at the

Autumn Fair.

AUTUMN FAIRINTERNATIONAL

7 - 10 SEPTEMBER 2014NEC BIRMINGHAM, UK

RIGHT TIME, ON TREND, IN STOCK

HALL 2STAND G03-F04

Page 58: Interiors Monthly August 2014

AWARDS

58 Interiors Monthly August 2014

InterfloorBest AccessorySupplier(Flooring)

‘The whole Interfloor team is delightedto win this award from Interiors Monthlyreaders,’ says Steve Woodhead, Interfloormarketing director. ‘We’re working hardto provide our customers with the bestsolution in terms of product choice,brands and customer service. We’rehonoured to get such an endorsement.’

Over the past 12 months, the companyhas experienced strong sales growth inaccessories. ‘This is due to a combinationof new product development, goodcustomer service and improved POS,’ saysWoodhead.

Interfloor’s popular Flooring Accessoriescatalogue is in its sixth issue and isproving the most popular so far withcustomers. It features the new StikatakClip System for fitting any kind offloorcovering up to 28mm in depth. TheClip System now comes with a self-adhesive base and a choice of small,medium and large clips which allow awide range of floors of different levels tobe bridged.

Also, a collection of stick-down metalshas been added to the Stikatak range.Available in Angle Edge, Euro Coverstripand Nosings, they have an integral self-adhesive strip along the base of theprofile allowing the user to simply peelaway the protective film and stick theprofile into position on the subfloor. Nodrilling or screwing is required.

The Gripperrods range of premiumcarpet gripper continues to be popularand the Tackfast and Golden Gripperproducts outsell the standard RegularGripper by three to one.

Interfloor has also dramaticallyimproved the POS for Stikatak flooredgings and nosings and the new in-store POS boards have provedextremely popular.

‘The demand for our new metalsboards has been astonishing. Customershave responded very enthusiastically andthis has helped to drive sales to recordlevels,’ adds Woodhead.Visit: www.interfloor.com

Right: Stikatak Deluxe Clip System

Below: The catalogue is now in its sixthedition

Below right: POS for Stikatak edgings hasbeen improved

Page 59: Interiors Monthly August 2014

love your floor™

For a copy contact UK Sales: 01706 238 810Or download a copy from: www.interfloor.com

Take a look inside our catalogue

With over 400 Gripperrods and Stikatak products packed into ournew Flooring Accessories Catalogue you will be sure to find just what

you need to ensure a perfect flooring installation.

23Carpet Grippers

70Retail Packaged Products

38 Adhesives and Tapes

174Floor Edgings56

Fitting Tools

7Heat Seam Tapes

@interfloor101706 238 810 interfloor.com

Page 60: Interiors Monthly August 2014

AWARDS

60 Interiors Monthly August 2014

Julian BowenBest FurnitureWholesaler

‘We are delighted to have been voted thethe Best Furniture Wholesaler for thethird consecutive year by InteriorsMonthly readers. This accolade is atremendous vote of confidence for theJulian Bowen brand and the result of allthe hard work by our staff’, says JulianBowen md.

There have been a number of productlaunches recently, including theKnightsbridge faux leather bed availablein two sizes – 135cm and 150cm – withthe option of chocolate brown and itslatest contemporary taupe colour. Thedesign features a distinctive upholsteredgeometric panel, trimmed with a soft rollaround the headboard and polishedmetal feet.

The Corsica metal bed is available inthree sizes: 90cm, 135cm and 150cm, andhas been designed to give a classicwrought iron look in a rustic black finish.Design features include elegant scrolldetailing, subtle castings and 1.3m highhead-end.

Children’s furniture continues to be animportant area for Julian Bowen and ithas dominated the market with its value

for money innovations. Stella is acompact low sleeper offering shelvingspace and two deep pullout drawerswith the option of pink and white or blueand white colour combinations. The newSlocum is a clean and contemporary90cm Bed in a Box, available in StoneWhite or Pine colour finish. Children’snovelty beds are always eye-catchingand none more so than the London Busbunkbed. Finished in a high gloss red, itis designed to take two 90cm mattresses.

Its dining range has been extendedwith the modern Hudson compactdining table available in a matt blackpainted finish with a black faux leatherchair and the Taku dining table in mattwhite painted finish, designed to fit inthe modern contemporary home.

The Mayflower living/dining collectionof occasional pieces, sideboards anddining table and chairs features 40mmplanked tops made from solid reclaimedpine which has a mature character to thegrain. An antique stain has been appliedto the solid pine, together with alacquered finish giving the collection adeep luxurious colour.

Julian Bowen’s Gold Direct HomeDelivery service continues to grow ascustomer demand increases and this hasnow been further improved with allproducts available on a 7-10 day, two-man service to a room of choice for thesame price as the current one-mandelivery charge.Julian Bowen, tel: 01623 727374

Below: Mayflower

Bottom: Stella

Far right: Corsica

Page 61: Interiors Monthly August 2014

Julian Bowen Limited

Julian Bowen Limited, Bentinck House, Park Lane, Kirkby in Ashfield, NG17 9LETel: (01623) 727374, Fax: (01623) 754555, e-mail: [email protected], www.julian-bowen.co.uk

All products are available on the Julian Bowen Gold Direct Home Delivery Service

Corsica Bed in a Rustic Black FinishAvailable in Single, Double or King Size

Many thanks to all the readers of Interiors Monthly magazineWe will continue to offer innovative new commercial products

at affordable prices

Page 62: Interiors Monthly August 2014

AWARDS

62 Interiors Monthly August 2014

FloorwiseGroupBest FlooringWholesaler

With hard-working independentwholesalers focused on providing thebest service to their customers, theFloorwise network is a service-drivenalternative to competitors, a factrecognised by the readers of InteriorsMonthly, reckons Richard Bailey,Floorwise md.

‘As a truly independent brand,Floorwise is delighted to be awardedBest Flooring Wholesaler,’ he says.

‘This award is a fitting recognition tothe hard work of our independentwholesalers across the UK and Republicof Ireland as they aim to deliver retailersthe ideal mix of quality, value and servicethrough the Floorwise brand. Ratherthan just another account in a long list,each flooring retailer is incrediblyimportant to their Floorwise wholesalerand this means that their needs and

expectations are met with a knowledgeand understanding that is hard to better.’

The new-look Floorwise brand isexclusively available through theFloorwise network. It works hard todeliver retailers a diverse array offlooring-related products that meet theirexpectations of value, without forgettingthat quality and service are also markersthat matter.

With each Floorwise distributor free tofocus on the products their customersneed immediate access to, and with fastaccess to hundreds more, retailers can beconfident of the best service levels andproduct choice.

Floorwise members operate across theUK and Republic of Ireland, meaning thatretailers can have access to the exclusiverange of products, which coverseverything from underlay, adhesives andscreeds to matting, tapes, tools, profiles,grippers and more. Visit: www.floorwise.co.uk

Floorwise members offer a wide range ofproducts

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AWARDS

64 Interiors Monthly August 2014

AISBest FurnitureBuying Group

As well as everything you would expectfrom a leading furniture buying group,AIS says it can offer its members so muchmore – a key element of which isexclusive product and brands.

AIS has always partnered with leadingmanufacturers to provide exclusiveproducts exhibited at its biannual buyingshows. Products such as the mix andmatch upholstery proposition fromPrimavera, gives members a degree ofdifferentiation and the ability to competewith similar offerings from multiples. Thealmost endless combination of fabric,shapes and component pieces make fora compelling customer proposition.

However, this year AIS has gone onestep further by acquiring the Stag andDucal heritage brands exclusively for itsfurniture members. These have a richbackground and resonance withconsumers and retailers alike and, as wellas having heritage values, are alsocapable of being updated and relevantlypositioned in today’s market.

Ducal will be lower priced and morecontemporary in its design directionwhereas Stag will be higher end andmore classical in look and feel. Bothbrands originated in the cabinet sectorbut have the potential to extend intoupholstery and present a rounded

product offer to the customer.The AIS buying team will work with

manufacturers globally to source theright quality products to sit under thebrands and benefit from brand equitythat is either existing or will be built byaccompanying promotion and awarenessdriven by AIS and its members.

AIS believes that, in addition toproviding exclusivity, Stag and Ducal willoffer improved margins for brandedranges and counter the expansion ofmultiples into some of the proprietarybrands and increasing onlinecompetition.

The first products under the brandswill be shown at the AIS show inSeptember with more to follow at theJanuary event. All will be supported byphotography carried out at AIS’s ownstudio, marketing material and websites.

Peter Mallinson, AIS merchandisedirector for home, has been the primemover behind this initiative. ‘Ouracquisition of these brands is a fantasticopportunity and benefit for ourmembers. We will reinvigorate them, thestart of which can be seen already in therefreshed brand logos, with a productproposition that will be attractive toretailers and customers alike.’Visit: www.aistores.co.uk

Top: The updated Stag and Ducal branding

Right: Langham from Primavera

Page 65: Interiors Monthly August 2014

12345678910Benefits of membership

far exceed costs

You remain independent yet gain multiple benefits

We improve members’ profitability through better buying terms,

exclusive ranges, show deals and rebates

Over £200m furniture buying throughput means AIS has considerable

influence in the industry with major suppliers

Two of the best furniture shows every year are held at our own first class

exhibition venue in Solihull

Exclusive branded and own brand ranges such as Dreamworld Beds give

AIS members differentiation and higher margin opportunities

AIS are also very strong in categories such as flooring, linens and

housewares to drive additional footfall and give new margin opportunities

The AIS procurement division saves members £’000s on non-retail goods

and services from insurance to delivery vehicles to utility contracts

Our AIS logistics team can help with imports and have beneficial shipping

deals

We also support members with other services such as marketing,

personnel and training

For more information please contact: Peter Mallinson, Merchandise Director - Homet 0121 711 2200 e [email protected] www.aistores.co.uk

great reasons to join AIS- the leading furniture and home buying group

Page 66: Interiors Monthly August 2014

AWARDS

66 Interiors Monthly August 2014

SMGBest FlooringBuying Group

Far right:The SMG Stain Control Systemcontinues to be a huge success with members

Right: SMG’s Business Support Service ispopular

Bottom right: SMG will collaborate with theMinerva Furnishers Guild to present aFlooring Showcase at the Autumn FurnitureShow in Telford

‘This is a fantastic honour and we areagain delighted to be receivingrecognition from the readers of InteriorsMonthly,’ says Mike Symonds, SMG headof group operations. ‘We would bedelighted if this award prompts retailersto talk to us about membership,especially those who have notconsidered buying groups before.’

SMG has operated for more than 45years and now represents 300 memberswith more than 370 stores throughoutthe UK. A comprehensive supportpackage means SMG membership canwork for any flooring retailer, large orsmall. ‘Our retailers run their businessesas they see fit and benefit from theopportunities that are available whenworking as part of a larger organisation,’says Symonds.

SMG has developed long-termpartnerships with key manufacturers andsuppliers to the industry so extraprofitability is available however abusiness is structured. Group price lists,turnover based rebates, promotions,unitary offers and own-label products areall part of the membership package.

SMG knows that running a retailbusiness is also an expensiveand complicated task so itoffers a strong business servicespackage to provide value andsupport for its members. Withoffers on items such as credit card

rates, energy pricing, retail finance,commercial vehicles and a free businesssupport helpline, there is even morevalue to be had by joining.

A unique part of the package is SMG’sOrderlink central purchasing scheme.This gives members access to productsfrom the full approved supplier portfolioat wholesale-beating prices.

In early October, SMG will becollaborating with the MinervaFurnishers Guild to present a FlooringShowcase at the Autumn Furniture Showin Telford. Symonds is confident of theshow’s credentials. ‘This new event in theshow calendar has all the elements forsuccess. It opens its doors to the trade on8 October with an exhibitor list of over90 key names from the flooring, furnitureand bedding industries. The location andits ease of access will suit many retailers choosing to come from the North or South.’Visit: www.smg-group.co.uk

Page 67: Interiors Monthly August 2014

Need a product?No direct account?Wholesale too expensive?

SMG The National Furnishing Group9 The Markham Centre, Station Road, Theale, Reading, Berkshire RG7 4PETelephone 0118 932 3832 Fax 0118 930 4515 Email [email protected] Web www.smg-group.co.uk

Just one of the reasons why SMG won Best Buying Group!Voted ‘Best Flooring Buying Group’

Access to all SMG Approved Suppliers at wholesale beating prices!

SMG ORDERLINK...

Page 68: Interiors Monthly August 2014

AWARDS

68 Interiors Monthly August 2014

TCS ImportsBest CustomerService(Furniture)

and training to ensure they understandand are up to date with company policyand procedures. We like to encouragethem to be adaptable to an everchanging industry, which helps toprovide the best possible service.

‘We are continuously growing anddeveloping as a company and I try tomotivate the staff to keep an open mindand to grow and develop with thecompany; it is in everyone’s best interestto work together and embrace change.My aim is that this type of forwardthinking is rolled out across theorganisation and that our customers feelthe benefits of this practice,’ he says.

Attending trade shows provides TCSwith the perfect platform to meet withits customers to discuss the upgradesand refinement of its service systems.The vital feedback allows it to determinehow customers are responding to theseadvancements.

‘Achieving this award has boostedstaff morale and it is wonderful forthem to receive the recognition.

As a young company we strive tomaster all aspects of the industry

and we look forward to building onthis award and to continually focus

on improving customer experiences,’adds Small.

Visit: www.tcsimports.com

TCS Imports has been commended for itsattention to detail and excellentcustomer service over the past 12months. For the second year, readers ofInteriors Monthly have voted for TCS towin the Best Customer Service (Furniture)award.

‘This is a wonderful accolade for us as a relatively young company. We have invested greatly in our staff and ITsystems in order to provide the bestpossible service,’ says Thomas Small, TCS md.

‘We are extremely pleased to have wonthis award and to receive recognition forall the hard work and dedication theteam have invested in order to achievethis standard of service. We have reallyfocused our attention on fine-tuning ourin-house systems to make them asefficient as possible,’ he says.

‘Our staff receive continuous support

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www.interiorsmonthly.co.uk 69

Ulster CarpetsBest CustomerService(Flooring)

Ulster Carpets is delighted to have wonthe Interiors Monthly award for BestCustomer Service (Flooring) and wouldlike to thank the readers for voting.

At Ulster the focus is on producing thefinest quality axminster and wiltoncarpets for the residential market at theCounty Armagh factory. The fact that allmanufacturing takes place within the UKallows for stringent quality control at allstages of the process from buying wooland processing yarn at Ulster Yarns,Dewsbury, to design in Kidderminsterand dyeing, weaving and finishing inCounty Armagh.

The result? Only the finest qualityaxminster and wilton leaves bearing theUlster name. The commitment to localmanufacturing also provides a logisticaladvantage for its UK and Republic ofIreland customers in the residentialmarket, faster service and shorter leadtimes. Its tufted products, such as thebestselling Open Spaces Collection, aremanufactured in Danfloor, Denmark, anUlster owned company whose focus onquality and efficient manufacturing is asdedicated as that of Ulster.

While producing high quality carpet is

a priority, Ulster has not forgotten theimportance of a knowledgeable, friendlyand efficient UK-based sales andcustomer service team. You only have topop your head through the door of thecustomer service office to realise what agood relationship the team has withretailers, who are always greeted with afriendly welcome and professionalservice, with some of the team’s ownbrand of Irish humour thrown in. Theteam of sales representatives has tirelessenthusiasm and dedication to providingfirst class customer service.

In the coming months, Ulster Carpetswill launch a number of ranges. Bohocollection, an eclectic mix of retroinspired axminster designs in ice-creamshades marks a different style for thecompany.

The bestselling Open SpacesCollection will see the addition of threeranges. A plain loop pile, Panama, willcoordinate with the high-low loop ofMonaco, in a selection of cool greys andnatural earthy tones, creating a tonalstriped effect. Capri will complete thecollection, comprising five colourways,with neutral backgrounds and acontrasting stripe.

Ulster has answered the trend forplaids with two new traditional tartans tothe Glenmoy range. Robertson andDouglas complement both traditionaland modern interior spaces, addingcharacter and a sense of warmth whichcomes from a wool-rich carpet. Also inthe pipeline is a range of plaids, offeringa contemporary twist on the traditionaltartans. The purples, greys, greens andblues make a statement, while stillcreating a feeling of welcoming andcharm.Ulster Carpets, tel: 028 3833 4433

Top: Ulster’s customer service team

Below: Boho Hemingway Apple Blossom

Right: Glenmoy Robertson

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Wools of NewZealand (UK)Best MarketingSupport(Flooring)

‘Wools of New Zealand would like tothank the readers of Interiors Monthly forrecognising its efforts to support retailersand producers of Laneve and Wools ofNew Zealand branded products,’ saysStephen Parsons, Wools of New Zealand(UK) market development andinnovation manager.

‘We believe that responsibility goesbeyond growing the world‘s best fibre forcarpets and textiles. It is our mission tocreate beautiful products that carryauthentic fibre to create more stylish andcomfortable interiors. After all, it is notour fibre: we merely borrow it fromnature to where it can eventually bereturned.

‘We are really proud to provide wool

fibre, which has real integrity. Our teambased in Yorkshire works to ensure thatthe products that begin life on our sheepare market-leading in terms of colour,style and sustainability.’

Parsons says that wool is nature’smiracle fibre offering remarkable benefitsto the human habitat.

‘Our Laneve fibre certifies products asbeing made of wool that is traceableback to farms it is grown on, with all theboxes ticked on animal husbandry, landmanagement and social responsibility,’he adds.

‘It is our privilege to work with like-minded people who strive to do goodthings with wool.’ Visit: www.wools-nz.co.uk

Top: Wools of New Zealand fibre growing inNew Zealand

Right: Crucial Trading’s Kyoto in Laneve wool

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72 Interiors Monthly August 2014

SilentnightBest MarketingSupport(Furniture)Best FurnitureWebsite

Silentnight’s dedicated trade marketingprogramme and digital support has beenrecognised by retailers with the BestMarketing Support and Best Websiteawards.

‘Placing retailers at the heart ofmarketing activity, Silentnight’s trademarketing programme has beendeveloped to drive strong brandawareness and develop quality salesleads for all of our retailers,’ says NickBooth, Silentnight Brands marketingdirector.

‘Our long-standing trade advertisingprogramme keeps the brand front ofmind across on and offline channels,while major investment in The Bed Showand regional events ensure our retailersare kept up to date with productinnovations and launches. In 2013 andbeyond, our new product innovation,with the launch of Geltex featuringunique technology, has given retailers anew story to tell, with a new stand-outproduct range which is set torevolutionise the industry,’ he explains.

The Geltex launch was widelysupported with dedicated marketingcampaigns, such as the recent With OurCompliments campaign, with exposureacross national press, targeted banneradverts, email marketing, and theSilentnight website and social mediachannels.

Wider tailored marketing campaigns tosupport the refreshed Classics Collectionand a Diamond trade-in initiative havealso proved a success with retailers, saysBooth.

The company recognised theimportance of digital marketing sometime ago and in 2012 invested in an in-

house digital team, he says. With designand development decided in-house, theteam can react quickly to product andmarketing changes ensuring that thewebsite is always up to date, whilesupporting retailers with brand shops ontheir individual websites.

‘Traffic to our website has more thandoubled since its relaunch two years ago,and our investment in search engineoptimisation is helping to drive traffic tothe website for product information andout to our independent, online andnational stockists. Significant investmenthas been placed in our where to buysection with geo-mapping anddedicated local stockist landing pages.Some 30% of all visitors to the websiteclick through to retailers – showing thestrength of authentic quality leads thatare being created,’ explains Booth.

Product focused content has beensupported with videos, while dedicatedareas showcase product innovations, aswell as exclusive ranges developed withcustomers.

‘Helping to bring to life Silentnight’ssleep expertise, we will soon berelaunching a dedicated Sleep Matterssection of the website, utilising theexpertise of our sleep therapist, DrNerina Ramlakhan, and supportingcustomers as they research sleep advice.

‘With The Bed Show fast approachingthere is a lot more to come fromSilentnight, with product launches andmarketing support to be unveiled at theshow. We look forward to meeting ourretailers face-to-face and thanking themfor their continued support and theserecent accolades,’ adds Booth.Visit: www.silentnight.co.ukSilentnight’s website and advertising

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ArkanaBest NewSupplier

Arkana Furniture, Queensway Ind Est, Dunlop Way, Scunthorpe, Lincolnshire, DN16 3RN, United Kingdom

For more information contact: t. 01724 407700 e. [email protected]

‘We are clearly delighted for theconfidence our customers have shown insupporting the project by voting forArkana as Best New Supplier,’ says KarlWalker, Lebus Upholstery md.

‘Arkana was always intended to offer aunique and theatrical offer while stillbeing very focused on great value. Itdemonstrates the ability of the business to create innovative andchallenging design while combining this

with a commercial structure which offers exceptional price points,’ heexplains.

‘The exclusive manner in which theoffer has been distributed allows thestockist the opportunity to generateexcellent margins and promoteexceptional value in a very uniquemanner. From everyone at the companya very large thank you.’Arkana, tel: 01724 407 700

Arkana’s Antonio

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74 Interiors Monthly August 2014

‘We would like to thank all of the InteriorsMonthly readers who voted for FlooringOne to win the Best Business Support(Flooring) award. It is pleasing to see theFlooring One team recognised for all ofits hard work,’ says Glenn Harding,Flooring One controller.

‘From a challenging start in 2003/04during which we learnt many lessonsabout the support services we thoughtour members required and what theyactually needed, we have grown andmatured as a buying group. Year by yearwe have improved these services,constantly testing, learning andenhancing our offer.

‘Members and other independentflooring retailers clearly appreciated this.In 2009 we had 119 members trading outof 164 outlets, while today we have 134members with 193 outlets and plenty ofinterest in membership.

‘Considering we also lost somestalwart businesses such as Norman’s of

Swindon, David Morgan, Bolingbroke &Wenley and Joplings, due to retirementor sale, this is a terrific achievement,’ saysHarding.

‘How do we help our members? Well,what we don’t do is intervene in theirbusiness as independence is theirgreatest strength. We aim to make themmore profitable. We can’t sell the flooringfor them, but we can give them the toolsto do the job.’

He says the biggest benefit is Cenpac,a central payment system with a selectportfolio of suppliers, where FlooringOne pays the bills on behalf of themember.

‘Suppliers are paid weekly, weguarantee the debt and our membersreceive above industry settlement terms.Members also receive an annual rebatewith many of the suppliers and regularpromotional activity,’ explains Harding.

‘The next big benefit is the marketingsupport that we provide. An annualmarketing manual containing roomsetphotography of 80-plus ranges from ourown label collection – portrait,landscape, lifestyle – all ideal for use inbrochures and advertising. We also havea fabulous selection of rugs and vinylsand shortly laminate/wood. The manualhas a promotional calendar of eventsthroughout the year and support forproducing advertising, email campaignsand in-store POS.

‘And that’s not all. Membersnet,supplier cost pricing pages, ticketing, fiveexclusive commissioned tufted ranges, aconsumer website, a member trade showand online training programmes.Flooring One tries to tick all the boxes.Our testimonial? Winning this award.’Flooring One, tel: 0121 683 1427

Flooring OneBest BusinessSupport(Flooring)

Flooring One provides marketing support andhosts an annual show

Page 75: Interiors Monthly August 2014

Join us today

If you are interested in finding out more about Flooring One and all of the services available

Please contact: Glenn HardingT: 0121 683 1427 E: [email protected]

Be part of a professionalflooring buying group

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CEVA LogisticsBest SupplyChain/LogisticsCompany

CEVA Logistics has been recognised bythe readers of Interiors Monthly for itswork within the interiors sector where itprovides one and two-person whiteglove home delivery services for majorretailers and manufacturers – but thebreadth of services offered does not stopthere.

In addition to collecting furniture fromdistribution centres and manufacturinglocations, CEVA delivers to endcustomers for the online and in-storeretail channels of major retailers. Thecompany also operates fulfilmentwarehousing to receive product fromsuppliers, store it, and then pick it fordespatch.

‘All of our crews are trained in producthandling and customer interaction. Aswe are delivering on behalf of ourcustomers, that final stage whereproduct is delivered by professional,courteous and clean crews is hugelyimportant,’ says Simon Hobbs, CEVA vicepresident of supply chain developmentfor the UK, Republic of Ireland andNordics.

‘When dealing with high value, andhigh quality items which becomeintegral parts of people’s homes, youhave to offer that extra special service,

and we feel that bydoing this it reflectspositively on the all-round customerexperience.’

The company alsohas a return logistics

service where it can manage thecollection, removal and recycling ofunwanted or replaced furniture such asmattresses and divan bases.

‘For retailers, our return logistics andrecycling service takes away a hassle thatwe are happy to manage. Mostimportantly, we talk directly to endcustomers to understand their needs andarrange a service to suit them throughour national customer service centre,’says Hobbs.

Within the UK’s interiors sector, CEVAhas made significant progress inproviding direct home delivery serviceson behalf of drop ship suppliers forretailers. This process sees CEVA workingclosely with manufacturers to collectfinished product as soon as it comes offthe production line and deliver it tocustomers’ homes in a single operation.

This means product doesn’t need to bephysically transported to a warehousefacility and accumulate storage orhandling costs. The service works byhaving a strong understanding betweenboth parties to share detailedinformation freely.

CEVA’s integrated business model alsoenables it to offer a range of servicesright across a given supply chain toinclude the handling of inbound/outbound logistics via air, sea, road andrail, in addition to providing customsbrokerage services for the smooth andtimely movement of cross-bordershipments.Visit: www.cevalogistics.com

CEVA offers a range of services

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CEVA Logistics, one of the world’s leading supply chain management companies, design and implement industry leading solutions for furniture manufacturers and retailers by providing the following solutions either alone or in combination:

- For managing storage, fulfilment, order collation, and inbound/outbound transportation

- Items delivered to room of choice with the option of providing product assembly via our friendly and considerate crews

- Once the new item has been delivered, we can remove and recycle unwanted furniture items and packaging

- Managing the movement of your raw materials and finished goods via a range of air and ocean services. We are also a licenced customs broker to ensure the smooth and timely movement of your cross-border shipments

- Our professional staff are on-hand to liaise with manufacturers, retailers and the end customer to arrange activity such as delivery slot bookings.

To find out how CEVA can help your operation, contact:Simon Hobbs / 01530 568 812 / [email protected]

www.cevalogistics.com

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IMM CologneBest FurnitureExhibition

After the unique interpretation by theDanish designer Louise Campbell at IMMCologne’s Das Haus project in January,characterised by a romantic purism,Shanghai-based architects Lyndon Neriand Rossana Hu will write the nextchapter and lend an exciting perspectiveto the design format of Das Haus –Interiors on Stage for 2015.

In Neri and Hu’s work, there is lesstraditional Eastern flair and more of apronounced modern and internationalstyle. However, their interior design anddesign objects – mainly furniture andaccessories – speak of an aesthetic totallytheir own, a result of the westernprinciple of reduction being applied tothe huge diversity of Chinese form.

Neri&Hu Design and Research Office isregarded as the most progressivearchitecture studio in China and enjoysinternational success. Founded in 2004,the studio is responsible for thedevelopment of hotels (Le Meridian inZhengzhou, China), private homes (ClunyHouse in Singapore), museums (Xi’anWestin Museum Hotel) as well as flagshipstores (Camper, Shanghai).

In 2012, Neri and Hu opened theDesign Republik gallery in Shanghai; thestudio also designs furniture for high-endEuropean brands such as Classicon, BDBarcelona and De la Espada. The designworld’s attention has been drawn by thestudio’s original and prize-winningredesign of an industrial-style 1930’sbuilding into the Waterhouse BoutiqueHotel.

The studio is developing projects inthe US and Europe, a global approach inline with the philosophy of the US-educated architects and which is furtherreflected in their international team.

The first three issues of Das Haus wereinterpreted by representatives from theUK, Italy and Scandinavia. Their visionsbore strong influences from the activedesign scene within the furnishing world.For 2015, IMM Cologne sought a viewfrom outside Europe and, in Neri&Hu,found a partner that approaches the task from a wholly different perspective.As architects, they are just as interestedin spatial relationships as in interiordesign. But, by their own admission, theirwork as designers does have an impacton their architecture.

Dick Spierenburg, IMM Colognecreative director, values Neri&Hu’sexperience as designers of integratedarchitecture.

‘With Neri&Hu we have found a pair of architects who have long beenexperimenting with giving the buildingsthey design their own characteristicinner dimension, by filling it withfurniture and fixtures they designthemselves,’ he says.

‘And it’s in a way which we find reallyinspiring: atmospheric and pared downat the same time, with refined details andtwists. With Das Haus, they are free todevelop their own experience evenfurther and discover new directions.’

The Das Haus installation simulates aresidential house at IMM Cologne andevery year a new designer is nominated.The furniture, colours, materials, lightingand accessories are also selected by thedesigners, rendering the finished housean individual configuration of interiordesign. The integrated concept shouldnot just be future orientated, but alsopractical, workable and above allauthentic.Visit: www.imm-cologne.com

Lyndon Neri and Rossana Hu also designfurniture

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International Business Media Services Ltd., 42 Christchurch Road, Ringwood BH24 1DNTel. : +44 1425 48 68 30, Fax : +44 1425 48 68 31, [email protected]

CREATE. FURNISH. LIVE.THE INTERNATIONALINTERIORS SHOW19.–25.01.2015

WWW.IMM-COLOGNE.COM

The internationalkitchen showat imm cologne.

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The FlooringShowBest FlooringExhibition

Although recent years have been hardfor the industry, the 52nd edition of TheFlooring Show – which starts on Sunday21 September – will feature more than140 brands representing all areas offloorcoverings and related products andservices. This is a strong increase over2013 and a useful indicator for the healthof the flooring business.

First staged in Harrogate in 1962, theshow has demonstrated terrific stayingpower, outlasting a number of rivalevents across the UK including Blackpool,Brighton, Earls Court and Birmingham.

Much effort is being made to developa content-rich event this year, startingwith the Trends Hub that will displayinspirational examples of cutting edgeflooring materials and designs fromaround the world.

The Campaign for Wool and BritishWool Marketing Board will put on amajor celebration of wool carpet,including a Wool Trends Centre in Hall C,supported by the industry’s leadingcarpet brands with Adam Carpets,Axminster Carpets, Brintons, BrockwayCarpets, Bronte Carpets, Cavalier Carpetsand Ulster Carpets all officiallyparticipating in the event. The area willalso feature inspirational roomsets and awool education hub.

Wool seminars also form an integralpart of the Business Enrichment Theatre

seminar programme, and will take placeon each day of the show. Other topicsinclude: taking your retail businessonline; staff engagement; social media asa marketing tool; collaboration betweenmanufacturer and high street; keyinterior and residential design trends;and big data and independent retail.

One of the keynote speakers is CarlHopkins, of Channel 4’s Secret Millionairefame, who will give his top 10 PR tips.

This year there will be two DemoZones, spearheaded by CFA, FITA andNICF, running across all three days of theshow; this will allow a much greaterrange of installation issues to be covered.

Another first for the show is a WoolFeature, provided by Martin Curtis ofCurtis Wool Direct. A large woolinstallation will be created by artistAngela Wright, whose works havebeen presented around the world. It ishoped this stunning area will encouragecarpet retailers, interior designers andarchitects to come and see what wool isall about.

The exhibition, seminars,demonstrations and networkingopportunities are all free of charge totrade participants. Free parking at thevenue’s underground car park is open toall visitors, and there will be free Internetaccess throughout.Visit: www.theflooringshow.com

There will be seminars across allthree days plus two Demo Zones

Page 81: Interiors Monthly August 2014

Proud winner of the Best Flooring Exhibition Award for another year.

Our sincere thanks to Interiors Monthly and to its readers for their votes and support.

FLOORING21-23 SEPTEMBER 2014 HARROGATE

SHOWwww.theflooringshow.com

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RetailSystem.comBest SoftwareSupplier

‘If you watch the Oscars ceremony, youmay find it a little tedious when eachwinner trots out a long list of peoplethey want to thank. So for our sixth yearrunning of winning the Best SoftwareSupplier award, I’ll keep it blissfully shortand simple. Thank you,’ says StephenSmith, RetailSystem.com md.

‘So if you are one of our ever growinglist of customers, thank you for yourbusiness and for the chance to work withyou to keep our system efficient,effective and designed to meet yourneeds. Thank you for letting us knowhow we’ve changed your lives for thebetter. And thank you for proving that we can’t all be wrong, because notonly are you happy to use our systems in your day to day business but you alsoprompt us to keep improving ouroffering by making suggestions or askingthe right questions as we learn from eachother.

‘If you’re a retailer who we are talkingto right now, or someone consideringhow their life could be made easier andtheir business more profitable by usingour services, thank you, in advance, forany opportunity you can give us to showyou what we could do for you and your

business. And even if you are in thediminishing group who still insists thatCloud IT is not for you, or that you arehappy with lots of rather complicatedand separate systems that may do moreto confuse than to enlighten, thank youfor the challenge that gives us to proveto you that the benefits of operating acomplete multichannel solution couldmake a massive difference to youroperation.’

Smith says actors win Oscars becausethey know their craft, know their marketand work hard to put their talents andskills to good and creative use.

‘In a way, we’ve won this prestigiousaward because we do very much thesame; working to understand the needsof the market, listening to our customersand using our skills and talent to keep upwith the way the market changes so thatour customers are always ready to makethe most of any opportunities to increasethe cost efficiency and profitability oftheir business,’ he says.

‘And as long as our customers keep onmaking more and more from the supportwe can give them…we keep ongrowing…and hope you will too.’Visit: www.retailsystem.com

Cloud IT is at the heart ofthe company’s system

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AWARDS

Wool OwnersWarrantyInnovation ofthe Year

‘On behalf of everyone involved in theWool Owners Warranty I’d like to thankall the readers of Interiors Monthly whovoted for WOW and I am extremelyproud that the initiative has caught theimagination of so many retailers,’ saysMike Dobson, Gaskell Wool Rich and MrTomkinson general manager.

WOW was launched at the start of theyear by Clarendon, Crucial Trading,Gaskell Wool Rich, Georgian Carpets,Kersaint Cobb, Kingsmead, Manx,Mr Tomkinson, British Wool, WoolSafeand Wools of New Zealand to persuadeconsumers that wool carpets are as easyto clean as those made from man-madefibres.

The inherent qualities of wool meanthat 99% of spills on wool carpets can besimply removed by following some basicspot removal steps. Spills too extensivefor cleaning by a novice can be removedby the expertise of carpet care advisersfrom the WOW programme. WOW is freefor 12 months – and can be extended forthe lifetime of the carpet – on any woolcarpet bought from participatingsuppliers.

Trained by the WoolSafe organisation,the approved service providers canremove tough stains – such as coffee,wine and curry – free of charge as part ofthe warranty cover; and are an essentialpart of the aftersales care partnershipbetween WoolSafe and the suppliers.

Quality wool carpets, such as thoseoffering WOW have several coreadvantages over synthetic fibres. Theyhave excellent resilience and appearanceretention and superior flame retardancy.Wool does not burn easily, is self-extinguishing and does not emit toxicgases. Wool absorbs excess moisture inhumid conditions and releases it when

conditions become drier. A wool carpetalso works as a giant filter for the hometo help reduce pollutants and allergensin the air, meaning less chance of asthmaattacks. Of course, this filter needs to becleaned and WOW connects owners to apersonal cleaning adviser.

The warranty brings homeownerspeace of mind with a range of servicesthat go the extra mile in ensuring theirnew wool carpet always looks its best.

To make sure care starts off on theright foot, all homeowners receive abottle of WoolSafe Approved spottreatment and a personal consultationfrom their dedicated carpet care adviser.Alongside an emergency hotline, WOWregistrants are also entitled to a freeemergency spot removal service at anytime throughout their first year ofownership.

‘Working with leading carpet careexperts at WoolSafe we’ve been able tocreate an ideal aftercare package for ourcustomers investing in a new woolcarpet. Arming them with the basicknowledge of how to care for theirvaluable carpet and also encouragingthem to make sure they use theprofessional services available throughWOW, we aim to turn them away fromman-made fibres and back to natural,sustainable wool,’ explains Dobson.

‘Together with WoolSafe we havecreated six fantastic one-minute stainremoval videos and a Stain Guide App to make sure that we provide ourcustomers with ready access to the rightadvice and highly experienced carpetcleaning professionals. The response wehave had to the WOW programmeproves that we have got the package justright,’ adds Dobson.WoolSafe, tel: 01943 850 817

WOW is supported by several suppliers andconsumers receive advice and a free carpetstain remover

84 Interiors Monthly August 2014

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AWARDS 2011

WINNER

AWARDS

WINNER 2014

www.wowwarranty.com

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86 Interiors Monthly August 2014

Editor’sChoiceRe-ViveReclinerNatuzziInnovation inFurniture

Developed over a two-year researchprocess, the Re-Vive recliner is inspiredby the strength, flexibility, and multi-dimensional movements found in nature:the tail of a lobster, the branch of a tree,and the human spine.

Designed in collaboration with award-winning New Zealand furniture designcompany Formway Design, the reclinerboasts several unique features, such asNatuzzi’s Responsive Recline – a weightcompensating mechanism that allowsreclining with perfect balance – dynamicarms, full 360° range of movement in thebase, and a tilting ottoman.

‘The Re-Vive recliner combines NewZealand innovation with Italian style andcraftsmanship to bring a completely newoffering to the home furniture market.This is a truly new movement in comfortwithin the recliner market that hasn’t

Re-Vive is inspired by the strength,flexibility, and multi-dimensionalmovements found in nature

changed in more than 50 years,’ saysPasquale Natuzzi, Natuzzi Groupchairman and ceo.

Re-Vive introduces patentedtechnology that allows the recliner tomove in synchronicity with the body.Uniquely, there are no lever mechanisms:it simply responds to movementintuitively. It has been developed with anintelligent mechanism that allowsreclining with perfect balance andcomplete support.

The simple act of leaning backwardscauses Re-Vive to flex, delivering a newkind of comfort. It promotes health andwellbeing through unrivalled supportwithin the seated, partial and full reclinepositions.

The world’s first performance reclinerfrom Natuzzi presents unprecedentedtechnological advancement in furniture

design. Re-Vive deliversfluid motion to ensureunparalleled comfort.

It is available in twosizes, king and queen,three styles and manycolours and options(leather and fabric).Premium leather isaccented by delicatehand-stitching.

Re-Vive was alsoawarded the prestigiousTrophées de l’innovationprize in France in 2013. Visit: www.natuzzirevive.com

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020 31314001

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AWARDS

88 Interiors Monthly August 2014

Sensuality is Associated Weavers’ latestcollection of super-soft carpet using theexclusive iSense yarn.

A typical feature of the Sensualitycollection is its extremely soft polyamideyarn that allows the carpet to be strong,resilient and soft at the same time, saysSteve Elliott, Associated Weavers UK md.‘Fibre used in carpets is becoming softerand softer to meet consumer demandsand iSense will recover faster and quickerfrom traffic wear than any other carpet.’

There are six ranges in the Sensualitycollection.

‘Seduction has everything to seduce,with irresistible softness in combinationwith a strong resilience. Splendour is alight frise yarn and Serenity is pureluxury for all the senses allowingconsumers to surround themselves inhigh performance luxury,’ he says.

Editor’sChoiceiSenseAssociatedWeaversInnovation in Flooring

Below: L’Amour

Below right: Serenity

‘L’Amour’s silky shades offer sheertactile delight, while Illusions is frivolousand graceful at the same time.

‘Adoration is full of softness, comfortand luxury and is a magnificentlyversatile carpet. Sensuality adds anotherdimension to broadloom carpet,’ explainsElliott.

All come in 14 colours, apart fromL’Amour which has 12.

The Sensuality iSense branded carpetsare in 4m and 5m widths with the newFusion Bac backing.

‘This is easy to fit, keeps in the heatbetter than other backings and iscompatible with underfloor heating,’adds Elliott.

Sensuality iSense display stands arebeing introduced to retailers and a videopromoting the range is available online.Visit: www.carpetyourlife.com

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90 Interiors Monthly August 2014

Editor’sChoiceBrintonsFlooring Brand2014

A specialist British brand for more than230 years, and Royal Warrant holder since1958, Brintons maintains its position asthe world’s leading manufacturer of highquality woven carpets. Its reputation isbuilt on design innovation, productexcellence, technical expertise andcustomer focus, and is a proud winner of the Interiors Monthly Flooring Brandaward.

Based in Kidderminster, it employsabout 1,500 people across fourmanufacturing sites – two UK and oneeach in Portugal and India – and hassales offices in the UK, USA, Australia,Dubai, Singapore, South Africa, Russia,Germany, France, Holland, Canada andArgentina.

Brintons has always looked toinnovate. Always one step ahead of thegame, spotting trends and forecastingfuture fashions ensures the company hasgrown and adapted to increasinglydemanding consumer and corporatemarkets.

Following an £8m investment in 2013,Brintons has continued to invest toexpand its High Definition Weavetechnology and also to recruit eightapprentices to support an already vibrantapprenticeship scheme.

Regardless of whether the client is oneof the world’s most prestigious venues or

a residential home, Brintons prides itselfon its customer service. In a competitivemarket, it recognises that customerservice is a key element that candifferentiate one business from another.

In 2014, the company has madefurther developments to its portfoliowith introductions such as Padstow, acollection of 18 modern, geometricdesigns in a palette of pastels, and thelatest collaboration with design houseTimorous Beasties, well known for itsbold and adventurous creations.

The Bell Twist range has also seen 12more colours. A firm favourite of bothconsumers and retailers, adding newseason colours, including a selection ofsoft pastels, will add to its appeal.

Brintons has also launched a collectionin collaboration with Laura Ashley. Thissuccessful range has become abenchmark for axminster activity. Basedon existing Laura Ashley designs, bothteams worked closely to develop ideasthat translate beautifully into carpet.

New for this year are three delicateflorals, a paisley inspired design and twobroadloom stripes, all featuringtrademark Laura Ashley accent colours.There are also a further six Laura AshleyBell Twist colours created to coordinateseamlessly with the collection.Visit: www.brintons.co.uk

From left: Majestic in Polished Silver, Padstowin Candy Spot, and Linen Damask from theTimorous Beasties collection

Page 91: Interiors Monthly August 2014

making the world a more beautiful place

0800 505 055 www.brintons.co.uk

Brintons Carpets Ltd, proud to be

Flooring Brand of 2014

T I M O R O U S B E A S T I E S

AWARDS 2011

WINNER

AWARDS

WINNER 2014

Page 92: Interiors Monthly August 2014

AWARDS

92 Interiors Monthly August 2014

Editor’sChoiceErcolFurnitureFurniture Brand 2014

E N G L A N D S I N C E 1 9 2 0

ercol

Call 01844 271823 • www.ercol.com • [email protected] Ercol Furniture Ltd, Summerleys Road, Princes Risborough, Bucks. HP27 9PX

romana Furniture forD i n i n gL i v i n gB e d r o o mHome office

Ercol has been designing andmanufacturing quality furniture since1920 when the company’s founderLucian Ercolani started the business. In2014, the company is still family ownedand run by Ercolani’s grandson EdwardTadros, and continues to create furnituredesigns with collections made from elm,ash, beech, oak and walnut.

While designs are predominantlycreated by its in-house team, Ercol alsocollaborates with upcoming andestablished British designtalent to ensure the brandremains at the vanguard ofgreat British furnituredesign.

Furniture is made using acombination of modernmanufacturing techniquesand traditional craft.

Ercol is much celebratedfor its iconic mid-centuryfurniture and today’sOriginals range still boastssignature pieces that were

first launched in that era. In addition,Ercol continues to introduce collectionsto its core range that suit the demands ofmodern living and homes.

The current portfolio is extensive,offering quality designs for most roomsin the house – sofas, dining, occasional,bedroom and home office furniture –combining visual appeal withfunctionality while ensuring consistentand uncompromised quality. Visit: www.ercol.com

Ravenna sofa

Page 93: Interiors Monthly August 2014

AWARDS

www.interiorsmonthly.co.uk 93

Editor’sChoiceModuleoSustainability(Flooring)

David Bigland, Moduleo UK and Republicof Ireland md, says: ‘2014 is fastbecoming one of our most memorableyears at Moduleo; and winning thisaward is without question the icing onthe cake.

‘Following pent-up demand, weintroduced a massive 16 new finishes toour Transform range at the start of theyear. More recently, we’ve announced theintroduction of our innovative Impressrange, which is inspired by the greatoutdoors, and we have every confidencethis will become something of arevolution.

‘This all comes at a time whenconstruction of our robot-operatedfactory and wind farm at our Belgiumheadquarters is under way, which furtherhighlights our commitment tosustainability as a whole; which is whythe Interiors Monthly win is significant. As a company we pride ourselves on

producing cutting-edge, environmentally-friendly flooring, and as still relativenewcomers to the marketplace, this is anincredible achievement.’

Regardless of flooring requirements –home or commercial – sustainability anddurability is often the most imperativeconsideration and Moduleo says it isproud to be market leaders in thatrespect.

‘We want to take this opportunity tooffer a huge amount of gratitude to all ofour customers, retailers and stockists, forinvesting in Moduleo, and helping usgain that wider recognition and go fromstrength to strength. And a massivethank you to Interiors Monthly foracknowledging our commitment tosustainability and awarding us this greathonour. We have many more fantasticthings in the pipeline though,’ addsBigland.Visit: www.moduleo.co.uk

Below: Transform Ocean Slate 36990

Below right: Transform Verdon Oak 24226

Bottom: Impress

Page 94: Interiors Monthly August 2014

AWARDS

94 Interiors Monthly August 2014

Editor’sChoiceHypnosSustainability(Furniture)

Hypnos has been hand-crafting bespoke,made-to-measure beds in the UK formore than 100 years, combiningtraditional skills with constantinnovation, and using only the finestnatural and sustainable materials.

As a business with a rich heritage,Hypnos prides itself on making beautifulbeds which have been lovingly andsustainably created by the company’sexperienced master craftsmen at itsworkshops in Princes Risborough,Buckinghamshire.

All of its beds are made using thefinest environmentally-friendlyupholstery materials and FSC or PEFCcertified timbers that have been sourcedfrom managed forests, which means thatits beds are 100% recyclable at the endof their life. Hypnos’ wider responsibleapproach is emphasised by becomingthe first carbon neutral bed maker in thecountry and by passing the Sedex EthicalTrade Audit.

It is this responsible philosophy andfocus on sustainable design that has ledto the creation of Hypnos’ most opulentrange of beds – the Royal ComfortCollection – which has been developedusing natural and sustainably sourcedmaterials.

Inspired by the designs andspecifications from Hypnos’ Royalarchives and Royal commissions, theRoyal Comfort Collection is a luxuriousbut ethically made bed which boastshigh comfort levels.

Like all of Hypnos beds, the RoyalComfort collection features a mattressmade from natural materials. Generouslayers of natural, breathable fibres suchas wool, cashmere, alpaca, mohair, camelhair, silk and silver, are used.

As part of Hypnos’ commitment to theenvironment and to using naturalproducts wherever possible, thecompany is also a keen supporter of arange of royal initiatives, one of whichincludes The Campaign for Wool. Hypnosuses wool extensively to help createwhat it regards as the most comfortableand natural beds in the world.

With sustainability and ethical bedproduction at the core of Hypnos’ valuesits sustainable credentials also extend toaftercare. The business offers retailers afull disposal service for old beds, withHypnos’ sister company The FurnitureRecycling Company deconstructing bedsto create recycled raw materials for re-use in other industries. Thisresponsible approach results in 100%landfill avoidance and offers a green andresponsible way of disposing of oldmattresses and bedding. Visit: www.hypnosbeds.com

Hypnos’ Royal Comfort Collection is its mostopulent range

Page 95: Interiors Monthly August 2014

Best of British

The pursuit of perfection – beautiful handcrafted pocket spring beds, with a Royal Seal of Approval and

an unrivalled 10 year guarantee. Hypnos provides retailers with exquisitely tailored beds; sublime comfort;

a choice of design options; a commitment to sustainability; a strong consumer brand and excellent support.

Don’t miss out, visit us on stand B25 at The Bed Show and try the gorgeous

new Regency and Pillow Top Collections today!

T: +44 (0) 1844 348200 | E: [email protected] | www.hypnosbeds.com

Hypnos is proud to be Carbon Neutral, complying with BS PAS 2060 Standard.

Page 96: Interiors Monthly August 2014

AWARDS

96 Interiors Monthly August 2014

Editor’sChoiceAdam CarpetsOutstandingPerformance

The award completes a notable year forAdam Carpets. In the past 12 months ithas launched La Dolce Vita andRevelation; its Artistry range picked upthe Silver Award for Best Carpet at the2013 House Beautiful awards and itcontinued its association with Farrow &Ball with the introduction of roomsetposters featuring Fine Worcester Twist.

‘It’s been quite a 12 months,’ saysEamonn Prescott, Adam Carpet salesdirector. ‘As well as picking up thisfantastic award for OutstandingPerformance, we have also beenrecognised by House Beautiful magazineand Flooring One in its Supplier of theYear category.’

Never one to rest, Adam Carpets hasenhanced its reputation for innovationwith La Dolce Vita and Revelation.

‘With the price of woven carpetscontinuing to rise, it’s great that we areable to offer a comparable qualityalternative at a fraction of the price,’Prescott explains.

‘Our overtuft continues to be a success

and La Dolce Vita has started selling verystrongly.

‘Revelation is also creating a lot ofinterest and initial sales have been aboveforecast. A lot of our customers havebeen waiting for this range for some timeand we have been delighted with thefeedback that we have received fromthem.’

So what does the next 12 months holdfor Adam Carpets?

‘We are continuing to invest in ourranges and our future. We will belaunching a number of new colours intoour Fine Worcester Twist range thisautumn. We know that Fine Worcesterleads the way in colour and it’s great thatwhen we launch the additions, it will getthe trade talking,’ says Prescott.Visit: www.adamcarpets.com

Below left: La Dolce Vita

Below right: Revelation

Page 97: Interiors Monthly August 2014

www.adamcarpets.co.uk

Wall: Farrow & Ball, Elephant’s Breath® No. 229Carpet: Fine Worcester Twist, Mitton Mouse No. FW103

MADE INKIDDERMINSTER

Page 98: Interiors Monthly August 2014

98 Interiors Monthly August 2014

Limited Edition has ambitiously drawnfrom around the world for its 2014collection, with the Belgian luxury brandtaking inspiration from the colours of theOrient and the rich natural materials ofNew Zealand, blended with its uniquetake on graphic trends within Belgium.

Fusion brings an immediate but subtleand unobtrusive hint of stripes into thehome. The pattern playfully breaks withthe conventional and the range ofcolours means there is something forevery home – from light Sahara, throughdarker Mineral to the subtle hues of Lapisand Topaz.

Inspired by the Orient, Elixir gives anyroom a sense of allure and looks equallyat home on antique parquet as on aconcrete floor. The colourful fringesalong the width of the rug bring the soft,warm Amberglow, Raspberry andGunmetal colours nicely to the fore.

In addition to the splendour of thecolours of the East, Limited Edition alsocontributes a palette of more ���

GlobetrotterLimited Edition travelsthe world with its latest collection

Above: VintageWool in MinkRight: Matrix inMoonbeam

RUGS

Page 99: Interiors Monthly August 2014

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Page 100: Interiors Monthly August 2014

RUGS

100 Interiors Monthly August 2014

���

subdued hues, but without losing sightof the important details. Thesehandmade rugs incorporate quirkygraphic patterns, ranging from subtlerelief to a decidedly retro look. With theirsoft tufts of exclusive New Zealand wool,they also blend comfort withtrendsetting graphic designs.

Simple rhythmic patterns give theAlaska, Century and Diamonds collectiona quiet elegance. Add to this a soft,subtle relief and relatively monochromeshades and you have a look that fits anyroom. Alaska is a sober and stylishvariation on the V-pattern, while Centuryand Diamonds explore diamonds as agraphic design. Striking in a light latté orsilver version, particularly in a white andairy decor, they also combine timelesscosiness and soft comfort.

Strongly pronounced graphic designsdominate Maestro. The seductive play oflines of its ranges awaken curiosity alongwith the alternation of two tuftingtechniques: a shiny cut pile and a mattloop pile. The range presents an unusualtake on rugs while at the same timeproviding a wonderfully soft feel, due tothe highly compact tufting and theproperties of New Zealand wool.

The luxurious look of the Matrix rangecomes from its pixel pattern, combiningtwo cool shades of grey and two warmerhues of colour. Cascade opts for simplelines, while Metro has a raised retropattern harkening back to the 1970s.Timber is a category apart, with a patternof lines and a rim of colour around theoutside. Matrix is available in Moonbeam,Ivory, Taupe and Phantom;

Above: Fusion inLapisLeft: Elixir inGunmetalBelow: Timber inGunmetal

Page 101: Interiors Monthly August 2014

FLOORING21-23 SEPTEMBER 2014 HARROGATESHOW

www.theflooringshow.com

Growing fast! September 2014 will see the biggest edition of the UK’s national flooring show for several years. The whole industry will come together for three intensive days of business activity and networking - don’t miss it!

REGISTER ONLINE FREE OF CHARGE ATwww.theflooringshow.com

Planyourvisit

NOW!

Page 102: Interiors Monthly August 2014

102 Interiors Monthly August 2014

Cascade in Desert and Parchment; Metro in Silverand Timber in Gunmetal.

For those who like a touch of daring, Greystonefits perfectly into the company’s tradition ofproducing handmade rugs from leather. The latexbacking stops the rug from slipping. Greystone alsohas a pronounced geometric design that will appealto those looking to make a statement.

Last year Limited Edition introduced Vintage,made from 100% viscose. This year it is followed byVintage Wool, a carpet collection with the sameantique concept but made from wool. It has a usedlook – without the sharp edges produced bygenuine wear and tear – by combining flat weavingwith skilful but uneven shaving techniques.Designer features and cosiness go hand in handcreating a new take on a vintage floorcovering. It isavailable in Fog, Grey and Mink.Visit: www.le.be

RUGS

Left: Greystone in GreyBottom left: Metro inSilverBelow: Alaska in Silver

Page 103: Interiors Monthly August 2014

2014South West

Furniture Show

Tuesday 16th September 9.30am - 7.30pm

Wednesday 17th September 9.30am - 9.00pm

Thursday 18th September 9.30am - 4.30pm

The 2014 South West Furniture Show (our fifth) is totally

organized and run by the members of SWFMARF

The 2014 South West Furniture Show is held atThe Sedgemoor Auction Centre Junction 24

Market Way, North Petherton, Somerset, TA6 6DF

www.swfmarf.com

Page 104: Interiors Monthly August 2014

BEDS AND BEDROOM

104 Interiors Monthly August 2014

Iron men Peasant furniture and experimentationare at the heart of Barel’s latestcollections

Think of an iron bed and most of us will create the same mentalimage. Not so for Italian designers Ugo La Pietra and Elio Garis.They were asked by Barel to develop a bedroom collection andthe result was three collections that redefine an iron bed.

La Pietra’s Filicudi range has a wall mirror, floor mirror, tables(with stone or wood tops) and a desk alongside the bed.

In Filicudi [one of the AeolianIslands off the coast ofSicily] the essentialfurniture inpeasants’ houseswas made up oftwo trestles inforged iron.

These twoelements wereused to supporta top fordifferent sizes oftables, singlebeds or double beds,but the height was alwaysthe same, says La Pitra.

‘I have remembered thesestructures used in the house where I spent my summer

The Wave

Apollo

Phoenix with Elle base���

Page 105: Interiors Monthly August 2014
Page 106: Interiors Monthly August 2014

S I E S T A B E D SCOMFORT & QUALITY ASSURED

Est 1986

AA Life Changing Choice

New Collection.For the Telford Show.

And SWFMARF Show.Super Comfort Natural Collection.Superior Edge pocket Collection.

Opulence

Latex 2000

Kensington

Page 107: Interiors Monthly August 2014

OOur RangesGel Tech & Cool Tech. Winter Summer Side. Natural Collection.Orthopaedic Airstream memory Fibre.Classic Pocketed Collection.

Mulliners Works

154 Bordesley Green Road,

Bordesley Green,

Birmingham

B8 1BY.

Tel: 0121 773 9969

Fax:0121 766 7413

Email [email protected]

Sovereign

Viceroy

Regent

Page 108: Interiors Monthly August 2014

108 Interiors Monthly August 2014

• Mirrors •

• Mirror framed artwork •

• Art Nouveau mirrors •

E: [email protected]: 0161 796 8522

New range of mirroredbedroom furniture

For enquiries andShow Van

appointmentscall Dave Butler

on:M: 07715 690 267

DBMIRRORS

holidays; I have carefully observed the craft techniques in theBarel workshop and have created some ceramic plates usingtraditional decorative techniques of Mondovì (sponge stamps).Forged iron with craft techniques and enriched with stone andceramic elements are united by the concept of celebrating theMediterranean radiant splendour,’ La Pitra explains.

Garis’s Lyra collection consists of beds, Apollo and Hermes,with lightness and strong visual impact.

The Star collection reverses the role of forged iron in theconcept of a bed: it has become a precious artwork. The set ofcombinations between two wooden bases (Cube and Elle) withthree wrought iron headboards (Orion, Hydra and Phoenix),creates six configurations: everyone can create their ownpersonal constellation.

Garis has also designed The Wave, which he describes as: an apotheosis of curved and light lines like a breaking wavethat contains that sense of deep energy and silent movementthat the stormy sea transmits; and the Herbie stool in forgedsolid iron.

‘Iron is a material I have used a lot in the past few years andthat is leading me towards sharp, dynamic and even aggressivelines. I was asked to experiment with materials and I havechosen wood. Wood has been used in the structural form, inorder to frame the forged iron elements and to provide the ironitself with new emphasis so as to make it play a leading role,’says Garis.

‘I do not know if it is correct to talk about serenity of shape,but I think this concept represents the completion of the shape,furthermore it perfectly adapts to the bedroom.

‘The creation of a sculpture or of a sculptural object with ause, such as a bed, is a magic process that creates a tie betweenthe designer and his works. It’s like a spiritual bond,’ Garis adds.Visit: www.barel.it

BEDS AND BEDROOM

Above: Hydra withCube base

Right: Filicudi

Page 109: Interiors Monthly August 2014

Why not combine your trip with a visit to our new 5000 sqft showroom just 25 minutes away in Wolverhampton.

Come see our extensive range of UK stocked Bedroom, Lounge and Occasional Furniture, plus our legendary clearance deals.

Visiting The Bed Show Telford in September?

Ideal Products Ltd.01902 456457Lower Walsall StreetWolverhampton WV1 [email protected] www.idealproductsltd.co.uk

Texas ChameleonOttoman

TEL - 01785 250888FAX - 01785 241888MAIL - [email protected]

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Page 110: Interiors Monthly August 2014

BEDS AND BEDROOM

110 Interiors Monthly August 2014

Upmarket range from DreamlandDreamland Beds has introduced the William Night brand, withits raison d’etre of creating a more luxurious and refinedsleeping experience.

‘William Night embraces the latest technology and materialsand combines these with traditional skills and mastercraftsmanship enabling us to produce the perfect bed andmattress. This latest range redefines the luxury bed market andsleep experience,’ says Kiren Kaur, Dreamland marketingmanager.

‘Our range reflects the ultimate expression of moderndynamics with comfort, distinctively different and unmistakablyunique, offering choice for those who demand lavish design,quality craftsmanship and an uncompromising sleep.’

There are four William Night collections: Platinum – for thosewho demand craftsmanship combined with premium luxury;Gold – offering definitive comfort and lavish style; Silver – builtfor uncompromising luxury; and Sports Recovery – targetingathletes and sports enthusiasts or anyone with an energeticlifestyle, says Kaur.

There is a choice of storage bases, headboards and mattresstoppers, as well as matching headboards.

Each collection has a range of different mattresses withdifferent finishes such as natural latex, deep quilted pillow top,and memory foam to meet individual needs.

Crescent combines 2,000 independent pocket springs with70mm of pressure relieving memory foam, soft-touch luxurymattress fabric and is wall-edged for sleep right to the edge.The mattress has a height of 30cm.

Solar has 1,000 independent pocket springs, body supportperformance foam, soft-touch luxury mattress fabric and is wall-edged for sleep right to the edge. The mattress has a height of23cm.

Dusk combines 1,500independent pocket springswith 20mm of pressure relievingmemory foam. The 25cm highmattress is wall-edged and hassoft-touch deep quilted fabric.Visit: www.williamnight.co.uk

Left: Crescentand Dusk (below)are part of theGold collectionBottom: Solar

Sleep tight in luxury

Page 111: Interiors Monthly August 2014

The finest raw materials, innovative design & attention todetail with a refined collection of beds.

William night offers a wide variety of upper class luxury bedsincluding sports and massage recovery, for the perfect night sleep everyone dreams about.

W: www.williamnight.co.ukT: 0121 771 3663 Ext 5E: [email protected]

Page 112: Interiors Monthly August 2014

PROTECTION

112 Interiors Monthly August 2014

A smooth journeyMy Customer, My Responsibility is Castelan’s policy

Castelan was established in July 2011 viaa MBO thus retaining its core leadershipand experience. This brought several keybenefits including: � significant operating experiencewithin the furniture sector – more than50 years at senior management level; � the ability to deliver based onunfettered decision making as the

business owners are directly involved inclient relationships and service delivery; � significant investment in the IT andtelephony infrastructure; � the field network brand and vehiclefleet; � a field training team that works withinretailers’ strategies to grow conversionrates in a way to suit their ethos.

This has created a business with vastexperience that ‘puts the customer at theheart of all that we do,’ says RichardGretton, Castelan commercial director.

‘The principles of Treating CustomersFairly are embedded in the business –adding value at every customertouchpoint from first call to field repairand resolution. “My Customer, MyResponsibility” is a statement thatappears all around the Castelan businessas this reflects how we approach notonly our clients but, and more important,their customers. Through the sale ofprotection programmes and directinstruction work, we view each customeras our own and not as simply one of ourclient’s customers.’

Castelan offers an ‘end to end’ solutionto customer service which means thecustomer can have a smooth journeyfrom issue to resolution whether that bevia the use of a care product, plan orrepair, he adds.

‘The furniture care and protectionmarket is one that has grown andchanged dramatically in the 18 years I have been involved, whether this has been in changes and

The company hasinvested heavily inIT and its fleet

���Castelan’s Furniture Care Network technicians can carry out repairs in the home

Page 113: Interiors Monthly August 2014

+44(0)800 408 4241 [email protected]

Castelan Limited is authorised and regulated by the Financial Conduct Authority - Registration number 572287. ©2011.CastelanGroup Ltd.

Page 114: Interiors Monthly August 2014

PROTECTION

114 Interiors Monthly August 2014

improvements in coverage, new productdevelopment or the service delivery thatlies behind each,’ he explains.

‘For me the most importantdevelopment and the one where Ibelieve Castelan has the edge is in theentire “customer journey”. That meansthat the consumer is given a valuableand comprehensive product at the timeof purchase of the furniture, one thatdelivers exactly what it says it will, all theway through to delivering excellentservice when a consumer needs to makea claim and finally the excellent deliveryof repair services in the home.

‘Owning that customer journey fromstart to finish is critical to what I believe

is needed to fulfil the promises that wemake to our retail partners. That meanshaving strong commercial andoperational knowledge, the correct levelof resources in call and claim handlingand, perhaps most important, fullyemploying our Furniture Care Network oftechnicians so as to ensure consistentrepairs at an extremely high standard.

‘All of this while operating in acompliant and customer friendly mannerand ensuring that we, as a company, putthe customer at the heart of all we do.’

He says this is where the true value ofa care plan lies and also in giving theretailer the confidence to sell the productknowing that their customers will not be

let down by service. From this naturallycomes the commercial benefits that theretailer can enjoy, backed by the mostexperienced support team in the sector.

‘Going forward, I believe the customerjourney will continue to come to the foreand be the key differentiating factor ofthose companies that operate in thissector,’ adds Gretton.Visit: www.castelangroup.com

Three in oneThere are three main parts toCastelan’s products and services: anextensive range of care productsthat can add value to a business orappeal to furniture sales; PremierCare protection plans that enhancethe level of service retailers can offercustomers by protecting theinvestment they have made; and itsFurniture Care Network.

‘When you have made the sale anddelivered the furniture, you want tomake sure that the customer ishappy and that the furniture stays intheir home,’ says Gretton.

Furniture Care Network is thelargest network of directly employedfurniture technicians in the aftercaremarket and service first yearliabilities to support the PremierCare plans and work directly withconsumers.

The call centre staff atCastelan’s head officefollow the principle ofMy Customer, MyResponsibility

Page 115: Interiors Monthly August 2014

���������� �� ��� ���� � ����� � ��� �

Independant manufacturers of bench madeupholstery from Blackburn, Lancashire,

supplying independant & family trade outlets.Specialising in bespoke upholstery and

made to measure.Network delivery throughout UK and Ireland

Tel: 01254 661661 Fax: 01254 661802Email: [email protected]

Call for our NEW brochure

����� ��� �� ����

Agents required N. wales, North West , North East, Yorkshire & Ireland

Page 116: Interiors Monthly August 2014

PROTECTION

116 Interiors Monthly August 2014

Branching outServico is launching in the Republic of Ireland

Servico now offers its repair services toretailers in the Republic of Ireland. Its flatfee system means retailers will becharged the same regardless of wherethey are in the country.

‘We will be offering exactly the sameservice to retailers in the Republic ofIreland as we do in the UK,’ says PeteMcDonald, Servico sales director. It hasalso followed its UK policy of directlyemploying the technicians to maintainservice levels.

At the heart of its operations is theSmart Serv System. This is a bespokeservice system to allow operatorsmaximum visibility of service claims at all stages of the process.

It enables operators to stay in thesame screen while trackingappointments, notes, invoices andreports. The parts section on each jobwill track and record the progress of anypart required and allows each party totake ownership of parts.

The notes system gives an immediateresponse to users and is the easiest andfastest method of communicatingresponses for individual service requests.The system is in live time and open foroperators to check service progress. Itoffers reporting facilities that will detailhow call centre staff are responding toservice requests, down to full reportingsuites showing product performance andfault coding. It is Internet based andactivity emails give immediate responsesto service levels.

‘We will contact all consumers within24 hours of receiving a service request.

Where it is not possible to contact thecustomer, we will write to them advisingthem of our intentions. An offer of anappointment will be made within fivedays,’ says McDonald.

Its new telephone system’s textmessaging service allows Servico tocontact customers 24 hours prior to visitfor confirmation purposes and the onlinebooking system is available 24 hours perday to contact centres. This offers avariety of time slots and dates to thecustomer. This system has proven toprovide over 80% of bookings forcustomers willing to accept the slotsavailable, he says.

A detailed report including images andcustomer signature will be sent to theretailer within 24 hours of a technician’svisit and repair work is guaranteed for 12months.

‘We will look to achieve the highest

first fix rate possible on all furnituretypes. This will become more achievablewhen we better understand ourcompanies’ working parameters. We will also look to develop workingrelationships with retailers’ suppliers toachieve a greater understanding of theproducts they sell,’ explains McDonald.

Servico’s Smart Warranty is designed to fix the cost to retailers andmanufacturers.

‘By underwriting the service contractwith major insurers, we are able to coverthe cost of service, parts andreplacement. Smart Warranty can offer a complete service package including acall centre while clients can retain fullvisibility of all service issues. It also allows retailers to extend the terms andconditions of their guarantee periods,’ he adds.Visit: www.servicogroup.co.uk

Above: Servico offers an assembly serviceLeft: Smart Warranty can include a call centre facilityBelow: The aim is to fix as many faults as possible the first time

Page 117: Interiors Monthly August 2014

Group

Good as new

The Servico Group is the leading independent furniture repair specialist and offers a full range of repair and assemblyof all types of furniture. The Servico Group now works with customers across the whole of Ireland and has a dedicatedteam on hand to answer calls and queries.

Our team of fully trained technicians will report and rectify all problems professionally and promptly.

Nationwide in-home repair service

If your customer has a problem with your furniture we can solve it. Our multi-skilled furniture technicians are carefullyselected and placed in areas of easy reach for your home and business. We have a flexible approach when selectingappointments and have a number of options that can suit the lifestyle of your customer. We offer timed and sensiblebookings around the modern way of life and work commitments. All service requests are logged in our Smartservservice giving live time information for appointments and reports.

If you manufacture or Retail furniture in Ireland we are there to help.

The Nationwide Repair and Assembly service

www.servicogroup.co.uk E: [email protected]

Tel: +44(0)871 246 0022

SPOT THE DIFFERENCE

SERVICO NOW COVERS ALL IRELAND

Page 118: Interiors Monthly August 2014

PROTECTION

118 Interiors Monthly August 2014

Bacteria barrierFurniture Clinic’s latest treatment tackles germs

Furniture items occupying space in clinical environments suchas care homes or hospitals require two types of protection; fromnormal day-to-day damage and from the spread of bacteria.

Furniture in areas where germs spread easily are susceptibleto a spread of viruses such as MRSA and Ecoli. For care homes,hospitals and all clinical surroundings, there is a constant battleto eliminate these dangerous invaders.

Cleanliness in these spaces is a continuing cause for concernand while rigorous hygiene processes have increased, until nowthere has been little in the way of products or methods toensure there is no build-up of such bacteria on furniture inwaiting or common areas.

Furniture Clinic has launched a leather protection cream withadded silver that has been laboratory tested and is proven tokill 99.9% of MRSA and Ecoli in 24 hours. As MRSA is resistant toalmost all chemical antibiotics, employing silver-embeddedprotection for furniture is a simple and cost-effective way ofprotecting leather items.

The cream has the same basic qualities as the originalformula – it helps to prevent damage and staining to theleather – but once applied to any leather or vinyl surface the

added silver will begin to kill bacteria. The antimicrobialcharacteristics then remain on the leather’s surface, prohibitinggerm growth and offering protection against furthercontamination.

The cream should be applied liberally every three monthsand any contaminates that form on the surface will be killedand unable to grow on the protective barrier that has formed.Future dirt can be easily wiped clean.

Spread of germs isn’t just confined to hospitals though: storesand offices can also be a breeding ground for bacteria toflourish, with the potential to cause sickness in customers andstaff.

Using furniture care products as a way to help stop thespread of such bacteria is a unique and highly cost-effectivemethod of solving an increasing problem for organisations invarious industries.

Providing practical products with an additional healthbenefit, means resellers and service suppliers can offer an all-inclusive package to an array of sectors that benefit from alow cost solution to help prevent the spread of bacteria. Visit: www.furnitureclinic.co.uk

The cream has added silver

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THE

AUTUMNFURNITURE

SHOW 2014

Proudly sponsored byAn event from

Supported by

The show is a SELL-OUT with over 90 key exhibitors attending this major event. Don’t miss this chance to see the very latest in the industry plus a flooring showcase.

A Minerva Furnishers Guild event featuring a flooring showcase from SMG

MAJOR

NEW EVENT

The International Centre, Telford, Shropshire, TF3 4JH

LOCATION

Open Exclusively for Minerva and SMG Members on Tuesday 7th October!

All furniture, bedding and carpet retailers welcome on Wednesday 8th and Thursday 9th October.

Visit www.theautumnfurnitureshow.co.uk to register your place!

Come and see a great selection from the industry!

DATES & TIMES

Wednesday 8th October 9:00 - 17:00Thursday 9th October 9:00 - 16:00

PLUS... A Flooring Showcase.PLUS A

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Associated Carpet Group will explain itsmembership benefits to retailers at theevent.

Adam Carpets previews the first newcolours for Fine Worcester Twist in sixyears and will show Close Companionsalongside Revelation and the undyedPure Brit.

BGP Trading is displaying its four woodflooring brands, including its top endhand-carved Antica FalegnameriaAnnoni e Perego collection.

Carpet Recycling UK offers informationon how retailers can benefit fromrecycling carpets and carpet offcuts aswell as providing a seminar: Carpets –Resources for the Circular Economy.

Cavalier Carpets is adding Gemini to itsCouture Collection and expanding itsStain-less range with Distinctions in threequalities and 11 colours. POS will beenhanced with a slimline Design a Drumtombola unit.

Classis introduces Jewel Stripes tocoordinate with Jewel and Impression;Emerald, Amber and Sapphire will beextended and a 26-colour wiltoncollection will be debuted along withLuxury Soft Touch. ���

LoftyideasFor inspiration on everythingflooring, Harrogate is theplace to go

Top:Kingsmead’sBook of StripesAbove: Lano’sKamira

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T H E F U R LO N G F LO O R I N G P O R T F O L I O

www.furlongflooring.co.uk

Wool Collection

www.furlongflooring.co.uk I Sales: Preston - 01772 696 787 I Dartford - 01322 628 707 I Newport - 01633 283 959

Furlong Flooring offer market leading products, at competitive prices with excellent service levels – add to that most orders are delivered next working day through our national distribution network and you’ve got a compelling proposition.

Quality runs deep whether it’s our high-impact display systems or our extensiveportfolio of polypropylene carpet, wool carpet, vinyl & wood flooring.

For outstanding solutions that get results contact Furlong Flooring today.

Best Flooring Manufacturer

Furlong Flooring. Standing out from the crowd.

Simply outstanding

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Cormar showcases its latest 100% polypropylenerange – Apollo Plus – a sister collection to Apollowith a finer, denser pile, an increased pile weightand an extended stain warranty from five to 10years. It will also introduce two new qualities anddemonstrate additions to its online portal system.

CPS Labels will show its range of labels, printed onself-adhesive or heat activated linen, carpet aprons,and POS print.

Crown Floors will display its latest compactlecterns, promote its loyalty club, and launch a rollrange in five colours.

Curtis Wool Direct hosts the Wool the Wonder ofEwe feature, providing information on wool.

Gaskell Wool Rich presents its latest wool striperange, Notting Hill. This is available in 10 colourways,in 1m, 4m and 5m widths. It will also introduceWestminster, a three-ply chunky wool loop pile.

From Jewel Blade will be its latest blades,including XL Premium Gold with 1.25% carbon steeland a titanium nitride coating.

Kingsmead Carpets launches the HaddingtonPlains and Heathers 80/20 twist pile range in twoweights and 4m and 5m widths. Hockley will havefour new colours. The Book of Stripes and 100%wool loop pile Mineral collections will make their

show debuts. There will be four additions to theClean Easy range including Grandeur, a three-plypolypropylene multicolour; Virtue, a felt and actionback twist; and Dignity in Everlon Supersoft fibre.

Lano Carpets shows the new Divine Twist in a75oz quality as part of the Easy Care collection; the30oz Forum IB; 30oz Xtra Twist, and the Venicecollection. Fairfield Supreme and Fairfield Creationswill be reinvigorated with new colours.

Leica Geosystems will display its measuring,aligning and levelling equipment.

Top: Cavalier Carpets’DistinctionsInset: Crown’s lecternsAbove: CPS Labels

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Tomkinson TwistThe world’s best selling wool twistcarpet. Now with new construction

and new colours added.

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Matparts will demonstrate the Karpet King 812-Mthree-thread carpet overedging machine and theKarpet King Kompakt overedging machine.

Mr Tompkinson premieres Caesar, a twist range in13 colours, and Cadiz, a 100% wool loop pileavailable in 4m and 5m widths.

The USA’s largest supplier of computer softwarefor the retail carpet industry, RFMS, has joined forceswith UK flooring software specialist Gould HallComputer Services to form RFMS-UK. RFMS hasabout 20,000 users of its software supporting morethan 8,000 stores in the USA, Canada, Australia andNew Zealand. It will show retail software alongsideits Measure and Measure Mobile estimatingsoftware.

From Stroolmount will be its floor protectionproducts and accessories including the latestwobble wedge door wedge.

Ulster Carpets’ plain loop pile Panama and high-low loop Monaco and Capri stripe, part of OpenSpaces, make their show debut along with theGlenmoy tartans while the five-design Boho will bepreviewed.

WoolSafe will demonstrate its new website andreveal details of its CleanSeal cleaning producttesting programme. It has teamed up with EncoGlobal Testing Services to develop an environmentaltesting and certification standard for carpet andupholstery cleaning products. The CleanSeal marksets out all the important performance requirementsthat cleaning agents for synthetic carpets andfurnishing fabrics must meet prior to submission forenvironmental testing by EGTS.Visit: www.theflooringshow.com

Above: Ulster’s BohoHemingway in AppleBlossomLeft: Karpet King 812-MBottom: Lecia’s 3DDisto

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Wool takescentre stage British Wool Marketing Board and TheCampaign for Wool have made amajor investment in wool promotion

A celebration of wool carpet will be atthe centre of The Flooring Show, stagedby the British Wool Marketing Board, TheCampaign for Wool and leadingmanufacturers.

At the heart of the activity will be theWool Trends Centre in hall three, which issupported by the industry’s leadingcarpet brands, with Adam Carpets,Axminster Carpets, Brockway Carpets,Bronte Carpets, Brintons, Cavalier Carpetsand Ulster Carpets participating. Eachcompany will have its own stand andpromote their latest wool introductions.

BWMB and CfW are keen to make thisactivity part of a much biggerprogramme that reaches out toconsumers and the design community inan effort to stimulate interest in thebenefits of wool flooring.

A promotional feature in the Octoberissue of Homes & Gardens will be part ofthe wool promotion. Participating brandsin the supplement will include AdamCarpets, Alternative Flooring, Axminster,Brintons, Crucial Trading, Cormar,Kingsmead, Roger Oates, Ulster, andWhitestone Weavers. The eight-page

Wool Trends feature will be given tovisitors at the show.

A Homes & Gardens styled WoolInspirations roomset section will formthe centrepiece of the Wool Trends area.

‘We are delighted to bring Homes &Gardens to The Flooring Show as part ofour promotion. This area will be a veryexciting addition to this show and wehope retailers will be inspired by thecreativity on display,’ says Bridgette Kelly,CfW interiors director.

BWMB will focus on wool education,offering retailers information on wooland providing POS to assist in promotingand selling wool carpets in-store.

‘Our aim is to provide the UK retailerwith the knowledge and tools topromote the assets of real wool andshow how it is the best choice on manylevels for the home,’ says Tim Booth,BWMB marketing manager.

British wool produced from the sheepof British farmers is the BWMB’s raisond’etre. It collects, grades and sells thewool of about 50,000 sheep farmers andit is predominantly used in carpets andrugs.

‘There is so much added value in aBritish wool carpet; it is reliable, robust,resilient and a consistent performer onall levels. It is perfect for busy areas, halls,stairs, living rooms, as it is excellent atresisting pressure and tracking. Weintend to ensure retailers know that. Ourfull team will be there to answer anyquestions,’ says Booth.

There will also be sheep inside andoutside the show so that there is nomistaking the natural origin of the fibre.The BWMB will bring a flock of Britishsheep to graze at the front of theHarrogate International Centre inassociation with the National SheepAssociation.

‘British sheep farmers are totallydedicated to their role and they providethe funding for all our promotionalactivities. We want to remind people thatreal wool is natural and truly sustainableas British sheep provide a fresh supply oflocally grown wool every year,’ saysBooth.

The neon flock of sheep that CfW usesto highlight its activity across the worldwill also make an appearance at wool

Brintons’ Padstow in Pebble Houndstooth

Bronte’s Orla

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carpet partners in other areas of theshow. ‘Our neon sheep are great and verypopular, they usually make people smile,so we are bringing them along too,’ headds.

Wool themed seminars will take placeon all three days of the show, with topicsincluding cleaning and care and sellingwool benefits to help retailers deal withqueries from customers. The Homes &Gardens wool seminar will focus on themagazine’s recent interior trendsresearch and will be hosted by GilesKime, Homes & Gardens editor in chief.

‘These Wool Trends promotions areabout inspiring and educating bothtrade and consumers and this will bedone in partnership with the industry. It is a focused and integrated programme that significantly has thebacking of major brands and buyinggroups. Wool will be at the heart of thislong-standing trade show again – this isgreat news for The Flooring Show andgreat news for the flooring retailer,’ addsKelly.Visit: www.britishwool.org.ukwww.campaignforwool.org

Axminster’s Windsor Itschner

Brockway’s Jubilee in Sweet Plum

Cavalier’s Woodland Heathers

BWMB and CfW are involving Homes & Gardens in the show

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AAggeennttss RReeqquuiirreeddOrigin Red Furniture is a UK supplier of Quality

Dining and Occasional ranges to the UK and Irishmarket. Our customer base typically comprises

AIS and Minerva members, as well as Group andMail Order businesses.

Due to our current growth, we are looking toexpand our Area Sales Team in the UK and Irelandand are looking for highly motivated individuals to

join our team as agents.

You will have excellent contacts in theIndependent sector with a particular skill and

success in business development.

In return you will receive good rates of commission, regular promotional offers, a first

class level of back up support and a regular supply of new products.

If you feel you have the qualities to help us driveour business forward, please contact:

Paul JamesOrigin Red FurnitureUnit 10, Harrington MillsLeopold StreetLong EatonNG10 [email protected]

Professional salesagents required

We are a newly established woodflooring distributor based in Harlow

Essex with manufacturing background in Asia.American Walnut various sizes

Herringbone & Mosaic Parquet

Budget Oak 3-Ply 3-Strip & 1-Strip 8 products stock

Innovative finishes on Solid and Multiply Engineered Oak

Sales administrator & Area sales agent recruited.

Tel: 01279 439 660Mobile:07808088666

Website: maxzara.co.ukEmail: [email protected]

Balterio - Area Sales RepresentativeIVC-group, one of the largest Western European producersof vinyl and laminate floors for residential applications, iscurrently looking for a successful sales representative totake over the Midlands UK area for its laminate flooring

division Balterio. The sales representative will be responsible for all sales activities in assigned accounts

and regions. He/she will be reporting to the National Salesmanager of Balterio.

Balterio is a major producer of innovative, stylish, qualitylaminate floors. The extensive, luxurious collection closelyreflects market requirements and the latest design trends.Vertically integrated production and extensive automation

ensure outstanding value for money. Balterio laminate floorsare available from the better flooring and decoration stores

and from trade specialists and timber merchants.

We offer a competitive salary and package as one wouldexpect from a progressive Group as IVC.

Please forward your CV in strict confidence to:[email protected]. No agencies please.

The IVC Group has 1,200 employees and generates aturnover of around €530 million in 110 countries.

Wakkensteenweg 37B – 8710 Sint-Baafs-vijve – [email protected] – www.balterio.com

Member of IVC-Group

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Global FurnitureAllianceMarrakech in crimson

ManchesterFurniture Show

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The rightnumbersMore than 120 companies took partin the Manchester Furniture Showwhich attracted more than 4,800visitors. Here’s a selection ofhighlights from the event

Ashley Manor introduced the Argenta with studded arms andupdated its fabric collection.

Comfort Zone used the show to introduce its first sofabeds,showing versions of the Ripon, Woburn and Newquay sofaswith two-fold action and fibreblock mattress and the newEternity, Tranquillity and Serenity with a three-fold action andsprung mattress. The Jasper sofa has chrome feet and comes ina two-seater sofa and a wide and deep cuddler chair. Bedalealso consists of a two-seater sofa and chair. The chair features afull back, while the sofa has a pillow back. Kingston andRichmond were new corner units with the option being addedto Chelsea.

G&P debuted the Springfield living and dining collection withthree drop-leaf dining tables and coordinating occasionalpieces in a light oak finish. Michigan is available in a combinednatural wood finish with white paint.

Ideal introduced the Toronto club chair in a choice of threestripes, the Rio click-clak bed and Edo children’s storage bed.

Julian Bowen’s launches included the Mayflower living anddining range in reclaimed pine with an oak finish; the children’sLondon Bus bed; the Knightsbridge bedstead with upholsteredheadboard; and Taku compact dining set with a choice of chairs.

Kettle Interiors unveiled the Chateau and Hambletonbedroom ranges in an off-white painted finish. ���

Kingstown’s introductions included the Ocean collection witha wave texture to the waist of the bi-fold door wardrobes and tothe tops of the drawers. Colour options include an oak carcasecomplemented by either oak, white or mussel coloured frontsand a black carcase with white fronts. Hinckley is inspired by aFrench country cottage style with a modern twist in a cream/grey painted finish. Vintage-inspired Helena is finished in aclassic cream paint featuring a slightly distressed look andchrome cup handles. The classic Aylesbury in white featuressculptured doors, profiled edges and ceramic handles.

BM introduced the Almalfi sofa

G&P’s Michigan Kettle’s Chateau

Julian Bowen’sLondon Bus bed

Page 131: Interiors Monthly August 2014

Old Charm’s lifestyle offer is being further developed this summerwith the launch of a new sofa collection. It comprises three newdesigns of sofas, loveseats and accent chairs all available in anexciting range of fabrics to complement the Old Charm finishes.

Wood Bros (Furniture) Ltd, Marsh Lane, London Rd, Ware, Herts., SG12 9QH

w: www.oldcharm.co.uk t: 01920 469241

LivingRoomEnvy...

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La-Z-Boy revealed Ava – an addition to its Comfort Studiocollection – as well as Charleston and Ontario, which features aheat and massage power recliner.

From Lebus was the Faye compact sofa with sloped arms; theSasha high-back corner unit with accent swivel chair; Wavechaise sofa; Isla corner sofa; Riva featuring short legs and retrostyling, and high-back Adriana with large cushion arms.

Rowico’s latest design is the Woodsmoke bedroom range.Seconique enhanced the Charles bedroom range with

occasional and home office pieces and a walnut finish; added abunkbed to Corona, while the Regent bedroom range has twowardrobes, three chests of drawers and a bedside unit. Stantonand Bradford are glass and faux leather dining sets.

Welbeck House showed the loose cover linen-look Frankieand the low arm Isla.

Westbridge Furniture launched 10 designs, including Lily, acompact sofa with slim arms and the option of a love seat;Orson sported tonal piping and base; and Jess has large scrollarms and a tailored look, available in four sofa sizes, loveseatand armchair.

Wire Lamps highlighted the Cayan Tower and the WLF3016-8floor lamps, both 1.5m tall. Cayan has a twisted prism designwhile the WLF3016-8 features clusters of crystal berries in red,clear, black, green, blue or lilac. Table versions are also available.Visit: www.manchsterfurnitureshow.com

Comfort Zone’s Chelsea

La-Z-Boy’s Ontario

Wood Bros’ Burnham

Wire Lamps’ Cayan Tower

Kingstown’s Ocean

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BrowsingA quick look atsome of the stands

Global Furniture Alliance showed-off its extensive collection offabric recliners, leather recliners, recliner chairs, riser reclinersand accent chairs. Tel: 01291 645 080

For Stroolmount, the Manchester Furniture Show wasthe perfect opportunity to demonstrate its substantialrange of flooring protection products, including thenew wobbly wedge door wedge. Tel: 08454 706 670

Furniture Origins UK unveiled several bedroom andliving and dining collections to keen interest fromvisitors at the show, adding even more breadth to itsproduct offer. All ranges are available on mixedcontainers or through its wholesale partner. Tel: 07702 603 971

Staingard used the exhibition to show the collection ofmattress protectors, pillow protectors, fitted sheets andchildren’s hooded bathrobes and changing mats from Delis, forwhich it is the UK distributor. Visit: www.staingard.co.uk

Greenapple used the show to introduce Tusk, a rangeincluding a coffee table, lamp table, console table and TVunit, available in four finishes: walnut, wenge, oak andcharcoal grey. Visit: www.greenapple.co.uk

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AutumnLONG POINT15th-17th September 2014

www.longeatonguild.co.uk

Te l : 0 7 9 0 2 0 3 2 1 0 1

Page 136: Interiors Monthly August 2014

All Sealy Hybrid beds contain Geltex, a unique, gel-infused foam that is quite simply the most advanced sleepingmaterial available. It has all the pressure relieving properties of traditional memory foam but provides a level of"push back" body support that memory foam lacks. It also has an open cell structure that allows for far greater

breathability for the sleeper, allowing body temperature to dissipate quickly and effectively.

All Hybrid models also feature Adaptive technology - a ‘dynamic response’ textile that reacts to temperature andmoisture. Hydro-functional polymers change shape, boosting evaporation and helping to maintain a constant

temperature throughout the night.

Hybrid - a unique fusion of Geltex, Adaptive Technology and Springs. How cool is that?

Call our Sales Hotline on 016973 24403 to discuss or request a sales visit.