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ANGIE NGOC TRAN PORTOFLIO
INTERIOR DESIGN
2
3
6
preface
interior design
CONTENTS
preface
interior design
furniture design
KATIE WALCK STUDIOStudio/ Exhibition/ Trade
AVANT GARDE SOLESTRUCKRetail Design
TEAVANA KIOSKKiosk Design
CAMPFIRECorporate Design
THE PICTURESQUE HOMEResidential Design
MIDTOWN MARTA STATIONPublic Space Design - Gensler Intern Project
[INTENT] C-TOOLFurniture Design
POSTURESponsored by DAVIS FURNITURE
INTERCETTATI2nd Place - BIENENSTOCK Furniture Design Competition
Being born and raised in Vietnam, early acquainting myself with art in America, I have interwoven the two cultures together in not only my design philosophy but also my life attitude.
I believe that a piece of furniture does not only bring comfort, but also raises awareness and appreciation of the users of it. As Alina Wheeler famously said “Design is intelligence made visible”, I believe that design is the result of experimental and observational research. I share a strong interest in not only problem solving, but also in human behaviors within the built environment. Creating a space that brings out emotions and affects behaviors is the sole of my passion.
My goal is to pursue the interior design profession with a strong background in furniture design.
8
INTENT
STUDIO/EXHIBITION/TRADE
Drayton Tower102 E Liberty St Savannah, GA
SketchUp, Revit, Shaderlight and Photoshop
KATIE WALCK
STUDIO
Design Team : angie tran | Dahaeng lee
DRAYTON TOWER102 E Liberty St
Savannah, GA
Educational InstitutionsEateriesRetail StoresChurchesEntertainmentInns
Natural FeaturesParking
SmellTraffic Circulation
Traffic LightNoise/ Sound Source
INS
PIR
ATI
ON
Looking NorthWest Looking NorthEast
“I work with the ideas of geometrics, mixing hard lines with organic, soft and hard, a mix of masculine and feminine. I like fun, bold and bright prints. I want to create work that is fun and interesting, using unique color combinations. I’m inspired by Yayoi Kusama, Bauhaus, Memphis design, and fashion brands such as Kenzo and Vivienne Westwood. I want the brand to be seen as young, fresh, bold and graphic.”
- KATIE WALCK (CLIENT)
Inspired from the word Enigma, a sense of layering will be created using harsh geometric lines on softer, more naturalistic forms.
An enigmatic mix of masculinity and femininity will be spatially gridded in form with abstract shapes and organic details to bring forth unique artistic elements on a clean, simple, and minimalistic canvas of post-modernism.
SIT
E A
NA
LYS
IS
CLIENT’S WORK
INTEREST TRIGGER
Window DisplayBranding/ Style
in/out
introductionAwareness
Working EnvironmentMeet the Artist
reception
engaging with brand & productsEvaluation
purchasedecision
relaxconnectobserve
Live product making process
Interact with the artist and other customersLearn more in depth about the
design and making process
Develop appreciationDecision trigger
intent / consideration
Convenience of Sale Post-purchaseexperience
Advocate
Loyalty
Customer Journey
The ENIGMATIC interior environment begins from the outside, where one is intrigued to make their way into an avant-garde world out of curiosity. Moments of enigma are discovered one after the other in layers, keeping the excitement of the journey consistent.
End of Journey
YOUNG . FRESH
BOLD . GRAPHIC
Meet the Artist
EXHIBITION
RETAIL
LOUNGE
RECEPTION
STUDIO WASH-ROOM
KITCHENETTE
OFFICEMAIn
ENTRANCE
ADA RESTROOM
DARKROOM
PRIVATEENTRANCE
FURNITURE PLAN
REFLECTED CEILING PLAN
Light Oak Laminate
White Brick Veneer
Mahogany
Track LED
Recessed LED Panels
CFL Pendant
Halogen Pendant
LED Pendant
RETAIL
EXHIBITION | GATHERING SPACE
RECEPTION | LOUNGE
WINDOW DISPLAY
STUDIO | OFFICE
SCREEN-PRINTING TABLE
RECEPTION DESK
FLOOR PLANINTEREST TRIGGER
relaxconnectobservewelcome
engaging with brand & productsEvaluation
purchasedecision
introductionAwareness
vcv
RECEPTION | LOUNGE
EXHIBITION | GATHERING SPACE
(Transformable with re-arrangeable display shelves)
RENOVATION FOR RETAIL SPACE
330 West Marietta St NWAtlanta, GA
2420 sq.ft. on 2 floors
Revit, SketchUp, Hand Rendering in Mixed Media, Photoshop
avant gardeSOLESTRUCK
Fabulous, mysterious, indie, surreal and dramatic characterize the style. Avant Garde Solestruck will be a hot-spot for all the early trend-adopters and shoe-lovers, surprising them at their first step and will always drawing them back.
to rid the world of ugly shoes one pair at a time
BRANDING/ INTRODUCTION OF THE EXCLUSIVE STYLE
CUSTOMERS EXPERIENCE
BUILD A COMMUNITY
CONNECTION/ SOCIALIZATION
PATTERN/ COLORS/ TEXTURES/ MATERIALS
AMBIENCE
STRONG IMPRESSION/ UNIQUE STORE EXPERIENCE
LUXURIOUS
MODERN
GALERIE GMURZYNSKA ZURICHZAHA HADID
EXTERIOR20 THE JOURNEY
AVANT -GARDE PATTERN
FIRST FLOOR
USER JOURNEY
OPEN TO BELOWSECOND FLOOR
UP
STORAGE
CASHIERADA RESTRM
BREAK RM
MANAGER RMELEV.
JANITORIAL
RETAIL SPACE
WINDOW DISPLAY
EVOKE CURIOSTIY
INTRODUCE PRODUCTS
MONUMENTAL STAIRS
ENCOURAGEEXPLORATION
SOCIALIZATION/ INTERACTION
CONNECT TO DOWNSTAIRS
WINDOW-DISPLAY AREA RETAIL SPACE
PARTI DIAGRAMS
REFLECTION LIGHT SKYLINE
CUSTOMERS’ INTERACTION within THE SPACE
multifunctionactivity levelsmodular system
interactionrecreation
impulsive buyorganized spacemeeting
communicationtransformed space
GOLDEN TOUCHRepresents the
city lights
RECLAIMED WOOD Embraces
the nature
“CONCRETE JUNGLE”Portrays the
mega structure
BRICKRelfects the history
GLASS Symbolizes the
skyscrapers
INSPIRATION-ATLANTA CITY MATERIAL SELECTION
22
SOUTHEAST SECTIONAL ELEVATION
MEET ME!LIGITA BREDE
RETAIL SPACE(HAND RENDERING WITH MARKERS AND COLORED PENCILS, PHOTOSHOP)
KIOSK DESIGN
Lenox Square Mall3393 Peachtree Rd #317
Atlanta, GA 30326
Hand Sketching, Hand Rendering in Mixed Media, Photoshop
KIOSKteavana
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The Teavana dream began with an idea that people would enjoy fresh, high-quality tea in a place that was part Tea Bar, part Tea Emporium. The company wanted to introduce people to the aromas, textures, and beneficial qualities of loose leaf teas while enlightening them with the history and variety of teas available - and this is how Teavana was born.
GOAL: To be a HEAVEN OF TEA and to the tea lifestyle and wonderful tastes of tea. To provide fresh, high quality teas and the products to serve them To create a unique tea experience in each store by encouraging a positive, healthy outlook for all who enter.
SIGNAGE & LOGO
DISPLAY IN FRONT & SIDES
TEA SAMPLES IN FRONT
TEA BOXES IN THE BACK
This TEAVANA KIOSK DESIGN, a smaller version of a TEAVANA retail store, brings out a healthy, natural and organic outlook with a strong Asian accent. Spaces for tea samples, tea check-out areas and displayed products are provided. The architectural shape is to attract consumers, and also give out a sense of what type of products being sold at the kiosk.
COLOR THEME:
SIGNAGE [IN VIEW FROM UPSTAIRS]TRANSPARENT TOP [TAKE AVANTAGE OF OTHER LIGHTING]
APPROACH FROM THE BACK:INTRODUCING TEA RPODUCTS
TEA LEAFSAMPLES
RENOVATION FOR PUBLIC SPACE
Midtown Marta StationAtlanta, GA
Revit, Photoshop
the market at
Intern Program
Design Team : angie tran | emma caldwell | fiorella dimiceli | Jordan Davis | van dangAdvisors : christopher mcgee | kate hardman
NO
DE OF INTERSECTIO
N
PEAC
HTREE PLA
CE - H
IGH
PEDESTRIAN TRAFFIC
TEN
TH S
TREE
T - H
IGH VEHICULAR TRAFFIC
COMMON PATH OF TRAVEL
DATUM LINES
DATUM LINES
MIDTOWN DEMOGRAPHICSThe Midtown District is one of the largest business districts in Atlanta.800 businesses81,000 daytime workers42,000 residents27,000 students
PRIM
ARI
LY H
OU
SIN
G
MA
IN S
TREE
OF
ATL
. DESCRIPTIONClient:Marta Transit StationProject Scope:Request for Expression of Interest (RFEI): Development of Midtown Station Air Rights
MARTA hopes to solicited expressions of interest and project vision statements from developers capable of developing the air rights above the Midtown Station in a manner consistent with MARTA’s objectives and Transit Oriented Development Guidelines.
0% 10% 20% 30% 40% 50% 60%
OTHER
51MIDTOWN EMPLOYEES
35 MARTA RIDERS
WE LISTEN
TO YOUR NEEDS
DINING OPTIONS
LIVING OPTIONS
ARTIST CORNER
OUTDOOR GALLERY
GALLERY / EXHIBITION SPACE
PERFORMING ARTS VENUE
ENTREPRENUER MARKET
RETAIL OPTIONS
GREEN SPACE / OUTDOOR SEATING
COFFEE STAND
FARMERS MARKET
SURVEY ANALYSIS
2014 2020
ENLIGHTENING THE EXPERIENCE THROUGH ICONIC EXPRESSION.
PAST AND FUTURE MERGE TO ENGAGE THE USER, THE RESIDENT, AND THE WORKER
TO A NEW MIDTOWN DESTINATION.
Outward Look
Generous Walking Areas
Integrated Greenspace
Centeral Gathering Space
Activation of Ground Floor
Sheltering Facade
Pulling people upward
Expressive Facade
Pompidou Centre | ParisThe High Line | NYC Leeds Kirkgate Market | England
Enlightens the Human Sense
Variety of Daily Items
Colorful Experience
Variety of Daily Items
ENLIGHTENING THE EXPERIENCETHROUGH ICONIC EXPRESSION.
PAST AND FUTURE MERGE TO ENGAGETHE USER, THE RESIDENT, AND THE WORKER
TO A NEW MIDTOWN DESTINATION.
ELEVATED LANDSCAPEACTIVATION THROUGH DESTINATION
NEW WAFFLE SLABBLURRING LINES BETWEEN HISTORY AND FUTURE
TRANSITREPURPOSING TO MEET TODAY’S NEEDS
STREET STAIRSACTIVATING THE STOREFRONT
WATER FEATUREVISUAL STIMULATION
“THE WING”ICONIC STATEMENT TO CREATE IDENTITY
Peachtree Place
EXISTING FOOTPRINT
10th Street
Peachtree Place
10th Street
Peachtree Place
10th Street
Peachtree Place
10th Street
DEFINING EDGES ADDRESSING THE SIDES SPLITTING CIRCULATION
EXISTING CONDITIONS UPWARD TRANSITION ELEVATING THE SPACE EXPRESSION THROUGH OFFSETTING
TRANSFORMATION DIAGRAMS
STREET ACTIVATION
Adam is a self-employed 52 year old man who lives in Midtown. He frequents THE MARKET AT MARTA a few times a week for daily needs.
Felipe is a 30 year old artist who lives in the suburbs. He frequents THE MARKET AT MARTA to see the monthly exhibitions in THE GALLERY.
Kate is a 26 year old interior deisgner who works in Midtown. She uses THE MARKET AT MARTA on a daily basis for transportation, daily goods, and lunch spot needs.
THE MARKET
THE GRAB-N-GO
THE GALLERY
THE TERRACE
ADAM | RESIDENTFELIPE | VISITOR KATE | EMPLOYEE
THE PLATFORM
EXPERIENTIAL TRACKING PER TARGET MARKET
THE GRAB-N-GO
THE MARKET
THE GALLERY
THE TERRACE
PRIVATE SPACE
PUBLIC SPACE
83
PROGRAMMATIC EXPLOSION DIAGRAMS
TEMPORARY MARKET
3rd floor terrace
peachtree pl facade
Interior perspective of atrium from the gallery
Interior perspective of atrium from the gallery
fouth floor park
mini-market
COMMERCIAL DESIGN
1555 Peachtree St NE #1800,Atlanta, GA
10,000 sq.ft. on 9th floor
Revit, SketchUp, Auto CAD, Computer Rendering, Photoshop
CAMPFIRE
Based on a circular orientation. Campfire is made out of two basic forms: a circle with a triangle in the center. Circle, which encloses the space, connects people, encourages conversation and has no hierarchy, is highly preferred in collaborative space. The office will also have different working zones overlap each other, creating transitional area, in order to keep the work flow smooth and continuous. Like “Yin and Yang”, the design emphasizes the balance of collaborative and focus areas, different levels of privacy and layers of lighting and colors, bringing nature along with its organic shape into the space to support wellbeing.
A multi-national design and innovation consulting firm delivering human - focused solutions with global impact, the company is widely recognized for its multidisciplinary work in research, strategy, innovation, and design. All the departments come together to work side by side on one project, which makes the design process a closed loop.
site
who
how
wher
ewh
at
POP OF COLORMAKE FOCAL POINT
DYNAMIC PATTERNADD TEXTURE
CHANGE IN COLORDEFINE ZONE
SHAW CONTRACT GROUP - HEXAGON
FLOOR FINISHES
RECEPTION - COMPANY’S INTRODUCTION/ BRANDING
BRAINSTORMING/SKETCHING
ENTRANCE HALL - LOGO’S INTRODUCTION
“CAMPFIRE” EXPERIENCE
A WIDE VARIETY OF PRODUCTS
DESIGN STYLE
DESIGN PHILOSOPHY
SHARED
OWNED
I WE
I/SHARED WE/SHARED
I/OWNED WE/OWNEDTOUCH DOWN
MAIN CONF.
WORKSTATION(GRAPHIC DESIGNERSINDUSTRIAL DESIGNERS)
WORKSTATION(ENGINEERS,SALES, MARKETING OFFICERS)
CAMPFIRE ROOM
QUICK COLLABORATION
BRAINSTORMING/SKETCHING
SOCIAL HUB
RECEPTION
PROJECT TEAM SPACE
PROJECT TEAM SPACE
PRINT + COPY/ STORAGE
FOCUS
CEO
CLIENT MEETING/ COLLABORATION
STORAGE
DINING AREA
FOCUS
MANAGER OFF.
KEY GOALS
BALANCEFOCUS | COLLABORATIONPRIVATE | PUBLIC
PALETTE OF POSTURE
PALETTE OF SPACE
TECHNOLOGY/ TOOLSWORKTOUCH DOWN
SHARESHOW
REFRESH
WELL-BEING
BAR-HIEIGHT
WORKING HEIGHT
LOUNGEENCOURAGE CIRCULATIONNATURAL FORM
LAYER OF COLLABORATION
DESIGN PHILOSOPHY
FARE
WELL
CHAP
EL -
OFI
S A
RH
ITE
KTI
CAMPFIRE ROOM
TOUCH DOWN ZONE
PLAN VIEW
PALETTE OF POSTURE
ENCOURAGE INTERACTION/ CONVERSATION
CONNECT PEOPLE / ENCLOSE SPACE
ENCOURAGE INNOVATION AND CREATIVITY
SUPPORT WELL-BEING
BRING NATURE INTO THE SPACE
REPRESENT COMPANY’S CULTUREDESIGN APPROACH
34
Campfire is all about creating the right space with the right atmosphere, where the employees do not only come to work but also to experience the company’s culture and to stay productive, connected and healthy.
RENOVATION FOR RESIDENTIAL SPACE
32 E 65th StSavannah, GA
SketchUp, Auto CAD, Hand Rendering in Mixed Media, Photoshop
the picturesqueHOME
Mid-century modern style is characterized by ‘strong interaction with nature’ and ‘minimalism’. Nature is introduced into the house through open space, natural light and earthy colors. All the design elements are kept simple but aesthetic and functional. The clients are a couple in their late 50s who enjoy exploring the natural world around them. The design approach is to create a minimal and open space that encourages their social conversations as well as their interactions with nature. At the same time, it will be functional and accessible for their special needs.
FLUXEARTHY COLORS
INCLUSIVENESS
STRONG INTERACTION WITH NATURE
MINIMALISM
CONCEPT MODEL
N
SIT
E A
NA
LYS
IS
NATURAL FEATURES
COLORED FLOORPLAN
PERMANENT FEATURES
ENVIRONMENTAL FEATURES
INTERIOR CIRCULATION
IMMEDIATE NEIGHBORHOOD
CIRCULATION AROUND THE SITEACCESS POINTS
COURTYARD [VIEW FROM LIVING ROOM]
Applying the PICTURESQUE GARDEN STYLE is to create an emphasis on the relation between the house and its landscape settings. The design gives more depth to the courtyard and makes it visually balanced as it “comes out from a painting”.
LIVING KITCHEN
DINING RM
MASTER BEDRM
ADA BEDRM
OFFICE
WORKSHOP
GARAGE
MASTER BATH
LAUNDRY
ADA BATH
CLOSET
ADA CLOSET
COURTYARD
ENTRANCE
49
LIVING ROOM
LIVING ROOM & KITCHEN AREA - SOUTH ELEVATION
Appling Modern Mid-century style by erasing the boundary between indoor and outdoor and bringing more nature into the house
Reflecting the courtyard
Skylight [to bring sunlight in]
Fish Pond [To reflect sunlight]
The furniture is recessed to the in-house garden to create a feeling of being surrounded by nature.
GARAGE
DINING AREAHidden from living room area
Attract the users by the display tank and its transclucent background
harold and judy tenenbaumCHarold - a freelance writer for science journals, specialized in marine biologyJudy - a botanist specializing in material producing plants side business selling own scientific illustrationsA son is in a wheel chair and visits some weekends and holidays.Hobbies and Activities: Exploring the natural world around them Harold loves listening to music and building model ships.
LIVING ROOM & KITCHEN AREA(HAND RENDERING WITH MARKERS AND COLOR PENCILS, PHOTOSHOP)
harold and judy tenenbaumCHarold - a freelance writer for science journals, specialized in marine biologyJudy - a botanist specializing in material producing plants side business selling own scientific illustrationsA son is in a wheel chair and visits some weekends and holidays.Hobbies and Activities: Exploring the natural world around them Harold loves listening to music and building model ships.
Angie NGOC TRAN1660 Peachtree St NE, Apt 1205Atlanta, GA [email protected]/angietran
THANK YOU