Upload
andrea-hylmarova
View
612
Download
0
Embed Size (px)
DESCRIPTION
Introduction into a new unique concept called 'Interior Design Coaching', that I have developed to help my clients to reveal their own interior style. The concept is a blend of my experience and passion for facilitation/coaching and interior design and addresses my need to work with my design clients in a completely different, more cooperative, way. It was first presented at HUB Prague on Oct 23, 2012.
Citation preview
[ INTERIOR DESIGN COACHING ]
Interior Designer | [email protected] | www.andreahylmarova.com 2
WHY ARE WE HERE
Have you ever designed an interior with a professional?
Do you like home decorating?
Are you living in a home that makes you feel good?
Would you like to change something about your interior?
Interior Designer | [email protected] | www.andreahylmarova.com 3
WHAT HAS BROUGHT ME HERE
1st Fashion Show
1979
1990
2004
2005
2007
Ready!
Facilitation & Coaching
Project Management
Customer Experience
2011
2009
Facilitation & Coaching
Interior Design
2012
Process management
Interior Design Coaching
Interior Designer | [email protected] | www.andreahylmarova.com 4
What was the one beautiful thing I saw today?
‘Krása nemající svědka není k užitku.’ Cicero Marcus Tullius
Interior Designer | [email protected] | www.andreahylmarova.com 5
JOURNEY OF DESIGN
How do you create interiors?
Interior Designer | [email protected] | www.andreahylmarova.com 6
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 7
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 8
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 9
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 10
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 11
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 12
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 13
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 14
LOOKING FOR INSPIRATION
Interior Designer | [email protected] | www.andreahylmarova.com 15
1. Pick an image of an interior, that appeals to you.
2. What do you like about it?
• Think about its qualities and the way you think it was created, the people who live there, the process of construction...
JOURNEY OF DESIGN
Interior Designer | [email protected] | www.andreahylmarova.com 16
JOURNEY OF DESIGN
Beauty is individual
...each of us has it his or her own journey
EXERCISE: Journey Mapping
1. Think of a time when you were creating an interior or house
• with a professional (architect or designer)
• by yourself
2. Draw a journey of the whole design process and de!ne major touchpoints on it.
3. For each touchpoint, think about its high vs. low points. Use stickies.
4. Each group to come up with 3 major low points and 3 major high points of your journey.
Interior Designer | [email protected] | www.andreahylmarova.com 17
WHAT’S NOT WORKING TODAY
We go to same places all the time.
We are often lost in number of trends, that come and go.
Many people are not clear about their own tastes and preferences.
People hesitate to work with designers thinking they will be too expensive.
Some clients are afraid designers will push them to choose particular style.
Architects and designers often spend more time by convincing rather than listening.
Interior Designer | [email protected] | www.andreahylmarova.com 18
AESTHETICS & FUNCTION
What we see today is a “2D” perspective.
Interior Designer | [email protected] | www.andreahylmarova.com
FEEL- FUNCTION - FLOW
How do I want to FEEL?
What do I need?
How to put things together?
19
I want to work in “3F” perspective.
Interior Designer | [email protected] | www.andreahylmarova.com 20
SO WHAT’S MISSING HERE
Physiological needsbreathing, food, water, sex, sleep, homeostasis, excretion
Safety needssecurity of body, of employment, of resources, of morality, of the family, of health, of
property
Belongingness and Love needsfriendship, family, sexual intimacy
Esteem needscon!dence, achievement, independence,
self-respect, esteem from others
Home as satisfaction of Esthetic needs
Home as satisfaction ofSocial needs
Home as satisfaction ofPsychological needs
Home as Shelter
Interior Designer | [email protected] | www.andreahylmarova.com 20
SO WHAT’S MISSING HERE
Physiological needsbreathing, food, water, sex, sleep, homeostasis, excretion
Safety needssecurity of body, of employment, of resources, of morality, of the family, of health, of
property
Belongingness and Love needsfriendship, family, sexual intimacy
Esteem needscon!dence, achievement, independence,
self-respect, esteem from others
Self-actualization
morality, creativity, spontaneity, self-ful!llment
Home as satisfaction of Esthetic needs
Home as satisfaction ofSocial needs
Home as satisfaction ofPsychological needs
Home as Shelter
Home as Self-actualization
Interior Designer | [email protected] | www.andreahylmarova.com 21
DESIGN PSYCHOLOGY BASICS
• Design Psychology evolved from Environmental psychology, now a respected !eld of applied psychology dealing with our symbiotic relationship with the environment.
• Human-environment behaviors deriving from a combination of different aspects:
• Sociocultural: based on learning and behavioral perspectives. Actions might derive from a unique cultural, religious, social and/or personal experiences.
• Neurobiological: our actions, behaviors, and preferences result from genetics and our biological composition.
• Humanistic: based on the notions of free will and the desire for self-actualization. Our primary motivation in life is to ful!ll our potential.
The practice of planning, architecture, interior design in which psychology is the principle design tool.
Interior Designer | [email protected] | www.andreahylmarova.com 22
I HAVE COME TO BELIEVE THAT...
Our sense of SELF and sense of the ENVIRONMENT are intimately and profoundly intertwined.
The seeds of this connection between self and place are planted in CHILDHOOD.
The places we create are a REFLECTION of who we are, thus the ultimate source of inspiration lies inside.
Our sense of self-place connection continues to GROW and CHANGE throughout our lives.
Interior Designer | [email protected] | www.andreahylmarova.com 23
INTERIOR DESIGN COACHING
I help both non-professionals as well as professionals to:
1. uncover and de!ne their own interior style
2. create interiors that will go beyond aesthetics and function
3. get clients engaged more in the design process itself
because I want.....
To change the way people think about designing their interiors.
Interior Designer | [email protected] | www.andreahylmarova.com
INTERIOR DESIGN COACHING
[ MODUL 1 ] [ MODUL 2 ]
Key elements of style
[ MODUL 3 ]
De!ning the Style
• Find the right mood for client’s interior
• Choosing the best color scheme
• De!ning the !nishes, textures, materials etc.
• Resolving eventual con#icts of different style preferences
Space Plan
• De!ning functional needs of the client and others
• Distinguishing private vs. public spaces
• Zoning the space
• Find the right layout of the room to support the chosen style
My own interior style My space
24
Personality & Place
• What shapes the client’s relationships with environment
• What is the actual connection between self and place
• What the client really wants and what are potential concerns
• What does the client value
Interior Designer | [email protected] | www.andreahylmarova.com
INTERIOR DESIGN COACHING
[ MODUL 1 ] [ MODUL 2 ]
Key elements of style
[ MODUL 3 ]
De!ning the Style
• Find the right mood for client’s interior
• Choosing the best color scheme
• De!ning the !nishes, textures, materials etc.
• Resolving eventual con#icts of different style preferences
Space Plan
• De!ning functional needs of the client and others
• Distinguishing private vs. public spaces
• Zoning the space
• Find the right layout of the room to support the chosen style
My own interior style My space
24
Personality & Place
• What shapes the client’s relationships with environment
• What is the actual connection between self and place
• What the client really wants and what are potential concerns
• What does the client value
MUST HAVE
Interior Designer | [email protected] | www.andreahylmarova.com
EXERCISES EXAMPLE
[ MODUL 1 ] [ MODUL 2 ]
Key elements of style
[ MODUL 3 ]
De!ning the Style
• Mood Board creation
• Attributes of my style
• Special Objects inventory
• Colors Scheme
• Style battles
Space Plan
• Environmental Timeline
• Environmental Sociogram
• Havens at home
My own interior style My space
25
De!ning the Style
• Childhood space visualization
• Environmental Family Tree
• My Dream House
• Mental Map
• Some Place Like Home
• Appreciation exercise
Interior Designer | [email protected] | www.andreahylmarova.com 26
ENVIRONMENTAL FAMILY TREE
• Fill in the blank Environmental Family Tree by using nouns or adjectives to describe the large-scale places or homes of your ancestors.
• These don’t need to be places you have experienced. They can just be places you’ve heard about. The homes and places you describe can be environments of your grand parents, aunts and uncles, cousins or even friends who had a major impact on you/your family. There's no right or wrong: you can write inside or outside the boxes. Simply do this exercise at a level that feels comfortable to you.
Re"ection1. In what way(s), if any, did your family's environmental experiences differ or stayed the same from
generation to generation?2. In what way(s), if any, do you think your environmental genealogy in"uenced your own
environmental perspective and values?3. In what way(s), if any do you think that in"uence was positive or negative?4. Do you have any further re"ections on how your environmental family tree may have in"uenced
you ?
Interior Designer | [email protected] | www.andreahylmarova.com 27
Interior Designer | [email protected] | www.andreahylmarova.com 28
CLOSURE
What do you think about the whole concept?
Do you have any interesting insights on where to go next with designing your interior?
‘INTERIOR DESIGN COACHING’WWW.ANDREAHYLMAROVA.COM