Interfood China 2011 Brochure 000

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Apply Now at www.f airhuatse.com/interfood2011.html

Market your products in Greater China

About Interfood China 2011The China International Foodstuff (Guangzhou) Exposition (in short "Interfood China2011") is an export event & trade platform developed by Fair Huatse, in cooperation withthe China Chamber of Commerce of Import and Export of Foodstuff, Native Produce &Animal By-Products, in order to link international food and wine foreign trade institutions,producers and exporters with targeted local business networks.

Interfood China was established in 2004. It mostly constitutes a prestigious showcase for imported food, alcoholic drinks, beverage trade, relative products, and services fromabroad responding to the needs of professionals in this sector for a trade fair with stronginternational appeal and a strict Business to Business formula.

In the context of China's rapidly growing demand for imported food & wine consumption,Interfood China 2011 is the first large international trade show in South China dedicatedentirely to imported food, wine & spirits, and beverage & fruit industry.

Bringing together the country's entire community of food & and wine importers,distributors, wholesalers and retailers, along with key large-scale buyers including hotels,airlines and restaurants, the event is one of the most important trade platforms for International and Chinese producers, exporters and traders to firmly establishthemselves on the Chinese market.

Why should you participate? To maximize your market development efforts by participating at Interfood China 2011. To showcase your products to importers/distributors, to retail and food service buyersas well as to wine industry professionals, and to test the market in South China. To hear from local experts, and develop an understanding of the regional market. To expand your distribution network across China. To secure business in China, and increase your export sales. To promote your product and brand image in China's top-level food & wine fair. To receive tailor-made assistance from Fair Huatse, and be advised on how tosuccessfully operate on this market. To benefit from media campaigns managed by Fair Huatse.

Important informationDate: June 2-4, 2011Venue: China Import & Export

Fair ComplexGuangzhou, P.R. China

Application Deadline: April 30, 2011

Who should participate?ProducersExportersTradersAgentsInternational Food & Wine

Regional Trade CommissionsForeign Trade Institutions

Exhibition schedule

Exhibitors Check-In &Stand Assembly:May 31 and June 01, 201108:30 17:00

Opening Ceremony:June 02, 201109:30 10:00

Exhibition (For Trade Only):June 02-04, 201109:00 17:00

Product Presentation and/or Tastings:June 02-04, 201110:00 16:30

Stand Dis-Assembly:

June 04, 201116:00 19:00
http://www.wines-info.com/en/Roadshow2010http://www.wines-info.com/en/Roadshow2010http://www.wines-info.com/en/Roadshow2010


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Market insights

China's economy has dramatically developed a lot in recent years, and the birth of a thriving middleclass have fueled the demand for quality and gourmet products. Imports of food products are growing at arate of 15% year, and, despite the economic crisis that is affecting demand in Western markets, allprojections suggest that China will keep its import figures steady.

China is now the largest world market for foodstuff consumption, and China's imported food & wine market isblooming.

Market Analysis

China is a major foodstuff producer, as well as a major grain consumer with the largest population of 1.4 billion people.China is also one of the countries that enjoys the highest world economic growth rate.

With the development of China's economy and the improvement of people's living standards, the diet habits and dietarystructure of native Chinese people have changed tremendously. Nowadays, Chinese people not only work hard for havingenough to eat and wear, but are also in pursuit of food nutrition, health standards, processing techniques, packingpresentation, and consuming taste and brands. There is a huge domestic foodstuff market in China with strongcompetition. Upon entrance to the World Trade Organization, Chinese food service companies face a great pressure fromdomestic competitors, as well as from those international business giants.

Guangdong, the biggest province in economic and agriculture development and rich in food resources, leads Chinesefood export. However, the local organic & green food supply is still emerging at its initial stage. The Pearl River Delta, withGuangzhou at its heart, is the biggest food logistics base and consumer market. Its economy influences South China,South East Asia, and even the whole world.

Advantages of Guangzhou: A great dynamic international business hubThere is a saying: Guangzhou is a paradise for gourmet, which proves its outstanding contribution to the foodstuff industry. As a financial center with 350 internationally recognized supermarket branches and about 150,000 retail dealers,more than 600,000 distributors of foodstuff & agricultural products choose to settle in Guangzhou. Thus, no wonder thattraders from all over the world have headquartered their national general agents and wholesale dealers here.

According to government sources, Guangzhou has a permanent population of 12,000,000, and it served 9,856,000,000visitors every year, including 3,120,000 foreigners. There are 2,560 tourist hotels and guesthouses, and about 250 star-rated hotels (assessed by National Tourism Administration).

Guangzhou is neighbored to Hong Kong, Macao, Taiwan, and Southeast Asia countries. Its convenient transport systemspreads the foodstuff commercial network all over the world. With the help of local government, Guangzhou sets a perfectbase for domestic and international trading enterprises.

The Highlight of Interfood China 2011The service core of Interfood China 2011 is meant to fit professional visitor requirements, and to guarantee fullsatisfaction to exhibitors using our services. The professional buyers come from: organic foodstuff corporate chains fromall over the country, hotels, motels, clubs, entertainment venues, western restaurants, leading supermarkets,professionals on foodstuff commodities, foreign buyers in China, foodstuff produce and process base provider firms,

industry associations, embassies from various countries, and foodstuff manufacturing companies, agencies, distributors,professional institutions. Local and foreign technicians are our special guests at the show.



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Raw Space only (Minimum: 36 sq.m.)

Euro 200/sq.m

Exhibit Space Only.Excluding any equipment.Plus, the Exhibitor should pay CNY 30/sq.m tothe Administrator of the Exhibition Center directly.

Miscellaneous Activities1. The 2 nd Guangzhou International Catering Festival

Synopsis: To promote the culture of Chinese and Western cuisine2.Wines promoting and tasting event

Synopsis: To promote high quality international wines

3. Fine wine Carnival & Flair bartendingSynopsis: To promote the culture of flair bartending

4. Eastern and Western Food Industry Summit ForumSynopsis: For the innovation and globalization development of traditional food

5. The 2 nd Procurement matchmaking with supermarketsSynopsis: The top 20 supermarkets in South China will be invited to communicate with exhibitors face-to-face,

and jointly discuss cooperative purchasing processes between supermarkets and suppliers

Our Services1. General Services

a. Free of charge: 200 word company introduction in the fair catalogb. Provide assistance for the exhibitors in samples transport and custom clearance;c. Arrange Internet services for the exhibitors upon their requests;d. Free of charge air ticket and hotel booking service for exhibitors.2. Business MatchmakingThis is a single package solution for foreign companies to establish a business relationshipwith a Chinese importer. Producers/Exporters can appoint Fair Huatse as trade representativein China, then we will contact and negotiate with potential importers on their behalf until they establish a businessrelationship.3. Consultancies

Fair Huatse offers a tailor-made report on business, promotional feasibility study and planning for foreign businessmen.The report will include a market positioning analysis, business promotion feasibility study and suggestions. Besides, wealso offer consultancies of negotiation advice, promotional campaigns arrangement and miscellaneous executiveservices.

Participation Procedure (Application deadline : April 30, 2011)a. Please send an Application Form to Fair Huatse. The exhibitor will be served on first-pay / first-served

basis. The priority will be given to those, who order big spaces, and our official sponsors.b. Fair Huatse requires a non-refundable 50% deposit for all events, where the value of the package surpasses

2,000. The payment term for the deposit amount is 5 days from invoice date. Payment of the deposit reservesyour place on this show, but your place is not fully secured until the entire fee is paid. Non-payment of thedeposit by the applied deadline will result in the forfeit of your reserved place. For packages amounting 2,000or less, full payment is required with payment terms as per the invoice provided.



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c. If your application is successful we will send you a Participation Kit to give you all the information you need to

prepare.

Contact the Organizer:


Patricia Lai, Project Manager Mobile: +86 13650850056Email: [email protected]

Guangzhou Huatse Exhibition Co.,LtdRoom503, Block A, Yinye International Plaza,No.867 Guangzhou Avenue South, Guangzhou 510300, CHINATel.: +86 20 229 26 552 Fax: +86 20 286 20 287Email: [email protected] Website: www.fairhuatse.com
http://www.wines-info.com/en/Roadshow2010http://www.wines-info.com/en/Roadshow2010mailto:[email protected]:[email protected]://www.fairhuatse.com/mailto:[email protected]://www.fairhuatse.com/http://www.wines-info.com/en/Roadshow2010mailto:[email protected]

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Interfood China 2011 Brochure 000