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INTERFACE PUBLIC RELATIONS ACTIVITY REPORT
MARCH 2015
Publicity Highlights 1. Interface was acknowledged as a “Green Steps” honoree in the “Practice and
Process” category, recognized for its Legacy Projects initiative.
FLOOR COVERING WEEKLY, March 23 16,276
2. An article about flooring manufacturers getting serious about the senior living market
quotes David Oakey on the diverse senior living markets in the U.S., citing the need for
many styles and products for different regions. He also discusses his vision for
increased biophilic design, noting that Human Nature was a key introduction at NeoCon.
A photo featuring Newbridge carpet tile illustrates.
FLOOR FOCUS, March 14,553
3. Profile on NYU’s Steinhardt School of Culture, Education and Human Development
building by LTL Architects incorporates a slide show of the new facility where Straight
Edge carpet was used throughout. The product is prominently shown and fully credited.
INTERIOR DESIGN ONLINE, March 20 642,889
4. In a blog post titled “World changing carpet,” Interface’s Mission Zero and Net-Works
initiatives are detailed, as is the company’s progress thus far.
STRAWBERRY EARTH BLOG, March 6 N/A
Publicity Underway
1. Adapted the Human Spaces press release provided by Tangerine PR for North
American distribution. Worked with P. Mason to have the release and
correspondence translated to French. Distributed materials -- including
infographic -- to 500+ members of the media. Targets included key design and
flooring trade press plus journalists covering wellness/science, business,
features, design and architecture, and green/sustainability interests at local and
national newspapers, general interest news magazines, blogs, onlines, and
broadcast outlets across North America. Additionally, distributed the press
release on PR Newswire in the U.S. along with appropriately translated English
and French versions in Canada.
2. Reached out to Interface’s external experts on biophilic design, including Steven
Kellert and Bill Browning, who might serve as additional interview subjects for
proposed stories on Human Spaces. VP+C continuing to follow up.
3. Provided additional information on Human Spaces to an editor for CANADIAN INTERIORS for posting to CanadianInteriors.com
4. Followed up with a columnist for THE TORONTO SUN, who is proposing a story
on Human Spaces to her editor. Due to internal changes at the publication, the
writer requested that VP+C follow up in mid-April.
5. Provided the full Human Spaces report and infographic in JPEG format to the
editor of THE GREEN LIVING GUY, a blog focused on green living and
technology.
6. Provided additional information and the full Human Spaces report to a staff writer
at the WASHINGTON POST WONKBLOG. VP+C continuing to follow up.
7. Worked with a writer at GREEN LIVING MAGAZINE to incorporate the Human
Spaces infographic in the publication’s July issue. Also working with the same
writer to include Human Spaces in a future issue on the theme of biophilic design
for early next year. VP+C will continue to follow up.
8. Following the Lumber Liquidators “60 Minutes” exposé, provided
recommendation that the team not associate Interface with a story so fraught
with negativity. Instead, focus upcoming press outreach on Interface’s
transparency in its supply chain and manufacturing as a whole. The CBS News
program rarely offers or covers any counterpoint reporting.
9. Drafted text on Interface’s Legacy Projects for submission to FLOOR COVERING WEEKLY’S Green Step awards.
10. Drafted 300-word text based on Julian Treasure's videos on the impact of sound
in the educational environment to submit to SCHOOL PLANNING & MANAGEMENT magazine as a bylined article credited to Keith Duprey.
11. Drafted for review a deep product caption detailing the Silver Linings collection.
12. Learned that Human Nature is up for two ARCHITIZER A+ awards and provided
a link to the internal team to encourage voting.
13. Provided an editor at CONTRACT MAGAZINE with high res images of Human
Nature Hospitality for its Designers Select monthly section.
14. Submitted Net-Works to CoreNetGlobal's Sustainable Leadership Awards in the
Design & Development category.
15. Provided a proposed timeline for optimum press introduction of Microsfera in the
North American market knowing that three additional segment products and
ReEntry news are in the pipeline.
!
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Headline: Core Curriculum Resources
Date: 3/27/2015 1:57:26 PM
Media Contact:
Media Outlet: Interior Design - Online
Attachment Link: http://news.vocus.com/?a=20860104481&p=19f&v=1&x=2D2tr7PhH_uAjpZ03Om_5w
Back to article<< Slide 1 Glidden : Paint Ceilings Plus : Acoustical...
Headline: World changing carpet
Date: 3/3/2015 7:06:22 PM
Media Contact:
Media Outlet: Strawberry Earth
Attachment Link: http://strawberryearth.com/blog/1395/world-changing-carpet
Carpet tile producer Interface decided in 1994 the company needs to be 100%...
Headline: ASU Biomimicry Center Announced
Date: 3/2/2015 2:28:59 PM
Media Contact: Joe Zazzeraz
Media Outlet: Green Living AZ Magazine - Online
Attachment Link: http://www.greenlivingaz.com/2015/03/02/asu-biomimicry/
Arizona is quickly becoming a hot spot for biomimicry education and research....
Headline: VP of sustainability challenges AU to take ‘big risks,' install solar panels for newvideo board
Date: 3/2/2015 7:22:00 PM
Media Contact: Sara Falligant
Media Outlet: Opelika-Auburn News - Online
Attachment Link: http://news.vocus.com/?a=20610691630&p=19f&v=1&x=eE_okYHgyuJtifTg3VoM7A
George Bandy Jr., an Opelika native and vice president of sustainability for...
Headline: Ecocentricity Blog - March 2015
Date: 3/3/2015 1:38:32 PM
Media Contact: Valerie Bennett
Media Outlet: Markets.financialcontent.com
Attachment Link: http://markets.financialcontent.com/pennwell.hydroworld/news/read/29391089/ecocentricity_blog_
SOURCE: Ray C. Anderson Foundation Why is silence so hard for us? I really...
Headline: Interface senior vice president Wells John R sells 03 March 2015
Date: 3/4/2015 12:00:00 AM
Media Contact:
Media Outlet: News Bites - People in Business
...Mr. Wells joined the Company in February 1994 as Vice President - Sales of Interface FlooringSystems, Inc. (now InterfaceFLOR,...
Headline: Interface's Claims New Microsfera Has Lowest Carbon Footprint Ever
Date: 3/13/2015 10:56:32 AM
Media Contact:
Media Outlet: Floor Daily
Attachment Link: http://www.floordaily.net/flooring-news/Interfaces_Claims_New_Microsfera_Has_Lowest_Carbo.aspx
LaGrange, GA, March 13, 2015—Interface has unveiled its latest product, Microsfera,...
Headline: Interface Unveils Microsfera
Date: 3/16/2015 4:55:56 PM
Media Contact:
Media Outlet: Talk Floor
Attachment Link: http://www.floortrendsmag.com/articles/98403-interface-unveils-microsfera
March 16, 2015 Interface's Microsfera is a milestone in its ongoing challenge...
Headline: Why the Little Guys are Really the Big Guys in Sustainability
Date: 3/17/2015 7:03:48 AM
Media Contact: Nigel Johnston
Media Outlet: CSRwire.com
Attachment Link: http://www.csrwire.com/blog/posts/1541-why-the-little-guys-are-really-the-big-guys-in-sustainability
When it comes to protecting the environment or improving workers' conditions,...
Headline: More donations sought to finish school building
Date: 3/20/2015 12:00:00 AM
Media Contact: Inka Bajandas
Media Outlet: Daily Journal of Commerce (Oregon)
Construction of a new home for Wilsonville-based Victory Academy is on track...
Headline: Ray C. Anderson Foundation Awards $100,000 "NextGen" Grant to Net-Works(TM)
Date: 3/24/2015 6:08:24 AM
Media Contact:
Media Outlet: Individual.com
Attachment Link: http://news.vocus.com/?a=20822931118&p=19f&v=1&x=S4vErDRfymBG4Ql-3-i-Kw
The Ray C. Anderson Foundation recently awarded a $100,000 "NextGen" grant to...
Headline: Ray C. Anderson Foundation Awards $100,000 “NextGen” Grant to Net-Works™
Date: 3/24/2015 9:39:36 AM
Media Contact: Ray C. Anderson Foundation
Media Outlet: CSRwire.com
Attachment Link: http://www.csrwire.com/press_releases/37788-Ray-C-Anderson-Foundation-Awards-100-000-NextGen-Grant-to-Net-Works-
ZSL and Interface, Inc.'s Powerful “Inclusive Business” Program Brings to Life...
Headline: Sustainable Pittsburgh Hosts Interface, Inc. At March 27 Sustainability Program
Date: 3/25/2015 7:25:35 AM
Media Contact:
Media Outlet: PA Environment Digest Daily Blog
Attachment Link: http://paenvironmentdaily.blogspot.pt/2015/03/sustainable-pittsburgh-hosts-interface.html
Chris Turk, Senior Vice President, Manufacturing and Operations at Interface,...
Headline: Sustainable Pittsburgh Hosts Interface, Inc. At March 27 Sustainability Program
Date: 3/25/2015 8:53:34 AM
Media Contact: Feed: PA Environment Digest
Media Outlet: NorthCentralPA.com
Attachment Link: http://www.northcentralpa.com/feeditem/2015-03-24_sustainable-pittsburgh-hosts-interface-inc-march-27-sustainability-program
March 24, 2015 Chris Turk, Senior Vice President, Manufacturing and Operations...
Headline: 2015 | Finalists announced for $100,000 St Andrews Prize
Date: 3/27/2015 1:23:44 AM
Media Contact:
Media Outlet: University of St Andrews
Attachment Link: http://www.st-andrews.ac.uk/news/archive/2015/title,255700,en.php
Back to news items Finalists announced for $100,000 St Andrews Prize Thursday...
Headline: Inside The Master Plan Of Chicago's North Park University
Date: 3/30/2015 6:15:01 PM
Media Contact:
Media Outlet: Facility Executive Magazine
Attachment Link: http://facilityexecutive.com/2015/03/north-park-university-case-study/
By Anne Vazquez From the March/April 2015 issue The central atrium in Johnson...