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38%
33%
28%
32%
27%
23%
27%
21%
23%
22%
20%
73%
69%
63%
62%
59%
59%
56%
56%
55%
53%
51%
somewhat interested Column2
Interest in Connecting with 4-H
Q25: For each of the activities below, please indicate how interested you are to connect with 4-H in this way.
Engagement Tactics
Contributing $1 at the grocery store/other store check-out
Visiting a 4-H alumni tent at state or county fair
Making a donation to local 4-H
Contributing $1 to a national marketing campaign for 4-H
Growing a community garden with 4-Hers
Attending a fundraiser hosted by a local 4-H club
Promoting 4-H with a car magnet or wearing a pin
Volunteering in a local 4-H program
Adding 4-H to your Facebook or LinkedIn profile
Helping with county fair (planning, set up, info booth, breaking down)'
Responding to a specific call to action…like childhood obesity or food security
Age 18-34(n=309)
Age 35-44(n=278)
Age 45+(n=423)
74% 77% 69%
71% 76% 63%
67% 70% 55%
65% 69% 55%
66% 70% 46%
65% 67% 50%
58% 60% 52%
66% 66% 43%
61% 67% 43%
62% 62% 41%
59% 56% 42%
Blue/red indicate statistical significance among audiences
1
19%
18%
19%
18%
16%
13%
15%
48%
48%
45%
43%
41%
39%
35%
somewhat interested Column2
Interest in Connecting with 4-H
Q25: For each of the activities below, please indicate how interested you are to connect with 4-H in this way.
Engagement Tactics Cont.
Encouraging your company/organization to sponsor a 4-H club/camp
Making a financial gift to a 4-H scholarship for camp or college
Attending a 4-H reunion in your state or local community
Staffing a 4-H info table on parents night at the local school
Helping to recruit new 4-Hers
Tapping into the 4-H network for new employees or interns
Organizing a 4-H type event at your company
Age 18-34(n=309)
Age 35-44(n=278)
Age 45+(n=423)
58% 58% 34%
56% 55% 38%
52% 50% 36%
52% 53% 29%
53% 45% 29%
49% 44% 27%
47% 45% 20%
Blue/red indicate statistical significance among audiences
2
35%
33%
33%
27%
25%
25%
27%
26%
18%
14%
14%
15%
15%
14%
12%
11%
9%
64%
64%
60%
57%
56%
55%
53%
51%
40%
33%
32%
31%
30%
30%
29%
29%
23%4 Column2
4-H website
Mainstream media: newspaper, TV, radio
Postal mail
Electronic newsletter or magazine
Word of mouth
In-person events for 4-H Alumni
School partners
National rally of 4-H Alumni
Webinar or virtual events for 4-H Alumni
Text message
Phone call
Corporate partners
Effective as a Way to Stay Informed
Q30: How effective is each of the following as a way to keep you informed about opportunities with 4-H?
Outreach ChannelsAge 18-34
(n=309)Age 35-44
(n=278)Age 45+(n=423)
66% 72% 58%
66% 72% 58%
70% 71% 45%
59% 61% 52%
57% 60% 53%
56% 63% 49%
57% 55% 48%
54% 58% 43%
44% 50% 30%
35% 39% 27%
34% 38% 28%
44% 35% 20%
37% 32% 24%
38% 33% 22%
38% 33% 20%
36% 34% 22%
31% 26% 15%
3Blue/red indicate statistical significance among audiences
Q28: Below are some reasons that 4-H Alumni have given for being involved as an adult. How convincing is each as a reason for you to get involved with 4-H as an adult? This might be by learning more, volunteering, donating or promoting 4-H to others.
Call-to-Action Messages
Age 18-34(n=309)
Age 35-44(n=278)
Age 45+(n=423)
77% 86% 82%
77% 85% 76%
77% 82% 69%
75% 81% 69%
76% 74% 64%
72% 82% 61%
74% 75% 61%
66% 69% 54%
65% 65% 49%
53% 55% 37%
Blue/red indicate statistical significance among audiences
Reasons to Get Involved(very/somewhat convincing)
46%
43%
36%
34%
36%
33%
37%
27%
25%
19%
81%
79%
75%
74%
71%
70%
69%
62%
58%
47%
I still believe in the 4-H values – Head, Heart, Hands + Health – and the pledge seems just as relevant to our lives today
Life skills that 4-H kids learn are as diverse as the kids themselves -- from raising animals to photography, rocketry to speaking
I support 4-H, because 4-H helps youth develop science & technology skills needed for a strong/competitive economy
4-H programs support healthy living and make a positive impact on important issues, like childhood obesity and food security
I remember the sense of accomplishment and belonging I had with 4-H, and I would like something similar as an adult
Being involved with 4-H is a fun way that I can give back to the local community
4-H gave me a lot, and I want to make sure kids today have those same opportunities
As part of a 4-H Alumni network that is 60 million strong, I can make a positive difference across the country and around the world
I want to be part of a movement–the Revolution of Responsibility– that is 4-Hers young and old stepping up to be good citizens
Re-connecting with 4-H expands my network of personal and professionals contacts
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