Tatiana Indina

Dr. Tatiana A. Indina Practical Workshops for Professionals

Developing Business and Communications Across the Cultures

Synthesizing Business & Culture

Effective communication across cultures is paramount.

• In international business culture has major impact on international sales, marketing, recruitment, management and mergers.

• Intercultural training is now increasingly being recognized as a critical element in succeeding on the global stage.

• The impact of cultural values on business norms, practices and behavior is hard to overestimate.

1. Intercultural competence • Sometimes working, meeting, dealing, entertaining,

negotiating and corresponding with people from different cultures can be a minefield.

• Knowing another country’s language does not always guarantee understanding the people.

• Improving cross-cultural competence and awareness is a first step to made when coming to the international arena.

2. Intercultural management

• Today's manager increasingly has to work in international and cross cultural environments.

• Managers are now required to deal with challenges of cross cultural differences.

• Effective management in the modern environment necessitates cross cultural competency in order to get the best out of a multicultural team.

Goal: To develop people with strong managerial experience and broad global mindset.

3.Global Leadership • The most ambitious goal of the

future is to develop leaders who can effectively lead global operations in diverse economic and cultural environments;

• What qualities and competences are necessary to succeed across the cultures?

• Models of leadership developed in different countries and cultures around the globe will help to understand establish global leadership.

Goal: To develop leaders who will make a difference and impact in the World.

4. Doing business with foreign partners

Knowledge of:

• International business and culture;

• Cultural stereotypes and styles of doing business across the globe;

• Country and culture specifics of business communication;

• Mentality and behavior patterns of:

– Europeans;

– Americans;

– Asians

• Country specific protocol of business events and celebrations

will help to establish and develop effective and reliable business relations with partners around the globe.

5. International Networking: How to build strong professional network across the globe?

Establish international connections and partnership to empower your business.

6. International

etiquette

• Understanding other people's

languages, cultures, etiquettes and

taboos is of great value to the

business person

• Whenever you host or make a visit,

knowledge of international

etiquette will become a cornerstone

for your reputation.

7. International Negotiations

• Investment in negotiation skills development is absolutely imperative for the successful strategy in any business.

• Cross-cultural differences can often be a reason of misunderstanding and tension in international negotiations.

• The training framework will provide up to date international experience in complex, multi-party, cross-cultural negotiations to improve mutual understanding in business dialogue.

8.International Business Writing

• Business communication you generate on a weekly or daily basis: letters, proposals, emails, newsletters, blog articles, memos, etc. can destroy your business reputation and brand.

• Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your international image.

• With your emails you often make your first self-presentation and impression on international partners.

• Key tools for international business writing is your key to a new market.

How do you establish your business

reputation when entering a new country or

new market?

Choose the right strategy of self presentation;

Consider cultural differences;

Use cross-cultural tips and techniques for :

– Building,

– Maintaining ,

– Recovering

a good business reputation in a foreign

environment

to become an ultimate leader.

10.Build a strong multicultural team

Approaches:

• Exploring the way in which

culture impacts businesses,

personnel and team building.

• Agreeing on team goals and

objectives.

• Improving personal relationship

• Exploring ways in which

differences can be resolved.

• Establishing strategies for dealing

with future issues.

Goal:

• Facilitate multicultural team building

• Foster mutual understanding and respect.

• Provide solutions, guidelines and techniques to help the team building process.

11. Creativity and emotional intelligence in business

Inspiration..

Discovery..

Insight…

Contacts:

Tatiana A. Indina

www.indina.ru

007 (925) 517- 5205

tatiana@indina.ru