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Interconnecting the New Communication Mosaic Driving new revenue and business models Ashish Jain Director Solutions Marketing

Interconnecting the New Communication Mosaic · VoLTE & RCS Adds New Interconnect Complexities Multiple Ways to Roam LBO-VR LBO-HR S8-HR Chatty Signaling Traffic • Registrations

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Interconnecting the New Communication MosaicDriving new revenue and business models

Ashish JainDirector Solutions Marketing

2 GENBAND Confidential and Proprietary

The Next 25 Minutes

How To Make Money by

Interconnecting the Next

Generation IP Communication

Services

How to Prepare for the New

World of “Exchange of

Everything”

GENBAND Confidential and Proprietary3

We Are More Connected Than Ever

2014 2019

495m

3.2bnM2M

2014 2019

109m

578m

Wearables

24 Billion Internet of Things Devices by

2020

Source Cisco VNI, GSMA Mobile Economy Report, Gartner

Mobile Connected Devices Exceeded

World Population (2015) Global Connections (Excluding M2M)

2015 2020

4 GENBAND Confidential and Proprietary

New ServicesNew

Interconnects

The Changing Landscape of Real Time Communications

New Partners

A Complex

Communication

Mosaic

Rising IP Interconnect Traffic

New Interconnect Relationships

XaaS on the Rise

New Ways to Communicate

More Focus on Quality of Experience & Service Agility

API based Economy

5 GENBAND Confidential and Proprietary

IPX Plays a Bigger Role In Connecting Communication Mosaic

IPXLTE (600+ Networks)

VoLTE (1B+ Subscribers)

OTT (2B+ Subscribers)

VoWi-Fi (8B+

Minutes) Carrier Wi-Fi (340M Hotspots)

PBX SIP Trunks (48M)

IOT (24 Billion

Devices)

1

2

3

4

5

6

7

Solving Similar Challenges For New

Domains

Enabling New Peering, Roaming & Federation

between Services

6 GENBAND Confidential and Proprietary

Evolving IPX Business Models

Per Minute Arbitrage

Bandwidth Usage

Tiered Pricing

Service Oriented

IP Interconnect

Platform as a Service

Hosted Applications

(SaaS)

Evolving IPX Business Models

Connected Over High Quality Global IP Networks

7 GENBAND Confidential and Proprietary

GENBAND Enables Multiservice IP Interconnect

Quality VoIP Interconnect

HD Voice Interconnect

VoLTEInterconnect

Video Interconnect

Transcoding as a Service

API ExchangeOTT Apps & Federation

LTE Roaming Wi-Fi Roaming

Enterprise SIP Trunks

Hosted Applications

RCS Interconnect

VoLTERoaming

Enhance

Extend

Overlay

Mu

lti-

Se

rvic

e IP

In

terc

on

ne

ct

Evolving Interconnect Services Beyond Voice

Communication Platform as a

Service Sa

aS

an

d P

aa

S

8 GENBAND Confidential and Proprietary

Flexible Interworking is CRITICAL for Seamless Interconnect

OTT

Mobile

4G LTE / IMS

VoLTE / Roaming

Fixed/ Mobile

TDM

Fixed

NGN / IMS

Secure IP Interconnect

Flexible Real Time Interworking –

Signaling & Media

Legacy and OTT

Compatible

Rich Multimedia & Quality Aware

NGN and IMS

Compliant

Flexible Interworking is CRITICAL for Seamless Interconnect

9 GENBAND Confidential and Proprietary

VoLTE & RCS Adds New Interconnect Complexities

Multiple Ways to Roam

LBO-VR LBO-HR

S8-HR

Chatty Signaling Traffic

• Registrations to home n/w

• Capability Exchange

• Presence & Location

• New traffic flows

• New network functions

• New business models

Service Awareness

• Beyond voice

• End to end quality

• Service Interworking

Registrations Capabilities

Presence Location

SMS

Dynamic Scalability

VoLTE & RCS Adds New Interconnect Complexities

EVS (Full HD Voice)

1

10 GENBAND Confidential and Proprietary

EVS Provides Significant Benefits

Much Better Quality

Improves Service

Robustness

Reduces Network

Cost

Narrowband

Wideband

Full band

Super Wideband

50Hz 3400Hz 7KHz 14KHz 20KHz300Hz

AMR-NB AMR-WBEVS(NB, WB, SWB, FB)

Full HD Voice Experience for VoLTE

� Higher fidelity than AMR-WB; Music capable� Higher call reliability; Maintains quality in harsh network conditions� Better network efficiency;� Improved Coverage & Increased Network Capacity� Better voice quality under packet loss & transmission errors� Works on LTE and Wi-Fi Networks. Compatible with AMR-WB, but

advantages of EVS disappear when you run EVS in the AMR-WB backwards compatible mode to avoid transcoding

Designed for AllFuture Voice Services

Max Hearing Capability

R12 Voice Codec

11 GENBAND Confidential and Proprietary

IPX Opportunity: EVS VoLTE Transcoding for MNOsEnjoy the bit rate savings, they won’t hear the difference!

Mobile to Mobile calls are a small percentage of total calls

0%

20%

40%

60%

80%

100%

120%

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

EV

S B

enefits

Percentage of mobiles with EVS

EVS Benefits with and without Transcoding

with transcoding % calls EVS invoked

without transcoding % calls using EVS

IP-to-IP Codec Transcoding Needed to

Deliver an Enhanced User Experience and Gain EVS

Benefits

12 GENBAND Confidential and Proprietary

GENBAND Software Based IPX and Transcoding Solutions for VoLTE

Proven IP Interconnect with 350+ Global Carriers

Virtual Network FunctionsElastic with Dynamic Scalability

AutomatedGeo-Distributed

Independent Control & Media PlaneMicro-Service Architectures

EMS & Analytics

VNF ManagerAPIs to Orchestration & VIM

Broad EcosystemOrchestration

Virtualization InfrastructureOSS/BSS

Physical Network Functions

13 GENBAND Confidential and Proprietary

WhatsApp now 50% bigger than global SMS

WhatsApp now doing 30bn messages/day – global SMS is

~20bn

Skype’s 2016 traffic growth was nearly 30 percent greater than the volume growth of every carrier in

the world

OTT will cost operators an est. $14 billion in lost

revenues in 2015, up by 26% from 2014

In a some markets voice $ have fallen to below

60% vs. 5 years ago

OTT & Wi-Fi Cannot Be Ignored by Mobile Carriers

Over 70% of Mobile Data

Is Used Indoor

It’s All About The User Experience

2

14 GENBAND Confidential and Proprietary

1 Cloud based OTT

Application

Secure Integration with

Core Network

Federation with other

Carriers & OTT

Billing & Accounting

Federation, Federation, Federation!

Branded

Customizations

Carrier OTT as a Service…Over High Quality IPX

2

3

4

5

15 GENBAND Confidential and Proprietary

The New 7 Layers of Communication Stack

Application Layer

• Cloud OTT Apps, A2P, M2M, Embedded Comms

Presentation Layer

• Cloud APIs, SDKs

Session Layer• IoT Platform, RTC Platform (UC, WebRTC),

Big Data Analytics

Connectivity Layer

• BLE, Zigbee, 4G/ 5G Cellular, Wi-Fi

Data Link Layer• IoT Sensors, Beacons, Wearables, Smart

Devices

Physical Layer • Businesses & Homes

Physical Link • Humans & Machines

Enabling 20B+ Devices and Humans to Communicate

The 7 Layers of New Communication Stack 3

The new information and

context oriented network

The new middleware

of platforms, APIs &

cloud enabled apps

The new user experience

oriented applications

GENBAND Confidential and Proprietary16

The Future: API Driven Exchange of Everything

Enterprises & Venues

IoT Device Manufacturers

Telecom Providers

Pure Play Wi-Fi Providers

Cloud Application Providers

OTT Providers

API Exchange

Consistent User Experience

across Networks & Devices

Analytics Driven

Personalization

Location & Proximity Based

Services

Micro-Services

API Driven Exchange of Everything

Innovating Experience Beyond OTT Dialer Apps

3

17 GENBAND Confidential and Proprietary

Telephony Services

WebRTCVisual VoiceMail

& FaxSMS Federation

Multi-PartyConferencing

Screen Sharing Address Book Presence

REST APIsAndroid SDK JS SDKiOS SDK

PROVISIONING SECURITY LOGGINGBILLING

SERVICES

ENTITLEMENT DATA ANALYTICS

WIDGETS SIP

Rich Messaging

ORCHESTRATION

ACCESS

App Server WebRTC Gateway

GENBAND PATENTED TECHNOLOGY

FOUNDATION

17

Kandy – Enabling Rapid Service Creation

Turnkey Reference Applications

GENBAND Communication Platform as a Service

GENBAND Confidential and Proprietary18

NFVIMSIPX/ Interconnects Media GatewaySoftswitchSBC

UC & UCaaSSIP TrunkingMobilityWebRTCe-SBC

VoLTEOTT InterconnectsMobile Offload5G

PaaS & CaaSAPIs & SDKsContextual & EmbeddedIoT

700+Customers

Globally

Over 290 US Patents

and

400 Patents Worldwide

GENBAND - Creating Massive Disruption Industry Wide

GENBAND Confidential and Proprietary19

www.genband.com

www.kandy.io

More Information

[email protected]

@ashishjain2178