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© 2011 MediaMind | A Division of DG | All rights reserved Interaction Rate By Top Verticals 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%

Interactive vertical benchmarks

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Page 1: Interactive vertical benchmarks

© 2011 MediaMind | A Division of DG | All rights reserved

Interaction Rate By Top Verticals

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Page 2: Interactive vertical benchmarks

© 2011 MediaMind | A Division of DG | All rights reserved

Completion Rates By Top Verticals

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Page 3: Interactive vertical benchmarks

© 2011 MediaMind | A Division of DG | All rights reserved

Click-Through Rate Top Verticals

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

Page 4: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

Automotive Campaigns Interactive In-stream

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

Non-Interactive Video

Automotive Interactive Video

Interaction Rate

70%

75%

80%

85%

90%

Benchmark Auto Campaigns

Completion Rate

Page 5: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

http://salesdemo.ad-samples.com/vla/asset/demo/5194_100531/index.html
http://adplatform.unicast.com/fuse/external/preview.jsp?enc=uogMGoeYfWeYF
http://adplatform.unicast.com/fuse/external/preview.jsp?enc=uogMGoWcgWfcMtoUfXfdMF
http://adplatform.unicast.com/fuse/external/preview.jsp?enc=uogMGoWVgecYMtoUfXcdMF
Page 6: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

http://salesdemo.ad-samples.com/vla/asset/demo/8114_194528/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/6202_100836/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/366_130418/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/4763_144425/index.html
Page 7: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

Electronic Campaigns Interactive In-stream

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Non-Interactive Video

Electronics Interactive Video

Interaction Rate

70%

75%

80%

85%

90%

95%

Benchmark Electronics Campaigns

Completion Rate

Page 8: Interactive vertical benchmarks

© 2011 MediaMind | A Division of DG | All rights reserved

http://salesdemo.ad-samples.com/vla/asset/demo/295_153456/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/5925_153035/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/6286_121456/index.html
Page 9: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

Interactive In-stream CPG Campaigns

0.00%

2.00%

4.00%

6.00%

Benchmark Interactive Video

Click-Through Rate

70%

75%

80%

85%

90%

95%

Benchmark CPG

Completion Rate

Page 10: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

CPG Interactive Examples

http://salesdemo.ad-samples.com/vla/asset/demo/1905_222348/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/5860_174037/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/5316_100334/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/5166_115246/index.html
Page 11: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

CPG Interactive Examples

http://salesdemo.ad-samples.com/vla/asset/demo/3663_161743/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/85_144550/index.html
http://adplatform.unicast.com/fuse/external/preview.jsp?enc=uogMGoWcgVgXMtoUfcgdMF
Page 12: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

Interactive In-stream Financial Campaigns

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Non-Interactive Video

Interactive Video

Interaction Rate

0.00%

1.00%

2.00%

3.00%

4.00%

Benchmark Interactive Video

Click-Through Rate

Page 13: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

http://salesdemo.ad-samples.com/vla/asset/demo/5881_134847/index.html
http://ad-samples.com/vla/asset/demo/5855_093409/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/5167_115923/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/4883_131813/index.html
http://salesdemo.unicast.com/vla/asset/demo/1918_150732/index.html
Page 14: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

Interactive In-stream Travel Campaigns

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Non-Interactive Video

Travel Interactive Video

Interaction Rate

70%

75%

80%

85%

90%

95%

Benchmark Travel Campaigns

Completion Rate

Page 15: Interactive vertical benchmarks

© 2011 MediaMind | A division of DG | All rights reserved

http://salesdemo.ad-samples.com/vla/asset/demo/128_151927/index.html
http://salesdemo.ad-samples.com/vla/asset/demo/8016_142758/index.html

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