Interactive Social Media PresentationASAP (Adventure Sport Action Photography)Frances, Solenne, Alan

Introduction

• ASAP (Action Sport Adventure Photography)

• Aim: Develop a communication strategy and interactive multimedia content for our company in order to become established and known

• Understand the concept of new media audiences and their inter-relation with marketing and consumers

• Understand to what extent social media are useful in a Company development and be aware of the competitivity between differents social media.

Introduction

MethodologyTo promote ASAP we used 6 different social medias:

• Facebook• Twitter• Wordpress• Pinterest• Flickr• Youtube

Why we chose to use it?

• The largest growing social networking site in the world 1,200 million users as of 2012

• Can be linked with facebook, popular, easy to access, useful (research something quickly)

• Blogging website Useful to target

Why we chose to use it?

• Share pictures items in link with our profile allows us to show our activity

• Share picture, useful allow to expose our business

• Publish our viral on this video sharing site to drive people to our company.

Social Media Metrics:Reporting growth

Social media metrics: Reporting content

Type of Content

Tool # 1 (Facebook) Tool #2 (Twitter) Tool #3 (YouTube) Notes

# Posts Engagement # Posts Engagement # Posts Engagement

Question on sports

1 9 responses -- -- -- -- We ask a question relating to extreme sports.

Promotion of viral video

2 184 views, 11 likes, shares

1 4 retweets 1 438 views We promoted our viral video by posting it to various sites.

Wordpress links

7 238 views 1 4 retweets -- -- We posted several links about our blog to our main social media accounts

Findings• Facebook and Youtube most engaging

• Facebook maximum reach was 521 people

• Youtube had 438 views.

• Twitter not as strong but worth while

• Wordpress was useful but time consuming

• Flickr and Pinterest not very engaging

Our viral

Cha cha slide LYIT

Conclusion

• Facebook: most successful

• Images (photography): more important

• Limited Target Audience.

• Need to develop a clear policy

Future Work• We intend to market our business using

• Facebook as our main social medium.

• New ways of targeting customers (followers)

• Create as much awareness as possible (advertising)

• Develop a passion for your brand

• Like other social networking sites

Future Work

• Develop a common interest Social networking becomes fun rather than a chore

• Learn as much as possible about your brand

• Network, attend conferences, meetings etc.

• Be disciplined with your time on social media

Thanks for listening !