Models

1. Video Wall

2. Integrated with tab le-top

3. Curved stand

Screen sizes – 46 inch – 70 inch

Large screen size

Smaller areas for banking transactions

Review mobile apps

Queue management system

Digital notice boards

Hardware

1. Screen

2. Kinect

3. Content Management Software

4. Core i7 processor

Software

1. Windows 7, 8 platforms

2. Content Management Software

Features

1. Swipe

2. Pinch to zoom

3. Upward flicks to delete

AfrAsia

Relationship manager takes a customer to a medium sized interactive video wall

List of services

1. Account opening form

2. Credit card application

3. Opening a fixed deposit

4. General term s and conditions

5. Supplementary card application

6. Contact private bankers (check)

7. General fees and charges

I-Wall

3 – 4 interactive digital screens embedded in the wall of the branch

Approaches

Interactive media wall

I-Wall

Smaller sized kiosks

Requirements

Large sized qwerty keyboard

I-Table

Product presentations, demonstrations

Navigating through websites

Events, competitions, contests – win prizes

Having fluidity/ widgets on the screen – allowing customers to place widgets/ icons as per their requirements

Cross-sell

Educate customers

Content at ICICI Bank Corporate Office

1. ICICI Bank history

2. ICICI Bank share price

3. Key market news, highlights

4. ICICI Bank channels

a. Branch network

i. Touch Banking branches

ii. Gramin Branches

iii. Wealth branches & privilege lounges

b. CAM enabled branches

c. Insta-banking kiosk

d. Tablet banking

i. Account opening through tablets

ii. Tablet servicing

e. Pockets

f. Wearable technology

g. I-Mobile

h. Internet Banking

5. Social media wall

a. Live streaming from Facebook and Twitter

6. Gallery

7. Awards and achievements

8. ICICI Bank in the news – Press releases, newspaper clipping

9. Testimonials

Interactive Walls at Branches

1. Customize content basis local markets, offerings

2. Generate sales by improving product awareness via targeted messaging and contextual imagery

3. MySaving Rewards catalogue on the screen

4. ICICI Bank products and services

a. Allow customers to experience mobile apps on the screen

b. E-brochures: Allow customers to email brochures on the products

5. Offers and promotions

6. Mandatory notices

7. Financial news – live streaming

8. Currency rates

9.

Customize content (Audience Measurement Tracking System)

Anonymously detect users who are looking at the digital wall

1. Sensors placed on top of the screen

2. Audience impression metric software

3. Core i-7 processors

Gathers data on:

1. Gender of the customer viewing the screen

2. Amount of time spent/ screen

3. Age bracket

4. Distance from the screen

Advertisement content is modified basis the above parameters resulting in more targeted offers and promotions

Content is customized basis the customers age bracket and gender

1. Intel AIM Suite, Cenique Global Intellisense Analytics