Interactive communication design. For those with busy lifestyles and various working hours, Are now...
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Insight ofComparison and Evaluation of 5 websites Scarlet James Interactive communication design
Interactive communication design. For those with busy lifestyles and various working hours, Are now able to watch their favourite shows from Major broadcasters
For those with busy lifestyles and various working hours, Are
now able to watch their favourite shows from Major broadcasters On
demand services, who have created online applications to allow
their customers to do exactly that. Watch TV on demand. This have
been an essential change for broadcasters to move forward with
technology.
Slide 3
BBC iplayer Released in 2007 after a Trial 2005 ITVPlayer
Released in 2008 when It was rebranded from ITV catch-up 4od
Released initially in 2006 but wasnt fully available to Windows,
Mac and Linux users until 2009. Demand 5 Previously released under
the name Five download in 2008 Skygo Launched in 2006 and
previously known as Sky player and sky anytime.
Slide 4
Logo Most popular Channel list: A-Z of TV programmes Scrolling
navigation
Slide 5
Pros: Simple and easy layout Accessible on various The colour
palette Being able to watch On demand programmes from other
external broadcasters Downloadable content Cons No interactive
thumbnail feature on Homepage.
Slide 6
Logo Ease of flicking Ease of scrolling Channel selection
Slide 7
Pros: Simple and easy layout other platforms The colour palette
Scrolling navigation Cons: Similarity in the BBC websites colour
pallet Need of plug-ins such as Adobe Flash Adverts within the TV
replays
Slide 8
Logo The use of colours Interactive feature
Slide 9
Pros: Simple and easy Accessible on other platforms Scrolling
navigation Cons: The colour palette Not as available Selection of
programmes Unable to pause and rewind
Slide 10
Zoom in Colour palette Recently on Tv Category search bar
Slide 11
Pros: Accessibility on other platforms Interactive navigation
The ability to embed Cons: Not as available on as many platforms
Catch up
Slide 12
Simplistic logo design Thumbnails of the top shows The
Thumbnails and program description of programmes which are
accessible on demand whether it is a film or a show Watch live
Slide 13
Pros: Accessibility to live Tv Links to external broadcasters
Consistent layout Cons: Does not apply to a wide audience Not as
available Layout
Slide 14
I think that the BBC iplayer deserves a 5 star rating
because.... The visual design is very different to other On demand
websites, which most use a white, Blue and grey colour palette
which doesn't distinguish them from one another. In comparison the
Pink, white and grey palette used on the BBC I think defines the
brand, as the colour palette separates its self more so than the
other sites, which I feel makes this site more remember able.
Various platforms that the application can be run on. Meaning that
the service user can access the BBC services not just on their
computers, but on their smart phone using full size html pages or
through mobile and pc apps, ipad, Games consoles and Digital TV
boxs Access media all in one place The application puts all the BBC
television programmes along side their radio programmes so that
their users to access online media provided by them in one place.
Every programme that I have tried to access on this application has
run effortlessly in comparison to other On Demand provider's,As I
have tried to watch certain episodes of a TV series where the video
has not been available for some reason.
Slide 15
I think that the ITVPlayer deserves a 4 star rating because....
Availability The platforms that the website is available on greater
than other on demand websites such as skygo, 4od and Demand 5 but
not as available as the BBC iplayer. I think accessibility is
important these days for such as these services to be available on
various different gadgets as it allows people to access media
easier on the go.. The layout and house style makes it easy to
navigate round the website and is appealing to the eye with its
image rich style and great use of bold and contrasting text.
Slide 16
I think that the 4oD deserves a 3 star rating because....
Although the player is easily accessible on a computer, For someone
such as myself who likes to use technology on the go with the help
of mobile phones to access the media for news updates or a TV
programme, this website is not a good as some others which have
availability on various gadgets. The layout and house style uses of
the same typography and colour scheme throughout. But I do not
think the over all look of the website isnt appealing because I
feel it is not as eye catching in comparison to the websites which
use more contrasting predominant colour scheme.
Slide 17
I think that the Demand5 website deserves a 3 star rating
because.... I feel that the visual standard of design is just as
appealing to the BBC iplayer as it contrasts the text and images
using vivid use of colour but also has a dark edgy feel to it,Which
I think defines it as a TV on demand a more cinematic feel in
comparison to most websites. which use a more traditional white and
black colour scheme. The website does not have as much online video
content as some of the other On Demand websites with videos that I
have wanted to watch have not available to watch on demand, but a
explanation of the episode. Which is quite disappointing.
Slide 18
I have given Skygo a 2 star rating because.... I feel that the
website is muddled and hard to follow, I am unsure whether that's
because I'm not a heavy user of this website or for the reason that
the categories and layout are hard to follow. I much preferred the
layout of the other sites more so than this one, becuase all the
categories where available to you right there on the home screen,
making browsing a effortless task. Such as the News I think should
be available online to anyone. As sky news is available for free on
a digital box so why not online. I also think that this website has
a more professional feel, for the more mature user. For example the
house style and layout of iplayer and ITVplayer is more accessible
and easy to use with their various categories from timeline of days
shown, channels and most popular. Making it more appealing to a
wider audience from teens to adults.
Slide 19
The key point I shall be talking into consideration are:
Similarities and differences in style and layout The interactivity
for the service user, Does the websites use interactive features
that allow the user to access and move through the website with
ease. Such as: Cursor motion censored menus, which allow you to
flick through pages as if it was a book. Slide shows of available
content. Social networking links to share content and possibly
comment on features within the site and much more. Use of language
e.g formal or informal Use of imagery and text. How it attracts
their audience, Similarities and differences in style What could be
improved about the online services layout and General style of each
website. Platforms: where is the website available ? Is the
websites are easier to navigate through in particular format or
platform? If it is available on various different platforms, which
one works better on a certain device? also why?