Interactive Advertising on abc2news.com

Ad Package #1

Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600)•Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site)•ROS ads can be geo-targeted by county •54,000 video-in-banner impressions or 75,000 non-video banner impressions

•2 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)*

•Video Pre-Roll ads on abc2news.com (10,000 per month)

Total Cost = $1,500/monthTotal impressions = 84,000 – 105,000 per month

Ad Package #2

Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600)•Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site)•ROS ads can be geo-targeted by county •77,000 video-in-banner impressions or 112,000 non-video banner impressions

•4 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)*

•Video Pre-Roll ads on abc2news.com (10,000 per month)

Banner Ad Campaign on Scripps Targeted Network (mix of 300x250, 728x90, and 160x600)•Contextual/Behavioral targeted to category of advertiser’s choice (i.e. Auto Enthusiasts, Pet Lovers, Fitness Fanatic, etc.) plus Run-of-Network ads geo-targeted by county•84,000 video-in-banner impressions or 105,000 non-video banner impressions)

Total Cost = $3,500/monthTotal impressions = 211,000 – 267,000 per month

Ad Package #3Banner Ad Campaign on abc2news.com (mix of 300x250, 728x90, and 160x600)•Ads will run in 1-2 sections of advertiser’s choice (i.e. Baltimore County News & Entertainment) plus ROS (Run of Site); ROS ads can be geo-targeted by county •136,000 video-in-banner impressions or 204,000 non-video banner impressions

•4 Pencil Pushdown Ads per month on abc2news.com (100% SOV on Homepage, estimated impressions 10,000 per day)*

•Video Pre-Roll ads on abc2news.com (10,000 per month)

Banner Ad Campaign on Scripps Targeted Network (mix of 300x250, 728x90, and 160x600)•Contextual/Behavioral targeted to category of advertiser’s choice (i.e. Auto Enthusiasts, Pet Lovers, Fitness Fanatic, etc.) plus Run-of-Network ads geo-targeted by county•134,000 video-in-banner impressions or 171,000 non-video banner impressions)

Ad campaign on one of abc2news.com mobile sites (50,000+ impressions per month)•50% SOV on Droid or Mobile (“Mobile” = all non-Droid/non-iphone sites) •OR 25% SOV on iPhone site

Total Cost = $5,500/monthTotal impressions = 370,000 – 475,000 per month