Interact Media Overview

Delivering an Interact Customer Journey

Creating High Value Opportunities to Interact

Jon Parker07710 359420

Scott Davies07545 808481

The Interact Customer Journey™

Created by Mobile Marketing Experts for Marketing Professionals


Use Interact to drive Engagement

• Print - Interact provides a measurable call to action connecting traditional advertising and PR to digital.

• Outdoor advertising - connecting traditional billboards to digital & capturing user data (not QR).

• Digital Signage - enabling interactions and ‘name & picture’ in lights.• Mobile - SMS/MMS campaigns• TV - interactive advertising, synchronised companion apps• Radio – Listener Response (advertising) and Broadcast Interaction

All our campaigns and projects are aimed towards mobile & tablet users – Managed on a SINGLE platform


Why Interact™?

Because Interact achieves three benefits

1) Improve the Customer Experience: • By providing opportunities for prospects to ‘self-serve’ for instant,

relevant information with context to their requirement.

2) Drive Business Development & Support the Customer Journey: • By generating qualified leads – identify prospects and capture

pertinent profile data. Ideal for delivery of eVouchers, special offers etc. for driving footfall/sales/web traffic.

3) Increase ROI and reduce ineffective spend: • Measures campaign effectiveness - deliver significant ROI whilst

tracking the effectiveness of all mobile, social, web and traditional marketing.


Subliminal Message

The Interact Customer Journey

provides our clients with:

• A future-proof interactivity platform generating interactions from social (FB &Tw), mobile (SMS & MMS), NFC, QR, mWeb & offline marketing e.g. Print. – in fact anything you have or have not even thought of.

• A demonstrable ROI and cost-savings• A tool to inform & direct campaigns• A clear & effective mobile strategy


Executive Summary - Service Overview

SUSPECT PROSPECT CUSTOMER

AcquisitionLead Generation

QualificationCall2Action

Direct Response Ads

ConversionPresentationIllustrationQuotationContract

RetentionSelf-ServiceCross-sell

UpsellInsight - VOC

Event-Based Strategic

Campaigns

Calendar Dates &

Anniversaries

Ad HocBroadcast

Tactical

Customer Journey Timeline


Limited Only By Our Imagination

Radio SocialTV Property Retail Sports Automotive

B2C B2B B2E Textwave Resellers Managed

Strategic Partnerships

Creative Agency (Production)

Creative Media Agency


Managing Interactions Centrally

All interactions are managed in our

Interactivity Control Desk (ICD)


Here’s How We Do What We Do

Steps for Success

1. We work with you to plan your

campaigns and align them with

business & marketing objectives

2. All services are created along a

customer timeline and incorporate

calendar dates and events specific to

the customer within the campaign

framework

3. We build and test your campaign ideas

4. We launch and monitor results

5. We adjust & improve as we go.

6. We provide performance MI for your

consideration


Example of an Interact Customer Journey


Brand Awareness to Accelerated Sales

Billboards / Digital Signage

Print / Magazines

Television Advertising

On Pack Promotion

In Store PromotionCreate an ongoing dialogue with your customer while they are on the move

Cross Platform – Cross Media – Cross Channel


Product information - Txt / WAP / URL

Subscriptions, VIP offers, news, alerts

Competitions, games, registration drivers

Polling opinions/feedback, voting

Registration requests / sampling request

Voucher code distribution, online drivers

Barcode redemption, QR code launch

Interaction comes from many sources

Interaction isn’t just about collecting numbers. Implementing the correct service for the right reasons will create a more detailed database, track users, drive deeper relationships with consumers, drive footfall and ultimately increase revenue.

Customers will text for

Data collection

Profiling

Voucher redemption

Tracking


Our Tools

InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.

Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com

VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH


The Possibilities…

The possibilities are endless!

Mobile is the only 24/7 communication device that connects directly to the consumer.

Attracting the consumer is only half the battle… the next steps are to…

Engage With simple calls to action can generate interaction with rich media.

MotivateBy creating a value added service

RewardCustomers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards.

CommunicateWith ongoing dialogues strengthening brand awareness and sales opportunities.


InteractMedia UK Ltd

43 The Greenhouse. MediaCityUK. Salford. Manchester. M50 2EQ.

Tel +(44) 7710 359420 E: [email protected] W: www.interactmedia.co.uk

mailto:%[email protected]



http://www.interactmedia.co.uk/

Documents

Interact Media Overview