- 1. The Big Ideas in Web 2.0 Bebo White [email_address]
InterLab2006 FermiLab October2006
2. Web 1.0 was all about connecting people. It was aninteractive
space, and I think Web 2.0 is of course apiece of jargon, nobody
even knows what it means.If Web 2.0 for you is blogs and wikis,
then that is peopleto people. But that was what the Web was
supposed tobe all along. And in fact, you know, this 'Web 2.0,'
itmeans using the standards which have been producedby all these
people working on Web 1.0. --Tim Berners-Lee, August 2006 3. 4. 5.
6. What is Web 2.0? (1/2)
- A marketing term, a buzzword, but moreover anATTITUDE
- Shifts the focus to the user of the information, not the
creator of the information
- Information moves beyond Web sites
- Information has properties and these properties follow each
other and find relationships
- Information comes to users as they move around
7. What is Web 2.0? (2/2)
- Information is broken up into microcontent units that can be
distributed over many domains
- Interaction is no longer limited to (X)HTML
- Users are able to control how information is categorized and
manipulated
- User agent becomes a fat rather than thin client
- Requires a new set of tools to aggregate and remix microcontent
in new and useful ways
8. Properties of the 2.0 Generation
9. The Big Ideas in Web 2.0
- Write semantic markup and scatter microcontent (transition to
XML)
- Provide Web services (move away from place)
- Shift to programming (separation of structure and style)
- Users contribute content and metadata (social networks)
- Rich user interfaces (users are in control)
- Re-use of content (remixing when needed)
10. 11. 12. (Dion Hinchcliffe) 13. Consider All the Ways That
Users Can Contribute Content
- People (not just Web sites) can/have become entities on the
Internet
- Its not just people using data, but people developing
capabilities
- Users contribute to the content of Web sites
- Not to be confused with user-centered design
- More like collaborative authoring
- Not just with blogs, wikis, annotation, tagging, rating, etc.
(e.g., xFolk)
- Some of these tools blend into the background
14. Rich User Interfaces
- Not just about Ajax, client-side scripting
- Goal: Make user feel that the interface is exclusively for
them
15. Content Re-use
- Started with Google Maps and Google Hacks
- Mashups draw on multiple data sources to create rich Web
applications
- Typically built on APIs and XML content
- Reduced development cost and increased user satisfaction
- Expected to hit maturation in 2 years (Gartner Group)
16. Mashups By the Rules (1/2)
- Protect proprietary data that might leak out via mashups
- License external sources to avoid surprises; for free sources,
know the license terms
- Create a directory of XML and RSS data feeds from internal data
sources for mashup developers
- Exploit mashups as a lightweight integration option with
external partners for non-critical functions
17. Mashups By the Rules (2/2)
- Mashup toolkits are at an early stage- keep evaluating
- Develop and enforce policies for mashups, but dont make them
too restrictive or youll defeat the purpose of lightweight
development
- Start small with no-brainers
18. What really deserves the numeral 2 associated with itat this
time in history is not advertising, nor marketing,nor SOA, nor even
the Web. It's quite a bit larger than that.What we are up to here
is actually Knowledge 2.0, and itis at least a millennial trend,
and it shows every indicationof having anthropologic impact. That
is, Knowledge 2.0 ischanging the definition of what it is to be a
modern human,individually and collectively. ---Dana Gardner 8/31/06
19. Enterprise 2.0 (1/2) (Dion Hinchcliffe) 20. Enterprise 2.0
(2/2)
- The liberation of often previously inaccessible corporate
information to be opened up to general discoverability,
consumption, and reuse using a Web-based model Dion
Hinchcliffe
- A platform shift mostly about the enabling technologies and
riding on the back of Web 2.0
- A neologism of dubious utility unknown Wikipedia editor
21. Ten Top Management Fears About Enterprise Web 2.0 (1/2)
-
- Certainty that information gathered and shared behind a
firewall stays behind the firewall
-
- Access control to particular levels of information and
databases
-
- Protection against malicious tampering
22. Ten Top Management Fears About Enterprise Web 2.0 (2/2)
-
- System monitoring to insure adherence to corporate policy
-
- Productive vs. non-productive use
-
- How to manage the gathering and dissemination of large amounts
of unstructured data
23. Evolution to an Internet Singularity (http://web2.wsj2.com/)
24. Thanks for your patience! Questions? Comments?
[email_address]