INTENSIFYING THE LINK TO THE GLOBAL MARKETPL ACE 1s3images.coroflot.com/user_files/individual_files/401704_v7Jnlb_XR… · Investment Partners Philippine Venture Capital Investment

1I N T E N S I F Y I N G T H E L I N K T O T H E G L O B A L M A R K E T P L A C E

2 B i D C H A L L E N G E P H I L I P P I N E S 2 0 0 9

Dedication

Here, we find another set of business ideas. Now, more than ever, we hear a strong statement from the countryside, telling us

that in the recesses of rural communities, ideas are born and tested, and the entrepreneurial spirit that burns is far from being extinguished.

Let this edition of the BiD Challenge Philippines 2009 Book therefore, be a testament to this enduring spirit.

This BiD Challenge Philippines 2009 Book is presented to:

_____________________________________________


BiD Challenge Philippines 2009:IntensIfyIng the LInk to the gLoBAL MArketpLAce

The best reason to start an organization is to make meaning - to create a product or service to make the world a better place.

- Guy Kawasaki


Local Organizer

Major Partners


Prize Partners

Supporting Partners

Official Media Partners

Investment Partners

Philippine Venture Capital Investment Group, Inc.

Foundation for a Sustainable Society, Inc.

Department of Trade and Industry Bureau of Small and Medium Enterprise Development

Tekton Business Development Organization, Inc.

Philippine Chamber ofCommerce and Industry

Foundation for a Sustainable Society, Inc.


We open the Business in Development (BiD) Challenge Philippines 2009 encouraged

by the success of our 2008 entry to the global BiD competition. Indeed, winning the grand prize at the International Marketplace was a huge

tribute not only to the women weavers of Payatas – representing the backbone

of the Rags2Riches enterprise which clinched the prize – but also a compliment

to the Filipino entrepreneur in general. Now, we can say it with much pride: the Filipino can.

The Filipino can because he has the ingenuity to make something beautiful and useful, even from waste. The Filipino can because he has opened our mind to new things and the perseverance to perfect our craft. Most of all, the Filipino can because he believes.

Over the last four years, the BiD Challenge has provided a platfrom which generated hundreds of innovative business ideas in host communities that provide income and sustain healthy lifestyles for the people and care for the environment.

To bring these enterprising ideas to life, the Philippine BiD Challenge shepherds the entrepreneur through the 4Ds – dream, design, develop, deliver. Thus, we saw how these ideas were put on paper first as a simple proposal, then into full blown business plans. We are buoyed by the spirit of volunteerism rising when those who have the skill and capacity to develop business plans gave time and shared knowledge to coach budding entrepreneurs.


We also witnessed corporate citizenship at work when big businesses pitched in for the prizes for capital build-up of these entrepreneurs. In particular, we thank Citi for continuously supporting the project as a major partner, and Smart Communications through Talk ‘N Text (TNT) for partnering with PBSP.

Beyond the competition, the BiD Challenge Philippines continues to open venues for our entrepreneurs to meet with investors and develop linkages here and abroad.

For us at the PBSP, sponsoring this business plan competition every year is as much a challenge as the challenge itself. But we do so out of the conviction that the Pinoy Entrepreneur can. We believe that given the support – both moral and material – to the Filipino’s entrepreneurial spirit, micro and small scale enterprises will flourish, and help the marginalized communities.

As before, we thank all our partners in helping us put together this endeavor.

PBSP indeed is more than privileged to be country host of the BiD Challenge.

Maraming salamat at Mabuhay!

MAnUeL V pAngILInAnChairman, PBSPChairman, PLDT and Smart Communications Inc.


The year 2009 was a challenging year for the Philippines as the country was beset by economic

difficulties and a series of natural calamities. What has been evident to us is the fortitude and resilience of thepeople to pull through trying times. These, among others, are the

winning qualities of the Filipinos.

This is the reason why Citi remains undaunted in its commitment to support

programs leading to economic empowerment and security at the household and community levels. The strategic approach and platform of the BiD Challenge leading to “triple bottom-line” benefits offer an excellent fit and alignment with our CSR priorities and mission.

Once again, Citi is proud to be a leading partner of the PhilippineBusiness for Social Progress (PBSP) in mounting the BiD Challenge Philippines 2009. This continuing partnership is testament to our firm beliefthat the country, given the right support and enabling environment, willspur a wellspring of brilliant business ideas and individuals with theright entrepreneurial mindset ready to bring them to life.

We have seen this clearly demonstrated for the past four years since theBiD Challenge was first launched in The Netherlands which saw manyentries coming from the Philippines. Since then, we have producedwinning entries and thanks to BiD, promising local business plans havemade it in the international marketplace.


To sustain the momentum, we made strides in making these businesses operational by creating windows of opportunities for our entrepreneurs through the one-day Marketplace exposition, investment-matching activities, and this BiD Book. These initiatives are all geared towards intensifying the entrepreneur-investor connections.

Helping create an environment that would give better opportunities for micro and small enterprises to grow and flourish is to say the least a valiant endeavor. We at Citi believe it is our responsibility to do ourshare in pushing this significant sector of the local economy. Afterall, each entrepreneur’s success redounds to their communities which in turn contribute to a healthy and vibrant economy.

Together with PBSP, program partners and other supporters of the BiD Challenge Philippines 2009, Citi is most pleased to present the BiD Challenge Philippines 2009 Book. Each page of this compilation showcases investment-grade business plans waiting to be tapped, developed and built into operational enterprises. May this book serve as the springboard to realize their potential.

To the participants and finalists in this year’s challenge, congratulations to you all!

sAnJIV VohrAPBSP Trustee / Chairman, BiD Challenge Philippines 2009Citi Country Officer, Philippines


Taking on a commitment to empower Filipinos especially during times of crisis, Talk ‘N Text, one of the

nation’s leading mobile phone service providers, launched Tipid-Sulit Pinas! —an advocacy campaign that encourages Filipinos to make the most out of their limited resources. The program further

aims to motivate Filipinos by showing them opportunities, which through ingenuity,

hard work, and perseverance, can serve as additional sources of income and therefore a

means to uplift lives. Tipid-Sulit Pinas! believes that Filipinos can and do overcome any crisis big or small by using the diskarteng tipid-sulit as tool. This year, PBSP and Tipid-Sulit Pinas! are extending our partnership through the Business in Development (BiD) Challenge Philippines 2009. PBSP remains steadfast in its commitment to reduce poverty and do good for society.

This partnership will serve as a vehicle for spreading the inspiring success stories of its partners and supporting their programs through an extensive nationwide campaign. Our partner organizations are all products of Filipino ingenuity and hard work. All of them have grown from being small community-based projects that were merely created to make an extra buck, to highly-successful organizations that can now positively affect the lives of thousands of Filipinos across the nation.

In 2010, Talk ‘N Text is committed to ensuring continuity of is Tipid Sulit Pinas! Campaign, starting with the BiD Challenge Marketplace & Awarding Ceremony and continuing with several on ground activities & media launches.

With all these in place, Tipid-Sulit Pinas! is indeed on its way to instilling a stronger sense of diskarteng tipid-sulit in each and every Filipino. Tipid-Sulit Pinas! reminds us that with the right set of values, everyone may contribute to creating a positive influence that can change lives for the better, not just as individuals, but as an entire nation as well.

perry V. BAyAnI Group Head, Talk ‘N TextSmart Communications, Inc.


W hile business cannot solve poverty, poverty will not be solved without business”. And there is plenty in

the Philippines. Plenty of viable, sustainable and profitable business proposals that need access to markets, to knowledge and to investors.

The main objectives of BiD Network are that of stimulating entrepreneurship and create

access to finance and knowledge for the best entrepreneurs. To do so, we rely on national partners

who can create awareness, capacity building and motivate entrepreneurs. As BiD Network’s national partner in the Philippines, PBSP actively supports our goal with its network and expertise, as well as extensive groundwork in the form of seminars, sourcing, screening, training and support.

The cooperation between BiD Network and PBSP is geared toward inspiring and supporting the capable Philippine entrepreneurs in their path toward profitable businesses. In this framework, PBSP has excelled, working proactively to, among others, establish a local network of potential investors for the Philippine BiD Grade Plans, match investors with business, and last but not least, work in a very committed and professional manner to select and prepare entrepreneurs.

This alliance is a synonym of successful entrepreneurs.

thIerry sAndersDirector, BiD Network

“


Entrepreneurship holds the key to poverty alleviation and sustainable development. No society can ever

aspire to grow if its citizens do not have the entrepreneurial mindset and capability to mobilize resources and turn them into productive capital and jobs through

innovation, creativity and industry.

The success of SME production is a collective effort. It involves not only the provision of

an enabling environment for business, but also collaboration and coordination with entrepreneurs

themselves to help them take their entrepreneurial drive to the next level.

The Department Trade and Industry commends the Philippine Business for Social Progress (PBSP) for their commitment and contribution in nurturing a positive mindset and entrepreneurial spirit among existing and aspiring entrepreneurs through the BiD Challenge Philippines, which is now on its fourth year. This initiative is congruent with the DTI’s thrust in nation-building through entrepreneurship and partnership with the private sector.

I congratulate this year’s winners for coming up with innovative, socially responsible and environment-friendly business concepts. It is hoped that endeavors such as these will result in the launching of new business start-ups, creation of new jobs and emergence and development of new industries. By becoming entrepreneurs, Filipinos can create meaningful jobs, thereby helping uplift of life of their fellow countrymen.

May all our efforts lead to the fulfillment of our shared vision of a robust Philippine economy.

rhodorA M. LeAÑoDirector, DTI-Bureau of Small & MediumEnterprise Development


table of contents

Message from PBSP Chairman

Message from BiD Challenge Philippines Chairman

Message from Talk ‘N Text

Message from BiD Network

Message from DTI

BiD Challenge Philippines 2009................................... 14

Business Plan Profiles....................................................... 17

My BiD Challenge Story................................................... 51

Investors................................................................................ 55

Business Registration Guide.......................................... 62

Partners.................................................................................. 63

Board of Jurors.................................................................... 71

Technical Working Group................................................ 72

Assessors & Coaches........................................................ 73

BiD Challenge Philippines Team

Editorial Team

Acknowledgment


BiD Challenge Philippines 2009:IntensIfyIng the LInk to the gLoBAL MArketpLAce

From the Philippines to the world and back.

This can very well describe the route taken by innovative Filipino entrepreneurs who have made a mark on the global marketplace.

With the BiD Challenge Philippines as platform, these entrepreneurs have shown the world that even in the most difficult situations, they can bring to life innovative ideas, offer these to the global marketplace and then send back to the communities the fruits of these innovations.

A sterling sample is “Rags to Riches,” the country’s entry in last year’s BiD Challenge International held in The Netherlands.

As the winner of the grand prize, not only was it able to get additional capital for the enterprise and an expanded network to market its products, it was also able to pay tribute to the ingenuity of the Filipino entrepreneur.

It is a crowning glory shared with other Filipino entrepreneurs who have made it to the BiD Challenge since it was mounted in 2005.

These entrepreneurs are now part of the online community of the BiD Network. As such, they are ushered into a marketplace where a host of possibilities can be tapped and windows of opportunities opened.

Robert Alaban Jr. shows how the Bid Network links local entrepreneurs with foreign investors.

Alaban joined the Bid Network in 2006 with his entry that centered on the production of high-value vegetables using simple hydroponics. An American investor somehow found his way into Alaban’s page, and they have since partnered to get the business off the ground.

The same story goes for Boni Commandante, as a foreign investor has decided to support the production of his marine-based vitamin capsule. They are now together in setting up a factory in Palawan.

With the BiD Network firmly in place, everybody comes out a winner.


WhAt Is Bid?

BiD or Business in Development (BiD) is an enterprising concept that seeks to harmonize profit with development. It is a poverty reduction program, which encourages the development of micro enterprises, small and medium scale businesses as a means to spur economic activities in marginalized communities of developing countries.

This concept took root in The Netherlands as a means to promote its commitment to the achievement of the Millennium Development Goals (MDG). Spearheaded by the Dutch National Committee for International Cooperation and Sustainable Development (NCDO), it engages Dutch companies and their employees in initiatives for market-oriented sustainable development. The NCDO is fully funded by the Dutch Ministry of Foreign Affairs.

the Bid netWork

A non for profit organization based in The Netherlands, BiD Network sources and selects business plans of small and medium sized enterprises (SMEs) in emerging markets. BiD Network offers tools, contacts and coaching to the best entrepreneurs, paving the way for them to access finance and start or expand their business. BiD Network actively seeks investors for growth SMEs. It focuses on SMEs with a financing need of $10,000 to $ 1 million.

The organization, with 19 members of staff, and national partner organizations in 10 developing countries, BiD Network activities are financed by its main partners: the Dutch National Postcode Lottery, Dutch Ministry of Foreign Affairs, and the founding partner NCDO. The financing for BiD Network entrepreneurs is leveraged through an international network of 150 investors, funds and brokers.

BiD Network manages the online community www.bidnetwork.org, as well as the BiD Challenge.

the Bid chALLenge

The BiD Challenge is a global business plan competition offering entrepreneurs the opportunity to develop and execute innovative business plans with growth potential. The objective is to stimulate local economic growth, generate jobs and income in emerging markets.

The BiD Challenge was conceived back in March 2004 in the framework of the Business in Development Programme of the NCDO. Aside from the NCDO, it was also supported by the Netherlands Development Finance Company (FMO), the ministries of Foreign Affairs and Economic Affairs, Rabobank, and TNT.


Initially, the Bid Challenge was a single-level international competition where entries were categorized as Dutch and non-Dutch and further categorized as entries from individuals and organizations. Because of the overwhelming response from countries like Peru and the Philippines, the Bid Challenge organizers saw it fit to conduct a national-level competition to expand and enrich Bid Challenge in these countries. Today, BiD Network operates the BiD Challenge from 10 countries in Asia, Latin America and Africa.

the Bid chALLenge phILIppInes

First launched in Manila in September 2006 with Fair Ventures and the Philippine Business for Social Progress (PBSP) as main organizers, BiD Challenge Philippines was the first to host its own BiD Network with the support and participation of local partners.

Now on it’s fourth year, the BiD Challenge Philippines aims to stimulate and support business ideas that combine making profit with the improvement of living standards in the country; and stimulate private sector development in the country by creating a platform where entrepreneurs, expertise, network and investors can meet.

PBSP’s commitment to host the Bid Challenge is consistent with its mandate and program thrusts and aligned with the actions of the Philippines government towards the realization of the MDGs.

The annual competition is capped by a “marketplace”, where the best of the year’s entries are put on exhibit to meet investors and other possible business partners. During this event, the top 10 are selected and awarded with seed capital. The top two will represent the Philippines at the international competition in The Netherlands.

InVestor MAtchIng

Beyond the competition, PBSP continues its investor matching activities for the finalists. It organizes regular investors forums, done in partnership with groups like Philippine Ventures Capital, Philippine Chamber of Commerce and Industry, and helps raise capital with the help of BiD Challenge’s investment partners. Business advisory services are likewise extended.

So far, some PHP 12.5 million in loans and grants have been extended to entrepreneurs.

Through these endeavors, it is hoped that small, medium and micro enterprises will continue to flourish, so that they can create more jobs and build a vibrant business community, and in so doing, help provide a better life for impoverished Filipinos.


BiD Chal lenge Phi l ippines 2009:BUsIness pLAn profILes

The entrepreneur is our visionary, the creator in each of us. We’re born with that quality ... (i)t is developed, nurtured,

and given space to flourish or is squelched, thwarted, without air or stimulation, and dies.

- Michael Gerber


prodUctThe business will sell processed abaca fiber and promote the product as an alternative to the harmful synthetic materials used in various industries. Abaca fiber can be used in the textile (bags, woven products), shipping (ropes), manufacturing (twine, ropes) and retail industries (flower shops), among others.

MArket And cUstoMersLocal target markets include weavers, bag makers, flower shop owners and companies in need of abaca twine for tying. Overseas markets include companies that use abaca for their woven products.

InnoVAtIonJanna’s Kamay Crafts uses natural dyes that adhere to international standards.

groWth strAtegyJanna’s Kamay Crafts will collaborate with buyers, suppliers, government agencies such as the Fiber Industry Development Authority (FIDA), local government units, cottage industry players and weaving cooperatives. It will also participate in trade shows and send out product information via email, especially to overseas customers. To develop new product lines according to the latest trends, the company will visit bag shops and similar as well as attend training on the development of abaca products.

deVeLopMent IMpActSince 2007, Janna’s Kamay Crafts has provided employment to 15 individuals in Mindanao who otherwise would have no alternative source of income. The business has also allowed sub-contractors to earn additional income. Farmers can potentially rely on a steady source of income through sustained market demand. Abaca is also considered a renewable and eco-friendly material, thus the business will contribute to the protection of the environment.

key factsFinancing Need (USD) 175,000

Business Location Mindanao

Stage Established

Year of Establishment 2008

Sector Manufacturing-textiles & fashion

2007 2008 2009Sales (USD) 5000 7000 12,000 20,000Net profit after tax 1,500 2,100 3,600 6,000

No. of employees 15 15 20 20

Investments needed (Usd)Fixed Assets Purchases 200,000Working Capital 175,000Total Investment Need 375,000

How to be financed (USD)Own Contribution 25,000Loans (debt) 200,000External Share Capital 100,000

Grant(s) / Other sources 50,000

Janna’s kamay craftProcessed abaca fiber as the new alternative

to synthetic materialsAuthor: JAnnAMArIe c. MArAAt

(+63 2) 8504412 / (+63) 9214132177 * [email protected]


The farm will buy the farmers’ processed abaca fiber at fair market value. The farm will also enter into abaca contract growing agreements with other farm owners. Overseas, San Pablo Farm will arrange export partnership with international buyers from China, Japan and USA through the assistance of the Fiber Industry Development Authority (FIDA).

deVeLopMent IMpActSan Pablo Abaca Farm will provide livelihood opportunities, create jobs, promote productivity, improve quality of life, reduce migration to the cities, reduce air pollution, and protect the environment.

key factsFinancing Need (USD) 6,728Business Location San Pablo, LagunaStage Start-upYear of Establishment October 2008Sector Agriculture- Farming

2008 2009 2010 2011Sales (USD) 0 0 2,500 12,500Net profit after tax -317 -561 1,355 5,235No. of employees 1 1 6 7


How to be financed (USD)Own Contribution 1,122Loans (debt) 3,500External Share Capital 3,228Grant(s) / Other sources 0

Author: JAy f. sAnchez(+63) 9175443377 * [email protected]

prodUctSan Pablo Abaca Farm will be developed as the first professionally-run abaca (Musa textilis Nee) plantation in Laguna. Mature stalks will be harvested and processed into fibers that will go into processing of cordage (ropes, twines and marine cordages), pulp and paper (teabags, filter papers, bank notes and security paper) and fiber craft (handbags, rugs, carpets, doormats and furniture accent pieces).

MArket And cUstoMersGraded abaca fibers will be sold to abaca processors within Laguna and Manila:• Canlubang Pulp Manufacturing

Corporation/ TYC Mfg. and Trading• Manila Cordage Corporation• Oriental Rope Manufacturing Co. Inc.• Jobbers Exquisite Style

InnoVAtIonWaste materials will be processed into other potential sources of income. Excess fiber can be manufactured into fiberboards. The abaca enzyme can be used as ingredient in the manufacturing of beauty soap, detergents and deodorants, while the waste leaf sheath is ideal for culturing mushrooms.

groWth strAtegySan Pablo Abaca Farm will provide farmers with free planting materials and technical assistance to encourage them to intercrop their ageing coconut plantation with abaca.

san pablo Abaca farmFirst professionally-run abaca plantation in Laguna


The company will develop more competitive products that will integrate new and functional technologies. Innovative and enticing advertising packages that will be promoted by an aggressive marketing team will also be continuously developed to sustain the growth.

deVeLopMent IMpActThe project will result in a decrease in travel time, greater traveler satisfaction as well as increased visits to other regions. Once installed in other parts of the country, the project is also projected to contribute to the improvement of the local economies and to the reduction in pollution.

key factsFinancing Need (USD) 131, 250Business Location Makati and Ortigas

Central Business DistrictStage Start-upYear of Establishment 2009Sector Services - ICT, telecom &

media

2009 2010 2011Sales (USD) 174,300 183,015 192,165Net profit after tax 68,468 72,405 76,538No. of employees 6 10 18

Investments needed (Usd)Fixed Assets Purchases 84,271Working Capital 46,979Total Investment Need 131, 250

How to be financed (USD)Own Contribution 6,250Loans (debt) 0External Share Capital 125,000Grant(s) / Other sources 0

prodUctBongga Kiosk is an interactive information touchscreen kiosk that will provide travelers with detailed and comprehensive information on accommodation, shopping, emergency numbers, etc. within Metro Manila. Kiosk units will be installed initially in airports in Metro Manila and select locations in the Makati and Ortigas Central Business Districts.

MArket And cUstoMersMain targets are the local and foreign travelers who need real-time information, while secondary targets are tourism-related establishments looking for a vehicle to advertise their company and services being offered. Since the product itself is already an advertising medium, marketing strategy will focus on the product’s technological innovation, which will be complemented with enticing advertising packages.

InnoVAtIonBongga Kiosk provides detailed and comprehensive information about Metro Manila through the use of interactive kiosks. For companies and businesses, Bongga Kiosk will be an interactive advertising medium that uses touchscreen monitors to give the end-user more flexibility and freedom to decide.

groWth strAtegyMore kiosks will be installed in various locations to eventually cover the entire country.

Bongga kioskInteractive travel information

kiosks in ManilaAuthor: oscAr ryAn sAntILLAn

(+63) 9062450168 / (+63) 9391684468 * [email protected]


Higher product sales means more help in promoting the country’s fledgling citronella industry.

deVeLopMent IMpActThe project will provide employment to Filipino farmers who will grow and process the plant. It will also sustain the emerging citronella (essential oil) industry. People will have access to healthier and more affordable treatment options, especially for diseases caused by mosquitoes.


Business Location NationwideStage Established--for expansionYear of Establishment 2003Sector Agriculture/Manufacturing/

Retail

2009 2010 2011 2012Sales (USD) 82,100 137,808 359,260 570,548Net profit after tax

10,409 21,060 85,720 139,360

No. of employees

12 20 29 33


How to be financed (USD)Own Contribution 5,000Loans (debt) 69,000External Share Capital 0Grant(s) / Other sources 0

prodUctThe product is being positioned as the “natural alternative solution” to chemically processed repellents. With natural and pure citronella oil as the main ingredients, the mosquito repellent sprays and lotion will provide protection from infection and mosquito-borne diseases, without exposing the user to harmful chemicals.

MArket And cUstoMersProducts will be initially available in retail trade channels that cater to the upper income markets as well as outlets where the company already has an existing partnership. The high-end sector is generally known to try new “natural” products that are usually more expensive. They also put more value on preventive maintenance.

InnoVAtIonThe product is the “alternative natural solution” to DEET-heavy repellents and is also cheaper than the leading brand. It does not have a strong smell and does not cause the sticky feeling common in repellents.

groWth strAtegyThe company will capitalize on recent trends favoring environment-friendly products made from plant oil and other organic sources. The existing partnership with two leading retail chains will be the company’s springboard to access other major retail operators for wider market reach and greater product demand.

MAg creative craftsCitronella as natural alternative to chemically processed repellents

Author: MAry Ann deBBIe d. gendrALA(+63 2) 8210813 / 7762266 / 7883408 / (+63) 9209547709


seaweeds farming Management in Bohol

Intensive farming of Eucheuma cottonii

Author: dennIs VILLAnUeVA tUBo(+63 2) 8698669/ (+63) 9276964643 * [email protected]

prodUctThe business involves intensive farming of seaweeds found in the municipalities of Talibon and Getafe in Bohol. Seaweeds are used in processed meat and dairy products, pasta and breads and alcoholic beverages. It is also used in pet foods and personal care products.

MArket And cUstoMersSeaweeds will be sold locally to processing companies, exporters and traders, and to members of the Seaweed Industry Association of the Philippines. One Bohol trader has also committed to buy its seaweeds from the business. For overseas markets, the business will initially use the Internet to promote its product and develop business relations with foreign firms.

groWth strAtegyDemand for seaweeds is projected to be quite high as current supply remains insufficient, both locally and abroad. To ensure growth, the company will focus on production standards monitoring, warehouse management, regular inventory control, checking and balancing of sales, cash positioning, leadership training, product development and expansion to other related products.

deVeLopMent IMpActThe business will generate employment as farmers will be employed prior to its conversion into a cooperative. It will also put up a learning institution that will have a flexible curriculum for the young and old, thus addressing the issue of education.

key facts

Financing Need (USD) 40,000

Business Location Bohol

Stage Start-Up


Sector Agriculture- Farming

2010 2011 2012 2013

Sales (USD) 1,139,383 3,166,905 3,800,286 4,560,343

Net profit after tax

231,202 896,324 1,951,000 2,526,000

No. of employees

215 415 415 500

Investments needed (Usd)

Fixed Assets Purchases 20,000

Working Capital 20,000

Total Investment Need 40,000

How to be financed (USD)

Own Contribution 3,000

Loans (debt) 37,000

External Share Capital 0

Grant(s) / Other sources 0


prodUctEcobloks is a brand of toy building blocks for kids made of scrap mahogany wood. Ecobloks promotes open-ended play and parent-child bonding.

MArket And cUstoMersEcobloks is initially tapping the high-end parent market. It will also be sold via the Internet by work-at-home mothers, in specialty shops such as Echostore, Hobbes and Landes and Wonderworld Toys, and in bazaars. It will also be marketed to learning institutions, such as pre-schools and playschools.

InnoVAtIonEcobloks will be the first top-of-mind Philippine-made brand of wooden blocks in the market. Other local manufacturers of wooden blocks are generally positioning their products as school materials, while local wooden blocks sold in bookstores and toy stores do not really stand out from the rest.

groWth strAtegyInventory of Ecobloks within the company’s existing retail distribution points will be increased. Ecobloks will also tap other potential reseller channels, but the overall strategy is to develop the important accounts to maintain the novelty. Shelf placements will also be made more attractive. For sustainability, the company will look into the use of other types of scrap wood other than mahogany as there are offers to penetrate the export market.

deVeLopMent IMpActThe business will provide employment to skilled wood craftsmen. Tie-ups with companies with sustainable sources of scrap wood will also help employ more workers. Work-at-home mothers also benefit by reselling Ecobloks in their online and bazaar businesses. Ecobloks also promotes a type of play that is time-tested in a socially-relevant way. The business will also adhere to eco-friendly measures to protect the environment.

key factsFinancing Need (USD) 15.000

Business Location Nationwide

Stage Start Up


Sector Manufacturing-General; Toys

2009 2010 2011Sales (USD) 3,685 34,639 48,500

Net profit after tax 0.293 7.166 7.766

No. of employees 3 5 5


Fixed Assets Purchases 0

Working Capital 15.,000



Own Contribution 0.500

Loans (debt) 15,000



Eco-friendly building blocks for kids

Author: MA. LoUrdes MoLInA / MA. MInA LAcson(+ 63 2) 5719450 / (+63) 9189448332 * [email protected]

ecobloks


prodUctE-Farmers is a social business enterprise that will manufacture food and beverage products from the agricultural produce of farmers from Sumilao, Bukidnon. Their corn produce will be further processed into corn coffee. The processing will maximize the value of the produce and the income potential of the community.

MArket And cUstoMersThe main market of E-Farmers is the growing “green market”. Products will be sold initially in specialty stores that promote health and wellness. E-Farmers will also sell through bazaars and direct selling. The products will eventually be marketed nationwide.

groWth strAtegyThe company’s growth strategy will focus on PEACE: Product, Environment, Agricultural Development, Community, and Excellence. It will continually promote sustainable and organic farming as well as constantly develop new products locally. The company will support training and continuing education to improve skills and maintain excellence. The project team is also very well connected to the agrarian reform community, which potentially would facilitate the expansion and sustainability of the business.

deVeLopMent IMpActThe business will help augment the income of at least 80 farmers in Sumilao in its first three years through the purchase of organic corn at fair trade prices. It will also provide employment mainly to women farmers. The business will have positive ecological benefits as it will promote only sustainable and organic farming.

key facts


Business Location Bukidnon

Stage Start-up


Sector Manufacturing- Agribusiness

2010 2011 2012 2013

Sales (USD) 27,600 70,000 120,000 200,000


5,000 15,000 40,000 75,000

No. of employees

12 30 50 110







Loans (debt) 11,280

External Share Capital

Grant(s) / Other sources

e-farmers: entrepreneurial farmers

Sustainable and organic farming in Sumilao, Bukidnon

Author: ron gABUnAdA / georgInA hernAndez / MIkhAeLLA MILLAr / cArMeLA otArrA

(+63 2) 6439056 / (+63) 9176477995 * [email protected]


communities to improve production processes and professionalize/formalize manufacturing processes. Securing fair trade certification is also an important component of the growth strategy.

deVeLopMent IMpActThe business has provided employment and livelihood income to its 15 Gifts and Graces community partners, which means improved living conditions and quality of life for them. Through its program of turning waste into reusable products, the company is able to save its waste materials from going to landfills.

key factsFinancing Need (USD) 59,835.28Business Location NationwideStage EstablishedYear of Establishment 2006Sector Manufacturing, Services -

Marketing

2008 2009 2010 2011Sales (USD) 83,676 70,535 156,000 212,000Net profit after tax -7,379 -5,166 -18,716 13,949No. of employees 4 6 6 8

Investments needed (Usd)Fixed Assets Purchases 825Working Capital 35,254Total Investment Need 36,079

How to be financed (USD) Own Contribution 0

Loans (debt) 0

External Share Capital 36,000Grant(s) / Other sources 0

prodUctGifts and Graces assists its partners in manufacturing functional and well-designed fair trade products. Since the products are hand-made, by a marginalized group -former prison inmates, former migrant workers to Japan, urban poor -each product is unique.

MArket And cUstoMersGifts and Graces mainly sells to the middle and high-end market as well as corporate clients for their Christmas giveaways. Marketing will involve promotions, public relations campaign, online strategy and special events. Gifts and Graces will put up a retail outlet and will partner with niche specialty retail stores in the Philippines and abroad. Products will also be made for private labels through Philippine wholesalers and export buyers.

InnoVAtIonThe business is innovative as it champions products by marginalized groups, challenging perceptions that small NGOs are not reliable and cannot be competitive. Products are also literally one-of-a-kind as they are not mass-produced.

groWth strAtegyGifts and Graces will cultivate its existing corporate market and expand its retail and wholesale business as well as its growing export trade. It will also embark on an on-the-ground capability-building program for its partner

gifts and graces Fair trade hand-made gifts

Author: LoVe gregorIe M. perez(+63 2) 7592525 / (+63) 9178512668 * [email protected]


Innovative and responsible agri-enterprises

hapinoy kahanapbuhay program

Author: pAoLo BenIgno A. AqUIno, IV(+63 2) 9209580 * [email protected]

Sustainable supply chain for the base of the pyramid

prodUctThe Kahanapbuhay Program seeks to help micro-producers improve their product and enhance their products’ marketing and packaging and distribution through the network of Hapinoy Community Stores and other channels, thereby increasing their access to markets.

MArket And cUstoMersTarget market will be local micro-producers (community-based micro financing clients) willing to innovate and challenge current goods in the market through the affordability, quality and craftsmanship of their products.

InnoVAtIonHapinoy, through its Hapinoy Community Stores that serve as distribution and retail outlets for Hapinoy micro-producers, is creating a retail network of micro-entrepreneurs helping other micro-entrepreneurs. This network enables micro-producers to have a ready market for their goods. The local and community-based sourcing also lessens the logistical carbon footprint.

groWth strAtegyThe Kahanapbuhay Program will be made available initially to the local micro-producers in the towns where Hapinoy Community Stores are located. The Community Stores will serve as the distribution channels for the products of these micro-producers.

As of 2009, there are already 150 Hapinoy community stores. The organization will continuously improve its operational systems to increase efficiency as well as expand its product portfolio.

deVeLopMent IMpActThe increase in income is expected to be used mainly for education, nutrition and healthcare, based on Hapinoy’s experience with female-lead households common in the micro-finance industry. The Kahanapbuhay Program will also pave the way for micro-producers to access information through continuous training and other learning activities.

key factsFinancing Need (USD) 480,000Business Location NationwideStage EstablishedYear of Establishment 2007Sector Services (Retail)/Manufacturing

2007 2008 2009 2010 2011

Sales (USD) 32,572 107,059 345,745 638,298

Net profit after tax -34,741 -48,731 -40,537 4,303

No. of employees 12 30 25 37 45


How to be financed (USD)Own Contribution 0Loans (debt) 150,000External Share Capital 150,000Grant(s) / Other sources 0


Low-volume, high-density fish cageFrom fish hunting to fish farmingAuthor: rALph A. cABrerA(+63) 9175282480 / (+63) 9228813057 * [email protected]/ http://www.inca.com.ph

prodUctThe low-volume, high-density (LVHD) fish cage is a plastic product designed to promote “fish farming” instead of “fish hunting.” The one-piece rotomolded, expandable fish cage can withstand storms and can last for at least 10 years. Each unit can accommodate 1,000 fingerlings at most, producing about 600 kg of live fish in one growout cycle of five months.

MArket And cUstoMersMarketing options include selling and rental or lease-to-own arrangements. Target customers are local government units (LGUs) along coastal areas, the Philippine Bureau of Fisheries and Aquatic Resources (BFAR), private companies in the mariculture business, OFWs and individuals who wish to engage in fish farming.

InnoVAtIonThe Inca fish cage is a ready-to-use environment-friendly mechanism made of virgin, food grade, UV-stabilized polyethylene resin. It also does not rely on imported parts as the fish cage mold and manufacturing machine are designed and fabricated by Inca Plastics.

groWth strAtegyThe LVHD fish cage will be promoted alongside BFAR’s thrust to create a mariculture highway across the Philippine archipelago to maximize the country’s fisheries resources. The company will promote the use of the LVHD cages to local fisherfolk to raise their production levels and potentially open up other business activities.

deVeLopMent IMpActThe LVHD fish cages business will provide local fisherfolk with a source of livelihood. It will also lead to a decrease in the incidence of illegal fishing. For the long term, the success of the LVHD fish cage system will significantly contribute to better food security, self-sufficiency and sustainable livelihood activity without compromising the environment.

key factsFinancing Need (USD) 1,000,000.00

Business Location NationwideStage EstablishedYear of Establishment 1988

Sector Manufacturing

2009 2010 2011 2012Sales (USD)

920,000 965,000 1,000,000 1,000,000


8,794 41,611 -5,627 55,000

No. of employees

70 70 70 70

Investments needed (Usd)Fixed Assets Purchases 50,000


Total Investment Need 500,000How to be financed (USD)

Own Contribution 150,000Loans (debt) 0External Share Capital 350,000Grant(s) / Other sources 0



kawayan tech Bamboo Bikes

Author: ronALd h.A. VILLAnUeVA(+63) 9179048207 * [email protected]

Eco-friendly bamboo-frame bicycles

prodUctKawayan Tech will set up a bamboo technology social business for local and export sale. Specifically, it will design and develop bamboo bike frames. The product will capitalize on the bicycle’s inherent characteristics: highly efficient, functional, affordable, easy to maintain and environment-friendly.

MArket And cUstoMersThere is strong demand for bamboo bikes from sectors promoting biking and those striving to reduce their carbon footprint both in the Philippines and abroad. The leading bamboo bike frame builder in the US has also committed to order from the company.

InnoVAtIonThe project is a social enterprise that will develop bamboo into an environment-friendly alternative transport option. Kawayan Tech will thus create a new market for bamboo that will hopefully transform the current outlook on bamboo, the environment and development.

groWth strAtegyKawayan Tech will collaborate with biking enthusiasts, bamboo aficionados, as well as those who want to reduce their carbon footprint. At the institutional level, it willnetwork with environment-friendly resorts and establishments, local government units and agencies, communities with poor infrastructure and transportation challenges, bike rental firms and those interested in co-branding.

deVeLopMent IMpActKawayan Tech’s technology, which maximizes people skills, enables partnerships and utilizes local resources, will provide livelihood opportunities to poor or rural communities thereby addressing the triple problems of poverty, high unemployment, and environmental degradation that have beset developing countries like the Philippines.

key factsFinancing Need (USD) 116,863Business Location NationwideStage Start-upYear of Establishment 2009Sector Manufacturing-sports, recreation,

environment, and agroforestry

2009 2010 2011Sales (USD) 4,000 126,245 246,200Net profit after tax -12,100 6,381 23,336No. of employees 6 11 15


How to be financed (USD)Own Contribution 10,000Loans (debt) 0External Share Capital 30,000Grant(s) / Other sources 54,863


kaakbay entre-Worker cooperative (keWc)Office filing systems from local materials Author: MArIA cIeLo BUeno(+63 32) 4162220 * [email protected]

prodUctKEWC manufactures filing systems products such as arch file binders for active files easy access/retrieval, flexifilers for magazines, envelopes and folders, 3-ring binders for manuals and trainings, multi-trays, sorters for in-transit files, and custom made filing systems required by customers. Secondary products are custom-made multiple purpose boxes including boxes for packaging.

MArket And cUstoMersKEWC’s functional structure includes a marketing group while selling is done by area and by market segment. The company also uses the Internet, sends email, makes cold calls and puts out newspaper advertisements. Current clients include Nestle Philippines, Inc., Philip Morris Manufacturing Philippines, Inc., Unilever Philippines, Inc., Chevron Philippines, Inc. and Coca-Cola Philippines, Inc.

InnoVAtIonThe innovation is the concept of empowering marginalized labor groups to own a social enterprise that caters to mainstream business. KEWC is completely unique as it is wholly-owned by workers. KEWC products also make use of local raw materials such as recycled papers and sinamay.

groWth strAtegyKEWC will ensure that only good quality and reasonably priced filing products and boxes are produced. It will also offer excellent after-sales

service as well as conduct regular consultations with clients for their specific needs.

deVeLopMent IMpActKEWC will contribute to the development of the marginalized sector by providing continuous employment and access to education, health programs, decent shelter and food security. Other families in the community where KEWC operates also improve their livelihood because orders that can be done at home are channeled to them. Women members in particular enjoy a place in the cooperative, which cannot be realized in traditional company setups.

key factsFinancing Need (USD) 162,000Business Location NationwideStage stability and expansionYear of Establishment 1998Sector Manufacturing

2008 2009 2010 2011Sales (USD) 334,000 290,000 400,000 440,000Net profit after tax 2,510 0 3,000 4,000No. of employees 40 42 40 42


How to be financed (USD)Own Contribution 45,000Loans (debt) 80,000External Share Capital 15,000Grant(s) / Other sources 22,000



kinis social franchising center

Author: roWe pIncA [email protected] / [email protected]

Environment-friendly mangrove crab farming and trading

prodUctThe KSFC will be established to serve as the central trading center for local mudcrabs known as “kinis.” Sentro ha Pagpauswag ha Panginabuhi, Inc. (SPPI), which will manage KSFC, will also offer mudcrab farmers in Rosario, Northern Samar services related to kinis farming and culture.

MArket And cUstoMersTo widen the market, the following marketing strategies will be implemented: aggressive promotion, mainstreaming, advocacy and lobbying for LGU support to benefit the mangrove crab farmers. Mudcrabs are currently sold in Baclaran, Iloilo, Farmers Market in Cubao and Pasay. Ihaw-Ihaw Restaurant is also a customer.

InnoVAtIonThe project will actively promote the use of Aquasilvi mangrove aquaculture system, which promotes the harmonious co-existence between fishery species and mangrove trees in a semi-enclosed system. This project will also adopt mainstreaming and integration as strategic approaches to local development.

groWth strAtegyThe KSFC will focus on detailed planning and execution as well as financial recording and management. On-site coaching, leaflets distribution and conferences will also be conducted to generate support for financial and technical needs.

The following will also help ensure growth: sub-sector mapping, business planning, market research and marketing plan. KSFC will also link with LGUs and the relevant government agencies.

deVeLopMent IMpActThe development of the mangrove crab industry, which contributes to the coastal resource management program, is part of the poverty alleviation program of the municipality. The project also fully supports government and private initiatives on climate change by adopting low-cost methods of enhancing algal growth in ponds. Construction of pens and mudcrab culture will also provide alternative source of livelihood.

key factsFinancing Need (USD) 62,078Business Location Northern SamarStage Start-upYear of Establishment 2010Sector Agricultural


Investments needed (Usd)Fixed Assets Purchases 5,104Pre-Operating Expenses 17,451Working Capital 51,618Total Investment Need 74,173

How to be financed (USD)Own Contribution 138Grant(s) / Other sources 72,504


Liver kuno pero gulay sa totooVeggie liver from sweet potatoes

Author: rose M. VALezA(+63 2) 4183449 / (+63) 9223927746 * [email protected]

prodUct“Liver Kuno Pero Gulay sa Totoo”, made from sweet potato leaves and flour, is similar in taste and texture to beef or pork liver, and presents an economical and nutritious viand for the poor. Also, the waste from the sweet potatoes, due to its complex carbohydrates, will be processed into cheaper animal feeds.

MArket And cUstoMersVeggie liver will initially be introduced in schools, then in hospitals, malls and public markets. The product will be sold through food distributors nationwide and overseas markets, such as China, Africa and the Middle East, and advertised on popular websites like Alibaba and EBay. The tubers, meanwhile, will be sold to feed manufacturers, such as San Miguel Corporation, which have high volume requirements. These will also be sold to the public as a staple food.

InnoVAtIon“Liver Kuno” is the first nutritious veggie liver in the market, and behind the product is the technology called “tapal tanim”, which is aimed at enhancing the growth of sweet potatoes, and consequently, farmers’ income.

groWth strAtegyThe business will tap the global emerging market for sweet potatoes and also develop the technical capacity of farmers to enable them to cope with the projected demand for the two products.

deVeLopMent IMpActThe business will employ farmers and give them control over their production. Veggie liver and tuber cultivation will also provide income to out-of-school youth and professionals. The high nutritional value and affordability of “Liver Kuno” can likewise prevent sickness. Sweet potato plantation also neutralizes the acidic soil, making land more fertile for other crops.

key factsFinancing Need (USD) 50,000Business Location NationwideStage Start-UpYear of Establishment 2008Sector Agri- Business

2008 2009 2010 2011Sales (USD) 0Net profit after tax 0 -17,999 61,459 635,353No. of employees 2 2 45 123


How to be financed (USD)Own Contribution 0Loans (debt) 0External Share Capital 50,000Grant(s) / Other sources 0



Joseph’s Best pancake factory

Author: resty c. osMA(+63) 9176220519 * [email protected]

Nutritious pancake foodcart system

prodUctJBPF will create unique pancake sandwiches with different fillings like Ham ‘n Cheese, Chocolate Flavored Fillings, Sweetened Butter, Peanut Butter, Strawberry Jam, Pineapple Jam, Mango Jam, Choco Loaded Pancake topped with Mini-Marshmallows and Cheesey Loaded Pancakes.

MArket And cUstoMersJBPF will place foodcarts in malls, schools, terminals and other high traffic locations. Menu boards, attractive packaging and attractive signages will be provided in all foodcarts. JBPF will also conduct promotional campaigns through radio stations and local newspapers that focus on nutrition and involve children in the community.

InnoVAtIonUnique product presentation is the competitive advantage of the business. JBPF will launch from time to time new unique products to ensure loyalty and entice its established market to continuously buy JBPF products.

groWth strAtegyJBPF will expand nationwide through franchising. It will also appoint competitive professionals to ensure sustainable business in the preferred sites and maintain a profitable bottom line. JBPF will also establish repeat customers and invite others to try the products through word-of-mouth advertising.

deVeLopMent IMpActJBPF operations will help overcome unemployment. JBPF will offer also part -time jobs to college students needing financial support to complete their studies.



Stage Start-up


Sector Food

2008 2009 2010 2011

Sales (USD) 5,000 25,000 50,000 100,000

Net profit after tax 3,000 6,000 12,000 25,000








Loans (debt) 3,500

External Share Capital 35,000



puritUBe by solwaterStraw-like solar-powered water purification system

Author: JULIUs neIL c. BUenconseJo(+63) 9159764236 * [email protected]

prodUctSolwater Inc. is a start-up company offering a solar-powered compact water purification system called PuriTube. The straw-like, easy-to-use system eliminates 99.99% of bacteria and microorganisms in water. It is ideal for use in remote communities where electricity and potable water are not readily available.

MArket And cUstoMersSolwater’s marketing campaign will focus on raising awareness about the system’s environmental and economic benefits through the traditional advertising medium and participation in trade shows. Solwater will also tap and partner with local government units and non-government organizations to reach far-flung areas.

InnoVAtIonPuriTUBE is the first and only available solar-powered water purification system that is specifically designed for remote areas where hardly any electricity and potable water are available. Other features include the use of recycled and re-used materials, which will help reduce non-biodegradable waste.

groWth strAtegyRural areas with no electricity and access to safe drinking water will be the main growth areas although private families who opt for an effective but affordable system will remain as key customers.

Solwater will also grant incentives to distributors to ensure loyalty, sales conversion and quality leads. It will also tie up with local communities, LGUs and NGOs for partnership and support. It plans to export on its third year of operations.

deVeLopMent IMpActBy making potable, clean and safe drinking water available to far-flung and rural areas, not only in the Philippines but around the world, Solwater will do its share in reducing the number of people who do not have access to safe drinking water in a sustainable and eco-friendly way.

key factsFinancing Need (USD) 150,000Business Location NationwideStage Start-upYear of Establishment 2010Sector Water Sanitation; Energy




Own Contribution 10,000Loans (debt) 85,000External Share Capital 45,000Grant(s) / Other sources 10,000



soup of the day

Author: MAryJeAn netArIo – crUz(+63) 9225631672 * [email protected]

Kiosks serving organic food grown by indigenous people

deVeLopMent IMpActClients will have the opportunity to eat nutritious food for the price of the usual canteen food. The business will also serve as a training ground for student entrepreneurs while profits from the kiosks ensure sustainability of the Student Entrepreneurship Program. The business will also provide livelihood income to indigenous peoples in Mindanao. Use of organic products will also benefit the environment.


Business Location NationwideStage Start-upYear of Establishment 2008

Sector Food Service, Organic Farm-ing, Social Entrepreneurship

2010 2011 2012 2013Sales (USD) 90,000 157,500 165,375 173,644 Net profit after tax

29,250 51,188 53,747 56,435

No. of employees

15 15 20 30





prodUctSoup of the Day Food Services will set up the Soup of the Day kiosks as a pilot joint venture with Xavier University-Ateneo de CDO. The food bar operation will serve soup, rice meals, pasta, beverages, bread and desserts using ingredients that are in season and organically grown by the partner indigenous communities.

MArket And cUstoMersThe products will be sold initially in schools. The Xavier University-Ateneo de CDO campuses, with a total student population of at least 17,100 including employees, will be the initial target market.

InnoVAtIonSoup of the Day will serve healthy food fresh from the organic farm to the tables within the school campus. The business will also inculcate a social consciousness as it will engage the different sectors of society – student entrepreneurs, indigenous peoples, partner communities, business leaders and technical specialists – in providing healthy meals to consumers.

groWth strAtegyThe growth is ensured through collaboration with other support groups and networks, aside from operating the kiosks professionally. The business will initially be under single proprietorship and will later be incorporated.


teaBarMix and match healthy tea café

Authors: MAttheW cUA, kyLo chUA, kendrIck Wong, JAn BenedIct yAp And JAn MIchAeL po(+63 2) 9127075 * [email protected]

prodUctTeabar is a shop that provides a key selection of healthy tea leaves and health related products that either the customers or the in-house tea expert can mix and match to create perfect brew. The concoction is then brewed and served in a café like environment conducive to work, study and conversation.

MArket And cUstoMersThe business will focus on students, “yuppies” and health buffs from the A and B classes who are partial to coffee but want a healthier alternative. The shops, which will provide a work and study atmosphere, will be located near universities, schools and offices.

InnoVAtIonTeaBar is the first tea store that gives customers the freedom to make their own tea. Another innovation is “crowdsourcing” which means that the customer whose tea combination ends up in the menu will get a percentage of the profits. TeaBar will also use eco-friendly and innovative processes that not only saves money but also the environment.

groWth strAtegyTeaBar will be promoted using non-traditional marketing techniques including getting feedback from customers. Expansion plans include opening one store in a prime location every one to two years.

deVeLopMent IMpActTeaBar will employ people from the areas near its store location to help address unemployment. TeaBar will also establish and develop partnerships with cooperatives and farmers who will supply the tea leaves. Environment-friendly measures will include the use of solar-powered filtering machines to purify rainwater and the reuse of heat emitted from the air-conditioning system in the stores to reduce dependence on oil-generated electricity.

key factsFinancing Need (USD) 79,000Business Location Nationwide Stage Start-upYear of Establishment 2010-2011Sector Food Industry - Tea and

beverages; Service Industry - Coffee Shops

2010 2011 2012Sales (USD) 106,076 401,319 1,221,327Net profit after tax -567 84,587 227,088No. of employees 6 9 12


Fixed Assets Purchases 39,000Working Capital 40,000Total Investment Need 79,000


Own Contribution 14,000Loans (debt) 25,000External Share Capital 40,000Grant(s) / Other sources 0



Verna personal care

Author: Jose MAnIngAs geAgA(+63) 9061266950 * [email protected]

Fruit and vegetable-based skin products

deVeLopMent IMpActThe business will create jobs to help solve the countrys’ unemployment level. On the ecological aspect, waste materials are converted to fertilizers. If there is an excessive supply of fruits and vegetables, these are converted to natural handmade soaps, thus preventing wastage. The company also plans to provide free tertiary education to poor but deserving college students willing to help in the distribution.


Business Location NationwideStage Established


Sector Manufacturing- Natural Handmade Products, other personal care products

2008 2009 2010 2011Sales (USD) 16,059 16,050 38,400 85,600Net profit after tax -6,208 -7,812 14,167 30,806






Loans (debt) 0



prodUctVerna Personal Care produces natural handmade soaps made from various fruit and vegetable extracts that can treat and prevent pimple/acne breakouts and skin diseases while keeping skin healthier and fairer. It also produces virgin coconut oil-based liniment and scalp care products to treat dandruff and prevent falling hair.

MArket And cUstoMersThe target market and end-users are those with pimple/acne breakouts and other skin diseases, and those who want to have good skin. The products will be sold in malls, skin clinics and spa centers. Distribution will be done by natural product merchandisers and agents as well as students and housewives.

InnoVAtIonVerna Personal Care is one of the few companies in the Philippines making natural handmade soaps. The products do not contain synthetic colorant and fragrances and are now being endorsed by local dermatologists.

groWth strAtegyThe enterprise’s vision is to maintain customer satisfaction by providing innovative products. The entrepreneur will invite technical and financial partners in the expansion and thus be able to grab a bigger share of the industry. It also plans to have its own branches and sales offices.


hybrid rice productionNew rice variety for improved yields

Author: MArLon MAnAnghAyA(+63) 9063942760 * [email protected]


Business Location NationwideStage Start-upYear of Establishment 2009

Sector Agriculture

2008 2009 2010 2011Sales (USD) 120,000 160,000 240,000 480,000Net profit after tax 84,000 112,000 168,000 336,000

36,000 48,000 72,000 144,000No. of employees 8 16 32 64

Investments needed (Usd)Fixed Assets Purchases 240,000Working Capital 80,000


How to be financed (USD)Own Contribution 80,000

Loans (debt) 0External Share Capital 40,000Grant(s) / Other sources 40,000

prodUctThe business will produce a hybrid rice variety (F1) that is expected to raise farmers’ present yields by 15%. With proper management, farmers can increase their yields by up to 240 cavans per hectare per season or 12 tons/ha/year.

MArket And cUstoMersHybrid will sell F-1 seeds to PhilRice and if there is excess harvest, the company will then sell to those in the high-income bracket since they have a higher disposable income. Marketing will later be expanded to include other households, barangays, municipalities and cities.

groWth strAtegyFocus will be on the Magat and Mestizo hybrids as results of large-scale, on-farm hybrid rice technology demonstration trials have indicated that the two hybrids produce 15-25% more rice compared to best conventional varieties.

deVeLopMent IMpActHybrid rice technology can increase rice production as seen in China where rice production rose from 140 million tons in 1978 to 188 million tons in 1990. This accounts for 66% of China’s total production and 20% of the world’s total rice supply. Hybrid rice technology also saved for China more than 2 million hectares of agricultural land now used for other purposes while preserving the environment. At least 17 other countries have already initiated hybrid rice programs.



Mamita’s sukang tuba

Author: Mercedes p. MeJIA(+63 88) 8551438 / (+63) 9177064826 / (+63) 9228288901 /

[email protected] / [email protected]

High quality vinegar from pure coconut sap

prodUctMamita’s Sukang Tuba is made from pure coconut sap, locally known as tuba and comes in two varieties, Native Sukang Tuba and Spicy Sukang Tuba. Mamita’s is developed by SLERS, a respected and reputable name in food processing for over 40 years.

MArket And cUstoMersThe native sukang tuba, to be positioned in the market as gourmet vinegar for future export to developed countries, will be sold to those with a taste for the exotic as well as those who opt for natural food products. The spicy sukang tuba will be sold mainly in supermarkets and exported to Filipino markets abroad.

InnoVAtIonMamita’s sukang tuba was conceptualized and produced only after extensive research and development. Consumers are thus assured that the products are made from natural ingredients and produced under sanitary conditions. SLERS also observes strict standards on quality, taste, shelf life, and acidity levels.

groWth strAtegyMamita’s Sukang Tuba will be introduced as a complementary sauce to the popular Chicharon (pork rind cracklings). It will also be distributed in supermarkets and distributors and will be introduced to restaurants which may prefer sukang tuba as sauce for their dishes.

Backed up by an established name in the food industry, Mamita’s Sukang Tuba will also rely on the credibility of its manufacturer.

deVeLopMent IMpActSLERS hopes to contribute significantly in the agribusiness sector in Northern Mindanao. The project will specifically benefit Northern Mindanao farmers from indigenous communities. The business is also projected to generate jobs.


Business Location Philippines

Stage Formally registered


Sector Agriculture- food processing

2008 2009 2010 2011Sales (USD) 4, 164 106,000 300,750 542,250


1,158 10,265 26,699 44,891

No. of employees

3 7 11 16







Loans (debt) 0




tatak gk Manpower servicesProviding value-laden and quality workers from Gawad KalingaAuthors: AngeLIcA eLIse LIM(+63) 9162337933 * [email protected]

deVeLopMent IMpActThe venture seeks to improve the lives of those residing in the GK villages. This will be done through the provision of stable jobs and just compensation to raise their purchasing power, thereby giving them the opportunity to have a better quality of life.

key facts



Stage Start-up


Sector Services - for companies

2009 2010 2011

Sales (USD) 0 1,657,920 3,528,000

Net profit after tax -790 15,252 26,805








Loans (debt) 9,204



prodUctThe business will provide labor-intensive enterprises and corporations with the necessary TESDA-trained laborers (cooks, waiters, maintenance, etc.) from GK communities who have gone through values formation. MArket And cUstoMersThe target markets are corporations of all sizes as well as partners and non-partners of GK who are looking for good workers with the skills they need. Companies are always willing to pay a premium for help in hiring the right kind of workers.

InnoVAtIonGK will provide a values-formation program to each GK villager as well as extensive skills training in addition to the usual training provided by existing manpower agencies. groWth strAtegyGrowth for the business is ensured through effective communication between the corporations and the workers by the agency. The company will remain committed to providing what the manpower services clients need, and at the same time will be consistent in giving the workers what is rightly theirs.



BIomeco

Author: roseMArIe g. BUenconseJo(+63) 9209244278 * [email protected]

Bio-degradable waste into organic and eco-friendly products

prodUctBIOmECO Friendly Products is a socially-responsible company that converts biodegradable waste into useful and eco-friendly products, namely: Organic All Purpose Detergent, Earth Saver Pesticides, Eco Fertilizers, Go Green Disinfectant and Ozone Friendly Air Freshener.

MArket And cUstoMersThe company will focus on environment-conscious groups and individuals as well as companies in agriculture, food processing and manufacturing. It will also sell to hotels and restaurants, malls and shopping center. To heighten awareness, products will be sold in the local community market, groceries and specialty stores. The company will also set up mini-booths in high traffic and accessible areas for visibility, awareness and brand equity.

InnoVAtIonBIOmECO is the first and only high quality eco-friendly products manufacturer in the Philippines. It has its own unique production process that has been certified by the Department of Science and Technology and has passed international standards (Association of Official Analytical Chemist International).

groWth strAtegyBIOmECO will put out advertisements to promote the business as a manufacturer of

high quality eco-friendly products. It will also network with organizations, associations and societies. The company will also apply for a patent of its technology to protect it from future competitors.

deVeLopMent IMpActThe business will create jobs for at least 30 scavenger families who will be hired as full-time employees. BIOmECO aims to employ 718 full time employees on its 10th year of operation in Payatas. At least 200 jobs and livelihood will be generated in the surrounding community.

key factsFinancing Need (USD) 130,000Business Location NationwideStage Start-upYear of Establishment 2010Sector Other: Waste recycling






century old MagicExotic sweet-sour food from mangoes

Authors: dr. MA. AsUsInA AsUncIon e. echAVerIA(+63 33) 3207190 loc. 220 / (+63) 9187066212 * [email protected]://www.igbaras.gov.ph

deVeLopMent IMpActThe business will be a source of livelihood and jobs for marginalized farmers, women and upland rebel returnees as it will encourage their entrepreneurial spirit. The product also supports the One Town One Product (OTOP) program of the government. The business will also promote the use of all the parts of the tree as part of its environmental management approach.



Stage Start-up


Sector Agriculture- Food Processing

2009 2010 2011 2012Sales (USD) 1,976 4,496 6,227

Net profit after tax 1,580 3,597 4,976






How to be financed (USD)Own Contribution 10,416Loans (debt) 2,608External Share Capital 3,000Grant(s) / Other sources 5,000

prodUctCentury Old Magic (COM) products are mango-based food items produced by marginalized farmers. Processing is handled by women while bamboo-made containers are woven by upland rebel returnees.

MArket And cUstoMersThe food items will be sold locally and overseas. The business will specifically go after the Japanese and Korean markets. Marketing campaign will be carried out through media advertisements and participation in trade fairs. It will also establish retail outlets in strategic locations.

InnoVAtIonCentury Old Magic will introduce a unique blend of fruits with an exquisite ethnic flavor packaged in highly attractive and environmentally sensitive materials. To lessen the use of chemical, the fruits are bagged 45 days after flower induction.

groWth strAtegyTo ensure growth and sustainability, the company will widen its international network and continue joining fairs and festivals in malls and hotels. Technical training will also be provided to farmers to improve their productivity as well as increase harvest and prevent pest infestation.



eco glow 2-in-1 shredding Machine

Author: roLAnd f. cordoBA(+63) 9153135724 * [email protected]

Converts biodegradable materials and pulverizes plastics

prodUctEco Glow is an innovative 2-in-1 mobile shredding machine designed to address the solid waste management problems of developing countries like the Philippines. It can shred biodegradable materials and pulverize plastics. It can also convert waste materials into organic composts and organic charcoal briquettes.

MArket And cUstoMersTarget customers are subdivisions, junk shops and especially local government units (LGUs) that have been mandated to implement the Ecological Solid Waste Management Act in their respective areas. In the next three years, Eco Glow will also be introduced to other developing countries to help in addressing their SWM problems.

InnoVAtIonThe patented machine has a 13hp gas-fed engine mounted on an expandable tribike. This makes it highly mobile, flexible and efficient in waste collection. It is also transportable due to its size.

groWth strAtegyEco Glow will continue to tap LGUs as well as partner with NGOs and national agencies to strengthen its distribution channels. To provide additional service and be able to allow operators to fully utilize the machine, the company will also look for partners such as

farmers and compost/charcoal briquette/stuffed toy and plastic board manufacturers.

deVeLopMent IMpActEco Glow will provide LGUs with an alternative source of income as well as a projected 20-30% savings, thereby freeing up public funds that can be used to provide for basic services such as food supply, education and shelter for their constituents. Eco Glow will also be a source of livelihood for farmers and manufacturers (compost, charcoal briquette, stuffed toy and plastic board). Shredded wastes can also generate income for the household.

key factsFinancing Need (USD) 137,500Business Location NationwideStage Start-upYear of Establishment 2008Sector Other: waste & recycling



How to be financed (USD)Own Contribution 18,000Loans (debt) 13,000External Share Capital 0Grant(s) / Other sources 99,000


gLoW corp.Producer of organic rice and muscovado

Author: MAry grAce d. sAntos(+63 2) 9209318697 * [email protected]

will mean lower transaction costs and shortened value chain. It will secure third-party certification to be able to access export markets.

deVeLopMent IMpActThe business will create jobs and raise farmer-income. While providing healthier food, organic rise and muscovado also enhance soil fertility and biodiversity. Climate change is also mitigated due to non-use of petroleum-based inputs. GLOW Corp. will also implement fair trade practices in pricing, marketing contracts, and settlement of payables to partner-CBEs.

key factsFinancing Need (USD) 193,710Business Location NationwideStage Start-upYear of Establishment 2009Sector Agriculture sector; trading/

marketing of organic products

2010 2011 2012Sales (USD) 2,161,458 2,769,708 3,595,011

Net profit after tax 111,486 216,440 335,363


Investments needed (Usd)Fixed Assets Purchases 26,313Working Capital 167,397



prodUctThe Global Organic & Wellness Corporation is a start-up stock-corporation of community-based enterprises (CBEs) and development organizations that seek to respond to the growing market demand for organic rice and muscovado, both considered sunshine industries.

MArket And cUstoMersThe products will be sold in specialty outlets and supermarkets while GLOW Corp. will also tap organizational markets and consider exports. Organizational markets, which have greater purchase volumes, include industrial (bakeshops), reseller (cooperatives) and institutional (hospitals) outlets. Growth in overseas organic markets also points to better export prospects.

InnoVAtIonA unique feature of the business set-up is the co-ownership of the CBEs. In the traditional set-up, income streams of CBEs are limited within the production segment but with GLOW Corp., profits are plowed back to CBEs via dividends and technical assistance thereby bringing in more income.

groWth strAtegyThe growth strategies include awareness campaign, production upscaling, product development, linkaging with support groups and exploring untapped markets. GLOW Corp. will leverage on its direct relationship with CBEs so it can engage in large-scale markets which



seaweeds noodle & drink

Author: nAoMI dILodILo(+63) 9207856967 * [email protected]

Commercial production of healthy seaweed-based food items

deVeLopMent IMpActThe business will promote good health as seaweed noodles are excellent sources of iodine, Vitamin A and other nutrients. It will also generate work and increase income directly benefiting seaweed farmers from Batangas, Quezon and Northern Samar. The project will also promote ecological balance as production does not involve chemicals and other harmful ingredients.

key factsFinancing Need (USD) 50,000.00

Business Location Provinces of Batangas, Quezon, Northern Samar

Stage Start-up


Sector Agricultural - Food Processing

2008 2009 2010 2011Sales (USD) 5,000 15,000 40,000 90,000

Net profit after tax 500 1,500 4,000 9,000







prodUctThe project is a profitable food manufacturing business aimed at eliminating “hidden hunger” or micronutrient deficiency widespread in developing countries by properly using land and sea resources. Specifically, seaweeds will be developed into various food items such as seaweed squash canton, seaweed carrots, seaweed drinks and seaweed chips.

MArket And cUstoMersThe noodle products will be marketed here and abroad to capitalize on the current market demand for healthy food alternatives. Demand is expected from food establishments, spas, wellness clinics and health clubs.

InnoVAtIonThis will be the first time seaweeds noodles will be produced on a commercial scale. The addition of indigenous vegetables is another innovation and will make the noodles naturally fortified, thus, providing a solution to “hidden hunger.”

groWth strAtegyGrowth strategies include continuous product development and innovation. Given that the country’s total noodle imports have been rising, there is a potentially strong local market for seaweeds noodles as it is nutritious and competitive with other noodle products.


BinalotFast-food chain promoting environment-friendly packaging

Authors: roMMeL tAMBUntIng JUAn(+63 2) 8231348 / (+63 2) 4251880 / (+63) 9228174869 * [email protected]

prodUctBinalot is a Filipino word which means “wrapped”, and it is also a quick service restaurant chain that offers classic Filipino fare wrapped in banana leaves. The Binalot menu is a list of favorite Filipino fare –adobo, tapa, bistek, tocino, longganisa –served with steaming hot rice and garnished with appetizing sidings, all sold at affordable prices.

MArket And cUstoMersBinalot caters to a wide market –working class, young professionals and families and individuals who choose to savor the native flavors of Filipino food.

InnoVAtIonBinalot is known for its original and innovative packaging concept, serving its food using an environment-friendly, biodegradable packaging -banana leaves. Its “All-Time Pinoy-Vorites” menu, 10 of the most popular Pinoy dishes, also gives Filipino consumers affordability and value for money.

groWth strAtegyBinalot’s ultimate vision is to become the number one, truly Filipino fastfood restaurant. Plans include opening four new outlets, engaging potential business opportunities, and maintaining solid franchise partnerships. Its franchising system has so far contributed to more sales, bigger distribution network, improved brand equity, wider product reach,

larger merchandising exposure, and more opportunities for the “DAHON community.”

deVeLopMent IMpActBinalot is committed to promoting environment-friendly concepts and helping less fortunate Filipinos. The “Dangal at Hanapbuhay para sa Nayon” Program (DAHON) is a community-based livelihood initiative started in 2007 that helps farmers of Brgy. Buhanginan in Nagcarlan, Laguna. They produce and supply the banana leaves used by Binalot.

key factsFinancing Need (USD) 148,936Business Location NationwideStage EstablishedYear of Establishment 1996Sector Food Service/Quick Restaurant

2009 2010 2011Sales (USD) 2,810 4,116 6,037Net profit after tax 99 104 355No. of employees 124 140 156

Investments needed (Usd)Fixed Assets Purchases 74,468Working Capital 148,936Total Investment Need

How to be financed (USD) Own Contribution 74,468Loans (debt) 0

External Share Capital 74,468Grant(s) / Other sources

26,700



grarado green energy

Author: ger J. groeneVeLd(+63 2) 9748208 / (+63) 9169494501 / (+31) 626160702 * [email protected]

Non-food energy products from agri-waste

deVeLopMent IMpActIncome of farmers is projected to double with improved use of land through intercropping. The use of biomass for power will also greatly reduce carbon dioxide emissions from fossil fuels. Provision of power to off-grid areas will result in increased use of clean and more efficient techniques for other agri-industries. The business, through its factories, will also generate employment for the community.



Stage Start-up


Sector Energy and energy products

2009 2010 2011 2012Sales (USD) 2,010 2,011 2,012 2,013


-42,609 72,203 253,388 310,240

No. of employees

5 10 12 32





How to be financed USD)


Loans (debt) 40,000



prodUctGrarado Green Energy, a small-scale, rural-based company, produces non-food energy products such as oil, fertilizers and insect repellents from jatropha, a plant that has already been determined to have many commercial uses. Its factories are set up to produce many useful products from bio-waste with the oil as the main output and fertilizers and insect repellents as major secondary products. It will produce equipment needed to extract the oil from jatropha and will also sell jatropha seeds to farmers.

MArket And cUstoMersGrarado plans to sell the oil to biodiesel producers, which will in turn sell to the transportation sector, such as jeepneys and tricycles. The seeds, meanwhile, will be sold to bioenergy farms and farmers. Most of the jatropha oil is expected to be sold abroad while the fertilizer and potential electricity from bio-residues will be sold locally. Prospective buyers identified include Shell and greenhouses in Holland.

groWth strAtegyThe business strategy includes establishing more factories and power plants within the region, placing all these close to the source. There is sufficient area for about 20 factories in a region.


Jacinto & Lirio fashion BagsEco-friendly bags and wallets from water hyacinth leatherette

Author: MA. chArMAgne ceLIne chUA crUz(+63) 9276577782 * [email protected]

prodUctJ&L’s main products are fashionable, eco-friendly bags and wallets from unique and Filipino-made water hyacinth leatherette and designed by well-known Filipino icon “Indigenous Genius” Cora Jacobs and managed by Ateneo management graduates. The leatherette is crafted by marginalized communities in Pampanga.

MArket And cUstoMersJ&L will target both end-users, manufacturers of furniture and upholstery and interior designers. It will use direct marketing, PR and new media marketing strategies and will expand its network through fashion, social and government collaborations. It will also participate in more business plan competitions. The company also has a website and Facebook account and can be found in other partner online stores.

InnoVAtIonThe water hyacinth leatherette is the first plant leatherette in the world. The company also takes pride in the concept of “Indigenous Ingenuity” wherein Filipinos take indigenous products to a new, undiscovered level like the water hyacinth leatherette.

groWth strAtegyJ&L will diversify product offerings which now includes pandan leatherette. Other strategies for growth are integrating local inventors into the company, nurturing relationships with partners and expanding existing collaborations.

deVeLopMent IMpActJ&L products are eco-friendly as they help curb the proliferation of water hyacinth in Philippine waters and at the same time give the plants economic value through the resulting jobs that will be created. The collaboration with the Department of Trade and Industry-Laguna, and Cora Cares Foundation will provide marginalized communities with a sustainable source of livelihood.

key factsFinancing Need (USD) 58,675Business Location NationwideStage Start-upYear of Establishment 2009Sector Manufacturing-textiles & fashion

2009 2010 2011 2012Sales (USD) 4,096 38,688 107,206 323,599Net profit after tax -217 23,819 24,375 32,032No. of full-time employees

0 6 8 13

Indirect jobs created

0 10 80 150


How to be financed (USD)Own Contribution 10,313Loans (debt) 0External Share Capital 22,000Grant(s) 21,000



sAgIp

Authors: cAtherIne MArIe chUA, MeLIssA Anne Wong, chArLotte yU, JAcqUeLIne yU, MArk sId tAn cAtherIne chUA

(+63) 9178224904 * [email protected]

Sustainable organic farming management and marketing system

deVeLopMent IMpActSAGIP will improve the living standards of farmers by providing them an opportunity to lessen their reliance on middlemen for financing. It also solves the issue of chemical fertilizers in an environmentally sound way with the introduction of vermicompost. SAGIP will be able to aid the agricultural industry, helping farmers gain competitive advantage and more importantly, increase their productivity in a sustainable way.


Business Location Baliwag, BulacanStage Start-upYear of Establishment 2009Sector Agricultural

2009 2010 2011Sales (USD) 340,223 379,304 421,158Net profit after tax 128,311 149,455 170,563 No. of employees 28 29 29

Investments needed (Usd)Fixed Assets Purchases 307 999 Working Capital 138 332 Total Investment Need 446 331

How to be financed (USD)Own Contribution 0Loans (debt) 0External Share Capital 446,331Grant(s) / Other sources 0

prodUctSAGIP integrates products and services beneficial to farmers, end consumers and the environment. Aside from providing vermicompost as an alternative to chemical fertilizer, the business will also offer seminars on management and agriculture. Microfinance and microinsurance will also be offered by SAGIP’s partner institutions.

MArket And cUstoMersThe business will solve the middlemen trap where farmers are stuck and prevented from earning a decent income. SAGIP will act as bridge to end-markets by buying the farmers’ products at higher prices.

InnoVAtIonSAGIP is a one-of-a-kind complete system that offers a special product-service combination, in particular, serving the primary needs of farmers. It offers the farmers an end-to-end solution to their problems by linking both product and services in one company, thereby creating a sustainable system for the community. The business will also integrate the benefits of vermicompost.

groWth strAtegyBeing a new system, SAGIP will have Baliwag, Bulacan as a test market. With SAGIP’s success, it will be offered to other farming communities and subsequently be known as a system for change.


cLAss Inc. education revolutionCustomized college-level programs for the underprivileged youthAuthor: regIne ILyssA L. gArcIA (+63) 9177188752 * [email protected]

prodUctCLASS Inc. will provide educational training for disadvantaged public high school graduates to develop and match their skills with the human resource requirements of business firms that will hire them.

MArket And cUstoMersPrimary target customers are business firms looking to match company requirements and employee skills. CLASS also targets companies focusing on social entrepreneurship and corporate social responsibility. Marketing strategy includes word-of-mouth advertising and referrals.

InnoVAtIonCLASS Inc.’s training system focuses on real on-the-job training based on a curriculum that is specific to the company and highly specialized. Employment for the graduates is thus guaranteed as training is based on the requirements of the recruiting firms.

groWth strAtegyCLASS Inc.’s growth strategy will focus on increasing the number of employees a client recruits from the training program and, second, increasing the number of clients as these firms will ensure that profitability and growth are sustained. CLASS will continue to innovate by applying out-of-the-box and creative training solutions to business clients.

deVeLopMent IMpActCLASS Inc. will address the lack of education that has led to unemployment or under-employment by providing students with academic training and work. CLASS Inc.’s training facility will provide high quality education catered to the underprivileged and will serve as a venue where clients can recruit candidates. Since training fees are charged to the recruiting business firms, education then becomes highly accessible to underprivileged students.

key factsFinancing Need (USD) Business Location PhilippinesStage Start-upYear of Establishment 2009Sector Services - Training and

Education

2010 2011 2012Sales (USD) 2,000 4,000 8,000Net profit after tax 1,000 2,000 4,000



How to be financed (USD)Own Contribution 10,000Loans (debt) 0External Share Capital 60,000Grant(s) / Other sources 60,000



super paso: growing Vegetables in the city

Authors: pAUL JordAn d. deBLoIs, dIogenes c. dy, MyrryLyn chrysAntheMUM A. estoMo, MArIA

ALyssA JeLIne A. LAMorenA, gABrIeLLe fAye p. rABorArCollege of Business Administration, University of the Philippines Diliman, Quezon City

(+63) 9175740094 * [email protected]

Organic urban gardening system for low-income families

deVeLopMent IMpActEPP Technologies seeks to improve living conditions in urban communities by promoting urban agriculture and better waste management. It is projected to help millions of Filipino urban residents cope with rising food costs and health concerns while addressing the lack of space to grow vegetables. The eco-friendly product will also contribute to forwarding poverty alleviation and upholding environmental preservation while still making clean technology accessible to the masses.



Stage Start-up


Sector Food

2009 2010 2011Sales (USD) 37,200 96,186 146,164

Net profit after tax -17,530 9,833 22,057







prodUctSuper Paso is a complete, packaged urban gardening system that will help address the problem of inadequate planting spaces to grow vegetables in the urban areas. Through widespread use, Super Paso can contribute to improving living conditions and closing the vegetable nutrition gap in congested urban communities.

MArket And cUstoMersThe 15 Local Government Units (LGUs) in Metro Manila will be the point of entry for the product, particularly the low-income urban barangays. EPP Technologies will bank on government issuances to begin forging strong partnership with the LGUs as part of its marketing strategy. It will also invest in promotions and communications activities.

InnoVAtIonDr. Eduardo Paningbatan pioneered the technology that will enable people to grow organic fruits and vegetables in their home.

groWth strAtegyThe first three years will be devoted to establishing base cities in Metro Manila that have ongoing urban gardening programs. Super Paso will be later launched in other metropolitan areas, such as Cebu and Davao.


Innovation is the specific instrument of entrepreneurship. It is the act that endows resources with a new capacity to create wealth.

- Peter Drucker

BiD Challenge Philippines 2009:My Bid chALLenge story


eLIMInAtIng BUsIness BArrIers to BUsIness stArtUpsBy Rowena Basco-Sugay, PBSPThis article was previously published in The Manila Times on September 20, 2009. Reprinted with permission.

Do you have a business idea—one that will be profitable and also achieve an important social good?

The Filipinos are teeming with such innovative business propositions that reduce poverty, protect the environment, or create jobs in marginalized communities. This is what we discovered as organizer of the local version of the Business in Development (BiD) Challenge. BiD Challenge is an international competition that searches for business ventures, big or small, that will not only yield profits, but will help solve some of our societal problems.

Four years ago, the Philippines was identified as a hotspot for novel businesses by the Dutch organizer, BiD Network Foundation. Among several countries in the world, ours submitted the most number of business plans. More importantly, The Filipinos won in the international competition four years in a row. A Filipino then won the international competition enabling him to start a trash recycling business. In jest, friends say that the gamut of problems in the Philippines inspires such inventive social enterprises. I would rather think that the Filipinos are truly creative; we just need to be given a chance.

Such opportunity is what Philippine Business for Social Progress (PBSP) and partners hope to continue providing enterprising Pinoys who want to pursue their business ideas or expand their existing businesses by joining this year’s BiD Challenge.

Essentially, what BiD does is reduce, if not eliminate, the barriers that often stand in the way of starting or expanding a business. We can refer to these constraints as the 4 Cs—commitment, concrete plans, competence and capital.

By joining the BiD Challenge, PBSP helps startup entrepreneurs overcome the four constraints.

commitment. If we ask a Filipino if he wants to start his own business, we will likely get a yes reply. But then,

usually, the reservations follow: I don’t have the money for it . . . I don’t have time to look into it . . . I don’t have the business skills. By signing up with BiD, the entrepreneur takes the first baby step toward making his or her business idea a reality.

PBSP will be there to encourage the entrepreneur to feel committed to his or her goal.


concrete plan. Turning the idea into a concrete plan becomes easier when the BiD Challenge participant provides the basic information about their planned business they are asked to provide online. What is the business. How can it contribute to society. What are the requirements? Is there a market for the product or service? Can you give us a sales forecast? How much capital do you need? What other forms of assistance do you need from PBSDP and partners? These questions, truly simple and basic, often help the entrepreneur quickly gauge the feasibility of his or her idea.

BiD Challenge Country Manager Rene Fortuno observes that a perennial problem among startup entrepreneurs is their plunging right into the business without a plan. Perhaps they think business planning is time-consuming and complicated. BiD Network has developed a template that makes it easy for entrepreneurs to complete a concrete business plan. PBSP, through its Business Advisory Program (BAP), mobilizes and matches the entrepreneur with an expert who will coach and guide him or her through the preparation of the plan. Volunteer experts from PBSP member-companies and partners serve as coaches.

competence. The online sign-up sheet helps investors evaluate and judge if the applicant truly has the competence to pursue this plan and turn it into a functioning business with products and services made commercially available. While passion for the social benefit of the business is important, entrepreneurs have to possess sufficient experience or technical/managerial skills to get their idea off the ground.

The entrepreneur can also indicate that he or she needs support in certain areas, for which PBSP and BiD Network could find a suitable volunteer or investor with the competence or skills needed.

capital. The fourth and often the most obvious constraint is lack of capital. The BiD Challenge will provide startup capital to viable plans in the form of the prize money (PHP 100,000 for each of the top plans) and loan/equity for other participants. Prize donors include Citi, Shell, FSSI (Foundation for a Sustainable Society Inc.), and Nestlé Philippines. Smart Communications-Talk ‘N Text have added their social investment of PHP 1 million. Planters Bank will cover the costs of web hosting for the business. Agriterra of The Netherlands will also pick five farmer associations/cooperatives from around the world to join the International Marketplace. Thus, we help overcome the financial capital constraint of starting up or expanding businesses.

Another big value gained from participating in the BiD Challenge competition is the network and connections established among the entrepreneurs themselves and with local and foreign investors. Even non-winners have found their products in commercial stores through PBSP’s connections with mall owners.


For investors: The best business plans are made available online by BiD Network to anyone who wants to invest in a Filipino business. Dutch investors have for example, visited a Filipino finalist who wants to expand his business of recycling any kind of garbage into hollow blocks. Another form of capital, which we call social capital, has helped BiD Challenge participants find new market opportunities and gain more beyond PBSP’s assistance.

We are making this sales pitch to the readers to take this rare chance and join the BiD Challenge. PBSP has reached its quota in terms of the number of plans received so far, but due to requests from many others nationwide who want to join, we have extended the deadline for submission of entries.

It truly is quite an experience for both new and experienced entrepreneurs.

Finalists sell their ideas to business leaders like Sanjiv Vohra of Citi, Ed Chua of Shell, David Balangue of SGV, and Manny Pangilinan of PLDT-Smart, who take time to view the innovative products and listen to sales pitches. More importantly, we invite investors to meet with the entrepreneurs. (I wish to downplay on the awards. It’s not the crucial thing. The more important point to highlight is that these entrepreneurs would pitch to investors during the marketplace and investment forum to get their businesses funded.)

Of course, there is the international competition in the Netherlands where we send the top two winners. Last year, our Philippine winners shone as they made their pitches. It was to be expected from grand prize

winner Xavier Alpasa, a Jesuit priest, and Chit Juan, who made the Figaro brand famous and is now promoting her EchoStore.

Meanwhile, if you are an investor—a bank looking for a business to lend to, a corporation in search of a good

enterprise to support as part of its CSR, or an individual investor looking out for options other

than time deposits or pricey stocks—visit the BiD Network website. It is our chance to invest in the enterprising Pinoys through these businesses with social impact.


All achievements, all earned riches, have their beginning in an idea.- Napoleon Hill

BiD Challenge Philippines 2009:InVestors


fIrst MAcro BAnkAbout the Company FIRST MACRO BANK is an outstanding leader in community de-

velopment composed of committed and dynamic professionals with integrity, providing responsive customer-driven products and quality services that are anchored on God's love towards a managed stability and sustainable growth.

Type of Financing Loans

Sector Focus Micro/small/medium enterprisesBusiness Stage Established and start-upContact Person Imee Cruz, Loan OfficerContact Information B. Morcilla cor. P. Herrera Sts, Pateros, Metro Manila

Tel: (+63 2) 6437462/6437463/6421324 loc 110/Fax: (+63 2) 6425960/Email: [email protected]/www.firstmac-robank.com

oIkocredItAbout the Company OIKOCREDIT is a worldwide cooperative society. It promotes

social justice by challenging people, churches and others to share their resources through socially responsible investment by empowering disadvantaged people with credit. Oikocredit is privately financed. Direct members of the cooperative are churches, church-affiliated organizations, project members and Oikocredit support associations; individual invest through support associations. Oikocredit pays its shareholders a modest yearly dividends. Oikocredit operates in Asia, Africa, Central America and the Caribbean, Eastern/Central Europe, North America, South America and Western Europe.

SME Program Small and medium enterprises (SMEs) Privately owned, profit-oriented companies 10 to 250 employees. Generally engaged in farming, fishing, mining, manufacturing, construction, commercial trade or services.

Type of Financing Hard currency loan, local currency loans, credit lines, equity investments and guarantee

Sector Focus Small companies and cooperatives that have no access to commercial banks or other funding organizations.

Business Stage Established and start-upInvestment Size 50,000 – 5,000,000 eurosContact Person Marjorie Marasigan, Deputy Regional Director for AsiaContact Information Unit 502 Transorient Maritime Building, No. 66 Timog Avenue,

Quezon CityTel.: (+63 2) 9293229/ 9293235/Fax: (+63 2) [email protected]; [email protected]

(


the foUndAtIon for A sUstAInABLe socIety, Inc.About the Company The FOUNDATION FOR A SUSTAINABLE SOCIETY, INC (FSSI) is

a non-stock , non-profit organization committed to support and promote eco-enterprises that are community oriented, ecologically sound and economically viable. As a resource institution, FFSI provides financial support and technical and business development services to entrepreneurs and civil society organizations with projects related to Waste, Micro Finance, Coco-Coir, Sustainable Civil Society, Eco-friendly and environmentally innovative initiatives.

SME Program Coconut Business Integration & Development Program (CO-COBIND); Microfinance Eco-Enterprise Program (MEEP), Sus-tainable Waste Management Eco-Enterprise Program (SWEEP), Sustainable Partnership for Eco-Enterprise Development (SPEED), Fund for Sustainable Civil Society-FSCS Grants Facility

Type of Financing Loans, guarantees, grants, equity investmentsSector Focus agri-enterprise, microfinancing, waste management and

recyclingBusiness Stage Established and start-upInvestment Size Loan (PHP 500,000-PHP 15 M) New Partner (PHP 5M) Repeat

Partner (up tp Php 30M) with maximum loan term of 5 years. Amortization is based on the business cash flow. Securities and collaterals required. Equity contribution up to 25% of TPC

Contact Person Emma Lim-Sandrino, Executive DirectorContact Information Unit E, 46 Samar Ave. cor. Eugenio Lopez St. South Triangle,

Quezon CityTel: (+63 2) 4114702; 4114703; 9288422, 9288671/Fax: (+63 2) 9288671/www.fssi.com.ph

tekton BUsIness deVeLopMent orgAnIzAtIon, Inc.About the Company TEKTON BUSINESS DEVELOPMENT ORGANIzATION INC. is

a non-stock, not-for-profit organization created for poverty alleviation and economic development. Through loans and business development services, SMEs can access capital, markets, technologies, trainings and strategies that would open doors to higher levels of productivity. Tekton services include both Financial Services and Non-Financial services. Fund priming and working capital are offered mainly to enable micro-enterprises to grow into a higher level of business activity, or to existing SMEs with good plans for expansion. Through training and mentoring programs entrepreneurs get access to information technology, management capacity building, and links to business firms and markets.

SME Programs Micro-enterprises to grow into a higher level of business activity, or to existing SME’s with good plans for expansion

Type of Financing Loans


Sector Focus No specific sectorBusiness Stage Established and special start-upInvestment Size Loans range from PHP 350,000 to a few million pesos Contact Person Emmanuel Ramos, Managing Director Contact Information Tekton Business Center, 102 Virata Hall, ISSI Bldg., E. Jacinto St,

University of the Philippines, Diliman, Quezon CityTel: (+63 2) 9294761/ Fax: (+63 2) 9287076 loc 118Email: [email protected] or [email protected]

phILAM foUndAtIonAbout the Company PHILAM FOUNDATION was established in 1997 as the social

development arm of the Philam Group of Companies. The foundation epitomizes the Group’s commitment to good corporate citizenship and social responsibility by harnessing the resources of the different affiliates for projects that serve the less privileged in society. The Foundation has focused its assistance in the areas of Health, Education, Arts & Culture and Livelihood Development (HEAL) and has created the GoodWell Fund, a venture capital for social enterprises and social entrepreneurs whose businesses are “doing good while doing well”.

Programs/Products/Services Goodwell Fund ProgramType of Financing Soft loan assistance Sector Focus No specific sectorBusiness Stage Established and start-upInvestment Size Maximum of up to PHP 2M per borrowerContact Person Max Ventura, Executive Director Contact Information G/F Philamlife Bldg., U.N. Avenue, Ermita, Manila

Tel: (+63 2) 5269449/Fax: (+63 2) 5282647/www.ephilam.com

pLAnters deVeLopMent BAnkAbout the Company PLANTERS DEVELOPMENT BANK (Plantersbank) is the Philip-

pines’ lead bank for Small and Medium Enterprises (SMEs). With enabling entrepreneurs as its advocacy, Plantersbank introduced beyond banking services to equip Philippine SMEs with the needed products and resources to help manage their business better. In partnership with the World Bank’s IFC, Plant-ersbank established SME.com.ph, an internet company and gateway portal for SMEs. The Plantersbank SME Business Park located in Cebu City, is also a first of its kind in the country, wholly dedicated to the advancement of its SME locators.

Programs/Products/Services SME Loan and Plantersbank Small BizloanType of Financing Credit line for working capital, term loan for business expan-

sion, guarantees, check discounting line, domestic bills pur-chase line, etc); Small Bizloans

Sector Focus Small and Medium Enterprises (SMEs)


Business Stage Established and has been operating profitably for at least three (3) years

Investment Size SME Loans: for businesses in need of financing from over PHP5 Million and up. Plantersbank Small Bizloan: for businesses in need of financing from PHP 500,000 to as much as PHP 5M.

Contact Person Remigio Tito Tirones, Senior Vice President and Head of SME Banking Group

Contact Information Plantersbank Building,314 Sen. Gil Puyat Avenue, 1200 Makati CityTel: (+63 2) 8847600 and 8847800/(02) 8125325Fax: (+63 2) 8847863/Email: [email protected]

Iccp VentUre cApItAL, Inc.About the Company ICCP VENTURE PARTNERS, INC. is an established “Trans-Pacific”

venture capital firm that leverages U.S. technological innovation with Asian cost-effective contract manufacturing and business process outsourcing. ICCP Venture Partners is the venture capital arm of the Philippine-based ICCP Group of Companies.

Programs/Products/Services Venture Capital InvestmentType of Financing Equity

Sector Focus IVP invests in companies spanning a broad range of industries and business sectors with the exception of property or real estate.

Business Stage Growth/ExpansionInvestment Size $1.0M - $3.0MContact Person Gladys Enhaynes, Associate Director

Jennifer A. Alcabao, Associate DirectorContact Information 17/Frobinsons Summit Center, 6783 Ayala Avenue, Makati City

Tel: (+63 2) 8114611/ Fax: (+63 2) [email protected]/[email protected]/www.iccpventurepartners.com

sMALL BUsIness gUArAntee & fInAnce corporAtIonAbout the Company SB CORP THE SMALL BUSINESS CORPORATION (SBGFC)

was created on 24 January 1991 under Republic Act 6977, (as amended by Republic Act 8289). It is mandated to offer a wide range of financial services, specifically for small and medium enterprises engaged in manufacturing, processing, agribusiness (except crop level production) and services (except trading). These financial services include among others guarantee, direct and indirect lending, financial leasing, secondary mortgage, venture capital operations and the issuance of debt instruments for compliance with the mandatory allocation provision.

Type of Financing wholesale loan and retail lending, equity, guarantees


Sector Focus Any sector except vice-generating activities/enterorises such as gambling, casinos, gun manufacturing, night clubs, etc.

Business Stage Established and start-upInvestment Size PHP 150,000 - 20M

Contact Person Ma. Luna David, Senior Vice President, Financial Delivery and Capacity Building Sector

Contact Information 17/F, Corporate Center 139 Valero St., Salcedo Village,Makati CityTel: (+63 2) 7511888/Fax: (+63 2) 8135722/www.sbgfc.org.ph

phILIppIne chAMBer of coMMerce And IndUstryAbout the Company PHILIPPINE CHAMBER OF COMMERCE AND INDUSTRY (PCCI)

as the “Voice of the Philippine Business, PCCI continues to act as a consultative mechanism for the business community to put forward proposals and policy recommendations geared toward the promotion of a sound and dynamic business environment.” The PCCI, is a critical catalyst in building globally competitive businesses and strengthening local chambers and affiliated business associations. PCCI achieves its vision and mission through focused advocacy for business growth, strategic business services, and national/ international business networking resulting in sustainable economic growth for the long-term benefit of businesses and the Filipino people.

Programs/Products/Services Capability-building programs for local chambers, industry and trade associations and micro, small and medium enterprises (MSMEs, networking and investment promotion, business matching, business referrals, advocacy for business competitiveness

Sector Focus All sectors with high business potentialBusiness Stage Established and start-upContact Person Edwin Glindro, Deputy Secretary General Contact Information 3F ECC Bldg., 355 Sen. Gil Puyat Avenue, Makati City

Tel: (+63 2) 8694549 / 8996898 / 8991727Email: [email protected] or [email protected]/www.philippinechamber.com


phILIppIne VentUre cApItAL And InVestMent groUp, Inc.About the Company The PHILIPPINE VENTURE CAPITAL AND INVESTMENT

GROUP, INC. is one of the oldest forum specifically created for entrepreneurs who are looking for start-up and expansion capital for equity. In active existence the last 21 years, it works closely with the Asian Institute of Management (AIM) towards the development of professionally and socially oriented entrepreneurs. The forum’s main focus is to put the entrepreneur in contact with the elusive and quiet business angels who provide capital for equity and other non-financial resources. The business angels are composed of both Filipino and foreign individuals who attend the forum. Another highlight of the forum is a discussion on emerging trends and the related potential business opportunities that these trends offer.

Programs/Products/Services Conducts monthly forums where SMEs present their business propositions to angel investors. The forum is held every last Thursday of the month from 7:00 to 9:00 AM at the Asian Institute of Management.

Type of Financing Equity investmentsSector Focus All sectors excluding insurance-based servicesBusiness Stage Established and start-upInvestment Size PHP 100,000 up

Contact Person Edmundo Isidro, ChairmanContact Information G/F Torre de Salcedo, 184 Salcedo St.,

Legazpi Village, Makati City Tel: (+63 2) 8941516 to 17/8185606/Fax: (+63 2) 8177158Email: [email protected]/www.philvencap.com.


BUsIness regIstrAtIon gUIde

Following are the government agencies that a start-up business needs to register with:

Agency WhAt

Department of Trade and Industry (DTI)

This is where you register if your enterprise is a single proprietorship. The agency will issue a certificate of registration of business name. Visit the Provincial DTI office where business is located or, log on to its website: www.bnrs.dti.gov.ph

Securities and Exchange Commission (SEC)

If your enterprise is a partnership or a corporation, this is where you will register. It will issue a certificate of registration. Website: www.sec.gov.ph

Cooperative Development Authority (CDA)

If your set-up is a cooperative, register with this body. The agency will issue the certificate of registration. Website: www.cda.gov.ph

Local Government Unit (LGU)

You register with the municipality or city where you will set up your business. This office will issue the business permit. Requirements and fees vary in each city or municipality.

Barangay Hall You register with the specific barangay in the municipality or city where you will operate your business. This office will issue the barangay clearance.

Bureau of Internal Revenue (BIR)

You register your business with this office where your business is located and apply for your business’s taxpayer identification number (TIN), registration of books of accounts, authority to print official receipts. Website: www.bir.gov.ph

Social Security System (SSS)

You register your business as an employer, yourself as a self-employed or as employee, and your workers as employees. This office will issue an SSS number for your business, for yourself, as well as for your workers. Website: www.sss.gov.ph

Department of Labor and Employment (DOLE)

If you employ five workers or more, register your business with this agency. The DOLE is asked to promote gainful employment opportunities, protect workers and promote their welfare, develop human resources, and maintain industrial peace. Website: www.dole.gov.ph

Home Development Mutual Fund (HDMF)

RA 7742 requires all SSS members earning at least P4,000 a month to register with this agency. HDMF administers the Pag-Ibig Fund. Website: www.pagibigfund.gov.pg

Philippine Health Insurance Corp. (PhilHealth)

The New National Health Insurance Act (RA 7875) as amended by RA 9241 requires all employers of the government and private sectors and their employees to register with this agency. PhilHealth manages and administers the government health care system. Website:www.philhealth.gov.ph

Source: Philippine Business Registry at www.business.gov.ph


Most new jobs won’t come from our biggest employers. They will come from our smallest.

We’ve got to do everything we can to make entrepreneurial dreams a reality. -Ross Perot

BiD Challenge Philippines 2009:pArtners


LocAL orgAnIzer

the philippine Business for social progress (pBsp) is the official organizing partner for BiD Challenge Philippines 2009. PBSP is a private and non-profit foundation dedicated to promoting business sector commitment to social development. PBSP is the first of its kind in Southeast Asia, that spearheaded the practice of corporate citizenship (CC). For more than four decades, it has been the business sector’s vehicle for delivering organized, professional, and sustainable assistance for the Filipino poor, particularly the landless farmers, fisherfolk, rural workers, urban poor, and indigenous cultural communities. It has forged partnerships among government, NGOs, civil society and donor institutions to expand the impact and sustain the relevance of its work on poverty reduction. www.pbsp.org.ph

MAJor pArtners

citi’s history in the Philippines dates back to 1902 when the International Banking Corporation established a branch in Manila, followed by another branch in Cebu in 1904. Today, Citi is the largest foreign commercial bank in the Philippines in terms of customers, assets, revenues and domestic branch presence. It is the only foreign commercial bank that has entered and has consistently been part of the top ten commercial banks in the country. Citi Philippines employs over 4,600 staff, 99% of whom are Filipinos.

Businesses: The Institutional clients group is a recognized leader in arranging financing and capital markets transactions as well as providing financial services and advisory for the sovereign and public sector , top tier local corporations, multinationals and other financial institutions. If offers innovative end-to-end cash management solutions, trade finance, securities custodianship and funds services, and the most comprehensive suite of treasury products including foreign exchange, fixed income, commodities and structured products. With six full-service branches and a track record for innovation and customer service, Citi’s consumer banking presence in the Philippines spans leadership in credit cards, wealth management and a growing franchise for consumer finance. The global consumer group offers retail loans and deposits, personal investments, insurance, consumer branch services and lifestyle convenience products and financial services such as credit cards and Citigold wealth management banking. It is the single largest credit card issuer in the country. To complement its commercial bank presence in the country, Citi has added a network of 36 retail bank branches and loan centers through citibank savings to better serve the financial needs of the middle class with its world-class suite of banking products and services.


Prize partners

In addition, the Philippines is the regional hub for: a) Citi Shared Services (CSS), the global processing center performing financial reporting operations and payment services, supporting 92 countries across the Americas, Asia Pacific, Japan, Europe, Middle East, and Africa; b) Citi Employee Services (CES), the regional processing center for employee data, HR Administration and payroll services for 62 countries across the Asia Pacific, Japan, Europe, Middle East, and Africa; c) Asia Pacific Credit Risk management services and analysis serving 16 countries in Asia Pacific; d) Asia Pacific Compliance Center of Excellence providing standardized market surveillance, monitoring of employee trading activities, information barrier surveillance and training administration support to 14 countries in the Asia Pacific region, and e) the Citi Center for Advance Learning, the in-house training center for Citi professionals in the Asia Pacific region.

Citi Business Process Solutions is another Philippine-based entity which provides Business Process Outsourcing, Sales, Service, Collections, Credit operations and back office operations for various Citi entities around the globe including Australia, the United States and Guam. CBPS set up the regional CitiPhone Command Center serving 12 countries in Asia Pacific through workforce management, planning and scheduling initiatives. An active corporate citizen in the Philippines, Citi’s citizenship activities focus on:• Microfinance and microentrepreneurship - helping individuals become

economically self-sufficient• Small and Growing Businesses - helping small enterprises grow and create

more jobs; supporting green enterprise development that generates ‘triple bottom-line’ economic, environmental and social benefits

• Education - expanding educational opportunities and helping to improve academic achievement leading to better employment prospects

• Financial Education and Asset Building - helping individuals establish financial plans, maintain financial goals and make informed financial decisions . www.citibank.com.ph

talk ‘n text is the GSM brand of Pilipino Telephone Corporation (Piltel), a subsidiary of Smart Communications, Inc. (SMART) , the largest wireless services provider in the Philippines. Talk ‘N Text , is the second-largest brand in the country with over 15.6 million prepaid subscribers as of March 2009.

Piltel was incorporated in the Philippines with limited liability on July 18, 1968, and was listed on the Philippine Stock Exchange in July 1995. Until 1991, Piltel’s sole business was providing fixed line telecommunications services in eight cities and municipalities in the Philippines. Since 1991, Piltel has operated cellular telephone services using various technologies ranging from analog AMPS technology to the digital CDMA technology. In April 2000, Piltel launched its GSM prepaid cellular service under the brand name Talk ‘N Text. www.smart.com.ph/talkntext


Running the BiD Challenge since 2005 is the Netherlands- based Bid foundation, a non-profit institution. It created the online community (www.bidnetwork.org) where emerging markets meet with possible investors across the globe. The BiD Foundation’s

mission is to contribute to the achievement of the Millennium Development Goals by: 1. Stimulating small and medium sized entrepreneurship in developing countries 2. Engaging professionals, investors and organizations offering them opportunity to contribute to poverty reduction through SME development in developing countries; and 3. Inspiring people that business and poverty reduction can go hand in hand. www.bidnetwork.org

Icco / KerkinActie is MainPartner of the Bid Network and the BiD Challenge. ICCO /gives worldwide support to pro-active people who show enthusiasm in their activities for labor unions, schools and numerous project which help to bring peace and democracy. ICCO/Kerkin Actie helps these people to build up a dignified life and be economically independent. www.icco.org

nationale commissievoor Internationale samenwerking enduurzame ontwikkeling (ncdo) the Dutch National Committee for International Cooperation and Sustainable Development (NCDO) is initiator and main partner of the BiD Challenge. NCDO is an independent, neutral organization uniquely embedded and positioned in Dutch society. NCDO’s core goal is to strengthen and highlight public support for international cooperation and sustainable development and achievement of the Millennium Development Goals. NCDO promotes a market oriented development solution. www.ncdo.nl

The dutch postcode Lottery (nationale postcode Loterij) was launched in 1989. It aims to support organizations working to create a fairer, greener world by raising funds and increasing public awareness with the help of a lottery. Today, the Dutch Postcode Lottery is Holland’s biggest and most popular charitablelottery and supports 53 charity organizations. Since its launch, the lottery has paid out more than 2 billion euros to its beneficiaries. Fifty percent of the Dutch Postcode Lottery’s gross proceeds goes directly to various charities. With 2.3 million participants and a total of 4.3 million tickets in 2006, the Postcode Lottery gave more than 216 million euros to 53 charities working in the fields of conservation, environmental protection, developmental aid and human rights. They include the Clinton Foundation, the United Nations High Commissioner for Refugees (UNHCR), Médecins Sans Frontières, Oxfam Netherlands, the WorldWildlife Fund, Amnesty International and Greenpeace. www.postcodeloterij.nl


donor

The foundation for a sustainable society, Inc. (fssI) is a non-stock, non-profit organization committed to support and promote eco-enterprises that are community oriented, ecologically sound and economically viable. FSSI seeks to empower marginalized communities in the Philippines through eco-enterprise development. As a resource institution, FFSI provides financial support as well as technical and business development (i.e marketing linkages, product and technology enhancement) services to entrepreneurs and CSOs with projects related to Waste, Micro Finance, Coco-Coir, Sustainable Civil Society, Eco-friendly and environmentally innovative initiatives. Some of its financial products and services are in the form of loans, guarantees, developmental deposit and equity investments. www.fssi.com.ph

prIze pArtners

shell’s partnership with the Filipino started in 1914–when Shell established its corporate presence and organized its first trading office. Today, the Shell companies in the Philippines (SCIP) is one of the largest private investors in the country, composed of different companies involved in the upstream anddownstream aspects of the oil and gas industry. To further strengthen and support SCIP’s corporate social responsibility, Shell put up the Pilipinas Shell Foundation, Inc. (PSFI) which was established in 1982 to serve as the socialinvestment arm of Shell in the Philippines and implements various training and community development programs in communities nationwide in support of its mission of enabling the disadvantaged to become productive and responsible members of society. www.shell.com.ph

nestlé philippines is a robust and stable organization, proud of its role in bringing the best food throughout the Filipino consumer’s life. It produces and markets products under some of the country’s well-known brands: Nescafe, Nido, Nestea, Milo, Maggi and Bear Brand. Its product range includes coffee, milk, infant nutrition, infant food, beverage, nondairy creamer, food, ice cream and chilled dairy, breakfast cereals, confectionary and pet care. The company has been very active in corporate social responsibility practice and puts premium on programs in agriculture, education and manpower development, community development, health and nutrition, and environmental protection and preservation. The Nestlé support takes many forms, from assisting coffee farmers in improving their yield, to livelihood programs that help augment income, to education and manpower development, health and nutrition, environmental protection and preservation, sports development and values formation. Through these efforts, Nestlé hopes to touch the lives of the greater number of Filipinos and make a positive difference by opening doors to opportunities for a better quality of life. www.nestle.com.ph


sgV foundation Two decades after its creation, SGV had become the leader among professional firms in the Philippines. On its 20th year in 1966, SyCipestablished the SGV Foundation, Inc. (SGVF), along with partners Alfredo Velayo, Cesar Virata, Benjamin Abela and Erlinda Villanueva. In a bid to provide equal education opportunities to its manpower complement, the SGVF hasgranted scholarships to hundreds of professionals for studies in diverse fields including accounting, agricultural economics, business administration, computer science and entrepreneurship in various institutions across the country.

Furthermore, the SGVF has financed hundreds of scholarships in vocational training and computer science education. The Foundation has established professorial chairs in accounting, management, economics, computer science,entrepreneurial development, agribusiness, communication arts, child development, etc. in various universities nationwide. www.sgvfoundation.com.ph

planters Bank planters development Bank (plantersbank) is the largest privately-owned and managed development bank in the Philippines and the country’s leading bank for Small and Medium

Enterprises. With 69 branches throughout the archipelago, Plantersbank provides SMEs a full range of banking services, from deposits to business and personal finance, cash management, internet banking and business development services. In line with its mission of Enabling Entrepreneurs, Plantersbank established SME.Com.Ph to provide information technology solutions and e-business support to SMEs as well as the Plantersbank SME Business Park, the country’s first SME-focused industrial zone. www.plantersbank.com.ph

sUpportIng pArtners

The royal netherlands embassy in Manila, the ties between the Netherlands and the Philippines are longstanding: both countries commemorated their 400th year of bilateral relations in the year 2000. Commensurate with Dutch foreign policy, the Embassy of the Kingdom of the Netherlands in Manila fosters bilateral ties in the economic, political and cultural fields. On the economic side, the embassy is actively promoting increased bilateral trade and investment activities between the two countries through several grant facilities offered by the Netherlands government for the Philippines. These include the PESP grant for feasibility studies, PSOM grant for promoting joint venture investments and the Matchmaking facility which seeks to foster business matchmaking between interested bona fide Netherlands companies and local companies. Furthermore, the embassy also interacts with both small- and medium-sized Dutch companies and with the existing larger Dutch companies operating in the Philippines, such as Shell Group of Companies, Philips Group of Companies, ING Bank BV, among others. www.netherlandembassy.ph


department of trade and Industry – Bureau of small and Medium enterprise development (dtI – BsMed) is one of the attached bureaus under the Department of Trade And Industry (DTI), the national government agency of the Philippines that is in charge of creating a business-friendly environmentconducive to the growth of enterprises and supportive of fair and robust trade in goods and services. BSMED promotes and develops small and medium enterprises (SMEs) in the country. It initiates and implements programs and projects addressing specific SME needs in technology development and transfer, financing, marketing and training, and market promotion thru tradefairs. www.dti.gov.ph

Founded on October 7, 1919, kLM royal dutch Airlines is the oldest airline still operating under the same name. In its corporate history spanning over 88 years, KLM has played a central role in shaping the airline industry worldwide, creating significant market incentives time and again. The merger with Air France in 2004 brought about a strong synergy of the two giant European airlines, offering extensive network connections operating from two major international airports, namely Amsterdam Schiphol Airport and Paris Charles de Gaulle Airport. In the Philippines, KLM has been operating in behalf of the Air France KLM group since November 2004, the only carrier flying non-stop between Manila and Europe. www.klm.com

offIcIAL MedIA pArtners

the philippine daily Inquirer was born during the last days of the Marcos regime. Its maiden issue, published on December 9, 1985 sold merely 30,000 copies. Today, the Inquirer tops all other newspapers in readership

and in virtually every socio-economic class in the Philippines as its circulation continues to grow at a rate higher than the industry’s. Its trademark balanced news, fearless views style of reporting has won Inquirer over 100 journalistic awards, more than any other newspaper in the history of Philippine journalism. The Inquirer is arguably the most influential newspaper in the country and continues to be the benchmark among media groups around the country. www.inquirer.com

cebu daily news ran its first issue on Feb. 8, 1998. It is one of the 14 publications of Inquirer Publications Inc., which publishes among others, the Philippine Daily Inquirer, Bandera, Tumbok, Ayala Alabang and Forbes Park corporate newsletters, and a new book division to be launched. Today, it continues to pursue its vision to be the most respected, most influential community newspaper in the region committed to the upliftment of the people of Cebu. It is the only independent newspaper with no political ties or alliances. It adheres to the journalistic integrity and ethical standards of the Philippine Daily Inquirer, CDN’s affiliate and the nation’s largest broadsheet. In less than eight years, CDN has bagged more than 10 local, national and international awards. www.globalnation.inquirer.net/cebudailynews

dtI – Bureau of small and Medium enterprise development (dtI – BsMed)


BusinessWorld, the country’s leading business newspaper represents four decades of professional economic journalism. This tradition of excellence began in 1967 when the maiden issue of BusinessDay, its forerunner, first came off the press. The paper expanded its operations in the years that followed to keep in step with the growing business community, eventually making BusinessDay Southeast Asia’s first business daily. The principles behind the paper’s existence were closely guarded by its publisher/president and editor-in-chief, Raul L. Locsin. At least twice in its history, the paper was able to withstand forces both within and outside the company. First, the martial law years failed to stop its presses. Second, the concept of professional economic journalism refused to die even as a labor problem forced the company to close shop on June 5, 1987. The non-striking workers got together barely a month later to form BusinessWorld Publishing Corporation, ushering in the paper’s rebirth under a new name. BusinessWorld. The paper has since managed to position itself comfortably in the overcrowded industry. Its subscribers are trendsetters and decision-makers -- leaders in business, industry and government, both here and of governments and corporations abroad that are keen on Philippine business updates. Despite change, BusinessWorld’s success over the years has constantly been anchored on a firm belief that a newspaper is a public trust. www.bworld.com.ph

entrepreneur Magazine is the indispensable handbook for existing and aspiring entrepreneurs. It provides the best tools and practices that help identify good business opportunities as well as eliminate guesswork

in starting or growing a business. It also provides the nuts-and-bolts tips and inspirational features that gives its readers a framework for success.

Entrepreneur editorial features the various success tools and promising opportunities, expert tips and advice, and inspirational stories that encourage readers to take the leap into entrepreneurship. www.summitmedia.com.ph/magazines/entrepreneurship

InternAtIonAL pArtner

The dutch Ministry of foreign Affairs initiates and implements Dutch ForeignPolicy. The current minister of Development Cooperation, Bert Koenders, is fully committed to the Millennium Development Goals and is a true believer in the importance of local entrepreneurship for development. The ministry has actively contributed to the BiD Challenge, both through financial contributions and active promotional efforts. www.minbuzza.nl


rhodorA M. LeAÑoDirector, DTI-Bureau of Small and Medium Enterprise Development

reMIgIo tIto tIronesSenior Vice PresidentHead, SME Banking Group Planters Development Bank

edMUndo IsIdroChairman, Philippine Venture Capital Investment Group, Inc.

dAVId L. BALAngUe PBSP Trustee Chairman, SGV & Co.

edgAr o. chUA PBSP TrusteeCountry Chairman, Shell companies in the Philippines

John MILLerPBSP TrusteeChairman and CEO, Nestlé Philippines, Inc.

eMMA LIM-sAndrInoExecutive Director, Foundation for a Sustainable Society, Inc.

sAnJIV VohrAPBSP Trustee & ChairmanBiD Challenge PhilippinesCiti Country Officer, Philippines

perry V. BAyAnI Head, Talk ‘N Text Smart Communications, Inc.

MArIXI r. prIetoPBSP TrusteeChairman of the Board Philippine Daily Inquirer

VIrgILIo r. AngeLoChairman & CEOSmall Business Guarantee & Finance Corporation

Board of Jurors


technical Working group

ronALd frAncIs sUArezManager, Sustainable Development, Shell companies in the Phils.

Joseph ALeXAnder zApAntAHR and Admin. Manager, Foundation for a Sustainable Society Inc.

MAI sAngALAngAsst. Vice PresidentCorporate AffairsCiti

gLAdInA AqUInoDivision Chief, DTI-Bureau of Small and Medium Enterprise Development

MIrIAM ArneLLe g. AzUrInAdvocacy and Communications Officer,Foundation for a Sustainable Society Inc.

LILLIBeth V. fAJArdoDirector - Country Corporate AffairsCiti

MeLIzzA MAe MendozASenior Manager, Public Affairs, Smart Communications Inc.

dAVId d. LAUreLManager - Corporate AffairsNestlé Philippines, Inc.

MeLVIn ABAntoVice President, Corporate Planning Office, Small Business Guarantee & Finance Corp.

MArIo de JesUsAccount Relationship Officer, South Luzon Lending Department, Planters Development Bank

chrIstIAn LAUronPartner, Ernst & Young Transaction Advisory SGV & Co.

rene M. fortUnoAsst. Director, Training & Consulting Group, PBSP


LIst of 2009 Bid coAches And Assessors

Assessors

PBSP

Rene Fortuno Arnyl AranetaEric Camacho Jerome TriñonaLani Briosos-McDonough Reno NaldaMercedita Rosetes Nilda Loresto

Melonie D. Jallorina-Tejol Genie de PeraltaDonna Cariño Ryan AbarquezRowena Cañete Clarissa ApuliReah Pedroso Francis Oliver Sison

Citi

Richard Aquino Ron IcoGil Christ Arrubio Bernice Marie PinedaRandy Carlo Caponga Justin Jan TanIvy Cartera Jimar TolentinoJoanna Marie de Jesus Cel TungolMarjorie del Rosario Jared ValaraoPaul Espinosa Kurt FangKathrina Felizardo Bianca MacaisaJack Fernandez Ron PangilinanSteve Gingco

BiD Coaches

2007-2008 BiD Participants

Bonifacio Comandante, Jr. Regina Irene GazaHomero Alcon Jericho MagbanuaDr. Macario Galvez, Jr.

PBSP - Business Advisory Program & External Coach

Jeremy Balondo Jan Claro

Ma. Rocelyn Bernabe Irma Balulot

BiD Network International Coach

Piet Ijben Joost van der Meer


Bid chALLenge phILIppInes teAM

Jazmin A. gutierrezDirector

rene M. fortunoCountry Manager

eric e. camachoOperations Manager

Mercedita A. rosetesCoordinator/Business Plan Coaching

donna p. cariñoProgram Officer – Competition

Melonie d. Jallorina-tejolProgram Officer – Investment Matchmaking

Marilyn sp. MirandoGraphics Designer

ryan q. Abarquezclarissa c. ApuliAdministrative Assistants

CONTACT INFORMATIONPhilippine Business for Social ProgressMagallanes cor. Real Sts., Intramuros, ManilaTel. No.: (63-2) 5275972 or 5277741 loc. 103 or 104Email: [email protected]: www.bidnetwork.org/philippines


edItorIAL teAM

This book is compiled by the Bid challenge philippinesorganized by the philippine Business for social progress with support from citi and citi foundation.

Where to find uswww.bidnetwork.org/philippineswww.pbsp.org.ph

Editorial BoardJazmin A. gutierrezMai gacilo-sangalangrene M. fortunoeric e. camachorowena Basco-sugay

Editor-in-Chieftina Arceo-dumlao

Managing EditorMelonie d. Jallorina-tejol

Copy EditorMariel eduarte

WritersJo Martinez-clementeyasmin gatal-hashimoto

Coordination & Technical Committeedonna p. cariñoMercedita A. rosetesreno carter-nalda

Design and LayoutMarilyn s.p. Mirando

PhotographyMiguel d. yabutJerome c. daclisonJerome p. triñona

For more information, please contact us by email:[email protected]

Published January 2010


AcknoWLedgMent

For four consecutive years, the BiD Challenge Philippines continues to bring outinnovative business ideas and realize them through our partners.

The Philippine Business for Social Progress acknowledges the support of our associates and friends in laying the groundwork for future global entrepreneurs.

We appreciate your time, knowledge, and resources.

We salute all the participants for your perseverance and ingenuity.

We are honored to help bring out the best in Filipino entrepreneurs.

Mabuhay at maraming salamat po!

The BiD Challenge Philippines 2009 Team


BiD Challenge Philippines 2009:MArketpLAce & AWArdIng cereMony

Business has the ability to offer not only new jobs, new products and services, but also new needs, new hopes, and new dreams.

-Manny V Pangilinan


tWg MeetIng The BiD Technical Working Group (TWG) determines the finalists for the 2009 BiD Challenge Philippines after careful deliberation

JUry MeetIng The BiD Jury evaluates the entries for the most promising business plans to champion the country and the 2009 BiD Challenge Philippines at the international competition in the Netherlands


encoUnter WIth InVestors Investors in one-on-one meetings with entrepreneurs to discuss possible business opportunities

LectUre Business experts and professionals share their knowledge with entrepreneurs on effective marketing strategies and niche marketing for SMEs


Ribbon cutting ceremony

Ecobloks

Verna Personal Care

Hybrid and Inbred Rice Production

Liver Kuno

Joseph’s Best Pancake Factory

Gifts and Graces

eXhIBIt Showcasing of 2009 BiD Challenge Philippines’ most viable, innovative and high-impact business plans

Talk ‘N Text


Seaweeds Noodle & Drink

INCA LVHD Fish Cage System

Soup of the Day

Mamita’s Sukang Tuba

Kawayan Tech

Hapinoy Kahanapbuhay Program

GLOW Corp.

Kinis Social Franchising Center

Century Old Magic


E-Farmers

Binalot

KEWC

CLASS Inc. Education Revolution

Eco Glow 2-in-1 Shredding Machine

Jacinto & Lirio Fashion Bags

San Pablo Abaca Farm

MAG Creative Crafts


AWArdIng

Most outstanding Business plans

Dignitaries at the 2009 BiD Challenge Philippines Awards Night share their insights with the audience. Speaking to the entrepreneurs and other guests are Sanjiv Vohra (Citi Country Officer); Marixi Prieto (PDI Chairman); Fr Xavier Alpasa (author of Rags2Riches and grand winner 2008 International BiD Competition); and Anneke Evers (BiD Network’s investor matchmaker).

2009 BiD Challenge Philippines’ Winners: Jacinto & Lirio Fashion Bags; Ecoglow Mobile Shredding Machine; Global Organic & Wellness Corp. (GLOW Corp.); Binalot; Gifts & Graces

Prize Sponsors: Talk ‘N Text, Citi, FSSI, Shell, Nestlé


2009 BiD Challenge Philippines’ Winners: Super Paso/EPP Technologies, Inc.; Ecobloks; INCA LHVD Fish Cage System; E-Farmers and Hybrid & Inbred Rice Production

Prize Sponsors: Talk ‘N Text, Citi, FSSI, Shell, Nestle


AWArds nIght

Triple Bottom Line: Jacinto & Lirio Fashion Bags and Ecoglow Mobile Shredding Machine

Award Sponsor: FSSI

Free Website: Jacinto & Lirio Fashion Bags; Ecoglow Mobile Shredding Machine; GLOW Corp.; Binalot; Gifts & Graces

Award Sponsor: Planters Development Bank

Country representatives to International BiD Challenge in Netherlands: Jacinto & Lirio Fashion Bags and Kawayan Tech

special Awards

participating entries to the 2009 International Bid challenge

Women in Business Challenge Finalist: Ecobloks


Bid chALLenge phILIppInes teAM

Documents

INTENSIFYING THE LINK TO THE GLOBAL MARKETPL ACE 1s3images.coroflot.com/user_files/individual_files/401704_v7Jnlb_XR… · Investment Partners Philippine Venture Capital Investment