INTELLIGENT LIFEThought Starters, a Remark or two, some Observations, and Ideas...

OBJECTIVE

To trigger one fucking genius experiential idea that only Intel could execute

MANDATES

• Demonstrate and prove Intel innovation

• Inspire consumers/shoppers to look for Intel at retail

• Willingness to pay a premium for Intel

KEY DEFINITIONS

Intelligence (n): the ability to learn, brainpower, wit, sense

Intelligent Life (n): a better way of living with technology through innovation

Rob, your timing could not have been better!

OPINIONDATELINE: MAY 11, 2014

OPINIONTOPLINE: ONLY 4% OF AMERICANS THINK

THEY’RE STUPIDER THAN AVERAGE

OPINIONTOPLINE: THE AVERAGE AMERICAN THINKS

THE AVERAGE AMERICAN IS AN IDIOT

INTELLIGENCEDJ, composer, artists, vocalist, producer Choreographer, trainer, dancer, nutritionist,

acupuncturist

Salespeople, social butterflies, public figures, speakers

Storytellers, screenwriters, poets, editors, journalists

Lawyer, engineer, pilot, IT, physicist, architectBotanist, farmer, conservationist, vintner

Life coach, therapist, financial planner, real estate agent, PR

Interior designer, photographer, curator, fashion design

TYPES OF INTELLIGENCE• Logic: how one thinks, reasoning

• Abstract thought: the hypothetical and theoretical

• Understanding: the knowledge and ability to judge

• Self awareness: conscious of one’s self and being

• Communication: transmitting and exchanging information

• Learning: the acquisition of knowledge through experience

• Emotional knowledge: ‘in touch‘ with emotions and feelings

• Memory: capacity and power of retaining and reviving facts

• Planning: a strategy for future action

• Creativity: the use of the imagination to create original ideas

• Problem solving: finding solutions to overcome obstacles

INTELLIGENT LIFE

Intelligent Life is not a people, but a way of coexisting with technology that advances the progress of human beings

OBSERVATIONS

Intel’s style of Intelligent Life embodies the virtues:

• Make me feel smart w/o looking dumb

• Knowledge is free, it’s doing shit that’s power

• Intelligence is mental and emotional

• Doesn’t take no for an answer

• The spirit of Moore’s Law, 50 years of never giving up

• Maverick swagger, trailblazy, badass-ness

SIGNS OF INTELLIGENT LIFE

• Uncompromised, eternal grit• Inventing new experiences that surprise us• Cultural observance and awareness• Leading by example• Experimenting with the future • Believing in the power of play• Creating relevance with new storytelling

CODES

INTELLIGENT LIFENontraditional Marketing Ideas

SOCIAL

Strike up a conversation with popular culture, keep the dialogue going with new content, opinion, and forum

STUNTY

What would happen if ‘intelligent life’ were taken to the edges of the imagination?

RETAIL

Make the chip fun and accessible in-store

PARTNERSHIPS

Use one stone to kill two birds...not literally

• Lumosity

• Wired

• Fast Company

• Neil DeGrasse Tyson

• Shazam Apps

• National Geographics’ Brain Games

• Good - creative solutions for living well

• Zoos, Mensa,

SEASONALITY

Inject popular culture with new ways of experiencing intelligent life and technology during key periods of the calendar year

IDEA BUCKET

• Intelligence Test to find the world’s most intelligent being; UGC-inspired questions, multiple languages, online: via Twitter, Vine, Snapchat, Facebook

• DIY Algorithm app helps you immediately make the most intelligent decision

• Intelligent Power app allows you to donate your devices processing power to help answer the worlds biggest questions with bigger data

• IoT Magic 8 Ball foretells the future based on its connection to things

• Moore’s Law Calculator simulates the exponential power of Moore’s Law to everyday life

• Intelligent by Design is a Kickstarter/Quirky-inspired funding platform for Makers

• Smarter Odds is a app that helps betters tips the odds in their favor using Intel processors to find the best best in sports, fantasy and anything ‘bet-able’

• Smart Cookie is a digital weight management program that crunches caloric big data to give you daily, weekly, monthly and annual nutritious meal plans

IDEA BUCKET

• Urban Rube Goldberg Machine driven by an Intel processor that delivers intelligent solutions to community challenges

• Intelligent Life Almanac forecasts the upcoming years events

• The Most Intelligent Answers to the World’s Most Complex Questions and Riddles, Vol. 1 asks popular culture’s most intelligent people to answer life’s riddles - think TMZ questions

• Recycled Intelligence is a program that recycles technology for disadvantaged people, organizations, etc

• Pop Up Human Server Farms are like help desks providing answers

• The Smartest New Year’s Resolution databank helps people identify and adhere to their new year’s resolutions by connecting like-minded resolutions together for a group effect

• IntelliTweet is a digital translator like bityl/summly that condenses complex issues into tweetable messages OR a Twitter-like platform for coders where they tweet code instead of sentences

IDEA BUCKET

• Intel Thinking Cap makes wearers smarter instantly (partner w/ New Era, MLB)

• No Brainer List is a summary of the obvious, most intelligent choices and options, e.g. Capt. Obvious for Hotels.com

• Street Smarts is a YouTube channel demonstrating intelligent life hacks from all walks of life

• Learning Curves is an association with Kahn Academy for rapid online learning and continuing education, e.g. Rosetta Stone, executive programs

• Create visual awareness of Intelligent Life all around us in the digital and physical worlds using removable, non-marking Intelligent Life stickers (think Intel Inside badges) - OOH, guerilla

• Recreate pre-war newies of Intelligent Life is Coming

• Intelligent Voting makes it easier to identify a candidate and cast your vote

• Chip, the most intelligent character online

• ATC for drones