SLIDE 1

INTELLIGENT DNS AS A CORNERSTONE OF DIGITAL TRANSFORMATION.CLOUDEXPO 2017

BUILD A SMARTER INTERNET™

Carl Levine • Senior Technical Evangelist | @stuffcarlsays

WWW.NS1.COM | @NSONEINC

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Today’s World

2

Dynamic, Distributed Applications

• Many locations for the same content

• Services and infrastructure are dynamically provisioned

• Scale – billions of users • Speed – very low end user

tolerance for delay• Explosion of applications• Infrastructure as code

Delivery Gap

• Traditional DNS: Minimal support for application delivery optimization.

Deployment Gap

• Traditional DNS: Minimal DevOpssupport – no native orchestration or APIs for record instantiation and service discovery.

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USING A 34 YEAR OLD PROTOCOL TO DO 2017’S ROUTING.

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The Opportunity

DNS lookup is an opportunity to inject intelligence in the delivery path

First indication of interest in content or application

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LB

DB

W W W

App datacenter

Early 2000s

• Centralized applications• Localized audiences

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LB

DB

W W WCDN

Cache

Origin

Early 2010s

• Centralized origin / dynamic application

• Caching CDN• Global audience

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Today

• Distributed applications• Multiple CDNs• Impatient global audience

CDNB

CDNA

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Why do all this with DNS?

•Pervasive: part of every application, used by every client

•Lightweight: no application / architecture changes, no hardware / software

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DNS Request

Answer:Is at: 1.1.1.1

TCP: 1.1.1.1Client

www.example.com1.1.1.1

Server

DNS

23

4

Where is www.example.

com

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The Traditional DNS Paradigm

Traditional DNS

• One server end point• Simple transaction• Static content

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api.example.com

IN CNAME us-west.api.example.comIN CNAME us-east.api.example.comIN CNAME europe.api.example.comIN CNAME latam.api.example.com

• Proprietary extensions to legacy solution.

• Bound by simple geographic routing and availability monitoring (if available)

us-east.api.example.com

New Tricks, Same Old Dog

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(STILL) USING A 34 YEAR OLD PROTOCOL TO DO 2017’S ROUTING… SMARTER.

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TopologyHealthLoadTraffic

• Modern DNS traffic management should use live metrics.

• Infrastructure telemetry is an untapped resource that provides a heartbeat, status and other key data.

Leveraging Infrastructure Telemetry

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LatencyThroughputReachability

• Modern DNS should leverage key metrics around network performance

• Latency, throughput, and reachability are easily extrapolated from 3rd party monitoring or native eyeball networks.

Leveraging Network Telemetry

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TopologyHealthLoadTrafficLatencyThroughputReachability…

RESOLVERMODELING

IN CNAME us-west.api.example.comIN CNAME us-east.api.example.comIN CNAME europe.api.example.comIN CNAME latam.api.example.com

api.example.com?

APP-SPECIFIC ROUTING ALGO

The Modern DNS Paradigm

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What Makes NS1 Different From Every Other DNS

• Meta Data: Attach static and real time information to each answer in a DNS record

• Filter Chain: Use the meta data to apply traffic management logic to steer users to the optimal end point

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• KPI Driven Traffic Management• Latency Optimized• Bandwidth Optimized• Cost Optimized• Policy Based

Filter Chain™ Technology

“NS1 is a critical component of our application architecture. We’ve seen amazing performance from the platform, enabling us to deliver a flawless experience to our customers’ end users”

- Julien Lemoine, CTOAlgolia “

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Meta-Data Drives Intelligence:

• Geo and Network (ASN)• Up/Down Status• Latency • Bandwidth• Capacity• Load (current connections)• Cost

Build A Smarter Internet Using Data

“I’ve never seen another DNS service quite like NS1. I feel that their data-driven approach, combined with their incredible flexibility, makes them the next generation DNS host.”

- Alan Schaaf, CEO, Imgur (Alexa Top 50 Global Traffic)

“

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The NS1 Platform

Managed DNS.

Cloud-based, intelligent DNS for application

developers that crave speed, precision, and

control over internet traffic

Dedicated DNS.

NS1’s industry leading platform in dedicated, fully

managed deployments available on-prem or in the

cloud

Pulsar.

Real user monitoring based traffic management. Use

your own or use community data to optimize user

experience

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• Managed DNS network deployed in 25 anycastlocations around the globe, plus an additional 4 unicast nodes in China, leveraging the best network providers in the industry.

• A globally anycasted network delivering reach, capacity, reliability, and performance.

Managed DNS

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• Not shared with other NS1 customers• Deploy on public or private

infrastructure• Integrated with NS1 control plane:

Single pane of glass• Turnkey and custom options

Deployment Modes:

• Redundant (Dual) DNS • Private Enterprise DNS• Hybrid, Split Horizon DNS

Dedicated DNS

Your App

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Pulsar

Your App

Real-time telemetry driven traffic management natively integrated with NS1 Managed & Dedicated DNS: Improves application performance, better user QOE.

Built-In: Pulsar is part of the filter chain traffic management logic you configure for your business needs.

Real-time: Pulsar leverages data to answer questions like “which CDN is giving the best service to my users in Brazil right now?” – delivering real time optimized traffic routing.

Massive Dataset: NS1 works with partners/customers to gather billions of data points/day.

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WHAT THE NS1 PLATFORM CAN DO FOR

BUSINESSES.

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• Leading Online Gaming Provider• A global company with over 1,000 employees & 19 offices

around the world• $1.6B in annual revenue• 67 million users across the globe

• Customer utilizes Managed DNS + Dedicated DNS + Pulsar

• Results exceeded expectations• Resolved quality of experience issues • They also delivered overall better service levels while

lowering costs• Use Dedicated DNS to build a high availability application

Customer Story

40-90% improvement

in performance

Millionssaved by

leveraging multiple

CDN’s

Highly Available

Application via Dedicated

DNS

Customer Experience

Cost Savings

HA Cloud Redundancy

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Capabilities

Multi-CDN Optimization

Data Center Migration

Digital Transformation

Global Load Balancing

Customer Experience

Secondary DNS

Disaster Recovery

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The Company We Keep

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NS1 Snapshot

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Founded in 2013 by a team of internet infrastructure experts that’s previously built successful cloud, content delivery, and datacenter technologies

Headquartered in New York City, with offices in San Francisco, Boston Metro, Brighton UK, and Singapore.

Backed by Flybridge, Sigma Prime, Deutsche Telekom Capital Partners, Two Sigma, Founder Collective, Entree Capital, GGV Capital, Salesforce Ventures and many more.

SLIDE 27

THANK YOU.

BUILD A SMARTER INTERNET™

Carl Levine • Senior Technical Evangelist | @stuffcarlsays

WWW.NS1.COM | @NSONEINC