INTELLIGENT DATA SERVICES | POSITIVE CONSENT

Intelligent Data Services

Intelligent Data Services

The services offered by Intelligent Data Services can be viewed on the Intelligent Data Services website www.intelligentds.co.uk . These services include providing customers with access to the company’s core database for b2b marketing purposes. The Intelligent Data Services database contains details of over 2 million businesses throughout the United Kingdom. As well as general mailing and telephone details, the Intelligent Data Services database also includes specific contact information on key decision makers within those companies. The purpose of this is to enable customers to make contact with specific individuals within the businesses they are targeting – depending on the nature of the product or service they are seeking to promote.

Intelligent Data Services

Intelligent Data Services states that the mailing and telephone information it holds is at least 97% accurate. Intelligent Data Services has a number of processes in place to maintain the accuracy of its data. The company operates a rolling system to check the contact details of the businesses on its database. It makes approximately 170,000 verification calls to businesses each month. Intelligent Data Services also monitors official publications such as the London and Edinburgh Gazette to check for status changes in respect of the businesses on its database. Contact data is also validated against the Royal Mail Postal Address File and is regularly checked against the Royal Mail’s ‘gone away’ files. Intelligent Data Services also holds over 850,000 email addresses on a ‘double opted-in’ database. This means that positive consent for third party emailing is obtained by Intelligent Data Services over the phone. Emails are then sent to these contacts – providing them with the opportunity to amend their details. Intelligent Data Services then re—verifies these email addresses every eight weeks. This verification includes a request for confirmation that each contact is happy to remain on the database.

Intelligent Data Services

Intelligent Data Services states that if it fails to achieve a 97% accuracy rating on any order from a customer for mailing and telephone information, it will offer a 2-for-1 replacement on any inaccurate records provided. Intelligent Data Services also guarantees that at least 90% of the emails to the businesses on its email database will be delivered. If the company is unable to achieve this, it offers an over-delivery on the subsequent order by 10%. Clients of Intelligent Data Services include Zurich Group, Vista Print, TNT, the Times Newspapers and Proctor & Gamble. In 2012, the Scottish Business Awards listed Intelligent Data Services as one of the Top 90 Companies in Scotland.