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Intelligence at the InterfaceSemantic Technology and the Consumer Internet Experience
Tom GruberStealth-Company.com
image by neilsethlevine.com
What is the Killer App forSemantic Technology?
SemanticSearch?
IntegratedServices?
CollectiveIntelligence?
(c) 2007 Thomas Gruber3
Where’s the killer app?
Multi-touch
SearchMaps
Photos Videos
MusicChat
Mobile Phone
Intelligent Design
The Killer App for SemanticTechnology is
Your Life(on-line)
Intelligence at the Interface
applying the best of the Internet(intelligently)
to support your daily life
(c) 2007 Thomas Gruber6
It’s closer than you think.
SemanticSearch
IntegratedServices
MachineLearning
LanguageUnderstanding
Intelligent Interface
Intelligence at the Interface
is a Paradigm Shiftfor interaction
on the Internet.
(c) 2007 Thomas Gruber8
Interaction Paradigms
Breadcrumbsin the Forest
Follow theLeader
MagicWords
At yourService
(c) 2007 Thomas Gruber9
Breadcrumbs in the forest:The Hyperlink
User RoleChoose your path
System Rolesconnect the dots
Technical breakthrough: universal resource identityIllustration by Arthur Rackham, 1909
(c) 2007 Thomas Gruber10
Follow the leader:The Portal
User Rolechoose your channels(and consume them)
System Rolesdeliver the content
Technical breakthrough: frictionless broadcastingChevron Barracuda, Papua New Guinea
(c) 2007 Thomas Gruber11
Abracadabra:The Search Engine
User Rolestate your query(and shift through results)
System Rolesfind relevant content andfilter on quality
Technical breakthrough: web-scale indexing and rankingAbracadabra as an incantation to be used as a cure for fevers and inflammations, 2nd Century AD
(c) 2007 Thomas Gruber12
At your Service:Intelligence @ the Interface
User RoleLive your life
System RolesTell me what I need to know.Help me solve my problems.Help me meet my needs.Work for me. Be proactive.
Technical breakthrough: personalized, context-aware AIBathroom of The Ritz-Carlton Powerscourt, Ireland
(c) 2007 Thomas Gruber13
What can I@I do for you?
Help you stay informedHelp you keep connectedHelp you discoverHelp you learnWork for you
(c) 2007 Thomas Gruber15
Helps you connect, discover,stay in touch
• find gems fromgeotagged trips
http://tagmaps.research.yahoo.com/
http://loopt.com
PARC’s Magitti
(c) 2007 Thomas Gruber16
Helps you discover things youcare about
context knowledge interface conversation
(c) 2007 Thomas Gruber17
Put technology to work for you
(c) 2007 Thomas Gruber18
Explore Collective Experience
http://labs.live.com/photosynth/
(c) 2007 Thomas Gruber19
Learn from Collective Knowledge
Travel Recommendation EngineContent from real travelersMachine learning to extractclusters and dimensionsInterview users to elicit profileand interestsRecommend destinations andtrips based on multidimensionalmatchingOutput is human readableexperiences, selected bymachine inference
http://tomgruber.org/writing/collective-knowledge-systems.htm
(c) 2007 Thomas Gruber20
An assistant that learns from you
20
(c) 2007 Thomas Gruber21
Put it all together
What is it like there?
Where should I go on vacation?
Please arrange my travel schedule.
Where should I stay?
What do I need to know about it?
How do I get the best fare?
(c) 2007 Thomas Gruber22
What makes an InterfaceIntelligent?
It knows a lot about you.It understands you in context.It is proactive.It gets better with experience.
(c) 2007 Thomas Gruber23
multidimensionalsort
databaselookup
reasoning& learning
graphtraversal
Knowledge and Reasoning
Hyperlink Portal Search I@I
my links
mypreferences
my queries
my online life
Serv
ice
to H
uman
s
But what aboutSemantic Technology?
(c) 2007 Thomas Gruber25
Where’s the key technology?
(c) 2007 Thomas Gruber26
Which is the important part?
(c) 2007 Thomas Gruber27
What part of the stack iscritical?
(c) 2007 Thomas Gruber28
The Tower of Semantics
“Let them eat layer cake.”
Oops. We didn’t mean that.
(c) 2007 Thomas Gruber30
The important part isn’t on theinside.
It’s about how it works in the world.It’s about how people experience it.It’s about changing our lives.
(c) 2007 Thomas Gruber31
Field of Dreamers
“If you build it, they will come.”
“If they use it, it will build itself.”
(c) 2007 Thomas Gruber32
Why won’t they vote for it?
“It's the economy, stupid.”- James Carville
“It's the interface stupid.”That’s where intelligence will pay off.
Why won’t they use it?
(c) 2007 Thomas Gruber33
The role of Semantic Webat the Interface
Reasoning about human context
Harvesting Collective Knowledge
(c) 2007 Thomas Gruber34
Contexts worth reasoning about
Location: GeosemanticsIdentity: FOAF, PURLS, and beyondCommunity: Socially constructed meaningAction: Services Integration
(c) 2007 Thomas Gruber35
Knowledge worth harvesting
Collective ExperienceStories, photos, reviews
Collective AttentionUseful links, articles, perspectives
Collective CreationSemantic wikis, data commons
(c) 2007 Thomas Gruber36
Inferences worth making
The Gigantic Join
where
what
who
what
howWhat is it like there?
Where should I go on vacation?
Where should I stay?
What do I need to know about it?
How do I get the best fare?
People whohave been there
TravelInterests
Placesto go
Photos, blogs, news stories
TravelServices
Composing and integrating data across applications
(c) 2007 Thomas Gruber37
Ontologies for the Gigantic Join
http://richard.cyganiak.de/2007/10/lod/
(c) 2007 Thomas Gruber38
multidimensionalsort
databaselookup
reasoning& learning
graphtraversal
Knowledge, Reasoning,Collective Intelligence
Collected Aggregated Emergent
our content
our lifestreams
our interests
our online lives
Share ourinformation
Share ourexperience
Learn fromCollectiveKnowledge
Serv
ice
to H
uman
s
(c) 2007 Thomas Gruber39
Last Word
If we want our technology to have world-changing impact, bring it to the interface:
get useful knowledge from all thoseintelligent people on the Internetgive the benefit of this knowledge toeveryone.
(c) 2007 Thomas Gruber40
For more information
Tom Gruberhttp://tomgruber.org
Collective Knowledge Systemshttp://tomgruber.org/writing/collective-knowledge-systems.htm
Intelligence at the Interfacehttp://tomgruber.org/writing/semtech08.htm
Cover image by http://www.neilsethlevine.comRights: http://creativecommons.org/licenses/by-nd/3.0/Source: http://tomgruber.org/writing/semtech08.htm