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The Luxury Lifestyles of the World’s Most Affluent Collectors
PUBLISHED BY INTELLIGENTCOLLECTOR.COMHERITAGE AUCTIONS
INTELLIGENT COLLECTOR®
Media Kit 2019/2020
BARBARA GUGGENHEIM
As featured in “Obsessed with Hermès,” Summer 2013
Intelligent CollectorThe Intelligent Collector’s readership of wealthy consumers is
culled directly from the client database of Heritage Auctions,
offering advertisers a proven audience of active consumers.
Cultivating a loyal, affluent client base is one reason why
Heritage Auctions is ranked among the world’s 25 most
innovative luxury brands by Robb Report. The magazine is
delivered to more than 100,000 high net worth enthusiasts
seeking unique treasures, luxuries, experiences, adventures
and investments. Each oversized 9" x 11" formatted issue
explores the collector lifestyle, delivering insightful
interviews and features, full-color photography
and columns by top experts.
A Trusted Guide for Affluent
Collectors
N.C. WYETHAmerican illustrator whose “I am Sir Launcelot du Lake,” a 1917 book illustration, sold at auction for $615,000 in May 2019.
Editorial MissionThe Intelligent Collector is written for passionate,
curious collectors who want to research and learn
more about the assets they own, or wish to own, and
then consistently make transactions that enhance
their collecting experiences. Our award-winning
editorial features and stunning photography have
made The Intelligent Collector a trusted guide for the
world’s top collectors.
INTERVIEWS & FEATURESCover stories and highlight features spotlight top collectors and collections, whether it’s sports memorabilia and movie posters or vintage handbags and illustration art.
Engaging and Guiding Top Collectors
FULL-COLOR PHOTOGRAPHYEach issue includes detailed images of the world’s most valuable treasures. Curiosity and a discerning eye for detail are vital traits among the world’s most successful collectors.
EXPERT COLUMNS & ADVICELike stock investing, owning and acquiring collectibles can be both enjoyable and a wise financial diversification. In each issue, our expert columnists share advice on everything from trusts & estates and rare coins to fine wine and laying the groundwork for the next generation of collectors.
DAVID HALLAs featured in “Founder of Professional Coin Grading Service Parting With His T206 Baseball Card Collection,” Fall 2019
LIFESTYLE & TRAVELIntelligent collectors enjoy their treasures. But they also enjoy the finer things in life. Each issue includes stories and features on topics such as travel, jewelry, watches, spirits, jets and luxury real estate.
AUCTION PREVIEWSA sneak peek at some of the most significant pieces of fine art, rare coins, jewelry, timepieces, sports memorabilia, illustration art, comic books, movie posters, fine wine, silver and currency going to auction.
ADDITIONAL COVERAGEAutos Wine Insurance Cruises Air travel Dining JewelryGolfSecurity
Home Handbags Electronics Financial Resorts Hotels Vacation HomeWatches Valuable and
Credible Editorial that Collectors Crave
PHIL ROMANO As featured in “Savoring Life: Legendary Restauranteur Doesn’t Chase Collectibles: He Seeks Beauty, Happiness and Wisdom,” Spring 2013
SYLVESTER STALLONE
As featured in “Sylvester Moves Forward: With ‘Rocky’ and ‘Rambo’ Securely Positioned in America’s Cultural Lexicon, Stallone Decides it’s Time to Share His Memories With The World,” Fall 2015
An Audience of Savvy High Net
Worth Collectors
Reader ProfileThe Intelligent Collector is delivered to the world’s most active collectors, who spend
$1 billion annually at Heritage Auctions alone. They spend more than $4.75 billion
every year at all auction venues worldwide.
Source: Wealth Engine Readership Analysis
50Average Age76/24 Male/Female Ratio
$13.6 million Average Net Worth
$1.98 millionAverage Real Estate Holdings
OCCUPATIONS32%
Top Managers
17%Professionals
20%CEOs
5%Retired
Total Net Worth
$5 million+ ... 13.75% $10 million+ ..... 9.20% $25 million+ ..... 5.30%
$92,800 Average Annual Auction Purchases
PURCHASING POWEREvery year, Heritage Auctions clients spend nearly $1 billion with Heritage on:
Jewelry Timepieces Luxury Accessories Wine
Fine Art Pop Culture Memorabilia Rare Coins & Currency Sports Memorabilia
Distribution86,764 Subscribers The Intelligent Collector is delivered to 86,764 subscribers nationwide,
affluent readers who collect from the world’s top auction houses. Copies
are available at Heritage Auctions showrooms and offices in Beverly Hills,
Dallas, New York, San Francisco, Chicago, Amsterdam and Hong Kong.
20,650 Bonus Deliveryv PRINT Edition delivered to an additional 11,400 Heritage clients.
v PRINT Elite Client Edition delivered to Heritage Auctions’ top 6,500
“Legacy” clients.
v PRINT Edition distributed at Heritage Auctions showrooms (2,750).
All Editions Combined Reach 107,414 Affluent Consumers
Also Availablev DIGITAL Intelligent Collector Special Delivery E-Newsletter:
Newsletter to Intelligent Collector subscribers highlighting your message
(83,000).
v PRINT Auction Catalogs: Covering categories such as Fine Art, Jewelry,
Timepieces, Vintage Handbags, Sports, Americana, Rare Books and Nature
& Science (1,000 print run each).
Reaching Wealthy, Proven Consumers
SAINI KANNAN
As featured in “Following the Leibers: Kannan Sees More Than Craftsmanship and Style in her Handbag Collection,” Summer 2018
HOLIDAY 2019/20 Luxury Real EstateVACATION HOMES: Thinking about selling your vacation home? Here are tips for effectively marketing your luxury property.
SPACE MATERIALSPUBLICATION
DATE
Sept. 27, 2019 Oct. 11, 2019 Dec. 3, 2019
SPRING/SUMMER 2020 The Sports IssueGOING FOR THE GOLD: A look at the most valuable sports collectibles in the hobby and the special people who collect them.
SPACE MATERIALSPUBLICATION
DATE
Jan. 24, 2020 Feb. 7, 2020 April 7, 2020
FALL 2020 Protecting Your TreasuresKEEPING SAFE: From insurance to security systems, how top collectors are protecting their treasures.
SPACE MATERIALSPUBLICATION
DATE
June 5, 2020 June 19, 2020 Aug. 11, 2020
HOLIDAY 2020/21 Luxury AccessoriesGIFTS OF BEAUTY: From luxury handbags to fine jewelry to exquisite timepieces, a look at the gifting trends this year.
SPACE MATERIALSPUBLICATION
DATE
Sept. 25, 2020 Oct. 9, 2020 Dec. 1, 2020
Note: Story lineups subject to change.
AWARDSSince 2009, The Intelligent Collector has been
honored numerous times for editorial and journalism
excellence:
Pearl Award-Gold: Best Overall Editorial
Maggie Award-Finalist: Editorial Excellence
Eddie Award-Bronze: Best Overall Editorial
Numismatic Literary Guild: Best Dealer Publication
Apex Award: Publication Excellence
EDITORIAL CONTACTHector Cantu, Editor
214.409.1359
DEPARTMENTS & COLUMNSLIFESTYLE & TRAVEL Creative ways to broaden your collecting experiences
LUXURY REAL ESTATE Top collectors show off their homes in this multi-page photo feature
COLLECTING GEAR How electronics, software and high-tech products help today’s collectors
TRUSTS & ESTATES Legal issues of importance to executors and heirs
COLLECTOR BRIEFING Q&A with collectors in the news
PRICES REALIZED Hammer prices for the world’s top treasures
AUCTION PREVIEWS Significant fine art and vintage collectibles going up for sale
INTELLIGENT COLLECTOR®
Editorial Calendar
SETH SORENSEN
As featured in “Art on the Edge: Movie Producer Among the Groundbreakers in Emerging ‘Urban Art’ Market,” Fall 2018
AdvertisingThe Intelligent Collector is the only way to reach the most active, affluent clients of the world’s largest collectibles auction house. Our distribution list includes Heritage Auctions’ top clients, who combined represent more than 50 percent of all auction house transactions worldwide. Advertising partners get access to this exclusive audience, for whom collecting is not simply an interest. It’s a passion. An investment. A lifestyle.
ADVERTISING SALES CONTACT Diane Homer | 646.529.7254 | [email protected]
2020 Rates (GROSS)
[EFFECTIVE WINTER 2019/2020 ISSUE]
RATE BASE: 86,700
FOUR COLOR 1X 3X
Full Page $7,500 $5,750
Double Page Spread $13,875 $10,656
1/2 Page $4,125 $3,168
1/3 Page $2,750 $2,112
1/4 Page $2,065 $1,584
COVERS 1X 3X
Cover 2 – Inside Front $9,000 $8,100
Cover 3 – Inside Back $8,550 $7,695
Cover 4 – Back $9,000 $8,100
All rates are gross. All copy and contract conditions apply.
Reaching Affluent, Proven Consumers
Exclusive Access to Our Auction Rooms
Ad SpecsSUBMITTING FILES
• Press-ready PDF (300 dpi CMYK; fonts embedded) is the preferred format. Adobe InDesign files (CS5, CS6, CC) for Mac (packaged with all linked images and fonts) are also accepted.
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FULL PAGE
Trim 9” x 10.75”
Live 8.5” x 10.25”
Bleed 9.25” x 11”
Non Bleed 8.5” x 10.25”
1/2 HORIZONTAL
Trim 9” x 5.375”
1/2 VERTICAL
Trim 4.5” x 10.75”
1/3 VERTICAL
Trim 3” x 10.75”
1/3 HORIZONTAL
Trim 9” x 3.5833”
1/4 HORIZONTAL
Trim 9” x 2.6875”
1/4 VERTICAL
Trim 4.5” x 5.375”
55588
$7.99HERITAGE AUCTIONS | FALL 2018 $7.99
Westward Trail.Hand-engraved with 24K gold and 18K rose gold inlays, housing a hand-forged, damascus steel blade. The button lock and thumb stud are set with spinel gemstones. Impeccable craftsmanship for those with discerning taste.
A 10 piece limited edition.
George WashingtonUnique $10 Gold Eagle
Carried by First President
Urban ArtFairey, KAWS Creating
New Breed of Collectors
Auction PreviewsFrazetta, Hogan, Rockwell,Beach Boys, Buddy Holly
NEIL ARMSTRONGSons Rick and Mark
Honoring Father,American Hero
“The Intelligent Collector isn’t just a magazine. It’s a learning tool, a trusted guide, a reference, a keepsake itself for the world’s most distinguished, accomplished and well-traveled collectors.”
—Hector CantuEditor & Publisher
