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INTELLDSPRESENTATION
The UK’s Leading Data Provider
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
AGENDA
WHO ARE IDSWHO WE ARE / WHO I AM
WHY IDSWHAT MAKES US NUMBER ONE!
IDS DATA & QUALITYWHY OUR DATA IS BETTER
REVIEW THE QUALITY OF OUR DATA
EVIDENCE & CASE STUDIESINDEPENDENT RESEARCH INTO DATA & CASE STUDIES / TESTIMONIALS
WHY IDS WILL DELIVER FOR YOUR BUSINESSWHY INTELLDS?
TAKE AWAYIMPORTANT POINTS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSSUMMARY
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
LET US INTRODUCE INTELLIGENT DATA SERVICESLET US INTRODUCE INTELLIGENT DATA SERVICES
IDSSUMMARY
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
…AND YOUR ACCOUNT MANAGER…AND YOUR ACCOUNT MANAGER
IDSPRESENTATION
YOUR ACCOUNT MANAGERWHO I AM
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
ABOUTYOUACCOUNT MANAGER
IDSPRESENTATION
WHO ARE IDS The UK’s leading data specialist Privately owned company Established 2005 Data is wholly owned and managed by IDS Originally built as an online directory to rival the likes of Yell.com Data owner of a comprehensive UK B2B Database Compete directly against established / traditional data owners No third party investment
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
INTELLDSPRESENTATION
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OVERVIEW
B2B POSTAL /TELEMARKETING OVERVIEW
4 million businesses pre-cleanse
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
B2B EMAIL DATABASE
Wholly owned email database of 850k opt-in emails Use third party call centre to collect email data opted in for
third party marketing Adding over 100k records per quarter Email addresses validated every 8 weeks Follow DMA guidelines for electronic third party marketing
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
Email addresses validated every 8 weeks
B2B Email Database opt-in process
Email addresses collected as part of research and updates Individuals asked to confirm that they are happy for their
details to used for marketing purposes by third party
companies Emails are then passed to Intelligent Data Intelligent Data then send an email confirming the information
that is held for that individual Individuals are asked to amend details if incorrect or to
unsubscribe if they wish Re-confirmation email sent every 8 weeks
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
INTELLDSPRESENTATION
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OUR DATA
170kCALLS PER
MONTH
WHY IS OUR DATA BETTER?JUST A FEW OF THE CHECKS WE COMPLETE
Our call centre make over 170k verification calls per month
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OUR DATAWHY IS OUR DATA BETTER?JUST A FEW OF THE CHECKS WE COMPLETE
Data Bureau benchmark our data against all it’s managed UK lists
DATA BUREAU BENCHMARK
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OUR DATAWHY IS OUR DATA BETTER?JUST A FEW OF THE CHECKS WE COMPLETE
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
28 DAY REGULAR UPDATES
Postal/telephone file refreshed and updated every 28 days with up-to-date company/contact information
IDSPRESENTATION
OUR DATAWHY IS OUR DATA BETTER?JUST A FEW OF THE CHECKS WE COMPLETE Companies House
BT Royal Mail
Business Directories News & Media
Dept of Trade & Industry
We also use traditional external third party validation
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OUR DATAWHY IS OUR DATA BETTER?JUST A FEW OF THE CHECKS WE COMPLETE
Use third party Call Centre to collate and opt-in email addresses
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
OPT-IN E-MAIL ADDRESSES
IDSPRESENTATION
QUALITYMULTI CHANNEL VERIFICATION PROCESS
170kMonthly
VerificationCalls
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
DAILY, WEEKLY,MONTHLY CLEANING CYCLE
IDSPRESENTATION
QUALITYCHECKS & VERIFICATIONSJUST A FEW OF THE CHECKS WE COMPLETE AS PART OF OUR MONTHLY 170K VERIFICATION CALLS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
QUALITY DATA
IDSPRESENTATION
START ABOUT US
WHY INTELDS YOUR BUSINESS OUR DATA SURVEY CASE STUDIESNEUTRA WHO WE ARE OUR
TARGETSCHARTS & TRENDS THE WORKFLOW MEDIA CONCLUSIONS
97% ACCURACY
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
97% ACCURACY
GUARANTEED
SO WHAT DOES THIS MEAN?
IDSPRESENTATION
START ABOUT US
WHY INTELDS YOUR BUSINESS OUR DATA SURVEY CASE STUDIESNEUTRA WHO WE ARE OUR
TARGETSCHARTS & TRENDS THE WORKFLOW MEDIA CONCLUSIONS
90% DELIVERABILITY
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
90% DELIVERABILITY
GUARANTEED
SO WHAT DOES THIS MEAN?
IDSPRESENTATION
90% Email Deliverability
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
EMAIL PERFORMANCETHE STATS SPEAK FOR THEMSELVES
INTELLDSPRESENTATION
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
ABOUT US
WHY ARE WE DIFFERENT? Directory / Advertising Data
Priority is to sell advertising Bias towards Business to Consumer
related industries Verification timescale 18 to 24 months Multi-classification replaces primary
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSDATA IS
CORE
IDSPRESENTATION
ABOUT US
OUR CORE BUSINESS IS DATATHAT’S WHAT WE THINK!
IDS NUMBER ONE
Data wholly owned – IDS have complete control
Every prospect within database has been telephone
verified within past 12 months
100% focus on providing most accurate data set for DM
purposes
Comprehensive coverage of all business sizes and
industries
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
INTELLDSPRESENTATION
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
TELEPHONE RESEARCH SURVEY
An independent test now shows that Intelligent Data Services is the UK’s leading data supplier.
IDS have undertaken an independent audit of 5 leading data suppliers in the UK.
Data was randomly provided by list owners or through independent data bureau.
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
TELEPHONE RESEARCH SURVEY
ImpartialityIndependent call centre employed to verify the data, telephone numbers, company, address line 1 & contact names
File sources masked to ensure no influence over results.
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
SUMMARY RESULTS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
SUMMARY RESULTS We surpassed our competitors on telephone connectivity; 2% higher than our competitors average
We were 4% higher for numbers connecting to the correct company than our average competitor and 14% higher than our worst performing competitor.
We topped the board on address accuracy with our data performance with our addresses being 7% more accurate that our average competitor.
Our contact names were 89% accurate compared to just 83% of our average competitor, ensuring that when the number connects you are speaking to the right person.
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
Find out why Intelligent data are really the best!
EMAIL RESEARCH SURVEY
An independent test has shown that Intelligent Data Services is the UK’s leading email supplier.
IDS have undertaken an independent audit of 5 leading email data suppliers in the UK.
Data was provided at random by list owners or through independent data bureau.
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
Find out why Intelligent data are really the best!
EMAIL RESEARCH SURVEY
Impartiality Same Creative Same Subject Line Independent Third Party Broadcaster File sources masked to ensure no influence over results
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
SUMMARY RESULTS
IDS
RIVAL
Our open rates far surpassed our competitors; 4 times higher open rates than our leading competitors
Our level of bounces were 5% lower than our competitors
Our average hard bounce rate was 2%, 1% lower than our average competitor
Our average soft bounce rate was half the rate of our average competitor
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
INTELLDSPRESENTATION
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
IDS QUALITY
• Highest quality data available
within market
• Highest quality of Account
Management within market
• Highest ROI results
74%RETENTION
2011 MARKET INDUSTRY AVERAGE 42.1% (source: Database Marketing Magazine)
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
ACCOUNT MANAGERS DEDICATED ACCOUNT
MANAGERS
DEDICATED FULFILMENT MANAGER
WEALTH OF EXPERIENCE IN DM MARKET
MONTHLY CUSTOMER SURVEY CONDUCTED AND PUBLISHED
IDS BECOME AN INTEGRAL PART OF YOUR DM ACTIVITY
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
YOUR BUSINESSHOW DO WE ACHIEVE THIS FOR YOU?
UNDERSTAND YOUR BUSINESS OBJECTIVES
ENSURE YOU RECEIVE YOUR ROI
WORK WITH YOU TO FORMULATE STRATEGIES
CUSTOMISE YOUR MARKETING STRATEGIES
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
WHY USROI
INVESTMENT
PARTNER WITH IDS THE INDUSTRY LEADER GET AHEAD OF YOUR
COMPETITION BY PARTNERING WITH THE BEST IN THE MARKET
RETURN OF INVESTMENT SECURE THE HIGHEST ROI POSSIBLE
WHY PARTNER WITH IDSWHAT WE DO.
QUALITY DATA WITH HIGHEST QUALITY GUARANTEES
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
YOUR BUSINESSOUR COMMITMENT TO YOU
WE CAN MAKE YOU MARKET LEADERIntelligent Data are now listed as one of the TOP 90 companies in Scotland as quoted by the Scottish Business Awards.
AND GET YOU AHEAD OF YOUR COMPETITORS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
YOUR BUSINESSOUR COMMITMENT TO YOUWE WILL GENERATE YOU NEW CUSTOMERS
AND INCREASE YOUR PROFITS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
WE WILL GENERATE NEW CUSTOMERS
IDSPRESENTATION
OUR CLIENTS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
OUR CLIENTS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
TESTIMONIALS
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
QUOTESWHAT THEY SAY ABOUT US.
Adam BrownGeneral Manager of Certified Quality Systems Ltd.
Substantial amount of Business to Business data in order to meet our direct marketing targets.
The performance of our previous supplier (Experian) was in question and we set about sourcing a new supplier that could meet our requirements in terms of numbers and quality. After our extensive supplier approval process was complete it was clear that Intelligent Data Services were the best fit for our company.
We, as a Quality Management System Certification Body, demand the same level of quality from our suppliers as we expect our certified clients. Intelligent Data Services have more than met our expectations by supplying data on time and within the 97% accuracy percentage promised during our initial discussions a vast improvement on our previous data supply.
With this in mind we have no hesitation in recommending Intelligent Data Services to supply all your data requirements.
Yours Faithfully
Josh HullData Manager, British Red Cross
As a provider of quality data within the business sector, when we require data I know exactly where to go - Intelligent Data Services gives us the data that we require for our marketing campaigns, no matter how specific our requirements are. Competitive prices along with excellent customer service means that I look forward to working with IDS throughout 2012. Yours Faithfully
IDSPRESENTATION
TAKEAWAY POINTSMAXIMISE YOUR ROI WITH IDS
74% OF OUR CUSTOMER USE US AGAIN AND AGAIN
OUR INVESTMENT INTO YOUR BUSINESS IS OUR DATA AND EXPERTISE
OUR DATA IS 97% ACCURATE
WE OWN ALL OUR DATA!
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
IDSPRESENTATION
CONTACT US
ACCOUNT MANAGER
WWW.INTELLIGENTDS.CO.UK
Intelligent Data Services Ltd7th Floor, 144 West George Street
Glasgow G2 2HG
WHO ARE IDS
WHY IDS IDS DATA IDS QUALITY EVIDENCE CASE STUDIES TAKEAWAY
