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1 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Intel and Cloud
Parviz Peiravi Principal Architect
Mathew Taylor Solution Architect
2 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Creating an Explosion of Internet Growth
Exponential growth driving need for a Billion Virtual Server Cloud7
More Users
More Devices
More Content
Today 2015
~80% of Internet connected devices are computers & phones3
Only 25% of the world is Internet connected today1
New technologies will connect over 1 billion additional users to the cloud2
Cars, TVs, households, etc. to increase connected devices 2.5x to >10 billion globally3
8X network, 16X storage & 20x compute capacity needed7
2.5B photos on Facebook4
30B videos viewed/mos5
Google indexes >1T pages6
Refer to footnotes in speaker notes
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Intel Cloud Vision
Client Aware Secure access and optimal
experience across the client
continuum
Automated Dynamically allocates
resources to manage
service level and
optimize power
Federated Data and services
seamlessly and
securely span clouds
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What’s Different About Cloud?
4
1
2
3
Elasticity
Self Service
Pay-as-you-go
Massive Scale
Multi-tenancy
Low TCO
User Expectations Data Center Requirement
4 Secure and Reliable
Workloads Prototypical Users
Virtualized Hosted Infrastructure Amazon, Rackspace, AT&T
Front end web server Facebook, Yahoo, Ebay
Search Google, MSFT ; Baidu
Big Data Analytics Amazon, Ebay, FSI, Pharma, Gov’t
Non-Relational “Database” Amazon, ATMOS Online
Open Source Database Facebook, Yahoo, Craigslist
Video/Media Hulu, Comcast, Youtube
Devices
Diverse
Unmanaged
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Reshaping the Future of Government Services
Homeland Security Internet
Congress
Library
Portal Government to citizen
services
Educational Services Internal
S2E
S2C Local Training
S2G
State Cloud Services
On site Classes
Government
Cloud
Services
Government Cloud
On- Premises
Virtual Private Cloud Cloud Service Providers
Public Cloud
External Cloud Services SaaS, PaaS, IaaS
Educational Services External
Educational Services
6
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Cloud Service delivery model
Software as a
Service
Infrastructure
as a Service
Platform as a
Service
Business as a
Service
People Process Technology
On-demand licensing of software services
Compute, storage, network, and /or data center facility and operations resources
Tools and environments to build and operate cloud services and applications
Public Cloud
Mostly packaged applications (External)
Private Cloud On Premises
Infrastructure (Internal)
Hybrid Cloud
Mixed of Internal and External (Application,
Compute, storage)
Federated Cloud
Services Multi-Enterprises
Multi-Vendors
Cloud Services delivery model
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… But Issues and Concerns Remain
Source : Forrester Research, Inc., February 20, 2009
OPTIMIZED SERVICE DELIVERY GLOBAL SERVICE DELIVERY IT SERVICE MANAGEMENT
Total cost concerns
Security concerns
Data Privacy Issues
Integration issues
Lack of customization
Application performance (e.g., downtime, speed)
Complicated pricing models
We’re locked in with out current vendor
Other reason
* Q4 Survey of Potential Cloud Computing buyers
37%
30%
25%
25%
21%
20%
16%
14%
13%
Lack of end to end monitoring/reporting and fine grain SLA
Management are among other challenges
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Cloud Maturity Framework
Level Attribute
Phase 1
Phase 2
Phase N
Compute Infrastructure
Service Level / Capability
Economic model, Cost &
Profit
Public Cloud Integration
Business Delivery
Framework
Compute model evolution over time
Transformation to Service Based model
Evolution of the charging model
Increasing integration with the Public Cloud
Optimizing value of technology resources
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Art of application profiling
Applications Type
Web 2.0 email
ERP/CRM Office
Productivity HPC .. Applications
Workload Transactional
Batch Graphical
Bursty Balanced
Applications Power
Consumption Watt/Thread Watt/Cycle
Watt/Mem GB
Applications Category
Mission Critical Critical
Non Critical
Applications Performance metrics
Response Time Throughput
Applications Access Remote Local
Applications users Mobile
Desktop Server based
Applications SLA
Availability Scalability Compliance
Applications Deployment
Architectural topology Security
Provisioning Patch management
Support and Maintenance
Applications Data Storage Cache
Persistence Volume Growth
Enterprise Applications
Profile
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Application Sourcing Decision Tree
Does Application meet any of these criteria
• Confidential/Restricted Secret/Top Secret data
• Mission Critical or Tier 1 application
• Integrates with mission-critical workflow/app
• Provides a differentiating business capability
• Network bandwidth and latency dependency
Assess Workflow complexity/customization
• Industry standard workflow
• Minimal customization
• At natural re-engineering point in lifecycle (Poor Health Scores - M&A – Greenfield)
External Public Cloud Software as a Service (SaaS) Applications
• Examples: Staffing, Benefits, Expense, Social Media/Web 2.0, …
Potential Strategy: Host Vast Majority of Applications
in Enterprise Private Cloud Selectively use Public Cloud for non
differentiated IT services
Internal Private Cloud Infrastructure and Platform as a Service (IaaS / PaaS) Applications
• Examples: Enterprise Applications, Messaging & Collaboration, Primary Data Storage, User Profile Management …
NO
YES
NO
YES
1
2
11
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Consolidation and standardization
Datacenter Application
Server/Storage etc
Infrastructure
Assessment &
readiness analysis
Developing strategy and
execution plan
End to end
Virtualization
Impact and gap analysis,
Virtualization framework,
continue standardization,
BU and staff training
Infrastructure
Virtualization
Compute, Network and
Storage Multi- Tenant
Multi-tier Security
Business
Process
enhancement
Governance (COBIT), ITIL
based repeatable process,
Run-book implementation
Intelligent
Automation
Policy based
management and provisioning
Cloud
Services
Service based infrastructure with auto scaling (Hybrid
model)
SLA , charge back
and predictive
capacity planning
Fine grain SLA
monitoring/reporting and
workload simulation
Infrastructure Maturity Model (IMM)
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Application Migration planning
• As is state, clear view of current Application/ Infrastructure requirement and readiness, Identifying opportunities
• Application and Infrastructure profiling, Determine the application feasibility for running in the cloud
• Prototyping/POC, Identifying one or two prototypes – Demonstrate Proof of Concept
– Build momentum for adoption of Enterprise Virtual Private Cloud
• Develop Cloud Specific Reference Architecture
• Working with Industry Standards and Community to address Cloud Interoperability and Standard API
As is state
Prioritization
Application & Infrastructure
Profiling
Prototyping
/POC
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Cloud Reference Architectures, & Tools
Intel® Cloud Builder Program: Facilitating cloud development and deployment
Open Cirrus™ & Research Universities
Intel Cloud Test Bed & POCs
Deployment Best Practices
Building Optimized Clouds
Advanced Cloud Research
Working with industry leading ISVs today, OEMs coming soon
http://intel.com/software/cloudbuilder
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Results
• Proved out modest scale Cloud solutions
• WPs published on Cloud Builder Site – http://software.intel.com/en-us/articles/intel-cloud-builder/
• Delivered high value to ISVs
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Intel involved in standards
Cloud Consumer (Enterprise IT)
Access Device
(aka client)
Application
1) Servers, storage, and networking inside the DC
2) Operating the DC 3) Managing services 4) Client connection to the service 5) App interaction with the client
Cloud Provider
Ethernet SMASH IPMI
INCITS UL/FCC
1
CSA SAS70
ISO27001 PCI
HIPPA TIA
2
IETF IEEE W3C
4
JavaScript Khronos Silverlight
Air Chrome 5
Data center
Broker
Data center
OGF/OCCI SNIA/ODMI
DMTF
3
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Cloud Standards and Communities
17 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Government in Cloud
• Platform-As-A-Service (PaaS) – Delivers a computing platform and/or solution stack as a service – Facilitates deployment of applications without the cost and
complexity of buying and managing the underlying hardware and software layers
• Infrastructure-As-A-Service (IaaS)
– The delivery of computer IasS, typically platform virtualization
• Applications-As-A-Service (AaaS) /Software-As-A-Service (SaaS) – Leverages the Cloud in software architecture – Eliminates the need to install and run the application on the
customer's own computer
•Develops the SaaS Ecosphere •Accelerates applications development
USA.gov Achieves Cloud Bursting Efficiency Using Terremark’s Enterprise Cloud Deputy Associate Administrator of The Office of Citizen Services, Martha Dorris, has estimated that the move to Terremark’s cloud platform will cut costs by 90%, while improving capabilities with the newfound infrastructure flexibility
Source Forrester Sep 2009, Case Study: USA.gov Achieves Cloud Bursting Efficiency Using Terremark’s Enterprise Cloud
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Call to action
• Joint development of repeatable Cloud Computing reference model based on vendor neutral open architecture
• Provide architectural design and technology advisory
• Delivering Collaborative Cloud workshop
• Whitepaper, webcast, etc.
For more information, please contact: Parviz Peiravi
Mathew Taylor
19 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Additional Resources
• Intel Cloud Builder program
• http://intel.com/software/cloudbuilder
• Intel Cloud Computing Taxonomy and Ecosystem Analysis
• http://download.intel.com/it/pdf/Cloud_Compute_Taxonomy.pdf
• Developing an Enterprise Cloud Computing Strategy
• http://download.intel.com/it/pdf/320566.pdf
• An Enterprise Private Cloud Architecture and Implementation Roadmap
• http://download.intel.com/it/pdf/Entrprse_Priv_Cloud_Arch_final.pdf
• Deploying Higher Level Building Blocks for Web 2.0 and Cloud
• http://download.intel.com/design/flash/nand/extreme/Schooner_Technology_White_Paper.pdf
• Cloud Computing: Considerations and Next Steps
• http://www.intel.com/en_US/assets/PDF/whitepaper/wp_cloud_considerations_xeon.pdf
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Thank You
